Administración de Empresas
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Item Tendencias de la gestión humana: convergencia con el liderazgo(Universidad Santiago de Cali, 2022) Gutierrez Chamorro Angel David; Saldarriaga Jimenez Nhora Alexandra; Castro Ruiz, Camilo Andres (Director)In the organization, when seeking to be efficient and effective, current trends must be taken into account to have a competitive advantage, for this reason a review of the literature was carried out in 30 articles to identify some of the current trends in GH, Recruitment and Leadership, It was also sought to find a convergence due to the fact that no research was found that would provide a direction for future research, criteria were used for the search where articles from a maximum of 5 years ago were taken into account and that convergence with leadership could be found. It is concluded that organizations are now focused on a more human part that allows decentralizing positions, and is achieved when leaders are able to manage knowledge in a more productive wayItem Plan estratégico de la empresa dulcelandia desayunos. Periodo: 2024- 2028(Universidad Santiago de Cali, 2023) Velasco Rodriguez, Tatiana; Echeverri Hoyos, Katherine; Garcia Londoño, Mayra Alejandra; León Cruz, Pedro (Director)This research is a strategic medium-term plan for the company Dulcelandia Breakfasts, which can be called micro or small business (Mypime), which has as economic activity the offering of food products and services known as surprise breakfasts, which are intended as special meals. The relevance of the work lies in the approach of business, marketing, and production strategies, in conjunction with the production of employment, facing the challenges following the reactivation and opening of the economy after the restrictions and mitigation measures during the covid-19 pandemic. The research has a mixed approach, being descriptive, where an internal and external analysis of the company is sought through the use of DOFA Matrix and Balanced Scorecard (Balanced Scorecard), which establishes the route of strategies to be proposed, that are in line with the business vision of centralizing business and diversifying products and services, as objectives to be achieved between 2024-2028. Keywords: Strategic plan,Item Plan de negocios para "pets centry" en la ciudad de cali(Universidad Santiago de Cali, 2023) Grisales Martínez, Daniela; Lopez, Sergio Andres (Director)Item Efectos de las estrategias de responsabilidad social en el área de gestión humana(Universidad Santiago de Cali, 2023) Basante Balante, Ilian Angelly; Herrera Tutistas, Angelica Tatiana; Morales Lopez, Mishell Dayana; Romo Londoño, Herliz Juliana (Director)The main objective of this document is to substantiate the effects of Corporte Social Responsibility (CSR), strategies in the area of human management within organizations. To do this, a bibliographic. review methodology is used, results reveal that the implementation of CSR policies improves the brand image of companies, attracts talent, fosters employee loyalty and contributes to more positive work environments. However, challenges are identified, such as financial costs, cultural resistance and legal complexity. Despite these limitations, this study offers valuable guidance to promote ethical and socially responsible practices in organizations and build more ethical and responsible business cultures in the context of CSRItem Retención de talento humano en las organizaciones(Universidad Santiago de Cali, 2023) Potosi Cometa, Elizabeth; Marentes Asprilla, Jessica Lorena; Cruz Aguilar, Pedro Leon (Director)This document aims to carry out a review article to determine the importance of retaining human talent in organizations, considering retention as a technique of companies, to retain their most qualified and committed employees, which generates benefit. . a highly rewarding work environment among other things. The research is exploratory in nature, the Scopus and sciencedirect databases from the Santiago de Cali University were consulted. As a result, the human talent department of an organization plays a crucial role in its efficient development, since that if there is a staff with knowledge and experience in their work activity. The company will make a difference in the market due to the capabilities of its employees that generate a competitive advantage, contributing to increasing productivity, developing a highly rewarding work environment and reducing staff turnover, therefore all aspects must be considered. personnel involved in the organization as a valuable resource for achieving its objectives.Item Plan de negocios mosbol como alternativa por desperdicio excesivo del agua dada la ineficiencia del acueductoy alcantarillado en la ciudad de cali(Universidad Santiago de Cali, 2023) Mosquera Mejia, Gustavo Adolfo; Bolaños Idrobo, Steven; Lopez Rodriguez, Sergio Andres (Director)Item Salario emocional como estrategia para la retención del talento humano(Universidad Santiago de Cali, 2023) Lopez Osorio, Nathalie Jireth; Marin Ordoñez, Nathalia; Castillo Acosta, Lilian Marcela; Abadia Morales, Bernardo Dico (Director)At present, the constant changes and the modern thinking of the human being can originate for some organizations new challenges in the need to understand the mental health of the collaborators, their emotional growth and their job satisfaction, for this it is necessary to identify the importance of the concept of Emotional salary as a key strategy at the managerial level, which allows balancing the work performance and the motivation of the collaborators in a way that is represented as a reciprocal benefit. The objective of this article is to identify the relationship between emotional salary and the retention of human talent as a motivational tool that allows loyalty and retention of human talent. Based on the above, a literary review was carried out that suggests emotional salary as a key factor that can influence within