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Universidad Santiago de Cali
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Diseño de una estrategia de comunicación digital en Facebook, para mejorar el posicionamiento de la revista caleña de salud avances, año 2021
(Universidad Santiago de Cali, 2021-12-07) Cortés Benítez, Pedro Luis; Cruz, Carlos Andrés
The objective of this work was to design a communication strategy to help the positioning of the Avances Magazine in the year 2021; for this, a mixed type research is considered, that is, qualitative-quantitative, since this way information can be obtained from different perspectives, covering not only subjectivity but also the objectivity offered by the numerical and percentage values of different variables stipulated here. In order to make a diagnosis and propose strategies, different tools were used to collect data, such as the interview with the participation of the current director of the Revista Avances, the survey of 71 surgical instrumentation professionals who were followers of the magazine, and the observation of the different dissemination tools. The most important findings present a public following between 2 and 27 years of age, from strata 3 and 4 (67.6%), with undergraduate as the highest educational level (70.4%), workers in private companies with care positions (45.1%), who live in Cali city. These professionals follow the magazine mainly on Facebook (50.7%) and Instagram (46.5%). The communication strategy focused on changes in form and background to the tools already used, considering minimalist designs, colors related to the health sector such as white and blue, and less saturated pages of information that can be accessed. access through links. Today the website and the social pages where it is advertised have a more professional character and invite the professional in the surgical instrumentation sector to search for content.
Eventos adversos en la atención del servicio de salud, presentados al interior del hospital central de la policia de colombia, entre los años 2015 al 2019
(Universidad Santiago de Cali, 2024) Cortés Poveda, Edwin Zamir
The scarcity of research on adverse events at the Central Hospital of the National Police (HOCEN) in Bogotá D.C. has motivated this study, aimed at analyzing the distribution and nature of these events occurring between 2015 and 2019. The goal is to contribute new academic knowledge to support the development of tools aimed at improving the quality of healthcare services provided to over 608,144 affiliates. The lack of research impacts the formulation of Health and Safety policies for patients, affecting their medical care. Presenting this information allows the entity to design plans to promote patient well-being and reduce risks for staff.The methodology employed is mixed, observational through a descriptive study, with retrospective temporality that combined quantitative and qualitative approaches. Statistical tools are used to analyze patterns and trends, while qualitative research focuses on examining the underlying causes of adverse events. Data is obtained from quarterly digital reports, preserving patient confidentiality. Results reveal various categories of recurring failures, especially those repeated in all periods, representing a significant percentage of the total adverse events recorded. Additionally, a significant distribution is observed according to work shift and the age of the affected individuals. Events are classified according to their causality and severity, highlighting the importance of comprehensive patient safety management. This research is crucial for improving the quality and safety of medical care, benefiting both the Central Hospital and medical care in the Colombian public force in general by providing a unique and extensive reference.
Propuesta de mejoramiento para la comunicación estratégica de la Institución Educativa San Vicente de Buga
(Universidad Santiago de Cali, 2021-12-07) Rodríguez Ortiz, María Camila
This degree work, has proposal objetive a strategic communication plan of improvement for the strategic communication in the Educational Institute San Vicente of Guadalajara de Buga, so that the information circulates for up, down and within in the organization structure, arrive in an organized and coherent manner in order to avoid wrong interpretations, feelings of frustation and conflicts for yours employees. In order to achieve this goal, it was used as a methodology mixed approach, when incluyed as a part quantitative and qualitative, that is tos ay, a survey and focus group. All for was done, taking into account that was necessary to count with numerical results and the observation to collect non numerical data, in order to give a details description of the results. Thanks to the results obtained in the survey and focus group, that was direct to the Institute personal, it was detecte that there are flaws in communication in the some cases when the employees want to convey something to the Rector, this information arrives wrong and distorted. It was necessary to implement to strategic communication plan for that it helps to direct the communnicatio and reach your final destiny, in an effective and timely manner and also, that helps a good relations between yours employees and in the same time, build up yours communication channels.
Analisis de la posición de garante del médico en la sentencia sp 8759 del 2016 de la corte suprema de justicia sala de casación penal, bajo una perspectiva de la responsabilidad del equipo médico
(Universidad Santiago de Cali, 2024) gonzalez marquez, Claudia eliana
This research article aims to critically analyze the reasons and foundations of the Supreme Court of Justice regarding the position of guarantor of a pathologist, it will be a basic research, reviewing the literature available in the databases, Google Scholar, Dialnet , v/lex to obtain the available literature on the responsibility that has been established so far and the forms of derivation of responsibility in the care process of the medical group, within the framework of qualitative research, make a critique of the position of guarantor, reviewing the scope of the principle of trust in the delegation of functions, the role of the treating physician or team leader and also their responsibility for their errors. Additionally, the forms of delegation of work and responsibility in health care teams are reviewed, in their horizontal and vertical forms, expanding the concept of supervision or supervigilance that can be applied to the leaders of care teams. in order to demonstrate the extension of the position of guarantors to all members of a group involved in the patient care process and the scope of the limitation of responsibility under the principle of trust
Plan estratégico de comunicación para fortalecer el posicionamiento de la fundación cultural salsa y control
(Universidad Santiago de Cali, 2021-12-06) Restrepo Noguera, Kelly Tatiana
This work is the result of an investigative process, which was carried out in order to implement objectives that contribute to the timely development of strategic communication in the Salsa y Control Cultural Foundation. In the first instance, an approach was made with the entity, this in order to know a little more in depth what happens with respect to communication, thus allowing the formulation of objectives that would be the main basis for the development of the work. As a second instance, it was important to carry out an exhaustive analysis of different concepts, authors and works related to the creation of a communication plan, in order to correctly develop the methodology and application of the instruments. With respect to the above, instruments such as the interview and the focus group were applied, where the perception of users and officials about how the communication processes occur in the Salsa y Control Cultural Foundation was known, to proceed to establish the needs and improvement actions in these processes. During the last stage of the research, the results obtained with the application of the instruments were analyzed, which were the starting basis for the construction of the strategic communication plan whose purpose is to position and improve the communication processes and relationships with users of the the Foundation. Finally, having established the strategies and means that must be carried out, the conclusions and recommendations are presented, all in order to seek a better positioning of the Foundation in digital environments and in the municipality.