Administración de Empresas
Permanent URI for this collection
Browse
Recent Submissions
Item Prevencion y proteccion de la exposicion del ruido en la empresa de contruccion(Universidad Santiago de Cali, 2022) Molina Briñez, Karol Andrea; Giraldo Gonzalez, Paula Andrea; Buitrago Muñoz, Jose Dario (Director)This document answers the research question: Why is it important to train, prevent and protect workers who handle construction equipment on construction sites from noise pollution? that responds to the purpose of this investigation, which is to determine the importance of training, prevention and protection with respect to noise pollution of workers who handle construction equipment on sites; for which the measures in operation to control noise levels of auditory contamination in workers were classified, likewise the minimum provisions for the protection of workers against risks to their safety and health derived from exposure to noise were established. To carry it out, we rely on the bibliographical review of different databases. To fulfill this objective, a descriptive study was carried out, where the benefits of training, prevention and protection with respect to hearing pollution of workers were identified. workers operating construction equipment on construction sites. Measures were obtained to control the noise levels of auditory pollution, training, prevention and protection measures and their benefits against the health and safety risks derived from exposure to noise. It was concluded that if prevention and protection measures are not considered against exposure to noise in the future, it can cause risks to the safety and health of construction workers.Item Principales herramientas del marketing digital utlizadas en las pymes а raíz de la Pandemia Covid 19.(Universidad Santiago de Cali, 2022) Rodriguez Pajoy, Maria Esmeralda; Estrada Hernandez, Jhojan Andres; Bagui Gonzalez, Jency Katherine; Burbao Ceron, Jose Maria (Director)Due to the arrival of the COVID-19 pandemic in Colombia, organizations had the need to modify the way they sell their products, as people lived in total lockdown for much of 2020, causing him to change his form or lifestyle at the time of acquiring products that meet his needs, therefore, the digital marketing tools that were not previously taken into account by Pymes came to the fore at this time. A descriptive study was carried out collecting information from articles with the aim of describing the digital marketing tools used in organizations as a result of the Covid 19 pandemic, This evidenced that the non-application of digital marketing could become a threat with negative repercussions on the organization, reaching bankruptcy and consequently its closureItem Análisis de la oferta del programa de administración de empresas en las universidades de cali(Universidad Santiago de Cali, 2022) Araujo Sepúlveda, Leticia; Escobar Cabrera, Julio Cesar (Director)The Business Administration program is offered by all the universities of Cali, for this reason the need arises to compare its characteristics, which is of interest both for higher education institutions and for applicants to enter, and this analysis facilitates institutions, making decisions for the improvement of programs at the time of renewal of qualified registration or renewal of high quality. The purpose of this research was to analyze the offer of the Business Administration program in the universities of Cali. This work was carried out with secondary sources represented by documents such as books and articles from digital magazines taken from databases such as academic Google, Scielo, and websites of public and private entities. In addition, the technique that was initially used was the bibliographic review and then a documentary analysis. The results show that of the 13 Universities of Cali that offer the Business Administration program, three are public and 10 are private, of which six have high-quality accreditation, while 7 have this program accredited and 6 have both accreditations (institutional and program). The number of credits of the Administration programs ranges from 170 at the Icesi University to 142 at the Minuto de Dios University Corporation, which is possibly related to differences in the number of subjects and their hourly intensity. The number of semesters varies from 11 at the Universidad del Valle at night, to 8 semesters at the Universidad Católica, Universidad Antonio Nariño, Universidad Javeriana, Universidad Libre and Universidad Cooperativa. The universities of Cali coincide in training for entrepreneurship as a way to motivate their students and future professionals to create their own companies. Most universities offer the program during the day and at night, thus facilitating the possibility of studying and working, however, the existence of two additional modalities stands out: distance learning in the Minuto de Dios University Corporation and San Martin University and the virtual at the Santiago de Cali University and the Antonio Nariño University. The value of the semester varies widely among the universities, with the most expensive being those offered by the Icesi University ($10,800,000), the Pontifical Javeriana University ($9,554,000) and the Autonomous University of the West ($6,007,000), and the least expensive those offered by the Minuto de Dios University Corporation ($1,854,800), San Martin University ($1,865,800), Antonio Nariño University ($2,749,000), Antonio José Camacho University Institution ($2,771,004) and the National School Sports ($2,774,180), this difference in cost is related to the conditions that the universities put at the service of the students. In conclusion, the characteristics of the Business Administration programs offered by the universities of Cali, present differences in aspects such as: type of institution according to public or private nature, modality, working day, duration, number of credits, cost of the semester, plan studies, occupational profile, professional profile and accreditation status.Item Efecto de la pandemia en el empleo de los estudiantes de la facultad de ciencias económicas de la universidad santiago de cali(Universidad Santiago de Cali, 2022) Ibargüen Gutierrez, Michaell Daniel; Campo Montero, Juan Pablo; Villegas Velasco, Juan Camilo; Escobar Cabrera, Julio Cesar (Director)The Covid-19 pandemic, which spread throughout the world, and of course in Colombia, forced governments to take preventive isolation decisions, causing multiple economic and social impacts, which also affected educational institutions that had to adapt to new educational strategies. The purpose of this research was to determine the effect of the pandemic on the employment of students of the Faculty of Economic Sciences of the Santiago de Cali University. For this, a bibliographic review was initially carried out and later a survey was made to the students of the Faculty of Economic Sciences of the Santiago de Cali University. The results show that the COVID-19 pandemic in Colombia had a great negative effect on the economy and on education, which drastically affected labor activity, causing unemployment, especially among youth. In addition, educational institutions had to make important changes in the development of their activities that led to the need to implement virtual or remote classes in a short period of time. In the case of the students of the Faculty of Economic Sciences, their perception of the Covid pandemic and its effect on employment showed that a high percentage considered that the University took the appropriate measures to face the crisis caused, but that their jobs could affected or at least there was a decrease in income and although the students adapted to virtual classes, they prefer face-to-face classes and finally make recommendations so that the university contributes to developing strategies to preserve jobs or generate entrepreneurship. In conclusion, the pandemic caused a negative impact on the employment of the students of the Faculty, but the majority achieved the continuity of their studies, but it is necessary for the University to generate strategies to support the students to face future similar events that allow them to keep their jobs and not decrease their income.Item Empleabilidad de egresados de administración de empresas de la universidad santiago de cali (2017-2019) y el impacto de la pandemia en 2020(Universidad Santiago de Cali, 2022) Estupiñan Cortes, Melissa; Escobar Cabrera, Julio Cesar (Director)The Covid-19 pandemic has had a strong impact on the world economy, highlighting its effect on the field of the labor market towards new professionals. The purpose of this research was to characterize the employability situation of new business administration professionals at USC (2017-2019) and, in the context of the pandemic (2020), its effects on the behavior of the national labor market. This is a descriptive-quantitative study that took, by simple random sampling, the total population of 269 graduates of the Business Administration program from 2017 to 2019, for a significant sample of 136 graduates who were surveyed. The results show that the Covid-19 pandemic had a strong impact on the Colombian labor market, generating unemployment. Graduates of Business Administration from the Universidad Santiago de Cali between 2017 and 2019 were mostly employed in the service sector in care positions in private companies. However, there is a tendency to create companies in the commercial sector, in addition they consider that responsibility is their main quality and that their level of professional training is high. In conclusion, the pandemic had a strong impact on the increase in unemployment in Colombia, in addition, most of the graduates of Business Administration from USC have employment, an average level of responsibility and income, unleashing the existence of a good number of ventures, qualifying themselves with a high level of academic training.Item Los riesgos psicosociales del trabajo en casa en el confinamiento del covid -19(Universidad Santiago de Cali, 2022) Victoria Mosquera, Victor Hugo; Ceron Flor, Jose Luis; Londoño Duque, Yesica Alexandra; Vargas Garcia, Lina Marcela (Directora)This article brings the reader closer to knowing aspects to which the individual is exposed or at risk of a psychosocial nature due to the confinement of Covid-19 and the work activities that they carry out with work from home, for