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Item Importancia del marketing para impulsar las ventas en las redes sociales(Universidad Santiago de Cali, 2021) Saavedra Quiñonez, Laura Vanessa; Rodríguez Gonzales, Lizeth Eliana; Salazar Romero, Camilo Andrés; Mondragón Pérez, CarolinaThis article deals directly with usefully and important for digital marketing, sales through social network and E-commerce platform, data and exposes records where it is possible to determine the population density that these media reach, how important it has been converted the use of electronic devices for development of daily tasks. You can see the evolution from one-way to two-way channels, the importance of feedback on the quality and evolution of products or services. Efficient psychological strategies to increase, boost and conclude sales.Item Protocolos de gestión del riesgo en el ámbito laboral: una reflexión bibliográfica a la luz de la experiencia en Colombia(Universidad Santiago de Cali, 2021) Segura Ríos, Bryan; Liñán Martínez, Ladislao; Vargas Garcia, Lina MarcelaThe purpose of the following article is to reflect on some of the aspects related to risk management and occupational health and safety systems in the Colombian labor market. It is built thanks to a detailed bibliographic review on the different academic products that have been recently produced on the subject and, from there, it proposes a tour with the intention of illustrating and detailing in a general way several of the elements that are present at the time of reflecting on the topics related to the occupational health and safety management systems. Finally, it is outlined as a document with the capacity to give a short account of the evolution and current situation of the subject in Colombia.Item Efectos de la cultura organizacional al interior de las empresas(Universidad Santiago de Cali, 2021) Rodriguez Cortes, Nancys Esmeralda; Miranda Garcia, Angy Marieth; Duque Angulo, Jhanier Steeven; Vargas Garcia, Lina MarcelaOrganizational culture is a factor that is highly relevant today, because it facilitates the adaptation of organizations to the constant changes in the world, a product of globalization. The purpose of this article is to analyze the effects of organizational culture in companies, which is why, in the first instance, the in-depth literature review is addressed, in order to address the concept of organizational culture, analyze the positions of different authors and present a definition that includes common characteristics. In addition, the levels and dimensions that make it possible to determine the existence of culture in an organization, the classification of the types of culture and their characteristics, are analyzed, determining the importance of this factor at present and finally, identifying what the effects of culture are. in organizations. The information used is of a secondary nature, since different documents that address the subject were analyzed and it was found that organizational culture, at present, is one of the most important factors in the performance of companies.Item Estudio de factibilidad para una planta de bioetanol autosostenible a partir de los residuos del café y las cascaras de plátano(Universidad Santiago de Cali, 2021) Gutiérrez Ardila, Yeison Andrés; Chiquillo Satizabal, Francisco Javier; Ramírez Salcedo, Fabian Ignacio; Vargas García, Lina MarcelaCoal, oil and natural gas are fossil fuels, which, because of their high level of carbon dioxide emissions, are also largely responsible for global warming today. Possible repercussions that could occur include overheating include the disappearance of animal species, melting of glaciers, spread of disease and higher temperatures, etc. Global effects will include substantial changes in the availability of water for drinking and irrigation, as well as rising sea levels, changes in water circulation patterns in the oceans, and the threat to the survival of species of flora and fauna that survive in these ecosystems, among others (Elmundo, 2007). This could generate problems among nations due to the misuse and practice of these fuels that have been generated since the twentieth century; In their relevance to diminish these effects, countries considered that there is a global need to find new alternatives to produce such fuels in a sustainable way and that with it can counteract the environmental impacts generated by these gases. Most of the industrialised countries committed themselves on 11 December 1997 to jointly undertake their first effort to reduce greenhouse gas emissions by 5% which was agreed in the Kyoto Protocol. In this sense the socio-political problems and conflicts between nations that have arisen since its use and its constant increase in price, for example, the war between Iran and Iraq, this war lasted 8 years and generated enormous costs for both countries that not only caused an increase in the prices of production but also increased the international price of crude and the possibility of not extracting and transporting the crude oil which produced a considerable decrease in its consumption. This led to the creation of new energy sources such as bioethanol, a fuel alcohol with a very low impact on the environment and which could have very low production costs, in order to bring this to a solution of problems between countries and the rise in the prices of these fuels. Within the results of this work, it has that this new alternative has economic, environmental advantages and the paradigm that a food crisis could occur because the use of food is destined for the production of ethanol is already in the past. And that in Colombia through Laws 697 of 2001 and 693 of 2001 which dictates By which norms on the use of fuel alcohols are dictated, stimuli are created