Finanzas y Negocios Internacionales
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Item Plan de mercadeo para la Clínica Colón USC, Santiago de Cali(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, HaroldItem Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, SaúlItem Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, FabioThe financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its valueItem Oportunidades comerciales: exportación de limón Tahití del valle del cauca a estados unidos(Universidad Santiago de Cali, 2019) Rincón Montoya, Daniela; Valencia Camacho, Santiago; Rodríguez Soto, Sandra Valentina; Donado Mercado, AlexandraThe Free Trade Agreement between the United States and Colombia has allowed the country to increase its exportable supply due to the elimination of different tariff barriers and phytosanitary regulations which Colombia has so far complied with the export of the Tahiti lemon, the main North American importer of this citrus It opens the trade gap to Colombia with this product since its main producers present phytosanitary difficulties in the production of this crop, which would be an opportunity for other countries such as Colombia, so it seeks to analyze commercial opportunities with exports Lemon Tahiti from Valle del Cauca to the United States This article is done through the literature review method. Despite the above, this citrus fruit is not considered a crop in which Colombia is specializing but can be considered a competitive country with respect to other countries if one works in the specialization of the production of lemon Tahiti due to the phytosanitary advantages that it presents compared to the main producersItem Conocimiento del papel bancario en los mensajes financieros Swift: la eficiencia y seguridad de las transacciones internacionales según las investigaciones académicas realizadas entre 2012 y 2019(Universidad Santiago de Cali, 2019) Aguirre Castro, Marlon Orlando; Cardoza Cabrera, Mariluz; Osorio Parra, Juliana; Delgado Martínez, EdinsonThis paper aims to know the banking role of SWIFT financial messages in the efficiency and security of international transactions according to academic research conducted between 2012 and 2019. The research is explanatory and uses secondary sources mainly from scientific databases. Around the subject Among the results were the disadvantages, advantages and challenges that SWIFT messages have in terms of issues such as cost, transaction time and the processing of personal data. In conclusion, the benefit represented by the security of the SWIFT message in the financial system, the disadvantages compared to the current demands and what are the challenges that must be faced taking into account the development of new technologies that intervene in the banking system.Item Percepción de los estudiantes de ciencias económicas y empresariales de la universidad Santiago de Cali sobre el cambio climático(Universidad Santiago de Cali, 2019) Ortiz Parra, Leidy Jhoanna; Rengifo Giraldo, Santiago; Escobar Cabrera, Julio CesarIn recent decades, climate change has become a topic of great global interest. The main objectives of this research was to know the perception of the Paris Agreement on climate change and to argue that this is a complex phenomenon that represents one of the great challenges of the 21st century, observing its characteristics, causes and effects due to the evident change promoted by the development of the industries. For the development of this research, a documentary analysis of the subject was initially carried out and a survey was subsequently made to students of the Faculty. The results of each one of the objectives show the historical evolution of the international agreements that have occurred up to the date of the climatic change, the fulfillment of these commitments by Colombia, besides knowing the opinion of the students of the Faculty of Economic Sciences and Business Administration of the Santiago de Cali University, and with it, a formulation of proposals for improvement. Finally, it is concluded that climate change will not change immediately, but the sooner we become aware of it and take measures to combat it, the easier it will be to take control of what will happen in the futureItem Consideración del cannabis medicinal en la oferta exportadora del valle del cauca(Universidad Santiago de Cali, 2019) Flórez Camayo, Paola Andrea; Franco Salamanca, Sofía; Trujillo Ibarra, Dhalma Giselle; Donado Mercado, Alexandra PatriciaThe use of Cannabis for medicinal purposes is an industry that is making its way in the Colombian economy, only in 2016 Law 1787 of 2016 was enacted, which authorized the cultivation and manufacture of inputs and products of the plant solely for purposes medicinal products, thus allowing companies from different departments of Colombia to obtain licenses for the use of seeds for sowing, non-psychoactive cannabis cultivation or psychoactive cannabis cultivation. Currently, Cundinamarca, Antioquia, Cauca and Valle del Cauca are the departments that lead the largest number of companies with authorized crops. Through this literature review document an analysis of the Medicinal Cannabis market in the Valle del Cauca was made and the possible consideration of the derivatives of the product in question in the department's exportable offer, effectively concluding