this, a qualitative approach is applied. , given the behavioral and psychological variables in other literary sources which are framed in the response and reaction of the population to assess the psychosocial risks of the worker and their influence on the productivity of business organizations in the Covid-19 crisis and in the new economic opening, in addition to integrating a section where some guidelines are set out to mitigate the psychological effects and the possible damage to the mental health of individuals. The psychosocial risks that have been most evidenced have been the work at home of women in times of pandemic, because they are one of the people most affected at the level of their mental health, since they are exposed to specific psychosocial risks such as isolation, blurred boundaries between work and family, a higher risk of domestic violence, among others. Also the health personnel who, due to the work and family pressures they experienced, contributed to making this sector one of the most affected by the different psychosocial risks. At the end, the conclusions are presented, which provide recommendations to prevent psychosocial risk inside and outside the labor organizational infrastructure and the references of the sources consulted; in the types of results that were found in this qualitative research we could find can be visualized in the conclusions.Item Principales herramientas del marketing digital utlizadas en las pymes a raíz de la pandemia covid 19(Universidad Santiago de Cali, 2022) Rodriguez Pajoy, Maria Esmeralda; Estrada Hernandez, Jhojan Andres; Bagui Gonzalez, Jency Katherine; Burbano Cerón, José María (Director)Due to the arrival of the COVID-19 pandemic in Colombia, organizations had the need to modify the way they sell their products, as people lived in total lockdown for much of 2020, causing him to change his form or lifestyle at the time of acquiring products that meet his needs, therefore, the digital marketing tools that were not previously taken into account by Pymes came to the fore at this time. A descriptive study was carried out collecting information from articles with the aim of describing the digital marketing tools used in organizations as a result of the Covid 19 pandemic, This evidenced that the non-application of digital marketing could become a threat with negative repercussions on the organization, reaching bankruptcy and consequently its closure.Item La importancia de la ergonomía laboral en la seguridad y salud en el trabajo para la prevención de enfermedades laborales(Universidad Santiago de Cali, 2022) Tombe Celis, Maria Isabel; Ramirez Loaiza, Luis Fernando; Riascos Torres, Yuri Andrea; Vargas Garcia, Lina Marcela (Directora)Ergonomics is a broad discipline that is closely related to health and safety; it is part of the human regardless of whether it is at work, home or educational institute. Emphasizing in the work area, ergonomics brings with it benefits for the employee and the company: Well-being, injury prevention and productivity. Consequently, the objective of this review article is to identify the 4 importance of occupational ergonomics in occupational health and safety to prevent occupational diseases. The information used comes from bibliographic sources such as articles, electronic books, magazines, official pages; also, databases such as ScienceDirect, Springer, Google Academy and repositories by national universities. The support of various authors against occupational ergonomics is evident, who expose the benefits and consequences of not executing this discipline at work. The most used ergonomics is biomechanics since the consequences of not implementing it can be serious, however, in this article two other types of segregated ergonomics are exposed: Cognitive and organizational. Ergonomics generates health and well-being for the collaborator, avoiding injuries; and thanks to this, they are more productive and more motivated when carrying out their functionsItem El impacto del ausentismo laboral en las empresas de colombia(Universidad Santiago de Cali, 2022) Arenas Peña, Valentina; Bejarano Guevara, Jorge Eliecer; Ordoñez Robayo, Valentina; Cruz Aguilar, Pedro Leon (Director)The objective of this article is to conduct a literature review to identify the impact of absenteeism in Colombian companies, for which a qualitative and exploratory methodological study was conducted, which allowed taking as a basis secondary sources from the databases of the Universidad Santiago de Cali (Gale, Dialnet, Science Direct), ISO family standards, academic Google, among others. With the knowledge and results obtained from these, it was possible to find the most relevant aspects of the topic to be addressed; concluding that absenteeism has a negative impact on the sustainability of organizations, since it increases their costs and thus leads to overwork of employees, directly and notoriously affecting their satisfaction and motivationItem Análisis de los portales web de empresas caleñas que ofertan productos de maquillaje en la red social instagram para el año 2022(Universidad Santiago de Cali, 2022) León Rodriguez, Geraldine; Murillo Sánchez, Andrea Tatiana; Burbano Cerón, José María (Director)The