Administración de Empresas
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Item Estrategias implementadas para reducir el estres laboral y los riesgos psicosociales en empresas de servicios de Colombia.(Universidad Santiago de Cali, 2025) Rebolledo Duque, Valentina; Rivadeneira Molina, Brithney Nicolle; Gonzalez Caicedo, David Alejandro; Cruz Jaramillo, Jose Alvaro (Director)This thesis aims to understand how organizations in the service sector in Colombia are addressing psychosocial risks and the stress that affects their employees on a daily basis. The core issue under study is to identify the activities aimed at reducing work-related stress and psychosocial risks, which negatively impact workers’ health, performance, and productivity in the workplace. The specific objectives were to identify the risks and their causes, and to investigate the activities implemented to reduce them. The methodology used consisted of the analysis of secondary sources (previous research, articles identifying stress and its effects, books, and regulatory documents). In this regard, the descriptive approach allowed for discussion and synthesis of the findings through critical analysis and interpretation of the reviewed texts. The results show that many Colombian companies are implementing specific actions to mitigate psychosocial risks in the workplace. Colombian regulations include the identification of stress and the systematic reduction of such risks. In conclusion, managing psychosocial risks not only protects workers’ health but also increases productivity and helps create healthy, humane, and sustainable work environments.Item Rol del area de la gestión del talento humano para mejorar la productividad de la organización en la industria manufacturera(Universidad Santiago de Cali, 2024) Velasco Gutierrez Santiago Alfonso; Mercado Ospina, Hector Fabio; Cruz Aguilar, Pedro Leon (Director)This article is focused on reviewing the strategies that, from the area of Human Talent Management, promote the improvement of productivity in a manufacturing organization. This review of strategies is carried out through a bibliographic compilation method taken from the repository of the Universidad Santiago. from Cali from the databases of Taylor & Francis Group, ScienceDirect, Scopus, Dialnet, on topics related to productivity and Human Talent, proposing and analyzing various points of view on how these fundamental pillars are related within a company. To finally achieve in this way, based on the articles, books and case studies obtained, the strategies that over time and currently contribute significantly to improving the productivity of an organization.Item Liderazgo estrategico y transformacion digital en las empresas del sector textil(Universidad Santiago de Cali, 2025) Jaramillo Ortiz, Nicolas; Barreto Restrepo, Jose Juan; Usuriaga Mendez, Juan Esteban; Cruz Jaramillo, Jose Alvaro (Director)This narrative bibliographic review article explored the impact of strategic leadership on the digital transformation of companies in the textile sector, a historical pillar of the national economy that faces challenges due to the lack of innovation in its traditionally followed operational processes. The qualitative and documentary approach allowed for the synthesis of the literature to demonstrate the critical need to adapt textile companies to market competitive demands. The findings confirmed that strategic leadership is essential not only for defining a clear digital vision and fostering innovation but also for influencing organizational culture and overcoming resistance to change, thus facilitating the adoption of digital tools to reinforce the quality of products and services in the textile sector. Nevertheless, limitations in the theory show how the lack of resources and knowledge hinders any opportunity for digital transformation through effective leadership.Item Análisis de las percepciones sobre el cumplimiento de la política pública de discapacidad en inclusión en los procesos de contratación en las empresas de Cali(Universidad Santiago de Cali, 2025) Micolta Salazar, Diany Fernanda; Lodoño Cardozo, José David (Director)This article examines the degree of compliance with the Public Policy on Disability and Social Inclusion (hereinafter referred to as PPDIS) within the contracting processes of the city of Cali. The study aims to understand how organizations are implementing the legal and regulatory guidelines related to the inclusion of persons with disabilities. Furthermore, it seeks to identify the factors that either facilitate or hinder the effective application of this policy through a mixed-methods approach, supported by surveys and interviews conducted with institutional organizations, companies, and relevant stakeholders. The objective is to identify both the progress achieved and the persistent challenges in the implementation of the policy. This analysis provides a general overview of corporate compliance with current regulations, contributing valuable insights for the formulation of strategies that strengthen effective labor inclusion at the local level.. Preliminary findings reveal that, although there is broad regulatory recognition of the rights of persons with disabilities, structural and cultural challenges persist that hinder their effective integration into the formal labor market. The study concludes that it is essential to strengthen coordination among the State, the private sector, and civil society, promoting active labor inclusion policies, reasonable accommodations, and awareness-raising processes aimed at transforming organizational culture.Item Plan de negocio para la apertura de una franquicia de McDonald's en el municipio de Jamundí - 2026 .