Finanzas y Negocios Internacionales
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Item El comercio internacional como impulsador para el cumplimiento del objetivo de desarrollo sostenible número 8 (ods 8).(Universidad Santiago de Cali, 2023) Carabalí Arango, Natalia; Hernandez Varga, Stefania; Giraldo García, Yisel; Romo Londoño, Herliz Juliana (Director)Within the framework of this research, Sustainable Development Goal number 8 (SDG# 8), which focuses on economic development and Decent Employment, will be explored in detail, estimating a fundamental role performance in the context of foreign trade and, therefore, in Latin America's ongoing process towards an appreciably sustainable development. To fully understand its importance in the region, it is crucial to delve into three key areas that are essential to achieve the overall objectives associated with strengthening sustainable growth; they are mainly described in depth and detail in the need for decent employment and economic development, organizational practices implemented as models for global monitoring and development strategies in the optimization and effectiveness of safe outcomes for the application of a local context, where it is expected to provide a comprehensive perspective that can lead to decision makers and relevant stakeholders in the region towards a more prosperous and equitable future.Item ¿Qué tan exitoso ha sido el modelo de franquicias en la internacionalización empresarial en Colombia?(Universidad Santiago de Cali, 2023) Acuña Dorado, Karol Julieth; Hoyos Herrera, Juan Pablo; Arenas Calderon, Laura Camila; Vanegas Casallas, Omar Hernan (Director)The objective of this article is to analyze how some Colombian companies have executed the franchise model at a global level, and allowed themselves to obtain business success, taking into account that it is a prevailing factor in the development of the organization, when making the decision to internationalize through flexible, innovative strategies consistent with business objectives. In this way, the research will show the effectiveness of this model, highlighting the general benefits and disadvantages; relevant strategies implemented in the sector, and an analysis in the business context. It should be noted that the study includes companies already established and successful in this model; concluding that to achieve a transcendental internationalization, a strategic direction must be taken with each of the various internal and external dimensions of the company, to strengthen competitiveness in the international market, allowing the integrality in the commercial, administrative and human tasks.Item Efectos de la apertura económica en la producción de papa en Colombia como consecuencia del TLC con la unión europea en el periodo 2015-2019(Universidad Santiago de Cali, 2023) Cuero Ramírez, Ingrid Masury; España Pabón, Katherine; Santander Acevedo, Faiver Andrés; Diaz Grajales, Carmen Alicia (Director)The objective of this research is to study the effects of economic openness on potato production in Colombia as a consequence of the FTA with the European Union during the 2015 2019 period, through the type of descriptive study which consists of the collection and interpretation of the information of the papero sector, with which it is intended to describe the characteristics of the production and the potato market in Colombia, analyze the behavior of commercial transactions of the potato between Colombia and the European Union and determine the degree of affectation in the potato production using the deductive method. Finally, with the result of the previous objectives, it is necessary to implement new alternatives for the export of potatoes and thus improve their processes (Training, Technology, Cultivation, Harvest and Marketing) allowing the industrialization of the sector.Item Gestión del riesgo cambiario para la toma de decisiones corporativas(Universidad Santiago de Cali, 2023) Atehortua Cardona, Einer Stuart; Hinestroza Riascos, Jhon Edwin; Ruiz Camargo, Rodolfo (Director)In this review article, a compilation of secondary bibliographic sources is presented with which it is intended to deeply analyze exchange rate risk and its effective management as an essential component in the corporate decision-making process. Fundamental concepts from different authors were analyzed, and then address them in such a way that they are fully understood, useful tools for risk management are reviewed, a couple of business cases are presented where the management of exchange risk is evident. Subsequently, a discussion of the topic is presented where it is evident how important exchange risk management is to achieve financial stability in organizations, emphasizing how this should be directly contemplated in the financial planning of organizations. Finally, we conclude on the importance of managing exchange risk in the current environment, using hedging strategies and incorporating financial derivatives as means to mitigate risk exposure.Item Variables que generan y destruyen valor en las pequeñas y medianas empresas colombianas(Universidad Santiago de Cali, 2023) Jiménez Ceballos, María del Mar; Moreno, José LuisThe following investigation identifies the financial aspects associated with small and medium Colombian businesses, allowing us to determine the growth of the business