for their production, commercialization and consumption, and other provisions are dictated. These laws regulated the use and encourage the innovation of new renewable energies that can be of great help to clarify the environmental, economic, social and other panorama in the country. Likewise, the required use of water by companies, cause these by the need to provide diversion into liquid tributaries which causes problems of social conflict, where are the small and medium-sized farmers who depend on this liquid to meet the needs of their crops and the population who use these tributaries for their daily use. At the end of this paper it was concluded that the sector of the production of biofuels in Colombia aims to produce fuels that improve the quality of life of people, through the reduction of air pollutants, because keeping the environment free from pollution improves the quality of the air that is breathed daily and that is vital to ensuring human life, as well as the conservation and preservation of the environment. On the other hand, within the strategic guidelines of the company, it is highlighted that it would be a company dedicated to the processing and marketing of bioethanol from coffee residues and banana husks. Company that is created as alternative fuel to the traditional ones, in the search of the decrease of the environmental impact and as a response to the need of the customer.Item Diseño de un plan estratégico para la empresa “Distribuidora los Socios Jm” en la ciudad de Santiago de Cali(Universidad Santiago de Cali, 2021) Muñoz Yatacue, Andrea; Prado Mejía, Lina Marcela; Barco Rojas, Yesmeira; Ríos Obando, José FabianThis research was based on the strategic planning for the company Distribuidora JM located in the city of Cali, with the purpose of both internal and external improvement of the company, information was collected using the primary source such as interviews with managers and company employees, and secondary source based on research associated with strategic planning, balanced scorecard, scientific articles and publications in the USC library database, allowing the organization to identify organizational shortcomings and thus be able to project to what extent wants to arrive and know what strategies must be implemented to meet organizational objectives. On the other hand, it allows the company to diagnose and carry out an analysis of the environment, which will allow the company to assume from a better perspective, the conditions of the internal and external environment to achieve as a result, a competitive scenario and good positioning in the market.Item Top of mind: una revisión al sector cervecero y al sector de los centros comerciales(Universidad Santiago de Cali, 2021) Sanchez Sarria, Jhonatan Estiben; Borrero Reina, Johan Sebastián; Valencia Zapata; Anderson; Burbano Cerón, José MariaThe purpose of this paper is to examine the Top of Mind in the beer and malls sectors, understanding by the first a sector dedicated to products and by the second a sector dedicated to services. The research therefore has a descriptive scope as it tries to analyze the importance and dynamics of the Top of Mind in the beer sector and the malls sector in Colombia. With this research, it is hoped to better understand how the Top of Mind works and what is its relevance in marketing; also know how to influence or can influence consumer behavior. The work is documentary, which implies a review of academic works, although by its nature it is necessary to resort to non-academic sources such as reports or other types of documents prepared by organizations specialized in marketing, one of the most important sources being the Top ranking. of Mind made by Revista Dinero, widely recognized and used by the academic world. As a result, it has been found that each category reflects its own reality. In the case of malls there is a fragmentation as a result of strong local competition and the diversity of the service offered, while in the beer sector there are more clearly dominant brands. In both cases it has been shown that there are different brand preferences with respect to the different cities of Colombia.Item Estrategias para fortalecer la motivación laboral en una mueblería de Palmira – Valle del Cauca(Universidad Santiago de Cali, 2022) González Urbano, Anny; Paz Rengifo, Daniela; Rubio Gangasoy, Johan; Suarez Macedo, Neicy JohanaLa presente investigación tuvo como objetivo diseñar estrategias para el fortalecimiento de la motivación laboral en una mueblería de Palmira – Valle del Cauca, para lo cual, se llevó a cabo un estudio cualitativo con enfoque descriptivo haciendo uso de instrumentos de recolección de información como la entrevista semiestructurada y el Cuestionario de Motivación en el Trabajo – CMT diseñado por Toro (1992). Los resultados permitieron concluir que la empresa carece de una gestión administrativa integral respaldada por la falta de formación profesional de su propietario en gestión del talento humano, situación que despertó su interés para que se realizara la investigación. Dentro de los principales factores motivacionales que inciden en el entorno laboral se encontró que la afiliación y supervisión son los factores motivacionales de menor interés con una valoración absolutamente baja, seguido estuvieron la aceptación de normas y valores y requisición con una valoración relativamente baja y finalmente la aceptación de autoridad y promoción con un nivel de interés normal o común. Debido a lo anterior, se formularon acciones estratégicas para reducir el impacto de dichos factores y aportar al desarrollo administrativo y organizacional de la empresa buscando generar un entorno y clima laboral saludable y armónico.Item Mercado de capitales y su integración en Latinoamérica(Universidad Santiago de