Finanzas y Negocios Internacionales
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Item Análisis de las estrategias de marketing para el sector de servicios(Universidad Santiago de Cali, 2021) Molina Blanco, Danna Alejandra; Burbano Cerón, José MaríaThe main goal of this article is to carry out a study of why it is important to know, analyze and apply marketing strategies in the service sector in order to identify the value of providing a good service to our clients until they become a potential client and in turn create a pleasant experience that helps position the company in a high standard of services. Also, you will be able to nourish yourself with information while knowing the importance of applying a good service marketing plan in a company and its different strategies that manage to impact the market taking into account the characteristics and failures that arise when providing a service. Within the article you will find important definitions from various pioneering authors on the subject and the triangle of services of Karl Albrecht and the Gap model or 5 GAP will be known.Item Barreras de endeudamiento de las MIPYMES del subsector redes de comunicación y sistemas(Universidad Santiago de Cali, 2021) Correa Arango, Christian Javier; Valencia Mina, Ana María; Gómez Payan, Mauricio; Diaz Grajales, Carmen AliciaThis research aims to analyze the debt barriers of the companies belonging to the communications networks and systems subsector by searching for general requirements for the application and approval of a loan, and the identification of limitations of the companies in this subsector with based on the requirements, which facilitates the design of a technical tool for structuring new lines of credit or sources of financing for private, mixed or public entities for businessmen, entrepreneurs and NGOs. The type of research is descriptive and the approach is qualitative, using mostly secondary information sources such as scientific journals, articles, and books specialized in debt.Item Impactos de las tecnologías 4.0 en los mercados capitales(Universidad Santiago de Cali, 2024) Tenorio Ordoñez, Juan Pablo; Villarreal Toro, Sebastian Alejandro; Maldonado Vásquez, Maritza AdrianaThe main objective of this research is to show the impact generated by the Fourth Industrial Revolution on capital markets and its relationship with Fintech technologies, based on a bibliographic review methodology in databases of scientific journals, using keywords such as: Industries 4.0, capital markets, digital banking, financial system, globalization, among the most notable. This analysis allowed us to examine how digitalization and automation have reconfigured the operation of financial markets, enabling real-time transactions, cost reduction, and democratization of investment. The emergence of fintech has expanded the availability of investment for various investor profiles, facilitating fractional investment and access to updated information. Likewise, the evolution of the markets before and after this revolution is analyzed, highlighting the change from traditional intermediation towards a more inclusive and globalized environment. Regulatory challenges are also addressed and the importance of cybersecurity in this context is underlined.Item Estrategias de marketing digital para impulsar el crecimiento financiero en pymes colombianas(Universidad Santiago de Cali, 2024) Galíndez Gómez, Jenifer Tatiana; Quesada Montoya, Juan Sebastián ; Mina Varela, Carlos AlbertoThe research focuses on identifying the digital marketing strategies that have been fundamental in driving financial growth in Colombian SMEs. To achieve this objective, we will begin by evaluating the current state of the use of these strategies among SMEs in Colombia, highlighting the existing digital divide and the need for training and specialized resources. Key financial indicators such as liquidity, leverage, efficiency, profitability and market value were analyzed, which allow measuring the direct impact of digital marketing on the economic performance of companies. The research also focused on studying success stories and best practices in digital marketing at the national level, highlighting companies such as SumaSach'a, Natif by Issa Vásquez and Just Imagine, which have used innovative strategies to reach new markets and strengthen their competitive positioning; Those cases will serve as concrete examples of how SMBs can leverage digital platforms, SEO, content marketing, social media, and other tools to expand their reach and improve their financial results. Finally, a digital marketing action plan was developed specifically adapted for Colombian SMEs. That model integrated lessons learned from success stories and best practices identified, providing a practical and applicable framework that helps SMEs develop and execute effective digital marketing strategies. The model is expected to contribute significantly to improving the competitiveness and sustainable growth of SMEs in the dynamic Colombian business environment.Item Oportunidad para la exportación del aceite de palma desde el Valle del Cauca hacia el mercado europeo mediante análisis de datos del año 2022 al 2023(Universidad Santiago de Cali, 2024) Jojoa Trujillo, Daniel Stiven; Ramírez Montes, Jean Karlo; Beltran Gracia, LeonardoPalm oil is an important agricultural product with a wide range of applications. The Valle del Cauca region is one of the main palm oil producing regions in Colombia. The European market is a key market for palm oil, as it represents a large demand for this product. This study analyzes the export opportunity of palm oil from Valle del Cauca to the European market for the period 2022-2023. The study is based on an analysis of data on production, consumption, prices, and regulations. The results of the study show that there is a significant opportunity for the export of