(Universidad Santiago de Cali, 2026) Bermeo Aragón, María Camila; Garcia Fernández, Kevin Santiago; Lopez Rodriguez, Sergio Andres (Director)Item Impacto de la digitalización en las MiPymes del sector comercial en Colombia revisión documental(2026) Lerma Espinosa, Victor Manuel; Velasquez Polanco, Brandon Steven; Burbano Cerón, José María (Director)Digitalization has become a key factor for the competitiveness and sustainability of micro, small, and medium-sized enterprises (MSMEs), which constitute a significant part of the Colombian business structure, particularly in the commercial sector. In an environment shaped by technological advancement, changing consumer behavior, and the expansion of digital commerce, MSMEs face the challenge of adapting to remain competitive. The objective of this study is to analyze the impact of digitalization on MSMEs in Colombia’s commercial sector, identifying the main obstacles that hinder its adoption and the effects generated using digital tools. The scope of the study focuses on understanding how digitalization influences operational efficiency, administrative management, and business competitiveness. The research follows a qualitative, descriptive, and documentary approach, based on a systematic review of academic literature, institutional reports, and technical documents related to MSME digital transformation. The results show that digitalization provides important benefits, such as process optimization, expansion of sales channels, and greater adaptability to crisis scenarios. However, its implementation remains uneven due to financial constraints, technological infrastructure limitations, lack of digital skills, and resistance to organizational change. In conclusion, digitalization represents a strategic opportunity for MSMEs in Colombia’s commercial sector, whose impact depends on proper planning, human capital development, and institutional support.Item Plan de negocio para el emprendimiento Sabai Spa Tailandés y Tienda Naturista ubicado en Cali – Colombia(2026) Narvaez Jojoa, Evelin Dayany; Vidarte Gallego, Camila Andrea; López Rodríguez, Sergio Andrés (Director)Item La realidad aumentada como herramienta para mejorar la percepción de valor en el consumidor(Universidad Santiago de Cali, 2021) Chantre Vizcaino, Laura Alejandra; Gomez Guerrero, Sergio Erick; Botina Benitez, Jeisson Stiven; Buitrago Muñoz, José Darío (Director)Introduction: Augmented reality (AR) is a technology consisting of superimposing digital information in the real environment, in real time, this information usually consists of designs, markers or other information, generated through various devices, among which are smartphones and tablets, although they can also be run online. AR can be used by companies to give consumers the opportunity to obtain more information about the product or to interact with it before the purchase of the same, with which it is possible to generate in the client a greater commitment to the brand. Objective: To know how AR helps to increase the perception of value in the consumer. Methodology: Bibliographic review of Dialnet databases. ScienceDirect and Google Scholar. Results: AR focuses mainly on generating emotions to stimulate the senses of consumers to achieve a greater commitment of these with the brand, above all, with the immersive feature of AR that allows the user to live a unique shopping or consumption experience through transporting it to a "new world". In Latin America this technology is still very incipient and there are few cases of development of AR applications. Conclusions: AR is a very promising technology and has already shown what can be achieved with its application in all areas of daily life. Its immersive feature, when well applied, allows to guarantee a true commitment of the client with the brand, as well as a greater satisfaction and continuous intention of this technology in the user.Item Diseño de un plan de marketing para la empresa progreso ltda en santiago de cali, año 2021(Universidad Santiago de Cali, 2021) Gallego Tellez, Nelson Andres; Reyes Velasco, Miguel Fernando (Director)The purpose of this research was to design a marketing plan for the company Progreso Ltda. That allows it to grow within the service sector in the city of Cali and achieve a greater degree of competitiveness. This work was carried out with a descriptive and exploratory research in order to collect existing information and data, the method used was inductive and deductive with a problem of a particular company that had to be solved and the information obtained is from the general to particular. As a result of the analysis of each of the environments, the exterior became aggressive and of great difficulty for the organization, there are a large number of competitors and the internal company presents great weaknesses in the marketing part, to face each of the Aspects different strategies, tactics and additional activities were created that will allow the company to grow, and