Cali, 2022) Cobo Piedrahita, Alexis; Forero González, Omar OsbaldoThe purpose of this article is to provide a visualization of the Latin American Integrated Market, understood as an agreement in which the stock exchanges and securities deposits of Colombia, Chile, Peru and Mexico participate. The scenario of the Latin American markets in view of access as supply and demand of financial services addresses a system of investors that after subsequent financial crises and constant changes in economic resources were forced to adopt a new reality for the century. From its origins in North America as formal organizations within economic banking and financial service providers, the search for business development was formalized. Currently, the capital market has been forced to seek alternatives to the innovation of an effective financial process; MILA as an organization that creates business opportunities arises after the inconstancy of the economic movement in Colombia. As well as the integration of the Central American Common Market (CACM), the Andean Pact (PA) MERCOSUR and MILA, respectively, have been favored after the behavior and integration of the capital market in Latin America. Being this the main objective of the present investigation, which applied a 100% operational methodology, it is proposed to carry out a bibliographic, systematic review of documents, understood by the approach of formal scientific articles (Scielo, Journal of Economics and Statistics, CECIN) for determining the increased economic, social and political development of any region.Item Estudios del clima organizacional en entidades públicas en Colombia(Universidad Santiago de Cali, 2023) Cantor Rodríguez, Juan Camilo; Delgado Riascos, Deyby Styward; Latorre Ruiz, Oscar Eduardo; Diaz Grajales, Carmen AliciaThe objective of this article is to analyze the variables and subvariables of studies on organizational climate carried out in public entities in Colombia in the period 2017 to 2021. The research was carried out through the bibliographic review of the information provided from web pages, Scielo, Google Scholar, Chemedia and Redalyc. In conclusion, the issue of organizational climate has been widely discussed, giving coincidence in the study variables and the continuity of the investigative work generate improvements in labor well-being.Item Metodologías de inteligencia artificial aplicadas a las cadenas de suministro en logística en el año 2022 y 2023(Universidad Santiago de Cali, 2023) López Orejuela, Luisa Fernanda; Estrada Suarez, Dayana Katherine; Vargas Muñoz, Luz AngellaThe combination of artificial intelligence technology has proven to be a decisive factor in optimizing these logistics processes. The objective of this study is to investigate which artificial intelligence technologies are particularly effective in this context and to analyze their application in different business areas. This article provides a comprehensive review of the relevant literature and a detailed case study demonstrating the successful implementation of this approach. The integration of artificial intelligence technologies highlights the importance of understanding the evolution and adaptation of the supply chain where the main objective is the in-depth analysis of how artificial intelligence (AI) impacts supply chains, exploring its effectiveness and efficiency in the Optimization of logistics processes. Within this general approach, we have set specific goals that address various crucial aspects in the integration of AI in supply chain management. Additionally, we will dive into a critical evaluation, exploring the advantages and disadvantages of AI approaches used in supply chain management. We will analyze aspects such as adaptability, scalability and robustness of these methodologies, with the aim of offering a balanced and well-founded vision. Collectively, we seek to provide a comprehensive and thoughtful analysis of the influence of AI on supply chain management. Our goal is to provide valuable insights that can guide informed strategic decisions in this dynamic and changing business environment as it solves fundamental problems such as reducing costs, improving the quality of logistics management and reducing delivery time. The results provide valuable information to companies and professionals seeking to improve operational efficiency in complex supply chain environments. This study provides detailed and up-to-date information on the most effective AI technologies in supply chains in 2022 and 2023 and makes an important contribution to the field of logistics management.Item Análisis de las estrategias de marketing digital en pymes postpandemia(Universidad Santiago de Cali, 2023) Bermúdez Parra, Diego Fernando; Orozco Victoria, Daniel Felipe; López García, Gissela; Norato Hernandez, Francy LilianaThis review article analyzes the trend of digital marketing strategies in post-pandemic SMEs. Firstly, a description of the management of digital marketing by SMEs before the health emergency caused by Covid-19 is made, taking into account the lack of knowledge, disinterest and lack of tools to apply it correctly, in addition to the way traditional way of marketing, subsequently, the scenario of the pandemic and the changes it generated for companies is presented, in which SMEs were seriously affected, so they had to change the way of advertising and promoting their products and/or or services, likewise, the benefits that the proper use of digital marketing and the application of all the tools it has to generate greater visibility in the current market has meant for SMEs. For this review, 38 articles were initially analyzed, of which 10 articles were selected that met the proposed criteria and allowed the objective to be developed. Finally, the main findings of the