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Análisis de las prácticas de responsabilidad social en el sector salud, caso fundación valle del lili 2022
(Universidad Santiago de Cali, 2023) Herrera Rueda, Stefannia; Lopez, Sergio Andres (Director)
The study of Corporate Social Responsibility is not only urgent and is ontheagenda of public and private entities, but also responsible and important in its ownright compared to what it refers to and implies, so that, when we consider that the variousorganizations have a series of commitments, as well as extensive obligations regardingthe treatment, conditions and care of their employees, society and the environment fromthe co-responsibility of duty/being, this concept acquires greater breadth in practice. An exploratory study was carried out using the deductive method, with thepurpose of analyzing social responsibility practices in the health sector, specificallyinthe Valle del Lili Foundation for the year 2022. Regarding the results found, it is determined that the companies have thecommitment to contribute to the well-being of the population and the workers, andthusachieve a society that is sustainable from the economic, social and environmental aspects, but in the same way it can be Visualize the challenges that still exist for theeffective development of relationships between organizations and society.
Formulación de un plan estratégico de la empresa recuperadora de occidente DA
(Universidad Santiago de Cali, 2024) Muñoz Imbachi, Alex Herney; Esguerra Velandia, Juan Andrés; Huertas Zapata, Sara Isabel; Cruz Aguilar, Pedro Leon (Director)
The present investigation presents a strategic plan for the medium and long term for the company the Occidental D.A recuperator, for the periods 2025- 2029, having as main economic activity the collection, recycling and recovery of metallic material, for subsequent marketing as a final product of aluminium, copper, bronze and antimony. This work is relevant because it uses organizational evaluation tools, objective goals such as the DOFA Matrix and Balanced Scorecard deeply integrated into a sustainability approach in organizational theories, to analyze the forces and weaknesses that connect with the external and internal context of the company, with awareness of the impact on natural resources and the management of organic waste and environmental social responsibility
Identificación de factores externos e internos más influyentes en el fracaso de las mipymes en santiago de cali
(Universidad Santiago de Cali, 2023) Rincon Cortes, Isabella; Bravo Garcia, Saulo (Director)
MSMEs in Colombia play a very important role, as they are the most abundant type of companies and contribute significantly to employment and the country's economy (Ibarra et al., 2021). However, despite how relevant they are, MSMEs are the most unstable organizations in the country, as the vast majority do not even manage to reach 5 years of life (Confecámaras, 2017). This research work is conducted in Santiago de Cali, one of the Colombian cities with the highest participation of MSMEs (Cámara de Comercio de Cali, 2022). Taking into account the above, there is a need to understand why these companies are failing, that is why the purpose of the research is to know what are the obstacles that MSMEs in Cali are facing in order to propose strategies to solve the problems that prevent the growth of these organizations. In order to meet the objectives stated in the previous paragraph, a review of the scientific literature is carried out by means of degree theses from different universities, newspapers and economic magazines, business books and statistical documents that allowed gathering all the necessary information about the environments that surround a company and how their factors negatively impact the MSMEs of Santiago de Cali, to later choose the most influential and relevant factors of both environments and conclude with strategies that mitigate these effects, in order to boost the growth of these organizations and promote their permanence in the market. The results obtained in the research are 8 factors (4 from the external environment and 4 from the internal environment) that are considered the most influential in the disappearance of MSMEs in Cali. On the one hand, in terms of external factors are the customer and competition, access to sources of financing, technological progress and internationalization. On the other hand, if we talk about the internal factors obtained in the research, we find the lack of financial education, the deficiency in the selection of human talent, the lack of strategic planning and the lack of technological implementation.
Estrategias organizacionales enfocadas en la experiencia del cliente para posicionamiento de la empresa tecnoland
(Universidad Santiago de Cali, 2024) Salazar Carvajal, Laura Marcela; Duque Rodas, Juan Sebastian; Giraldo Patiño, Claudia Lorena (Directora)
The tendency to use customer experience is consolidated to position and grow companies in their economic development. Accordingly, we will seek to analyze and evaluate customer experience as a key factor in business improvement, because customer satisfaction directly influences the loyalty, reputation and growth of the company. Therefore, this work aims to propose organizational strategies oriented to the customer experience and quality of service for the positioning of the company Tecnoland of the city of Cali, where it is intended to know the current circumstances facing the needs of customers expectations, as well as the opportunities points, external threats strengths and internal weaknesses by building a diagnostic matrices, and other possible means of measuring service quality, that characterize research in a mixed approach that mixes qualitative and quantitative methods through surveys and bibliographic reviews that yield data that are analyzed to evaluate organizational aspects of the company from general to specific
Factibilidad Para La Creacion De Una Empresa Orientada Al Cuidado De Mascotas En La Ciudad De Cali
(Universidad Santiago de Cali, 2024) Suarez Galarza, Michelle Sofia; Salazar Mendieta, Sebastian; Martinez Garces, Hidalgo Jhosnel (Director)
The market for pet services, such as spas and grooming, grew due to the strengthening of the bond between people and animals. With the increase in life expectancy and the low birth rate, more people opted to have pets, which increased the demand for specialized services. In cities like Cali, an opportunity arose to start a pet spa and grooming service, given the growing demand and insufficient supply of services. The objectives of the business plan included increasing brand visibility, creating a solid online presence, raising the average spending of customers, developing strategic partnerships, and maintaining high levels of customer satisfaction. It also aimed to promote social responsibility through support for animal shelters. The success of the business depended on offering differentiated services, ensuring the well-being and safety of the pets, managing operational costs, and complying with regulations. Additionally, recruiting and training qualified personnel were essential to maintain high standards of care. Diversification of income and obtaining adequate insurance ensured sustainability and positioned the business as a leader in the sector. The business was expected to meet the unmet demand for quality pet services, providing comprehensive well-being for animals. In the long term, the goal was to position the spa as a benchmark in the city, generating profitability and improving the well-being of pets.