control indicators will be set to monitor them. In conclusion, implementing a marketing plan is essential for the organization, because each of the environments has positive or negative implications and through the plan each of these variables can be counteracted or taken advantage of to obtain a sustained growth of the organization. .Item Influencia de los factores de riesgo psicosocial sobre el desempeño laboral en los docentes(Universidad Santiago de Cali, 2021) Ledesma Grisales, Karolina; Sierra Lozano, Maria Isabel; Villa Cadena, Danyi Paola; Vargas, Lina Marcela (Directora)The main objective of this article is to identify the influence of Psychosocial Risk factors on the Labor Performance of teachers in Colombia, where a national and international bibliographic review is presented, which give legitimacy and relevance to this research, once After analyzing these studies, it is determined that psychosocial risk factors, such as work stress, generate low performance in the performance of teachers due to different situations, such as: work hours, functions, family environment, use of free time, conditions of the house, among others. Finally, with this research it was possible to show how Psychosocial Risk factors negatively influence the Labor Performance of teachers, recognizing how they are exposed to the threats and changes that occur daily in the environment; consequently, information was provided to correct faults that had been presented; among them the lack of continuous training plans, low productivity, and absenteeism from work.Item Nuevas estrategias de gestión de la cultura organizacional en el marco de la pandemia por covid-19 durante el periodo 2020-2021(Universidad Santiago de Cali, 2021) Beltran Goyes, Victor Manuel; Vasquez Rivera, Oscar Ivan (Director)The following article presents a bibliographic review focused on the analysis of the organizational culture, in the framework of the Covid-19 pandemic, during the period 2020- 2021, emphasizing the changes that organizations had to face, strategies used to face such changes and some success stories recorded in the articles consulted. Methodologically, a review of 30 documents was carried out, selected from a screening based on the Prisma guideline. The results obtained allow us to establish that the changes in the organizational culture were related to uncertainty, the normative context and rituals, among others. While the strategies were directed to effective leadership, strengthening of internal communication and a resilient culture to adapt to change.Item Impacto académico de la pandemia covid 19 según los estudiantes del programa de administración de empresas de la universidad santiago de cali(Universidad Santiago de Cali, 2022) Cuero Ortiz, Claudia Patricia; Cortes Lopez, Diana Ruby; Jimenez Gallego, Carolina; Romo Londoño, Herliz Juliana (Directora)Item Influencia de la innovación organizacional en la sostenibilidad de las empresas(Universidad Santiago de Cali, 2022) Duque Valencia, Deisy Liliana; Mendez Ceron, Davinson Andres; Vargas Garcia, Lina Marcela (Director)The work that is illustrated below is a systematic review of the literature and aims to analyze how organizational innovation influences the sustainability of Companies, through a review of scientific literature published between 2016 and 2021; to this end, a qualitative and exploratory methodology based on secondary sources is established in databases of the library of the Santiago de Cali University. The results allowed to know the most important aspects that intervene for the business permanence and it is concluded that, innovation is an important factor, both for the growth of companies, and to achieve a strong presence in a market with consumers in constant evolution, in this sense, innovation must be conceived as a strategy for competitiveness; for its part, the role of management is essential to align all strategic processes and form an organizational culture, where the different working groups feel involved in the projects that are executed and is a model of inspiration that transmits a new thought of innovative spirit in companies.Item Formulación de plan estratégico para la droguería confamil(Universidad Santiago de Cali, 2022) García López, Andrés Felipe; Moissl Obyrne, Oscar Ivan; Cruz Aguilar, Pedro Leon (Director)Item Prevencion y proteccion de la exposicion del ruido en la empresa de contruccion(Universidad Santiago de Cali, 2022) Molina Briñez, Karol Andrea; Giraldo Gonzalez, Paula Andrea; Buitrago Muñoz, Jose Dario (Director)This document answers the research question: Why is it important to train, prevent and protect workers who handle construction equipment on construction sites from noise pollution? that responds to the purpose of this investigation, which is to determine the importance of training, prevention and protection with respect to noise pollution of workers who handle construction equipment on sites; for which the measures in operation to control noise levels of auditory contamination in workers were classified, likewise the minimum provisions for the protection of workers against risks to their safety and health derived from exposure to noise were established. To carry it out, we rely on the bibliographical review of different databases. To fulfill this objective, a descriptive study was carried out, where the benefits of training, prevention and protection with respect to hearing pollution of workers were identified. workers operating construction equipment on construction sites. Measures were obtained to control the noise levels of auditory pollution, training, prevention and protection measures and their benefits against the health and safety risks derived from exposure to noise. It was concluded that if prevention and protection measures are not considered against exposure to noise in the future, it can cause risks to the safety and health of construction workers.Item Principales herramientas del marketing digital utlizadas en las pymes а raíz de la Pandemia Covid 19.