organizations to guarantee stability and job satisfaction, employee commitment and productivity, allowing an emotional balance between work and personal lifeItem Clima organizacional en el desempeño laboral de las pequeñas y medianas empresa(Universidad Santiago de Cali, 2023) Ituyan Malpud, Mabel Elizabeth; Jaramillo Riascos, Laura Viviana; Cruz, Pedro Leon (Director)The objective of this article is to carry out a bibliographical review on the influence of the organizational climate on the work performance of small and medium-sized companies, from the perspective of organizations to make an observation of the importance and their relationship, the strategic management that companies do. companies, factors and achievement of objectives. This is a descriptive study, the methods that were used were qualitative and quantitative taken from previous articles regarding the subject, knowledge and experience, from the SCOPUS and Google Scholar database, 30 articles were analyzed between the years 2018 and 2022. It was concluded that there is a very strong influence of the organizational climate on the performance of the workers.Item Plan estratégico de mercado para la droguería las tres flores(Universidad Santiago de Cali, 2023) Henao Florez, Jhon Mario; Nieto Rojas, Jaider; Burbano Ceron, Jose Maria (Director)Strategic marketing plans are essential to the success of a company, as they establish a clear direction for the company by defining long-term objectives and goals in the field of marketing. This helps focus efforts and resources on activities that support those goals. Furthermore, these plans are based on an in-depth analysis of the market, competition and business environment. This provides the company with critical information for making informed decisions. In this sense, the development of this work aims to design a Strategic Marketing Plan to improve the competitiveness of the Las Tres Flores Drug Store in the town of Timba Cauca. This is a study with a quantitative approach and descriptive scope, where a survey that was applied to a total of 142 clients was used as an instrument for collecting information. It is worth mentioning that for the development of strategic objectives, theories related to marketing, strategic marketing planning and the SWOT matrix were supported. Among the results obtained, initially an analysis of the current situation of the company was carried out, where it was established that there is no strategic plan that allows it to establish actions aimed at the continuous improvement of processes and there are no strategies focused on the marketing area, likewise, lack a process for measuring customer satisfaction. Following this, the measurement of customer perception was carried out, where it stands out that 24% of them perceive the drugstore's prices as expensive and 49% classify them as somewhat expensive, likewise, in relation to the perception of the quality of the service, 46% of customers rated it as good and 49% as average. Finally, based on these results, a strategic marketing plan is proposed that highlights strategies such as improving the infrastructure and work spaces of the organization, identifying new tastes and preferences of customers, increasing the response capacity in the attention, among others.Item Influencia de la libertad financiera en el bienestar social de las personas(Universidad Santiago de Cali, 2024) Arias, Johana Andrea; Jiménez Gómez, Estefany; Yepes Mancilla, Raúl; Diaz Grajales, Carmen Alicia (Directora)This article examines the relationship between financial freedom and social well-being in the contemporary economic context. Through a systematic review of recent literature (2017- 2023), it analyzes how financial planning, economic education, and technological innovations impact individual and collective quality of life. The study identifies the need for an integrated framework that effectively links these concepts in modern societies. Current financial education strategies are critically evaluated, and the role of technology in financial inclusion is explored. The findings suggest that a holistic approach, considering psychological, social, and economic factors, is crucial to promote both financial freedom and social well-being. The article concludes by proposing innovative policies and future research directions to foster financially healthy and socially prosperous societies.Item Liderazgo transformacional en la gestión del cambio organizacional(Universidad Santiago de Cali, 2024) Rodríguez Muñoz, Adriana; Bedoya Valencia, Juan Pablo; Reyes Diaz, Jimena; Murillas Arboleda, Camilo (Director)Transformational leadership has become a disruptive factor in managing organizational change, especially in an ever-evolving business environment with new generations. This type of leadership is characterized by its ability to inspire and motivate employees, aligning their personal goals with organizational objectives, and fostering an environment of innovation and adaptation. However, there is still a lack of detailed information on how this leadership style influences change processes within organizations. Objective: To analyze the influence of transformational leadership in managing organizational change. Methodology: This study is literary and documentary in nature, focusing on the review and analysis of relevant bibliographic information and the extraction of data from studies and articles specialized in transformational leadership and organizational change management. This study employs a qualitative approach, conducting an inductive analysis to explore the topic using available literature, providing a solid foundation for discussing the influence of transformational leadership in managing organizational change. Results: The findings show that transformational leadership has a significant impact on organizational learning and knowledge management process capability, which is imperative for maintaining a 4 competitive advantage and improving organizational