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Marketing estratégico direccionado a las pymes del sector textil.
(Universidad Santiago de Cali, 2025-06-25) Hernández Ortega, Ana Sofía; Domínguez, Luisa Fernanda; Bedoya Henao, Juan José; Ortega Castañeda, Luz Aleidy
This article analyzes the implementation of strategic marketing in small and medium-sized enterprises (PYMES) in the textile sector in Palmira, highlighting its importance for improving competitiveness and sustainability. Through a qualitative approach, four local companies were studied to identify the strategies employed and their impact on brand positioning, customer loyalty, and business growth. Practices such as product and process innovation, use of social media, printed advertising, and continuous strategic review were identified. The results show that companies with higher levels of innovation and digital presence achieve better market positioning and growth. However, many SMEs still lack structured planning, limiting their ability to compete. It is concluded that adopting marketing strategies tailored to the context of these companies is essential to strengthen their development in a highly competitive market.
Oportunidades de economía circular en la galería de palmira: análisis para la mejora en la gestión de recursos.
(Universidad Santiago de Cali, 2025-06-25) García Hoyos, Luis Fernando; Toro Patiño, Geidy; Rivera Vitonás, Juan Camilo; Sarria Agudelo, Andrés Felipe
This article explores the opportunities for implementing circular economy practices in the Galería de Palmira, with the goal of reducing waste generated and promoting the reuse of materials in this important commercial center. The research identifies the barriers and facilitators of this process through a qualitative analysis of the current situation in the central gallery. This allows us to identify the current status of this commercial center in terms of the circular economy, generating proposals to improve environmental management and promote sustainable economic development in the Palmira community. It also suggests that the circular economy can transform waste into a source of additional income for merchants and contribute to local sustainability, improving the perception of the place through the use of the waste generated in this commercial center, contributing to local and national development from a perspective that is increasingly gaining momentum globally.
Análisis de competencias personales del modelo HUMAS en el diseño curricular del programa de formación Técnico Auxiliar en Enfermería – SENA CGTS Valle
(2026-06-26) Cárdenas González, Luz Adriana
The nursing profession requires personal skills to improve the quality of interpersonal
relationships and the experience of patients and their families when they access healthcare
services. In this regard, it is essential that these skills are developed through training
programmes. This research focused on analysing the competencies of the HUMAS model within
the curriculum design of the SENA, CGTS Valle Nursing Assistant Training Programme for the
2025–2026 period. A qualitative study was conducted, employing a single-case study design
based on an interpretative paradigm. The population consisted of instructors and trainees on the
programme. The techniques used for data collection were: semi-structured interviews, focus
groups and a review of the institutional document on the programme’s curriculum design. A
content analysis of the data was carried out using Atlas.ti software, version 9.0.0.214. The study
revealed that, although personal competencies are explicitly stated in the curriculum design, it is
necessary to strengthen competencies such as self-efficacy, emotional understanding and
empathy in both trainees and instructors. This is essential for the effective management of
personal competencies in the processes of attending to and caring for patients and their families,
and for fostering a culture of humanisation and care for others.
Explorar la interacción del clima laboral en la efectividad de los servicios de salud (2019– 2024)
(Universidad Santiago de Cali, 2024-04-19) Malaver Lozada, Christian Andrés; Olaya Jaramillo Diana Carolina; Leguizamo Uribe, Lisbet Natalia; Ortega Castañeda Luz Aleidy
This article examines the relationship between work climate and health care effectiveness between 2019 and 2024. Studies on the impact of organizational climate on health care quality and effectiveness were reviewed. The positive influence of work climate on the well-being of health personnel, linked to improvements in patient care and clinical outcomes, is highlighted.
The qualitative methodology included thematic and narrative analysis. Results point to a decrease in research after 2020, possibly due to changes in research priorities or topic saturation following the COVID-19 pandemic. Despite this, the importance of a beneficial work climate for raising the standard of care and increasing staff satisfaction is emphasized, underscoring the need to promote a favorable work environment for patient well-being.
El presupuesto como herramienta de gestión empresarial en la actualidad: un análisis bibliográfico y bibliométrico de los años 2019 a 2024
(Universidad Santiago de Cali, 2024-11-29) Londoño Lerma, María Isabel; Yandún, Maryi Yulieth; Camacho Quiñones, Laura Marcela; Arango Ospina, Alexandra
Budgeting, as an essential tool for business management, plays an increasingly prominent role in resource planning and control, especially in a competitive and constantly changing environment. A literature and bibliometric analysis was conducted to explore academic publications on budgeting as a business management tool from 2019 to 2024