that medical cannabis by the advantages Competitive territory, legal and other aspects discussed throughout the document, it can be part of the exportable offer of Valle del Cauca as long as they manage to solve some aspects that prevent this industry from being maximized.Item Análisis del comportamiento de la acción de ALIBABA en el mercado Estadounidense entre 2015 y 2019(Universidad Santiago de Cali, 2019) Gaviria Ramírez, Luis Carlos; Caicedo Rentería, Yesid; Portocarrero Cuero, JuanThe purpose of this research is to analyze the behavior of Alibaba's Group action in the US market between 2015 and 2018, for this purpose a descriptive and analytical methodology is developed based on a theoretical framework of the stock market, the impact of the government in the markets and technical analysis. The results allow us to conclude that the prices of the BABA share are significantly affected by the financial news of the company itself as well as by macro news such as the US-China trends around the commercial issue.Item Identificación de los conocimientos y hábitos que determinan el éxito en el emprendimiento(Universidad Santiago de Cali, 2019) Riascos Ordóñez, Dayan Alejandra; Ibagón Ordóñez, Sharold Katherine; Payán Rendón, Yineth Andrea; Rojas Muñoz, Alfonso LucasThe objective of this paper is to identify the knowledge and habits that determine success in entrepreneurship through a bibliographic review that integrates different theoretical references around the subject. Through a descriptive research where information is used about those aspects that in previous research have been determined as keys to success in entrepreneurship, as a secondary source. The results allow to conclude that entrepreneurs who are aware of their strengths, recognize their limitations and have the humility to admit that they can not do it alone can change the odds in their favor by trusting a committed team of people with complementary skillsItem Impacto económico que ha generado la República China en América Latina: Periodo 2014 - 2019(Universidad Santiago de Cali, 2019) Caballero Peña, Faci Alessandro; Valencia Carmona, Cristian Camilo; Fernández Hurtado, Saúl RickItem Determinación del impacto del gobierno Trump en el mercado de acciones estadounidense desde su posicionamiento(Universidad Santiago de Cali, 2019) González Cano, Carlos Andrés; Moreno Pérez, Maria Alejandra; Ome, Eliana Marcela; Díaz Grajales, Carmen AliciaEl presente trabajo tiene como objetivo determinar el impacto del gobierno Trump en el mercado Estadounidense desde su posicionamiento. Por medio de un análisis descriptivo de recolección bibliográfica se analiza el impacto en el índice del mercado estadounidense Standar and Poors 500 de la campaña electoral y posterior elección de Donald Trump como 45º presidente de los Estados Unidos, a partir del conocimiento de las propuestas que afectan el sector financiero y las negociaciones internacionales. Los resultados permiten concluir que los movimientos durante la mayoría de los días no fueron significativos en cuanto a porcentaje, lo cual refleja una confianza de las políticas en cuanto al mercado en general por el fortalecimiento de la empresa local. Sin embargo, los últimos meses del 2018 reflejan el impacto de las políticas proteccionistas de Estados Unidos con respecto al comercio con China. En lo relativo con la empresa local se puede concluir que las reacciones del mercado en ocasiones se realizan sólo con la expectativa de algo que puede pasar pero con mayor fuerza reaccionan a aquellas decisiones que no esperaban con tanta certeza a que sucedieran.Item Herramientas TIC que pueden aumentar el acceso al mercado internacional de las Pymes colombianas(Universidad Santiago de Cali, 2019) Cabrera Terranova, Brayan Alexander; Nieto Oviedo, Mayra Alejandra; Chavarro Ospina, Vanessa; Fernández Hurtado, Saul RickEl presente trabajo tiene como objetivo conocer las herramientas TIC que pueden aumentar el acceso al mercado internacional de las pymes colombianas. Las TIC son una herramienta que ha permitido ampliar el alcance de las empresas en cuanto al impacto en el mercado objetivo y potencial, esto es gracias al enfoque publicitario de las redes sociales que han cambiado la forma en que las personas se comunican e interactúan en casi todo el mundo. Mediante un análisis bibliográfico se realiza una investigación enfocada a las redes sociales como herramientas en las pymes colombianas, las más usadas y el uso que le dan a las mismas, para finalmente proponer estrategias empresariales que permitan un acceso a nuevos mercados extranjeros. La investigación permitió concluir que la adopción de TIC son un importante paso hacia la innovación y la creación de estrategias que impacten en el mercado internacional. La capacidad de usar adecuadamente las tecnologías aumenta las posibilidades de ingresar a diferentes mercados en el mundo, superando limitaciones y consolidando las ventajas de las pyme.Item Oportunidades de exportación del cacao vallecaucano: TLC Colombia – corea del sur(Universidad Santiago de Cali, 2019) Cuartas Polo, Eliana; Mejía Cárdenas, Christian Enrique; Ramírez Tulande, Heidy Dayana; Donado Mercado, AlexandraThis article will show whether cocoa from Valle del Cauca could be part of the exportable offer for the South Korean market taking into account the competitive advantage of