performance. This demonstrates the need to incorporate transformational leaders and develop a knowledge management culture that fosters a continuous learning environment. Organizational leaders must possess specific attributes, as a transformational leader can inspire employees to achieve anticipated or significant outcomes, providing them with self-confidence in specific tasks as well as the power to make decisions once they are trainedItem La influencia del marketing digital en las empresas(Universidad Santiago de Cali, 2023) Possu Caicedo, Giancarlo; Norato Hernandez, Fráncy Liliána (Directora)The objective of this article is to know about the impact and influence that digital marketing and social networks have generated in companies in the city of Cali, strengthening their development and adaptation to the current market. For this, an investigation was carried out based on the different databases of the Santiago Cadena Copete library of the Santiago de Cali University, in other sources such as Google and publications on social networks taken chronologically in a period from 2017 to 2023. Consequently, we seek to understand how important the evolution of technology through digital has been for the business world.Item Influencia De La Tecnología En Los Procesos Operativos De Las Empresas(Universidad Santiago de Cali, 2024) Valencia Ordoñez, Leonardo; Gallardo Lenis, Valentina; Valencia Cortes, Leonardo Isaac; Diaz Grajales, Carmen Alicia (Directora)Technology has had a considerable impact on companies' operating procedures in recent years. With the progress of digitalization, organizations have had to adjust to new work methodologies. This evolution has brought about changes in the way tasks are performed, the way interactions with clients and suppliers take place, and the way resources are managed. This study will focus on analysing the impact of technology on companies' operating procedures and examine the various tools and technologies used in these processes. From this perspective, methodologically, the present study is a qualitative-descriptive type focused on a documentary review process using digital sources of information such as Science Direct, Scopus, Scielo, LILACS, Web of Science, Ebsco, Jstor, and ProQuest for reference search purposes. Many of these sources include online articles, academic reports, digital archives from the University of Santiago de Cali, and official websites at the international, national, and municipal levels. The results demonstrate that, in the current business environment, technology plays a pivotal role in 4 the operational processes of companies. The integration of technology into business operations has enabled the streamlining and enhancement of several procedures. It is not just about adopting new tools and systems, but also about implementing innovative strategies that optimise the available resources. It is important to understand how technology has transformed the operational processes of companies, providing new opportunities and challenges in the business field. In conclusion, the study has shown that technology has a substantial influence on the operational processes of businesses. Automating tasks, improving efficiency and productivity, reducing operational costs, and optimising the supply chain are some of the most prominent benefits. However, challenges such as resistance to change and staff training, information security, and adaptation to new emerging technologies were also identified. However, significant opportunities for innovation and differentiation in the market may be achieved by effectively using technology in operational processes..Item Estrategias efectivas para fortalecer los incentivos y la productividad de los empleados en rimor confecciones sas(Universidad Santiago de Cali, 2024) Sánchez Bedoya, Jhordy Alexander; Esparza Rosero, Juan David; Romo Londoño, Herliz Juliana (Directora)The study aims to formulate strategies to strengthen the incentives of the company Confecciones RIMOR SAS, to improve the emotional and professional well-being of its employees and increase operational efficiency and enhance its competitive position in the market. The methodology was developed through a rigorous literature review focused on the topic at hand. Additionally, a case study was conducted with the organization's own reports, allowing for a more comprehensive understanding of the demands or requirements and perceptions of employees regarding existing incentives. The achievements translate into a sequence of concrete strategies, which implement a compensation scheme that considers and values emotional aspects in the salary structure, providing opportunities for professional and personal growth that align with employees' individual values and goals, promoting a work context that encourages and fosters mental and emotional well-being, establishing recognition and appreciation programs, and promoting an organizational culture based on trust, transparency, and mutual respect. 3 The formulation of these strategies will not only benefit the comfort and satisfaction of the workforce but also contribute to improving the efficiency and competitiveness of the company, generating a more positive and motivating work environment.Item Análisis de la calidad de los servicios de salud de la universidad santiago de cali a través del modelo servqual(Universidad Santiago de Cali, 2024) Flor Vernaza, Johan Sebastián; Orejuela Barber, Fabio Nury (Director)This research study focuses on analizyng the quality of services offered by the Health Area Coordination of Santiago de Cali University, using the SERVQUAL model as a theoretical framework. This widely recognized model in service management allows analyzing the gap between users' expectations and perceptions regarding service quality. Through this methodological approach, the aim is to identify areas for improvement in service provision within the university context, with the goal of optimizing user satisfaction and enhancing