investigation and suggestions about the way in which the indicated problem should be addressed are presented.Item Efecto de la motivación en los entornos laborales de las entidades publicas(Universidad Santiago de Cali, 2024) Prada Lozano, Tatiana Lorena; Vargas García, Lina MarcelaMotivation in the work environments of public entities is not a matter of minor importance, its effects and the impact it has on public policies interest everyone equally; The performance of public sector entities depends largely on this factor; Anemployee motivated in their work acquires more commitment, identity and guarantees the achievement of the objectives set, despite the political and ideological dynamics at hand; The effects of motivation in the work environments of public entities are very varied and often clash with aspects that underlie the public sector due in part to the complex and dynamic nature of this sector of society and also in part to the existence of various types of motivation and ways to apply it. Through the recently constructed methodology of qualitative analysis and bibliographic review, the aim is to determine the effects that motivation generates in the work environments of public entities without leaving aside the contribution of the private sector. This review article broadly reviews recent studies on the current topic of motivation and its effects in work environments of public entities. The reader will realize that the motivational factor is very varied and that it helps the good performance of employees, contributes to their professional growth and often its effects affect the goals proposed by the entity in which they work, as well as the Studies contained in magazines, books, essays show the relevance and value of the motivational topic and how this experience becomes a reference for the success of any company and about which the last word has not yet been saidItem Las habilidades blandas y su influencia en el desempeño laboral en organizaciones de Latinoamérica(2024) García Castillo, Jeisson Ivan; Caicedo Garcia, Nathalia; Romo Londoño, Herliz JulianaSoft skills are fundamental in the contemporary labor ecosystem, they have become a cornerstone for organizational development in Latin America. The main objective of the article in question is to determine the influence of soft skills on the work performance of organizations in Latin America. The study explores the dynamics of the interaction between interpersonal competencies and corporate results, highlighting the role of soft skills through a meticulous literature review and analysis procedure, therefore, the study addresses. a qualitative descriptive methodology. The document highlights how the influence of soft skills can catalyze optimal work performance, a fundamental element for business success in the diverse and changing environment of Latin America. The study's findings not only open new horizons for academic research but also guide business leaders in implementing effective training and development strategies, crucial to boosting productivity and competitiveness in today's market.Item Estrategias gerenciales para la diversidad integral en el área de gestión humana(Universidad Santiago de Cali, 2024) Terranova Velásquez, Giancarlo; Gómez Loango, Karen Julieth; Londoño Usma, José Manuel; Norato Hernandez, Francy LilianaThe objective of this work is to understand the management strategies that promote comprehensive diversity in human management, understanding that diversity is a topic of great relevance in the current environment of organizations, since it implies considering the individual differences of employees with respect to their gender, age, race, sexual orientation, disability, among others. Thus, at a methodological level, this article is based on a qualitative study based on a process of documentary review of digital sources such as Science Direct, Scopus, Scielo, LILACS, Web of Science, Ebsco, Jstor and ProQuest as references. search. These sources include online articles, academic reports, digital archives of the Universidad Santiago de Cali and official websites at the international, national, and local levels. In human resource management, the review focuses on the strategic management of diversity. The results indicate that, today, organizations face constant challenges in terms of talent management and creating inclusive environments where all employees can develop fullyItem Análisis del clima organizacional de una institución educativa oficial de la ciudad de Santiago de Cali(Universidad Santiago de Cali, 2024) Ortiz Cortes, María Alexandra; Rincón Salazar, Marcela; Giraldo Patiño, Claudia LorenaThe quality of education depended on the didactic resources or the academic curriculum, the organizational climate in which the educational activities were carried out, the analysis of this subject allowed the identification of aspects that influenced the performance and well- being of its members. Therefore, the problem identified is related to a lack of information about the work environment in a public educational institution in Santiago de Cali. This was based on the absence of an effective means of communication between the different branches of the institution, which makes it difficult to coordinate activities. Therefore, this research focused on analyzing the organizational climate of an official educational institution in Santiago de Cali, with the aim of identifying the influencing factors to propose strategies that would lead to its improvement, this work was based on the mixed approach and the type of study used was the descriptive one, the analytical method was used to understand the nature of the organization's climate, A survey adapted to the reality of the institution was carried out, which was applied to 10 employees of the