through its results. These indicators are support instruments necessary to make fundamental decisions in the process of designing strategies and orienting the company to create its own value. Regarding the fact that the main objective of this article is to identify the financial variables that all companies need to take into consideration to determine aspects that might affect positively or negatively the overall target or goal of the business according to its economic status. That being said, a thorough examination was made based on value drivers in the company finding out that the business does not create value due to generating low profit. Also, the analysis of indicators shows a financial risk. According to the results obtained from this investigation the main characteristics of small and medium businesses are the high debt levels and low profitability levels, therefore, we´re proposing strategies to decrease the financial failure risk.Item Análisis del transporte de mercancías colombiano y otros limitantes que afectan la internacionalización de las pymes(Universidad Santiago de Cali, 2023) Munera Arenas, Juan Camilo; Marquez Bonilla, Juan Pablo; Ramos Guevara, Marvin Santiago; Alicia Diaz, CarmenThe article highlights the importance of small and medium-sized enterprises (SMEs) in the economic and social growth of the country. In Colombia, where land transport is the most widely used means of transporting goods, dependence on land transport can have a significant impact on the competitiveness of companies. In addition, the lack of multimodal transport options can limit the ability of companies to diversify their markets and expand their geographical reach. Chile, on the other hand, has a better-developed logistics and transport infrastructure than Colombia, allowing Chilean companies to have greater export capacity and international competitiveness. In general terms, SMEs represent 99.5% of all companies in Latin America, generate 61% of formal employment, but only contribute 30% of the region's GDP. To help SMEs access international markets and improve their competitiveness, the importance of developing business skills and innovation is highlighted, as well as implementing good practices in their operations.Item Análisis de las estrategias de marketing para el sector de servicios(Universidad Santiago de Cali, 2021) Molina Blanco, Danna Alejandra; Burbano Cerón, José MaríaThe main goal of this article is to carry out a study of why it is important to know, analyze and apply marketing strategies in the service sector in order to identify the value of providing a good service to our clients until they become a potential client and in turn create a pleasant experience that helps position the company in a high standard of services. Also, you will be able to nourish yourself with information while knowing the importance of applying a good service marketing plan in a company and its different strategies that manage to impact the market taking into account the characteristics and failures that arise when providing a service. Within the article you will find important definitions from various pioneering authors on the subject and the triangle of services of Karl Albrecht and the Gap model or 5 GAP will be known.Item Barreras de endeudamiento de las MIPYMES del subsector redes de comunicación y sistemas(Universidad Santiago de Cali, 2021) Correa Arango, Christian Javier; Valencia Mina, Ana María; Gómez Payan, Mauricio; Diaz Grajales, Carmen AliciaThis research aims to analyze the debt barriers of the companies belonging to the communications networks and systems subsector by searching for general requirements for the application and approval of a loan, and the identification of limitations of the companies in this subsector with based on the requirements, which facilitates the design of a technical tool for structuring new lines of credit or sources of financing for private, mixed or public entities for businessmen, entrepreneurs and NGOs. The type of research is descriptive and the approach is qualitative, using mostly secondary information sources such as scientific journals, articles, and books specialized in debt.Item Competencias interculturales en las relaciones internacionales(Universidad Santiago de Cali, 2023) Benavides Figueroa, Jhofer Arley; Aragón García, Andrés; Papamija Lasso, Yisel AndreaThe importance of intercultural competences of countries in the development of international relations in the current context has generated different aspects such as that the new societies have instituted a meeting between different cultures. A technique that establishes society differences, a privilege is formed through interculturality, which makes it possible to effectively generate the moment of interaction. The present review is relevant as it covers two concepts that complement each other sufficiently, characterization of the facts and situations in which the competences intervene. These two concepts assist to define the importance that through the use of a descriptive research method that seeks to delve into the elements. Consequently, the general objective is to establish the inherent relationship that has grown over the years, showing a change in political, social, economic and educational sectors. Regarding the findings, it is pertinent to mention that intercultural competences