Colombian cocoa, the characterization of the Latin American exportable supply to South Korea and the potentialization of opportunities For the exportable offer of the department of Valle del Cauca, for this reason, the methodology used in this research is literature review which facilitated data collection and research development. Thus, an important factor for the development of this research was the collection of data from other investigations, which allowed us to obtain results that support the approach of the problem, where it was evidenced that the cocoa market presents billions of dollars annually at the level worldwide, so there is a great opportunity for cocoa producers in Colombia. To conclude, cocoa could indeed be part of the exportable supply because the demand for this product is growing and the South Korean market is increasingly preferring Colombian cocoa that stands out for a fine aroma cocoa.Item Análisis de relación entre las 2 altcoins con mayor liquidez con el bitcoin en el periodo 2016 – 2017(Universidad Santiago de Cali, 2019) Vila Pacheco, Alberth Antonio; Arboleda Riaño, Karen Lizeth; Garcés Isaza, Juan Camilo; Fernandez Hurtado, Saul RickThe aim of this paper is to analyse the two most liquid Altcoins and their relationship with Bitcoin's price from 2016 to 2017, in order to provide a research contribution to this new market known as cryptomonedas. In order to carry out this work, an exploratory methodology is used that allows us to know, through different academic sources, the way in which the prices of the Altoins (alternative currencies to Bitcoin) have been developed in relation to their main representative. Comparing Bitcoin with the main Altcoin models such as Ethereum and Ripple, allows us to have a broad concept about the new models of negotiation, transaction and management of virtual processes that improve competitiveness and costs. In conclusion, the focus of this research made it possible to identify investment opportunities if altcoins are analysed not as a currency but as a project-supported asset, as each altcoins has projects that seek to be financed by fluctuations in their valueItem Análisis de los procesos de internacionalización en las pymes colombianas cuando usan como estrategia las alianzas(Universidad Santiago de Cali, 2019) Ortiz Hernández, David Stiven; García Marinez, Franklin Arley; Osorio Chamorro, Sebastián; Vargas Garcia, Lina MarcelaItem El papel de la alta gerencia en la motivación del talento humano en las organizaciones: una revisión teórica(Universidad Santiago de Cali, 2019) Murillo Cifuentes, Angee Carolina; Arteaga López, Óscar David; Duque Ceballos, José LuisThe objective of this research is to analyze the role of senior management in the design of motivation strategies for human talent in current organizations. In this theoretical review, a descriptive research methodology is shown, highlighting the importance of different factors in the motivational role that organizations have from the conceptual knowledge of senior management. The results show that managers must adequately design each of the tasks and behavior patterns that employees must comply with after the guidelines establish these parameters. This allows us to conclude that the capacity of a senior management officer in the analysis of the scenarios he faces, is conditioned by factors such as training and experience, from a financial perspective, senior management is responsible for directing and ensuring the adequate use of the resources available to them, in order to reduce costs due to inefficiency and optimize profitability as a result of competitive advantagesItem Análisis de los principales obstáculos para los exportadores Vallecaucanos en el periodo 2008-2018(Universidad Santiago de Cali, 2019) Rodríguez Méndez, Alejandra; Gómez Jiménez, Jesús María; Ochoa Zapata, Jairo Alonso; Donado Mercado, AlexandraThe article aims to introduce the reader to the export dynamics of the fruit sector in the department of Valle del Cauca, with emphasis on small and medium-sized companies. The article searches to analyze the main barriers presented by Vallecaucanos entrepreneurs when entering international markets, in order to raise awareness of the reasons why companies in the region are not competitive international markets. This research corresponds to a literature review on the international context and obstacles for Vallecaucanos exporters. It is concluded that the lack of resources and support from the State in the process of potentializing the sector is what prevents companies from successfully internationalizing.Item Plantilla financiera enfocada a las Mipymes, con lenguaje sencillo desarrollada en Microsoft Excel Finanmipyme(Universidad Santiago de Cali, 2019) Brito Martínez, Darío Alberto; Delgado Martínez, EdinsonThe present research´s general objective is to elaborate a financial template in Microsoft Excel "FINANMIPYME", focused on MSMEs with simple language and easy understanding for non-financial people. This IT tool is considered vital importance since it allows MSMEs to analyze accounting and financial information in a dynamic, useful and practical way. The investigation consists of the collection of data directly extracted from MSMEs companies in the city of Santiago de Cali. For this exercise, a survey was conducted where the manager of the company was