administrative area, in order to analyze aspects related to the organizational climate such as communication, motivation, reward, conflict, cooperation, among others. The results of this study provided crucial information for the development of strategies to improve the organizational environment in the educational entityItem Instrumentos de la reforma tributaria para enfrentar la evasión fiscal en Colombia(Universidad Santiago de Cali, 2020) Ortega Gómez, Nicolás; Rubio Hurtado, Wilmar; Aristizabal Marín, Brahian Steban; Góngora Vanegas, BorisItem Desafío del cumplimiento de los protocolos de bioseguridad como parte de la seguridad y salud en el trabajo (SST) en Colombia(Universidad Santiago de Cali, 2020) Hernández Cano, Lina Marcela; Reina Arenas, Natali; Escobar Cabrera, Julio CesarThe objective of this essay is to analyze the challenges and challenges for the implementation of biosafety protocols as part of occupational safety and health (OSH) programs in Colombia. For this, the characteristics of the biological risk and its management are described, it establishes the requirements that the legislation has established for the implementation of the biosafety protocols. At the methodological level, a bibliographic review was used, which involved consulting secondary sources, such as scientific articles, research reports and documents from official authorities. Biological risk management is more common in businesses such as health institutions, beauty centers, hairdressing and related businesses. In the commercial and industrial context, it is not so common that emphasis is placed on their identification and management. With the coronavirus: Covid -19 pandemic, the need for mitigation measures is evident so that companies do not interrupt operations and do not put their employees as customers in danger. In the case of biological risk in the country, it has been seen that it even has the requirements of the general occupational risk system, however, in practical terms, its management has focused more on institutions and / or companies in the health sector where it is more likely that you may incur an unwanted event from exposure to biological substancesItem Causas y efectos del ausentismo laboral en las organizaciones(Universidad Santiago de Cali, 2020) Molina Vergara, Maritzabel; Mosquera Mosquera, María Marcela; Vargas García, Lina MarcelaThe following article aims to identify the causes and effects of absenteeism in organizations. To develop this research, the descriptive method was used, since the causes and effects of work absenteeism were only identified in the organizations identified in previous works, both from theoretical and practical perspectives, that is, the findings of applied research on the subject and a description will be made of these. The most common diseases were found to be: Cardiovascular diseases, sleep apnea-hypopnea, work stress, depressive disorders, covid -19, work fatigue, visual diseases, multi-skeletal disorders, psychosocial risk diseases, for which workers are absent from work, the most frequent work accidents were: falls, contusions, visuals, hand injuries and the most common effects generated in organizations are: Low productivity and competitiveness, work overload, high training costs. A search was made in the following databases ScienceDirect, Scopus, selecting 30 articles that deal with the topic.Item Importancia de la identificación de los riesgos laborales en las áreas de producción(Universidad Santiago de Cali, 2020) Álava Arango, Jhon Cristian; Villegas Serna, Jonathan Andrés; Montes Ariza, Julio Cesar; Vargas García, Lina MarcelaThe general objective of this article is to identify the occupational risks in the production areas to which employees belonging to the industrial sector are subjected due to issues inherent to their routine work functions. Through the documentary analysis in databases such as Scopus and Science direct among others, different national and international scenarios are consulted in order to determine the risks in the production areas, their causes and consequences for the collaborators and the organization, with the In order to give greater importance to the subject, taking into account the well-being of the collaborators and thus, guaranteeing a better quality of life in their jobs. It was found that in industrial production areas, the types of occupational risk are chemical, physical, psychosocial, biological and biomechanical risks, which occurs depending on the main activities of each company, so it is important that employees are made aware on the importance of compliance with occupational health and safety regulations, in order to identify the risks to which they may be exposed and thus avoid causing accidents and accidents at work.Item Ventaja del sello ambiental colombiano en el posicionamiento de marca(Universidad Santiago de Cali, 2020) Franco Rodríguez, Ingrid Liliana; Vargas Angulo, Karen Licet; Rios Obando, José FabiánThis article addresses a research topic regarding the Colombian environmental seal, and the advantages that its use has for brand positioning, in the practice of green marketing. This is a strategy implemented by producers for the consumer, through organic products, to reduce the negative impact that products have on the practice and use of the environment. In addition, knowing the way in which green labels have evolved in such a way that today it offers a brand positioning in companies, through the implementation of these ecolabels in their goods and services. However, the study was carried out under the investigative methodology to carry out an analysis of the market, to present the positions of the authors in relation to the positioning that generates the proper use and the advantages of the environmental seal in Colombian companies.