in international relations have a central aspect; It has countless reasons that establish a before and after, whether it is a process, or a planning oriented towards the management of the development of culture through relationships. On the other hand, when talking about interculturality, there are an infinite number of factors that encompass this and in turn are essential to take into account. Some of these include: empathy, equality, tolerance of diversity and positive interaction between the parties. Intercultural competencies and their diversification guarantee that the international relations sectors have a higher level. Nevertheless, the discoveries show that the educational sector also benefits greatly, since these competencies have become a fundamental pillar for adequate personal progress of each population member, generating a better development in international situations and the progressive improvement of the different basic pillars of society.Item Impactos de las tecnologías 4.0 en los mercados capitales(Universidad Santiago de Cali, 2024) Tenorio Ordoñez, Juan Pablo; Villarreal Toro, Sebastian Alejandro; Maldonado Vásquez, Maritza AdrianaThe main objective of this research is to show the impact generated by the Fourth Industrial Revolution on capital markets and its relationship with Fintech technologies, based on a bibliographic review methodology in databases of scientific journals, using keywords such as: Industries 4.0, capital markets, digital banking, financial system, globalization, among the most notable. This analysis allowed us to examine how digitalization and automation have reconfigured the operation of financial markets, enabling real-time transactions, cost reduction, and democratization of investment. The emergence of fintech has expanded the availability of investment for various investor profiles, facilitating fractional investment and access to updated information. Likewise, the evolution of the markets before and after this revolution is analyzed, highlighting the change from traditional intermediation towards a more inclusive and globalized environment. Regulatory challenges are also addressed and the importance of cybersecurity in this context is underlined.Item Análisis de los factores que inciden en la percepción que tienen los usuarios acerca de la seguridad de la banca colombiana(Universidad Santiago de Cali, 2024) Ramírez Grajales, Nathalia; Paz Becerra, David Alejandro; Suarez Ardila, Alejandro; Gomez Lopez, Julian MauricioThe purpose of this article is to analyze the factors that affect the perception that users have about the security of Colombian banking. Using a qualitative and exploratory research methodology. Based on a literature review analysis to gather comprehensive information on users' perception of security in relation to online banking. One of the results of the research is that the implementation of online banking has revolutionized banking habits in Colombia, drastically decreasing visits to physical branches for daily operations due to the constant availability of online services. Nonetheless, the region faces a growing threat of cyberattacks, such as phishing, identity theft, and malware, which compromise users' security and can result in the loss of sensitive information and fraudulent transactions. The paper concludes that security in online banking is essential to cultivate user trust. Areas of ignorance, such as phishing and two-factor authentication, are identified, and the implementation of security measures, such as multi-factor authentication, activity notifications, and user education programs, is recommended.Item Estudio de los sectores de mayor potencial para la inversión colombiana en África del Este: Caso de Kenia, Ruanda y Uganda.(Universidad Santiago de Cali, 2024) Torres Sandoval, Manuel; Correa Gamboa, Laura; Zapata Fernández, Valeria; Omawale, Crenshaw ThomasThis article aims to identify the sectors with the greatest potential for Colombian investment in East Africa. By assessing the Colombian situation regarding investment, generation, and determining sectors in East Africa with the potential for Colombian foreign direct investment. This will be achieved through qualitative research methods analyzing sectors and factors impacting East African economies. Through this study, the Colombian economy is recognized as experiencing increased foreign direct investment (FDI), yet relatively little of this investment is directed towards the African continent. Among the emerging sectors in African economies, the tertiary sector which includes services stands out as having significant potential for FDI, alongside the primary sector which includes agriculture, that employs the largest workforce in these countries.Item Estrategias de marketing digital para impulsar el crecimiento financiero en pymes colombianas(Universidad Santiago de Cali, 2024) Galíndez Gómez, Jenifer Tatiana; Quesada Montoya, Juan Sebastián ; Mina Varela, Carlos AlbertoThe research focuses on identifying the digital marketing strategies that have been fundamental in driving financial growth in Colombian SMEs. To achieve this objective, we will begin by evaluating the current state of the use of these strategies among SMEs in Colombia, highlighting the existing digital divide and the need for training and specialized resources. Key financial indicators