directly consulted about the use they give to the accounting information provided by their accountant, on which they are based for making financial decisions, knowing the types of software used by the company and the financial variables that must be included in the template, among other aspects. The type of study used in the research is descriptive, since this type of studies, perform the analysis of the information as accurately as possible, including the description, recording, analysis and interpretation of the information collected against the conditions of the object study. The method used for the development of this research is mixed, since it combines the quantitative and qualitative approach. For the development of this research, the primary data collection was used as the main source, it was started observing the management of the accounting information, then the survey was carried out to the owners of MSMEs , belonging to different economic sectors. Regarding secondary sources, information was obtained through different internet search methods, in specialized bases such as Google academic, (Redalyc) Network of Scientific Journals of Latin America and the Caribbean, Spain and Portugal, Science Direct and others institutions of the database of the Santiago de Cali University. The search criteria considered national and international research conducted in the last 10 years, seeking to gather sufficient information that will allow the development of the research. The results in the investigation have indicated that the financial staff is considered by the owners of the MSMEs, a suitable computer tool within the financial management of the company. In this aspect, Excel's will help financial staff to control and monitor the progress of the operation, the deductible expenses, the payment of taxes and prepare the financial records; simplifying the accounting processes and the progress of the company in the financial field. The information provided by the accountant will be better understood through the template; knowing the meaning of financial indicators, gives greater understanding to the user of the state of the company at an economic level. The results obtained in the survey demonstrate a level of acceptance and approval of the respondents towards the application of a financial template adopted to MSMEs. As a result, companies will have a useful financial tool; according to the needs and requirements of their businesses, offering a clear and real reading of financial variables, which will allow projections and modeling of future scenarios. Thus the financial staff can be an essential part of the financial plan in which the financial tactic of the company is detailed and described, in addition, future forecasts are made based on the different accounting and financial statements of the company.Item El efecto de los resultados publicados en los precios de acciones del sector farmacéutico que cotizan en el mercado estadounidense en el 2017(Universidad Santiago de Cali, 2019) García Díaz, Jarold Yesid; Mondragón Valero, María Jakeline; Gonzalez Clavijo, Daniel AntonioThe objective of this research is to know the effect of announcements on the results of studies and innovations on the share price of companies in the pharmaceutical sector that are listed on the US market in 2017, for which an analytical method is used to investigate three different companies in the pharmaceutical sector whose known information caused significant percentage changes in the value of the share price. Where it can be concluded that from the financial side this type of company shows some negative returns that can be mainly explained by the fact that most of its products are in the development stage and are not yet in the marketing stage. The pharmaceutical sector represents a high risk investment for both short and long term investorsItem Percepción del uso de las tarjetas de crédito en Colombia de los estudiantes de la facultad de Ciencias Económicas de la Universidad Santiago de Cali Sede Pampalinda(Universidad Santiago de Cali, 2019) Moreno Rodríguez, Paola Andrea; Garcés García, Jader Andrés; Escobar Cabrera, Julio CésarThe credit card is a payment issued by a bank, which allows purchases to be made in stipulated terms. The purpose of this research was to determine the perception of the use of credit cards in Colombia by students of Faculty of Economic and Business Sciences of the Santiago de Cali University, Pampalinda headquarters. For the realization of this present, secondary sources were used as the information of the entities: Asobancaria and Financial Superintendence of the credit card database and as primary source were the students of Faculty of Economic and Business Sciences who were surveyed. The results show the trend of dynamics of the use credit cards in Colombia between the period of 2017 and 2018, Colombians acquired more credit cards in the last quarter of the years analyzed (2017,2018), which coincides with national purchases and the portfolio that increased, unlike purchases abroad and the advances that diminished, the students of the faculty have knowledge about the risks at the time of using a credit card, finally educational strategies were proposed for a good management of personal finances such as: course, seminars and conferences where several topics will be explained in depth.