palm oil from Valle del Cauca to the European market. The European market has a high demand for palm oil, and Valle del Cauca has a competitive advantage in terms of quality, sustainability, and the potential of capacity.Item Análisis de los desafíos y obstáculos de las PYMES manufactureras textiles de Santiago de Cali en el proceso de internacionalización hacia los principales estados comerciales de Estados Unidos(Universidad Santiago de Cali, 2024) Oliva Pérez, Ángela Sofía; Caicedo Pineda, María de los Ángeles; Rangel Jimenez, Andres EduardoIn this research article, an analysis is made about the challenges and obstacles presented by SMEs in the textile sector of Santiago de Cali, in the process of internationalization to the United States, based on external and internal factors, which may have a negative impact on its evolution, since small and medium enterprises (SMEs) are more susceptible to commercial challenges than larger companies. That is why this paper addresses what is the step by step to follow, to start exporting their products, in addition to highlighting what are the opportunities to access new markets, taking into account the Free Trade Agreement with the United States and national entities, such as the Chamber of Commerce of Cali, Procolombia, Dane and the Colombian Association of Micro, Small and Medium Enterprises, which reveal an overview of the positive conditions that SMEs have to this important sector.Item Propuesta de generación de valor económico agregado en 2023 “Caso Discolmedica S.A.S” Cali 2023(Universidad Santiago de Cali, 2024) Mosquera Fajardo, Edgar Leonardo; Omowale, Crenshaw Thomas (Director)The present thesis work focuses on the design and development of a Financial Management Model for Discolmedica S.A.S, a company located in the city of Santiago de Cali in the year 2023. The main objective is to enhance the efficiency and effectiveness of the organization's financial management by optimizing resource allocation and strengthening its position in the market. The study begins with a rigorous analysis of the company's current financial situation, identifying areas of opportunity and challenges to overcome. Through literature review and consultation with experts in the financial field, a model is constructed that integrates planning, control, and financial evaluation tools. The proposed actions cover key aspects such as budgeting, cost management, the correct adaptation of phenomena associated with digitalization and financial globalization. In addition, it focuses on the adoption of financial technologies (Fintech) to improve decision making and operational efficiency in favor of the correct management of added economic valueItem Oportunidades del sector textil de confecciones del Valle del Cauca en el TLC Colombia – Unión Europea(Universidad Santiago de Cali, 2020) Caicedo Colorado, Wendy Tatiana; Orobio Zúñiga, Fernando de Jesús; Donado Mercado, AlexandraThe objective of this research was to analyze the opportunities of the textile clothing sector of Valle del Cauca in the Colombia - European Union FTA, under a type of exploratory and descriptive study, applying a deductive method since an analysis was carried out based on the knowledge acquired during the race. Which resulted in the department of Valle del Cauca not taking advantage of the opportunities that the textile sector has to internationalize through the countries that make up the European Union, having as the main reason the low levels of industrialization of products to comply with the requirements that the entry of this type of merchandise contemplates, in the same way that the custom of offering to destinations that are within the territory of the American continent prevails, it should be noted that the FTA between. Colombia and the European Union contemplates exclusive benefits for the The textile sector because in the international context it has positioned itself with a high competitive quality in addition to being one of the sectors that provides the greatest contributions to the economy of the department and at the same time of ColombiaItem Conceptualización del marketing empresarial y las actividades de ventas online a través de páginas web y redes sociales(Universidad Santiago de Cali, 2020) Montenegro Silva, Valentina; Celis Ceballos, Stefania; Escobar Cabrera, Julio CesarDuring the course of the research, the conceptualization of business marketing was carried out with the aim of describing the operation of online sales activities through web pages and social networks, taking into account the strategies that are commonly used to have positive results through virtual interaction between consumers of products and services with the company, to recognize its characteristics and impacts on society. Under a type of descriptive research, which allowed the development of the three specific objectives that led to results, and thus it was possible to conclude, that it is a new trend that benefits both parties, starting from the position of being a consumer or a company, since it results in lower costs, allowing positioning of lower prices, high visibility, greater reach and competitivenessItem Diseño de una cartilla de formación en finanzas básicas para los microempresarios de la galería (plaza de mercado) del municipio de Santander de Quilichao, en el departamento del Cauca(Universidad Santiago de Cali, 2020) Guevara Tejada, Daniella Alejandra; Martínez Erazo, Daniela; Ramírez Arboleda, John Steven; Delgado Martínez, Edinson (Director)The present work of degree, was developed within the field of finance and international business, in order to address and understand the need for basic knowledge to apply finance to small businesses and small-scale commerce; which, as it represents one of the most important lines of the national economy, requires different types of aid, not only monetary and fiscal incentives, but