such as liquidity, leverage, efficiency, profitability and market value were analyzed, which allow measuring the direct impact of digital marketing on the economic performance of companies. The research also focused on studying success stories and best practices in digital marketing at the national level, highlighting companies such as SumaSach'a, Natif by Issa Vásquez and Just Imagine, which have used innovative strategies to reach new markets and strengthen their competitive positioning; Those cases will serve as concrete examples of how SMBs can leverage digital platforms, SEO, content marketing, social media, and other tools to expand their reach and improve their financial results. Finally, a digital marketing action plan was developed specifically adapted for Colombian SMEs. That model integrated lessons learned from success stories and best practices identified, providing a practical and applicable framework that helps SMEs develop and execute effective digital marketing strategies. The model is expected to contribute significantly to improving the competitiveness and sustainable growth of SMEs in the dynamic Colombian business environment.Item Evaluación comparativa de los costos de producción de bioetanol en Colombia frente a las importaciones de Brasil: Periodos 2017-2021(Universidad Santiago de Cali, 2024) Lopez Dulcey, Rodrigo; Guerrero Hoyos, Daniel Felipe; Gonzalez Clavijo, Daniel AntonioThe objective of this document is to evaluate the costs of bioethanol production in Colombia compared to Brazil between 2015 and 2021. The methodology of the study is descriptive, using different academic documents, scientific articles and reports. Colombia, due to its productive wealth in agriculture, its geographical and climatic conditions, has a significant potential for the production of biofuels from sugar cane with approximately 225,000 hectares dedicated to the production of sugar cane among different departments with more than 14 tons of sugar per hectare per year, however, Colombia is not a large producing country, it ranks fifteenth in the world, far from the 35 million tons produced by Brazil, it is one of the largest producers of bioethanol and biodiesel in the world. The energy transition has led countries to search for alternative fuels, this opens up possibilities for the use of bioethanol. Colombia does not have the full capacity to meet all the potential demand for this product. For its part, Brazil has greater production capacity as well as the technology to supply exports. This makes importation into the country viable at least in the short term while the country prepares either to improve national production or to make a transition towards electric vehicles, the latter is not expected in the short term.Item Oportunidad para la exportación del aceite de palma desde el Valle del Cauca hacia el mercado europeo mediante análisis de datos del año 2022 al 2023(Universidad Santiago de Cali, 2024) Jojoa Trujillo, Daniel Stiven; Ramírez Montes, Jean Karlo; Beltran Gracia, LeonardoPalm oil is an important agricultural product with a wide range of applications. The Valle del Cauca region is one of the main palm oil producing regions in Colombia. The European market is a key market for palm oil, as it represents a large demand for this product. This study analyzes the export opportunity of palm oil from Valle del Cauca to the European market for the period 2022-2023. The study is based on an analysis of data on production, consumption, prices, and regulations. The results of the study show that there is a significant opportunity for the export of palm oil from Valle del Cauca to the European market. The European market has a high demand for palm oil, and Valle del Cauca has a competitive advantage in terms of quality, sustainability, and the potential of capacity.Item Análisis de los desafíos y obstáculos de las PYMES manufactureras textiles de Santiago de Cali en el proceso de internacionalización hacia los principales estados comerciales de Estados Unidos(Universidad Santiago de Cali, 2024) Oliva Pérez, Ángela Sofía; Caicedo Pineda, María de los Ángeles; Rangel Jimenez, Andres EduardoIn this research article, an analysis is made about the challenges and obstacles presented by SMEs in the textile sector of Santiago de Cali, in the process of internationalization to the United States, based on external and internal factors, which may have a negative impact on its evolution, since small and medium enterprises (SMEs) are more susceptible to commercial challenges than larger companies. That is why this paper addresses what is the step by step to follow, to start exporting their products, in addition to highlighting what are the opportunities to access new markets, taking into account the Free Trade Agreement with the United States and national entities, such as the Chamber of Commerce of Cali, Procolombia, Dane and the Colombian Association of Micro, Small and Medium Enterprises, which reveal an overview of the positive conditions that SMEs have to this important sector.Item Transformación digital en las entidades financieras: Papel de los sistemas de planificación de recursos empresariales(Universidad Santiago de Cali, 2024) Mejia Gonzalez, Britney Natalia; Ortega Torres, Angela Maria; Giraldo Patiño, Claudia LorenaThe article addresses the digital transformation (DT) in the financial