main objective of the research is to know how companies from Cali offer their makeup products on social networks, mainly on Instagram. Therefore, the preferences of the population of Cali in this social network were analyzed, it was also revealed how often they acquire said products and if they prefer to continue with the traditional exit abroad to be able to acquire their products or if, on the contrary, they are more modern and have adapted to technology, which leads them to decide to buy products virtually. Everything said above can be known through a multiple choice survey, where several Caleños gave their opinion. As a result, it was obtained that despite being in a century where inclusion is paramount, it is still noted that makeup is mostly used by more women than men. Six Cali companies that offer makeup products on Instagram were also analyzed, where it was confirmed that this is the most used social network due to its great ease of acquiring a product, and also to know the different functions and properties of the different items that they want to acquire. In addition, this application transmits a certain confidence to its buyers since the sellers take enough time to explain all the functions of said product to their interested parties.Item Analisis de las estrategias de adaptacion de colombia al cambio climatico(Universidad Santiago de Cali, 2022) Mejia Carvajal, Geraldine Camila; Brochero Sanchez, Diana Katherine; Gonzalez Gonzalez, Brigytt; Romo Londoño, Herliz Juliana (Directora)The purpose of this work was to analyze the adaptation strategies to climate change in Colombia. This research was descriptive and the method was analytical since the topic was divided into the following components: global warming problem, Colombia's Climate Change Adaptation Strategies and their degree of compliance, Colombia's Current Strategies for Climate Change Adaptation Climate. For which information was used from secondary sources of databases such as web pages, public and private institutions, academic Google and websites in governmental and private organizations. The data collection technique was bibliographic review and documentary analysis. The results show the seriousness of the problem of climate change for the future of the earth, and the increase in temperature of the atmosphere (greenhouse effect), has been accelerated by human activities, so it is important to take actions to adapt to changes. Irreversible. Colombia formulated a National Plan for Adaptation to Climate Change which contains three objectives with their strategies: Objective 1. Knowledge: strategies 1) Strengthening of management, 2) Education and 3) Strengthening of capacities. Objective 2. Planning: strategies 1) Incorporation of variability and 2) Development of projects. Objective 3. Transformation of development: strategies 1) Impact management, 2) Agricultural production, 3) Prospective reduction and 4) Green growth. In Latin America and the Caribbean, there is a varied portfolio of public policies on adaptation and mitigation with different situations by country. However, there are differences in the public policies enunciated, which are concentrated in some sectors, such as adaptation in water, biodiversity, forests, agriculture, infrastructure and human settlements, and mitigation in forests, energy or transportation. However, high uncertainty about the effects of the policies persists. For the improvement of adaptation strategies Which we believe requires innovation to take advantage of available knowledge and technology in an ingenious way, while developing greater knowledge on the subject and achieving the development of specialized technology to help Colombia adapt to this phenomenon. In conclusion, the problem of global warming is serious and it is expected that the Colombian adaptation plan will reduce its effects.Item Peligros y riesgos laborales más frecuentes en las empresas pequeñas y medianas del sector alimentario a nivel nacional(Universidad Santiago de Cali, 2022) Tabares Diaz, Andres Felipe; Ramirez Ibarra, Juan Sebastian; Cortes Rendon, Geovanny Marcelo; Buitrago Muñoz, José Darío (Director)The objective of the research is to verify what are those dangers and risks that occur in the food sector in Colombia and how these dangers are being handled so far in medium and small companies in the country. With this, it is found that many of these companies do not have a management system to reduce occupational risks and hazards in the activities carried out in this sector. Some of the risks mentioned in this article we can identify that, if companies start working on the prevention, mitigation and implementation of the management system of some risks, improvements in productivity, teamwork and other functions that can be seen can be seen. help companies to have a positive percentage in prevention for workers and people close to themItem Formulación de un sistema de gestion de seguridad y salud en el trabajo para la empresa dotaciones industriales fmh(Universidad Santiago de Cali, 2022) D’costa Diaz, Rodolfo Román; Ríos Obando, José Fabian (Director)The aim is to optimize, through an occupational health and safety management system, improve the operation of the FMH Industrial