(Universidad Santiago de Cali, 2022) Rodriguez Pajoy, Maria Esmeralda; Estrada Hernandez, Jhojan Andres; Bagui Gonzalez, Jency Katherine; Burbao Ceron, Jose Maria (Director)Due to the arrival of the COVID-19 pandemic in Colombia, organizations had the need to modify the way they sell their products, as people lived in total lockdown for much of 2020, causing him to change his form or lifestyle at the time of acquiring products that meet his needs, therefore, the digital marketing tools that were not previously taken into account by Pymes came to the fore at this time. A descriptive study was carried out collecting information from articles with the aim of describing the digital marketing tools used in organizations as a result of the Covid 19 pandemic, This evidenced that the non-application of digital marketing could become a threat with negative repercussions on the organization, reaching bankruptcy and consequently its closureItem Análisis de la oferta del programa de administración de empresas en las universidades de cali(Universidad Santiago de Cali, 2022) Araujo Sepúlveda, Leticia; Escobar Cabrera, Julio Cesar (Director)The Business Administration program is offered by all the universities of Cali, for this reason the need arises to compare its characteristics, which is of interest both for higher education institutions and for applicants to enter, and this analysis facilitates institutions, making decisions for the improvement of programs at the time of renewal of qualified registration or renewal of high quality. The purpose of this research was to analyze the offer of the Business Administration program in the universities of Cali. This work was carried out with secondary sources represented by documents such as books and articles from digital magazines taken from databases such as academic Google, Scielo, and websites of public and private entities. In addition, the technique that was initially used was the bibliographic review and then a documentary analysis. The results show that of the 13 Universities of Cali that offer the Business Administration program, three are public and 10 are private, of which six have high-quality accreditation, while 7 have this program accredited and 6 have both accreditations (institutional and program). The number of credits of the Administration programs ranges from 170 at the Icesi University to 142 at the Minuto de Dios University Corporation, which is possibly related to differences in the number of subjects and their hourly intensity. The number of semesters varies from 11 at the Universidad del Valle at night, to 8 semesters at the Universidad Católica, Universidad Antonio Nariño, Universidad Javeriana, Universidad Libre and Universidad Cooperativa. The universities of Cali coincide in training for entrepreneurship as a way to motivate their students and future professionals to create their own companies. Most universities offer the program during the day and at night, thus facilitating the possibility of studying and working, however, the existence of two additional modalities stands out: distance learning in the Minuto de Dios University Corporation and San Martin University and the virtual at the Santiago de Cali University and the Antonio Nariño University. The value of the semester varies widely among the universities, with the most expensive being those offered by the Icesi University ($10,800,000), the Pontifical Javeriana University ($9,554,000) and the Autonomous University of the West ($6,007,000), and the least expensive those offered by the Minuto de Dios University Corporation ($1,854,800), San Martin University ($1,865,800), Antonio Nariño University ($2,749,000), Antonio José Camacho University Institution ($2,771,004) and the National School Sports ($2,774,180), this difference in cost is related to the conditions that the universities put at the service of the students. In conclusion, the characteristics of the Business Administration programs offered by the universities of Cali, present differences in aspects such as: type of institution according to public or private nature, modality, working day, duration, number of credits, cost of the semester, plan studies, occupational profile, professional profile and accreditation status.Item Efecto de la pandemia en el empleo de los estudiantes de la facultad de ciencias económicas de la universidad santiago de cali(Universidad Santiago de Cali, 2022) Ibargüen Gutierrez, Michaell Daniel; Campo Montero, Juan Pablo; Villegas Velasco, Juan Camilo; Escobar Cabrera, Julio Cesar (Director)The Covid-19 pandemic, which spread throughout the world, and of course in Colombia, forced governments to take preventive isolation decisions, causing