sector, highlighting the importance of Enterprise Resource Planning (ERP) systems in this transcendental change, which allows for the automation of critical processes and helps to change the way financial institutions operate and interact with their customers. To analyze how DT redefines operations and customer-company interaction, the article focuses on the impact of DT on operational efficiency, transaction security, and customer experience. The document includes the adaptation of financial institutions to the digital era and the integration of emerging technologies such as artificial intelligence and blockchain. Through a qualitative, descriptive approach, using the inductive method, a literature review was conducted in academic databases and external sources, applying inclusion and exclusion criteria to select relevant studies. The study examines how ERP systems, together with emerging technologies, have contributed to DT in the financial sector, driving operational efficiency, transaction security, and customer satisfaction. Cases of favorable results from ERP implementation in financial institutions are analyzed, highlighting the benefits of the technology implementation process for organizational efficiency, as well as the importance of properly selecting and implementing an ERP system according to the needs of financial organizations, considering factors such as functionality, costs, and user training; Additionally, the study emphasizes the need to continue researching the impacts of DT and the adoption of emerging technologies in the financial sector to maintain competitiveness and meet changing market demands.Item Propuesta de generación de valor económico agregado en 2023 “Caso Discolmedica S.A.S” Cali 2023(Universidad Santiago de Cali, 2024) Mosquera Fajardo, Edgar Leonardo; Omowale, Crenshaw Thomas (Director)The present thesis work focuses on the design and development of a Financial Management Model for Discolmedica S.A.S, a company located in the city of Santiago de Cali in the year 2023. The main objective is to enhance the efficiency and effectiveness of the organization's financial management by optimizing resource allocation and strengthening its position in the market. The study begins with a rigorous analysis of the company's current financial situation, identifying areas of opportunity and challenges to overcome. Through literature review and consultation with experts in the financial field, a model is constructed that integrates planning, control, and financial evaluation tools. The proposed actions cover key aspects such as budgeting, cost management, the correct adaptation of phenomena associated with digitalization and financial globalization. In addition, it focuses on the adoption of financial technologies (Fintech) to improve decision making and operational efficiency in favor of the correct management of added economic valueItem Oportunidades del sector textil de confecciones del Valle del Cauca en el TLC Colombia – Unión Europea(Universidad Santiago de Cali, 2020) Caicedo Colorado, Wendy Tatiana; Orobio Zúñiga, Fernando de Jesús; Donado Mercado, AlexandraThe objective of this research was to analyze the opportunities of the textile clothing sector of Valle del Cauca in the Colombia - European Union FTA, under a type of exploratory and descriptive study, applying a deductive method since an analysis was carried out based on the knowledge acquired during the race. Which resulted in the department of Valle del Cauca not taking advantage of the opportunities that the textile sector has to internationalize through the countries that make up the European Union, having as the main reason the low levels of industrialization of products to comply with the requirements that the entry of this type of merchandise contemplates, in the same way that the custom of offering to destinations that are within the territory of the American continent prevails, it should be noted that the FTA between. Colombia and the European Union contemplates exclusive benefits for the The textile sector because in the international context it has positioned itself with a high competitive quality in addition to being one of the sectors that provides the greatest contributions to the economy of the department and at the same time of ColombiaItem Conceptualización del marketing empresarial y las actividades de ventas online a través de páginas web y redes sociales(Universidad Santiago de Cali, 2020) Montenegro Silva, Valentina; Celis Ceballos, Stefania; Escobar Cabrera, Julio CesarDuring the course of the research, the conceptualization of business marketing was carried out with the aim of describing the operation of online sales activities through web pages and social networks, taking into account the strategies that are commonly used to have positive results through virtual interaction between consumers of products and services with the company, to recognize its characteristics and impacts on society. Under a type of descriptive research, which allowed the development of the three specific objectives that led to results, and thus it was possible to conclude, that it is a new trend that benefits both parties, starting from the position of being a consumer or a company, since it results in lower costs, allowing positioning of lower prices, high visibility, greater reach and competitiveness