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Influencia del clima organizacional en el desempeño de las empresas
(Universidad Santiago de Cali, 2024) Botina Hurtado, Hector Fabio; Murillo Caicedo, Jhoan Javier; Cruz Aguilar, Pedro León (Director)
The objective of this text is to carry out a bibliographical review in order to determine the influence of organizational climate on the performance of enterprises. Scopus, ScienceDirect, Dialnet and Redalyc databases were consulted, available at the library of the Universidad Santiago de Cali. Based on this search, 30 relevant articles were reviewed that informed the research. The findings indicate a direct relationship between organizational climate and business performance: as employees' perception of the organizational climate improves, individual and collective performance also increases. The reviewed studies show that a positive organizational climate promotes motivation, commitment and efficiency among employees, which in turn boosts productivity and competitiveness. In conclusion, the organizational climate is a crucial factor for sustainability and business growth and should be considered a strategic priority for business leaders
Reflexión del éxito del team building en las empresas por medio del liderazgo transformacional
(Universidad Santiago de Cali, 2024) Jaramillo Chávez, Fleyder Alexis; Sánchez Gutiérrez, Hilary Fernanda; Libreros Rivera, Sebastián; Valencia Velosa, Juan Manuel (Director)
Companies in general have been transforming their structures in order to be strong and not to present limitations or weaknesses in the internal environment. In this context, the objective of this study is to analyze the importance of Team Building and Transformational Leadership as key tools for human management and the success of strategic planning. Both strategies, focused on this area, are considered fundamental due to their direct impact on organizational behavior. As they are focused on optimizing the performance and well-being of employees, they seek to satisfy both business objectives and employees' needs. Therefore, a theoretical review of the main approaches to Team Building and Transformational Leadership, based on the analysis of several authors, is carried out. This approach seeks to evaluate how the implementation of these tools improves individual and collective performance within the organization, highlighting the intellectual capital in the development of work activities. The results obtained in previous studies show a significant improvement in the person-company relationship, which has a positive impact on the performance of the teams and the satisfaction of both leaders and collaborators
Análisis de las causas que inciden en la rotación de personal de colaboradores pertenecientes a la generación millennial en el sector de la construcción en el rango de años 2019-2023
(Universidad Santiago de Cali, 2023) Pizarro Candelo, Astrid Soffia; Moreno, Juan Carlos(Director)
Young millennials have remarkably similar characteristics in terms of the aptitude and attitude they take in a job, being very emphatic to remain in an area that does not satisfy them or does not meet their expectations Through documentary review, such as scientific articles, magazines, books, among other, it is evident that in the construction sector the turnover of millennials personnel occurs very commonly regardless of the year in which they are, because for the performance in that sector the worker collaborator must give up comforts for low wages, appear in the workplace given that teleworking is impossible, among others. That is why in his preference are the jobs in which technology is the center of development, such as a position of systems engineer or programmer, being trades that are currently very well paid and on top of that appealing to that generation that is digitally native.
Comportamiento del marketing verde para aumentar la competitividad en las empresas
(Universidad Santiago de Cali, 2024) Gómez Ibarguen, Laura Camila; Lorza González, Miguel Ángel; Ríos Díaz, Cristian Alejandro; Norato Hernández, Francy Liliana (Directora)
Green marketing has emerged as a crucial strategy for companies aiming to enhance their competitiveness in an increasingly sustainability-conscious business environment. This article provides a comprehensive literature review to analyze how green marketing practices and strategies influence business competitiveness. Key performance indicators, such as sales growth, cost efficiency, and corporate reputation improvement, are identified and evaluated, demonstrating the tangible benefits of green marketing. Additionally, consumer perception is explored, highlighting changes in purchasing patterns, loyalty to eco-friendly brands, and the willingness to pay a premium for sustainable products. The relationship between green marketing and competitive advantage is further examined through brand differentiation, access to new markets, and operational cost efficiency. Despite challenges such as initial costs, lack of knowledge, and the risk of greenwashing, green marketing presents significant opportunities driven by digitalization, the circular economy, and the rise of social activism. Finally, potential areas of innovation are discussed, which can further enhance the impact of green marketing on business competitiveness. The conclusions emphasize the importance of strategic and sustainability-focused management to maximize the benefits of green marketing, thereby contributing to sustainable development and global environmental well-being
Diseño de plan de marketing digital para el posicionamiento y competitividad en el mercado de la empresa dversh exclusive pyme del sector textil 2023-2024
(Universidad Santiago de Cali, 2023) Castillo Montes, John Sebastian; Burbano Ceron, Jose Maria (Director)
To determine a strategic plan for the use of e-commerce and digital marketing tools for the company Dversh Exclusive, it is necessary to evaluate previous experiences on the subject, in order to analyze sector strategies, competitors, sales and thus implement good practices that allow the company to improve its competitiveness. An internal and external situational analysis was conducted to better understand the current situation of the company and identify its weaknesses, opportunities, strengths, and threats in order to determine a strategic marketing plan for the positioning and competitiveness in the market of the company Dversh Exclusive in that order of ideas strategies were planned to help achieve the objective of this work. In order to further investigate the effects of the whole period of the Covid-19 pandemic where the importance of creating these strategic plans in companies was evidenced and the use of these digital tools has been of great help when implementing it in practice on the automation of processes and the use of social networks is achieved to establish strategic marketing plan to be implemented in the company Dversh Exclusive with respect to the marketing mix, which includes the product line of the company, pricing policy, distribution channels and customer service philosophy. Obtaining the strategic marketing plan based on increasing the company's positioning and competitiveness which should be executed over 12 months, with a start date of January 2023. With the execution and completion in December 2023 it is expected to meet all the proposed goals of the virtual store, allowing it to improve its positioning and competitiveness to gain greater recognition in the fashion market throughout the national territory. This project ends with the strategic approach and to be analyzed by the manager of the company to carry it out in the future, analyzing its implementation since it takes into account the stages of production and marketing since the raw material is manufactured until delivery and after sales service.