the overall quality of services offered. The university's services include general medicine, psychology, nursing, vaccination, dentistry, speech therapy and/or language therapy, respiratory therapy, and physiotherapy. Taking these into account, the findings of this study will provide valuable information for strategic decision-making aimed at continuous improvement and the development of effective policies in the field of health within the universityItem El Marketing Digital Y Su Implementación En Las Organizaciones(Universidad Santiago de Cali, 2024) Zamorano Payan, Stephanie; Alvarez Vivas, Valentina; Ceron Burbano, Jose Maria (Director)Since ancient times, merchants have used different tools and strategies to offer their products and services. With the arrival of the digital era and globalization these strategies have evolved, turning marketing into a fundamental pillar to meet the main objectives of companies. and even transform them, hence for some like Suarez Cousillas, the way companies operate has been transformed by the use of new information and communication technologies (2018, p. 209). Through this work and using the qualitative method, the aim is to analyze the evolution, incidence and impact of digital marketing on the performance of organizations and the response of the client as the final recipient of goods and services. For this task, it will be necessary to know the evolution of traditional marketing to marketing that 4 makes use of new technologies which have entered the business world; Next, you will understand what the digital marketing strategies and tools have been. Many organizations face challenges when implementing marketing strategies, with the arrival of new technologies, the use of the Internet, social networks, online advertising, electronic payment methods, the use of boots, chats and the use of artificial intelligence, these Organizations are threatened with being left behind those that took the leap and implemented a new system based on information and communication technologies; If they do not have openness in the way they run their businesses, they are doomed to remain in the background, marginalized and commercially ostracized compared to those businesses that have made use of all the benefits offered by the world of the digital age. All organizations, whether small or large, cannot consider following a path that is foreign and strange to this new way of “selling” what they do, what they lend or what they supply; Part of its constitution, growth and consolidation depends on being at the forefront, above all its portfolios must be displayed using new technologies; Digital marketing will be your new letter of introduction and a way to break into the market competently and successfully.Item Plan De Negocios Para La Creación De La Empresa Vestidos De Baño Arcoiris(Universidad Santiago de Cali, 2024) Montaño Dominguez, Jenny Paola; López Rodríguez, Sergio Andrés (Director)Arcoíris wants to offer swimsuits in optimal conditions and made with quality materials. good quality, in which they will stand out for their originality in designs and styles, perfect for all audiences. As a tool to demonstrate the viability of the Arcoíris company, the development of the Canvas model. Which allows creating a strategy to carry out the project in this way to be able to analyze each of the factors that are involved. Taking into account the above, the Canvas Model is a tool to define and create innovative business models that simplify 4 large areas: customers, offer, infrastructure and economic viability in a box with 9 divisions. (More, 2015), this means that the Canvas model is important for a business plan, since it provides a global vision of the project and is a contribution to understanding the business model in an easy way for all those involved, helping with the management and projections of the company.Item Propuestа para creación de una empresa que brinde servicios de acompañamiento y asistencia profesional a grupos familiares de la ciudad de cali(Universidad Santiago de Cali, 2023) Sepúlveda Gil, Luz Andrea; Lopez Rodriguez, Sergio Andres (Director)Item Inteligencia Emocional Y Liderazgo(Universidad Santiago de Cali, 2023) Ruiz Cortes, María Camila; Gamboa Ordoñez, Harlyn Stiven; Peralta Miranda, Juan Sebastian; Cruź Aguilar, Pedro Leon (Director)The objective of this work is to carry out a bibliographic review on how emotional intelligence influences the leadership style practiced by the managers of an organization. The databases of Scopus, Google academic and science direct were reviewed, using for the search the words Emotional Intelligence and leadership or both at the same time, applying as inclusion criteria, that most of the articles were located in a period of time no longer than five years and had in their text, definitions of emotional intelligence and leadership, leaving 30 articles at the end. It was possible to establish that there is a direct relationship between leaders who achieve favorable results in the internal work performance of the company and emotional intelligence. In the business world, companies make a significant contribution to the national economy, but they need to establish mechanisms and strategies to be able to compete with larger companies in the global market, to the extent that it is intended to enhance the strengths and objectives that this entails. Therefore, emotional intelligence is distinguished in relation to leadership, as the basis on which the labor commitment is structured to boost production, services, attention, recognition and quality of life of all in a more humane economic framework, considering mainly the importance of communication both of the leaders, when making decisions that significantly affect workers and of the latter, in relation to emotional regulation.Item Plan de negocios para la reapertura del restaurante sanricuras s.a.s(Universidad Santiago de Cali, 2023) Gamboa Sanchez, Mariela; Lopez Rodriguez, Sergio Andres (Director)