also training, education and training processes in the financial field. Therefore, with the present work, we sought to identify the scope and impact of financial education on the micro-entrepreneur. The specific theme to be developed was that of; the application of basic finances for the microentrepreneurs of the gallery (market place) of the municipality of Santander de Quilichao in the department of Cauca. The purpose of this research project was to design a simple primer on basic finance training for microentrepreneurs in the gallery (market place) of the Santander de Quilichao municipality, in the department of Cauca, that would allow training and orientation on basic finances to apply to microentrepreneurs. To carry out this task, a situational diagnosis was made on the financial knowledge of the microentrepreneurs of the gallery (market place) of the Santander de Quilichao municipality; which made it possible to identify the economic and financial characteristics of the microenterprises in the gallery (market square) of the Santander de Quilichao municipalityItem Plan de mercadeo para la Clínica Colón USC, Santiago de Cali(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, HaroldItem Descripción de las ventajas y riesgos de la inversión del BITCOIN en Colombia entre 2014 y 2019(Universidad Santiago de Cali, 2020) Lemos De La Cruz, Juan Felipe; Díaz Grajales, Carmen AliciaThe objective of this work is to describe the advantages and financial risks of Bitcoin for investors in Colombia from 2014 to 2019. The research is carried out in a descriptive way where theoretical references, previous research and relevant facts are used (Hernández et al., 2014), to achieve an adequate context of the advantages and risks of Bitcoin in Colombia. The results show that virtual currencies evolve as a means of exchange and that despite being an alternative that can open the field to a new type of dual or multiple currency regime in which fiat and virtual currencies coexist, they must still pass a Deep regulation process by the Colombian government. It is concluded that although there is no regulation as currency, Bitcoin can be used in the country as a speculation asset by taking appropriate fiscal measures and assuming the risks of volatility they represent.Item Análisis de los acuerdos comerciales vigentes en Colombia entre los años 2009-2019(Universidad Santiago de Cali, 2019) Cuartas Valencia, Luis Felipe; Guzmán Montoya, Girleza; Donado Mercado, Alexandra PatriciaThe FTAs in force in Colombia have the purpose of generating economic benefits by opening trade opportunities among member countries, however, there is still a long way to go if we talk about international trade since there are certain types of factors preventing existing treaties from being used to grow , exploit and contribute to the improvement of the economy. It is important to recognize free trade agreements as generators of business opportunities, as well as how the country is responding to the internationalization of its products. An analysis of how to improve the use of these FTAs in force in the current decade is carried out, from the generalities at the national level to something more regional such as the Valle del Cauca, scientific databases such as Sciencie Direct were used, Google Scholar and Scopus for the bibliographic review, in addition parameters relevant to the chosen topic were used. Exposing as a conclusion types of factors that prevent the use of FTAs throughout the decade, in addition to actions and strategies that have been used to effectively improve the incursion into international markets.Item Análisis de los procesos de exportación del té verde colombiano(Universidad Santiago de Cali, 2020) Lectamo Caicedo, Luisa MarÍa; Cardona Cuellar, Oriana; Beltrán García, LeonardoIn Colombia there are few the companies whom work in green tea exportation for not having the knowledge or for lack of interest, which creates a waste of opportunities. The present work has as objective, to know if the green tea exportation processes in Colombia have allowed to take advantage from the comercial opportunities that the FTA with United States offers, which creates an access bridge between both markets. Through a descriptive study and using the deductive and inductive method investigations are addressed about green tea growing tendencies on the America's market, just as the processes of exportation required, based on studies done by entities of foreign trade, scientific articles and data base research, to finally analize the existence of a comercial advantage from the FTA's agreement. Concluding that there's still a lot to be improved in matter of costs and logistic. On the other hand, the FTA created a positive impact on the green tea Colombian exportations, with promising projections that Colombia can take even more advantage by improving its industry from productivity, competitiveness and innovation.Item Eficiencia de mercados en la bolsa de valores de Colombia(Universidad Santiago de Cali, 2020) Díaz González, Michelle Lorena; Vargas Llanos, Cristian Orlando; Díaz Grajales, Carmen AliciaIn international trade, one of the most important issues to study and analyze is the efficiency of financial markets, this occurs because in these it is not possible to forecast the returns on assets. Efficiency is measured through the returns of the factors of production, in this case from loans and wages on the income of banks. The concept of efficiency is used to describe a market in which all available information is reflected in the prices of financial assets. For this reason, it is necessary to further investigate the efficiency of financial markets in the Colombian stock market. Initially, the most relevant concepts regarding the issue of market efficiency worldwide are disclosed. Subsequently, each of the theories that support the investigative article