Endowments company, dedicated to the manufacture and marketing of industrial safety products and protection accessories for motorcyclists, in addition to increasing productivity, social environment of the organization and well-being of workers. The SG-SST seeks to guarantee the adequate working conditions dictated in Resolution 0312 of 2019, Article 1, Chapter 3, which requires compliance with 7 minimum standards, which do not meet any of them, determined under the diagnosis made for the first semester From 2022, a schedule of activities is developed for its implementation by an OSH professional, supported by a budget approved by the company, contributing to its medium and long-term growthItem E-commerce: una estrategia que influye la productividad y sostenibilidad de las pymes(Universidad Santiago de Cali, 2022) Cuaspud Salazar, Natalia; Gomez Serna, Leidy; Roxana Rosero Suarez, Jonathan; Buitrago Muñoz, José Darío (Director)Currently, information and communication technologies are advancing on a large scale, an aspect that has had a great influence on organizations, facilitating the migration of traditional business to sales through the Internet; practice called E-commerce. Taking into account the importance of E-commerce in the structure of current businesses, this article aims to analyze the strategies used in this practice, which influence the sustainability and productivity of SMEs in Colombia; This was done through a descriptive documentary review focused on different databases and websites; finding as a relevant result that when companies choose to implement electronic commerce, the reorganization of processes within them is facilitated, bringing as a benefit the minimization of costs in storage and distribution, while also benefiting the client who has the Ease of accessing the diversity of products offered by the organization, from anywhere and at any time of the day.Item El talento humano y beneficios en el desarrollo sostenible de las organizaciones(Universidad Santiago de Cali, 2022) Santacruz Astaiza, Marcos; Anibal Giraldo Correcha, Carlos Andres; Rodriguez Barrera, Juan Esteban; Duque Ceballos, Jose Luis (Director)The general objective of this article is to describe the importance of human talent, and the benefits in the sustainable development of organizations, for this reason the processes and/or activities of human talent that are developed in companies will be identified and the importance of human talent will be determined. human talent in their sustainability, through a bibliographic review of academic literature. According to different authors and articles, organizations or companies currently have a great opportunity to be self-sustainable, with which they would have enormous benefits since they would achieve good economic growth, but good economic growth does not depend only on sustainability, but also of having an excellent human talent in the organizations. Human talent is a very important factor today and is one of the most relevant for an organization to be successful, since this area is responsible for achieving all the objectives that an organization proposes, therefore an ideal worker is needed to each job, good motivation, a good work environment, among other things. As a main result, it was obtained that human talent contributes to business development because it allows aligning the values of the organization with the capabilities of the employees. It is concluded that human talent and its management are essential for the development of any company, likewise, it is shown that companies seek to promote the development of their employees, since this allows them to focus on the objectives of the corporation, which in currently seek to meet the objectives of sustainable development.Item Propuesta del diseño organizacional de un colegio privado de la ciudad de tulua(Universidad Santiago de Cali, 2022) Campaz Aguilar, Diana Carolina; Orejuela Barbari, Fabio Nury (Directora)The present degree work was carried out an investigation in a private school in the city of Tuluá, where the case study methodology was used, using the analysis method as a collection and argumentation instrument. The problem to be solved is due to the need for the school to have an organizational structure that adapts to the changes in its environment, in which the objective was defined: "to propose the organizational design of the Salesian San Juan Bosco School in the city of Tuluá that allows it to face the changes of the environment in the educational sector”. The importance of this work is that with the proposal, it will allow the educational institution to be prepared for possible external changes that may arise. Among its results it was possible to determine in the diagnosis that the company has a favorable environment, since it has greater opportunities than threats, however, in the last pandemic it was seen as necessary to improve its organizational structure. For this reason, it was recommended that a component-based structure could be a good solution to face the environment and make its processes flexible. Indeed, it is concluded that the structure will allow it to focus its resources on customer service, helping its processes to have a greater