multiple economic and social impacts, which also affected educational institutions that had to adapt to new educational strategies. The purpose of this research was to determine the effect of the pandemic on the employment of students of the Faculty of Economic Sciences of the Santiago de Cali University. For this, a bibliographic review was initially carried out and later a survey was made to the students of the Faculty of Economic Sciences of the Santiago de Cali University. The results show that the COVID-19 pandemic in Colombia had a great negative effect on the economy and on education, which drastically affected labor activity, causing unemployment, especially among youth. In addition, educational institutions had to make important changes in the development of their activities that led to the need to implement virtual or remote classes in a short period of time. In the case of the students of the Faculty of Economic Sciences, their perception of the Covid pandemic and its effect on employment showed that a high percentage considered that the University took the appropriate measures to face the crisis caused, but that their jobs could affected or at least there was a decrease in income and although the students adapted to virtual classes, they prefer face-to-face classes and finally make recommendations so that the university contributes to developing strategies to preserve jobs or generate entrepreneurship. In conclusion, the pandemic caused a negative impact on the employment of the students of the Faculty, but the majority achieved the continuity of their studies, but it is necessary for the University to generate strategies to support the students to face future similar events that allow them to keep their jobs and not decrease their income.Item Empleabilidad de egresados de administración de empresas de la universidad santiago de cali (2017-2019) y el impacto de la pandemia en 2020(Universidad Santiago de Cali, 2022) Estupiñan Cortes, Melissa; Escobar Cabrera, Julio Cesar (Director)The Covid-19 pandemic has had a strong impact on the world economy, highlighting its effect on the field of the labor market towards new professionals. The purpose of this research was to characterize the employability situation of new business administration professionals at USC (2017-2019) and, in the context of the pandemic (2020), its effects on the behavior of the national labor market. This is a descriptive-quantitative study that took, by simple random sampling, the total population of 269 graduates of the Business Administration program from 2017 to 2019, for a significant sample of 136 graduates who were surveyed. The results show that the Covid-19 pandemic had a strong impact on the Colombian labor market, generating unemployment. Graduates of Business Administration from the Universidad Santiago de Cali between 2017 and 2019 were mostly employed in the service sector in care positions in private companies. However, there is a tendency to create companies in the commercial sector, in addition they consider that responsibility is their main quality and that their level of professional training is high. In conclusion, the pandemic had a strong impact on the increase in unemployment in Colombia, in addition, most of the graduates of Business Administration from USC have employment, an average level of responsibility and income, unleashing the existence of a good number of ventures, qualifying themselves with a high level of academic training.Item Los riesgos psicosociales del trabajo en casa en el confinamiento del covid -19(Universidad Santiago de Cali, 2022) Victoria Mosquera, Victor Hugo; Ceron Flor, Jose Luis; Londoño Duque, Yesica Alexandra; Vargas Garcia, Lina Marcela (Directora)This article brings the reader closer to knowing aspects to which the individual is exposed or at risk of a psychosocial nature due to the confinement of Covid-19 and the work activities that they carry out with work from home, for this, a qualitative approach is applied. , given the behavioral and psychological variables in other literary sources which are framed in the response and reaction of the population to assess the psychosocial risks of the worker and their influence on the productivity of business organizations in the Covid-19 crisis and in the new economic opening, in addition to integrating a section where some guidelines are set out to mitigate the psychological effects and the possible damage to the mental health of individuals. The psychosocial risks that have been most evidenced have been the work at home of women in times of pandemic, because they are one of the people most affected at the level of their mental health, since they are exposed to specific psychosocial risks such as isolation, blurred boundaries between work and family, a higher risk of domestic violence, among others. Also the health personnel who, due to the work and family pressures they experienced, contributed to making this sector one of the most affected by the different psychosocial risks. At the end, the conclusions are presented, which provide recommendations to prevent psychosocial risk inside and outside the labor organizational infrastructure and the references of the sources consulted; in the types of results that were found in this qualitative research we could find can be visualized in the conclusions.