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Estrategias de desarrollo de talento humano para fomentar la competitividad en las organizaciones
(Universidad Santiago de Cali, 2024) Gomez Ramírez, María Isabella; Jiménez Molina, Kelly Dayanna; Vargas García, Lina Marcela (Asesor)
The objective of this article was to identify human talent development strategies to promote competitiveness in organizations, for which a descriptive methodological study was carried out, which allowed secondary sources from the databases of the Santiago de Cali University (Dialnet, Science Di-rect) and other platforms from different universities, Scielo, Google Academic newspapers such as El Tiempo, El Bolivarense, Diario AS and La Revista Espa-cios were also used, with the knowledge and results obtained from these, allowed us to find the most relevant aspects of the topic to be discussed; concluding that, the human talent strategy such as: Training plan to promote business competitiveness in organizations, paying for 50% of studies for collaborators, fair rewards, etc. It has a positive impact on the sustainability of organizations, since it increases labor profitability, 3 the constant improvement of organizations and, in a direct and noticeable way, the satisfaction and motivation of all collaborators of the organizations, strategies
Análisis de competitividad de las empresas del sector de la construcción para la ciudad de santiago de cali, 2022
(Universidad Santiago de Cali, 2024) Andrade Rengifo, Jessica Tatiana; Polindara Vargas, Kevin Andres; Saldarriaga Muriel, Angie Saray; Diaz Grajales, Carmen Alicia (Director)
The purpose of this study is to analyze the determining factors that influence the competitiveness of companies in the construction sector in the city of Santiago de Cali during the year 2022. The methodology of the document is based on a mixed approach that integrates qualitative and quantitative elements to analyze the competitiveness environment of the sector. The concept of Porter's Value Chain (1985) and the application of the peer group "Financial planning and value management" (González & Carmona., 2018) are used. In addition, the "Gestor" database is used to obtain the financial data of the top 10 companies in sales of the sector, highlighting variables such as sales, growth in sales, profit and profitability, which contribute to this financial analysis of competitiveness. As for the results, a positive relationship between financial indicators and the competitiveness of companies in the construction sector in Cali is evident. Several companies have shown significant growth in sales and profitability, being "REGENCY SAS" identified as the most competitive. In conclusion, the need to implement financial strategies to promote sustainable growth in these companies is highlighted, allowing them to adapt effectively to the trends and challenges of the economic and business environment in Cali.
Plan de negocios para la empresa “skin meykell s.a.s.”, tienda virtual de venta y comercialización de jabones artesanales para prevenir el acné, en la ciudad de cali
(Universidad Santiago de Cali, 2024) Quiñones, Meykell Danissa; María Díaz, Angulo Angélica; Mina, Stefany; Lopez Rodriguez, Sergio Andres (Director)
Skin Meykell S.A.S. is conceived as a company oriented towards marketing of artisanal soaps made with high quality natural ingredients, aimed at a target audience of men and women over 15 years of age. The premise fundamental of this undertaking is to offer consumers products completely natural at competitive prices, with the aim of enriching your daily routine skin care and complement medical treatments against acne. The focus strategic lies in achieving a strong position in the market by providing a comprehensive and distinctive skin care experience, highlighting authenticity and effectiveness of their products. Accordingly, the following statement sets out Skin's value proposition Meykell S.A.S: Offer a unique skin care experience by providing products natural and effective, specially formulated to combat acne and improve health and appearance of the skin, ensuring quality and authenticity in each handmade soap
Análisis del comportamiento sobre el consumo del café y la fritanga valluna de los habitantes de la comuna cinco en la ciudad de santiago de cali.
(Universidad Santiago de Cali, 2024) Montoya Tulcán, Luis Felipe; Sanabria Arias, Elizabeth; Preciado Estacio, Stefania; Valencia Velosa, Juan Manuel (Asesor)
Colombia is a Latin American country rich in culture and gastronomic diversity, among which stand out the 'fritanga valluna' and coffee as strong cultural representatives of the country. Colombian coffee, globally recognized for its exceptional quality, competes in the market with countries like Brazil, Vietnam, and Indonesia. On the other hand, the 'fritanga valluna,' deeply rooted in family traditions since pre-Columbian times, has been passed down from generation to generation in Colombian homes. Because of this, the present investigation arises with the objective of analyzing the behavior regarding the consumption of coffee and 'fritanga valluna' among the residents of the fifth district of the city of Santiago de Cali, since being two products so cultural and characteristic of the Colombian people, no evidence of 4 study was found from the literary review conducted, particularly in the analyzed context. For the development of the mentioned objective, a descriptive and deductive approach is used, employing eleven interviews and two focus groups of five people each, where close collaboration was carried out with the restaurant 'Antojos la 62' for the data collection process. Additionally, the study is contextualized with information about coffee in Colombia and the gastronomy of Valle del Cauca. The results of this study offer a clear perspective on the buying habits of the inhabitants of Cali in the district, highlighting the direct influence of culture on these decisions and, however, a generational change among young people is observed, which slightly modifies their consumption choices, indicating an evolution in dietary preferences within the community. Additionally, a preference for consuming savory products with coffee was observed and promoting this combination as a business option was suggested. Likewise, informal vendors agreed on the satisfaction of customers when consuming this fusion, although some suggested promoting it more among young people to reduce the consumption of carbonated beverages. However, the results of this research not only contribute to academic knowledge about Colombian gastronomy but can also be useful for the local gastronomic sector and the promotion of the cultural identity of the region, offering valuable perspectives for stakeholders in the gastronomic sector by providing relevant information to improve the supply of products and services.
Clima organizacional factor clave en el desempeño laboral
(Universidad Santiago de Cali, 2024) Vasco Pavas, Claudia Tatiana; Sanchez Caicedo, Julie Katherine; Cruzaguilar, Pedro Leon (Asesor)
The organizational climate is considered an element of great relevance in current work environments, because it has implications in different areas of the company, and especially in the worker, in their behavior, performance and well-being. The main objective of this article is to establish the influence of the organizational climate on the work performance of a company's employees, in order to provide a more complete understanding of its implications in organizations. A systematic search was carried out in the Scopus and Google Scholar databases, 249 articles were identified, taking into account the inclusion and exclusion criteria, which focused on temporality, language, years of publication and relevance of the topic, with the above, a total of 30 articles were selected to carry out the systematic review. The findings indicate a direct relationship between climate and performance in different work contexts, such as production areas, markets and economies. Most studies used measurement instruments such as questionnaires on a Likert-type scale for both climate and performance, to measure these variables; however, some found that in Asian companies there are other factors related to the organizational structure they have. more influence.