capacity to respond to changes in the environment.Item Impacto del estrés laboral en el desempeño de las personas en las pymes de colombia 2020-2021 desde una perspectiva teórica(Universidad Santiago de Cali, 2022) Candelo Viafara, Joselin; Duque Ceballos, Jose Luis (Director)This document maintained the intention of diagnosing the impact of work stress on the performance of people in SMEs in Colombia 2020-2021, seeking to detect the triggers of stress and how they directly or indirectly affect the well-being of workers. This document also seeks to interpret the changes that professional stress has on the job and social satisfaction in the lives of employees. The document review tool was available to gather the information through secondary bases, being of great help to structure the document. This information was acquired from data from repositories, books and articles from digital magazines, in addition to consulting public and private websites. A descriptive study method was used since it is based on observation and perception of information. The results showed that professional stress has an impact on the responsibilities carried out by the worker, negatively affecting his performance in the organization, producing other pathologies and the economic performance of the company. For this, a follow-up is carried out knowing the symptoms and analyzing the situation of the company, distinguishing the possible cases and taking the measures to mitigate the risk. In conclusion, when determining the impact of work stress, it was observed that there is an intermediate point of stress suffered by workers produced by various pressures, affecting performance, the achievement of goals and consequently the productivity of the organization.Item Importancia del liderazgo transformacional y su impacto en la cultura organizacional colombiana(Universidad Santiago de Cali, 2022) Mancilla Chavez, Lina Maria; Ceballos Henao, Nathali; Castañeda Saldarriaga, Steven; Diaz Grajales, Carmen Alicia (Directora)The following work is a review Article where the objective is to investigate secondary sources such as articles, magazines and books on Transformational Leadership and its influence on Colombian Organizational Culture between the years 2017 - 2022; To do this, two specific objectives were outlined: the first aims to explain the concept, characteristics, advantages and disadvantages of the transformational leadership model and identify the qualities that its leaders must have. And the second, seeks to analyze how the organizational culture has been influenced by the transformational model. In addition, a descriptive investigation is carried out in secondary sources, the database of the Santiago de Cali University and among other sources of interest. According to the reviewed literature, they allowed to define qualities and characteristics of a transformational leader, leading in turn to understand the importance of their influence on the evolution of the Colombian organizational culture.Item Tendencias de la gestión humana: convergencia con el liderazgo(Universidad Santiago de Cali, 2022) Gutierrez Chamorro Angel David; Saldarriaga Jimenez Nhora Alexandra; Castro Ruiz, Camilo Andres (Director)In the organization, when seeking to be efficient and effective, current trends must be taken into account to have a competitive advantage, for this reason a review of the literature was carried out in 30 articles to identify some of the current trends in GH, Recruitment and Leadership, It was also sought to find a convergence due to the fact that no research was found that would provide a direction for future research, criteria were used for the search where articles from a maximum of 5 years ago were taken into account and that convergence with leadership could be found. It is concluded that organizations are now focused on a more human part that allows decentralizing positions, and is achieved when leaders are able to manage knowledge in a more productive wayItem Plan estratégico de la empresa dulcelandia desayunos. Periodo: 2024- 2028(Universidad Santiago de Cali, 2023) Velasco Rodriguez, Tatiana; Echeverri Hoyos, Katherine; Garcia Londoño, Mayra Alejandra; León Cruz, Pedro (Director)This research is a strategic medium-term plan for the company Dulcelandia Breakfasts, which can be called micro or small business (Mypime), which has as economic activity the offering of food products and services known as surprise breakfasts, which are intended as special meals. The relevance of the work lies in the approach of business, marketing, and production strategies, in conjunction with the production of employment, facing the challenges following the reactivation and opening of the economy after the restrictions and mitigation measures during the covid-19 pandemic. The research has a mixed approach, being descriptive, where an internal and external analysis of the company is sought through the use of DOFA Matrix and Balanced Scorecard (Balanced Scorecard), which establishes the route of strategies to be proposed, that are in line with the business vision of centralizing business and diversifying products and services, as objectives to be achieved between 2024-2028. Keywords: Strategic plan,