and the antecedents that support said investigation will be explained. Finally, the article concludes with the main characteristics of the issue of market efficiency in the Colombian Stock Exchange, among them that Colombia manages an inefficient semi-strong market efficiency because, although in the country analysts try to predict Looking ahead to the historical behavior of the market, participants have access to the financial and accounting information of the companies. The objective of this research article is to analyze the issue of financial market efficiency in the Colombian Stock Exchange, for this, different literature such as degree works, articles and databases were used that help to understand the subject to be studied much better.Item Propuesta de manejo adecuado y aprovechamiento de residuos sólidos de la zona urbana y centros poblados de los resguardos indígenas de Cumbal, chiles y Panan, del municipio de Cumbal Nariño en el año 2020(Universidad Santiago de Cali, 2020) Tipas Cuaspud, Miriam Del Pilar; Moreno Gutiérrez, José LuisIn the urban area and the populated centers, which are part of indigenous reservations, in the municipality of Cumbal Nariño, there is environmental contamination due to the lack of awareness of the population regarding the appropriate practices on waste management, the absence of educational tools and the serious consequences that these actions represent over time. In search of a solution, this proposal seeks the proper management of solid waste through community action, selective collection and the use of organic matter. For the development of this project, the logical framework research methodology (MML) was applied, which contributed to the interaction of the community, resorting to its creativity in the adoption of the knowledge applied to the separation at the source, within its homes. For the investment phase there is a minimum cost of ten thousand pesos and a maximum of nine million pesos corresponding to the screws and the supply of plastic bags respectively. As a result of the analysis of the efficiency costs, it can be concluded that the project is viable. One of its great limitations is the lack of interest and commitment on the part of public institutions regarding environmental conservation.Item Oportunidad de comercialización de café tostado colombiano desde el departamento del Huila hacia el mercado chino(Universidad Santiago de Cali, 2020) López Mora, Natalia; Ruales Criolla, Paola Andrea; Valbuena Núñez, Laura Sofia; Beltrán García, LeonardoThis research aims to determine the opportunity of commercialization for roasted coffee grown in the department of Huila, Colombia to the Chinese market. The main purpose is to demonstrate through the analysis of the environments, how between time the coffee begins to form part of the China's population, in spite about the te was always the tradition. With a market exploration study, we have used the inductive methodological design, where construction of data and conditions are applied through observation and analysis found using the internet and book platforms to achieve the commercialization of the coffee to the Chinese market. The investigation allows us to conclude that China is a country that traditionally drinks tea, however, over time, the habitual consumption of this drink has changed due to the second option of a hot drink, such as coffee. The trend in the consumption of this product is on the rise since China today is a potential country for importing it.Item Valoración de la eficiencia de los mecanismos de cobertura para controlar el riesgo cambiario al que se exponen las empresas del sector real en Colombia(Universidad Santiago de Cali, 2020) Castillo Velasco, Oscar David; Díaz Grajales, Carmen AliciaItem Tendencia de consumo de empaques biodegradables en los millennials frente a los países bajo la alianza del pacífico(Universidad Santiago de Cali, 2020) Moran Saenz, Priscila; Peña Ortiz, Karen Tatiana; Donado Mercado, Alexandra PatriciaThe purpose of this article is to analyze if the companies from Valle del Cauca that produce biodegradable packaging find in the millennials a potential demand in the countries under the Pacific Alliance. The methodology used is a literature review, which shows a problem that consists of the amount of waste accumulated with decomposition up to 1,000 years. This has made society aware when looking for methods to contribute positively to the environment. The participation of the millennial generation is crucial, because they are highly influential in the social media, a network which currently it`s use is very common, therefore this research contributes to the analysis of the demand in this generation with biodegradable products where it promotes the benefits offered by the Pacific Alliance agreement to exploit its full potential in each member country.Item Oportunidades de exportación del valle del cauca en el acuerdo comercial Colombia-Estados Unidos: El caso del sector frutícola(Universidad Santiago de Cali, 2020) Serna Guzmán, Valentina; Salazar López, Isabella; Riascos Panesso, Julie Sirley; Donado Mercado, Alexandra PatriciaThe purpose of this article is to document the agricultural sector opportunities in the Valle del Cauca under the Colombia - United States FTA. The methodology used for its development was a review of the literature on fruit trading and trade agreements. The main results show Colombia’s great potential in this sector thanks to the biodiversity it has, its climate and its geographical position, which is the reason it offers the right conditions for the production of both tropical and exotic fruits. Nevertheless, in order for Colombia to take full advantage of the trade agreement signed with the United States and be more competitive compared to other neighboring countries, it must allocate more resources to innovation, technology and road infrastructure.