Finanzas y Negocios Internacionales
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Item Plan de mercadeo para la Clínica Colón USC, Santiago de Cali(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, HaroldItem Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, FabioThe financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its valueItem Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, SaúlItem Corrupción como factor de riesgo para la internacionalización de Pymes del sector textil(Universidad Santiago de Cali, 2019) Bastidas Mezu, William David; Meza Sinisterra, Roberto; Perea Arrechea, Jeferson; Donado Mercado, AlexandraThe purpose of this is to identify the impacts of corruption in international business as a risk factor for the internationalization of SMEs in the textile sector in Colombia, through research using secondary sources of information collection such as University databases. Santiago de Cali The results are framed in the development of the research in which three issues are derived, which are the behavior of international sales, the greater corruption damages that occur and the effects of the economy submerged in the production of the textile sector in the country to participate in international business, conclude that these affected frameworks affect the activities related to the internationalization of the SMEs involved, evidencing situations such as unfair competition and delayed processes, while tax revenue and the possibilities of increase foreign investment fall due to the perception of high risk in countries where corruption in international business is higherItem Análisis del comportamiento en el precio de las acciones del banco JP Morgan con la emisión de su propia Criptomoneda en 2019(Universidad Santiago de Cali, 2019) Quintero González, Marya Lyzeth; Vidal Castaño, Laura Camila; Donado Mercado, AlexandraThe objective of this research is to determine the impact of JP Morgan's shares when its own cryptocurrency is issued in 2019. For this purpose, a type of descriptive research is carried out on knowledge of the impact on the shares of a company that has issued cryptocurrencies. The results allow to conclude that although it is considered a great advance the fact that one of the largest banks in the United States and the world has decided to launch its own cryptocurrency, it is found that this did not have a significant impact on the value of the shares, that is to say, although in the days prior to the announcement and afterwards there were movements that together represented 8% of the price, these were not accompanied by large volumes of transactions, on the contrary for these days the volume of transactions remained stable.Item Análisis de los acuerdos comerciales vigentes en Colombia entre los años 2009-2019(Universidad Santiago de Cali, 2019) Cuartas Valencia, Luis Felipe; Guzmán Montoya, Girleza; Donado Mercado, Alexandra PatriciaThe FTAs in force in Colombia have the purpose of generating economic benefits by opening trade opportunities among member countries, however, there is still a long way to go if we talk about international trade since there are certain types of factors preventing existing treaties from being used to grow , exploit and contribute to the improvement of the economy. It is important to recognize free trade agreements as generators of business opportunities, as well as how the country is responding to the internationalization of its products. An analysis of how to improve the use of these FTAs in force in the current decade is carried out, from the generalities at the national level to something more regional such as the Valle del Cauca, scientific databases such as Sciencie Direct were used, Google Scholar and Scopus for the bibliographic review, in addition parameters relevant to the chosen topic were used. Exposing as a conclusion types of factors that prevent the use of FTAs throughout the decade, in addition to actions and strategies that have been used to effectively improve the incursion into international markets.Item Consideración del cannabis medicinal en la oferta exportadora del valle del cauca(Universidad Santiago de Cali, 2019) Flórez Camayo, Paola Andrea; Franco Salamanca, Sofía; Trujillo Ibarra, Dhalma Giselle; Donado Mercado, Alexandra PatriciaThe use of Cannabis for medicinal purposes is an industry that is making its way in the Colombian economy, only in 2016 Law 1787 of 2016 was enacted, which authorized the cultivation and manufacture of inputs and products of the plant solely for purposes medicinal products, thus allowing companies from different departments of Colombia to obtain licenses for the use of seeds for sowing, non-psychoactive cannabis cultivation or psychoactive cannabis cultivation. Currently, Cundinamarca, Antioquia, Cauca and Valle del Cauca are the departments that lead the largest number of companies with authorized crops. Through this literature review document an analysis of the Medicinal Cannabis market in the Valle del Cauca was made and the possible consideration of the derivatives of the product in question in the department's exportable offer, effectively concluding that medical cannabis by the advantages Competitive territory, legal and other aspects discussed throughout the document, it can be part of the exportable offer of Valle del Cauca as long as they manage to solve some aspects that prevent this industry from being maximized.Item Análisis del comportamiento de la acción de ALIBABA en el mercado Estadounidense entre 2015 y 2019(Universidad Santiago de Cali, 2019) Gaviria Ramírez, Luis Carlos; Caicedo Rentería, Yesid; Portocarrero Cuero, JuanThe purpose of this research is to analyze the behavior of Alibaba's Group action in the US market between 2015 and 2018, for this purpose a descriptive and analytical methodology is developed based on a theoretical framework of the stock market, the impact of the government in the markets and technical analysis. The results allow us to conclude that the prices of the BABA share are significantly affected by the financial news of the company itself as well as by macro news such as the US-China trends around the commercial issue.Item Análisis del capital y el financiamiento, como aporte para el desarrollo de las pymes industriales Colombia, entre el 2015 y 2017(Universidad Santiago de Cali, 2019) Osorio Ortiz, Carlos Alberto; Toro Castellanos, Laura Vanessa; Salazar Cataño, Valentina; Rojas Muñoz, Alfonso LucasThe objective proposed in this document is to analyze capital and financing as a contribution to the development of industrial SMEs in Colombia, Éntre the years 2015 and 2017. Compliance with the overall objective is set in three phases; the first is to establish the financial characteristics of emerging SMEs in the industrial sector during 2015 and 2017; second, the conditions and volume of services of financial institutions providing loans to these industrial enterprises are determined; Finally, the effectiveness of the mechanisms implemented by the governmental entities (local, regional and national), in terms of the gestation and support of SMEs, is identified. The methodology used for the development of this research corresponds to a qualitative approach, descriptive in nature; it systematically responds to the objectives set. Government agencies have undertaken the task of developing programmes to support the business sector in Colombia, including the industrial sector, Given the great potential it represents for the strengthening of the economy in the country, the aim is to stimulate the growth of the companies, therefore, of the economic sectors. Thus, at present, many productive sectors have benefited from the various aids provided by these programmes, including access to finance, export promotion, promotion of innovation and technological development, promotion of entrepreneurship and promotion of formalisation. Without a doubt, all this is reflected in the progress of Colombian companiesItem Plantilla financiera enfocada a las Mipymes, con lenguaje sencillo desarrollada en Microsoft Excel Finanmipyme(Universidad Santiago de Cali, 2019) Brito Martínez, Darío Alberto; Delgado Martínez, EdinsonThe present research´s general objective is to elaborate a financial template in Microsoft Excel "FINANMIPYME", focused on MSMEs with simple language and easy understanding for non-financial people. This IT tool is considered vital importance since it allows MSMEs to analyze accounting and financial information in a dynamic, useful and practical way. The investigation consists of the collection of data directly extracted from MSMEs companies in the city of Santiago de Cali. For this exercise, a survey was conducted where the manager of the company was directly consulted about the use they give to the accounting information provided by their accountant, on which they are based for making financial decisions, knowing the types of software used by the company and the financial variables that must be included in the template, among other aspects. The type of study used in the research is descriptive, since this type of studies, perform the analysis of the information as accurately as possible, including the description, recording, analysis and interpretation of the information collected against the conditions of the object study. The method used for the development of this research is mixed, since it combines the quantitative and qualitative approach. For the development of this research, the primary data collection was used as the main source, it was started observing the management of the accounting information, then the survey was carried out to the owners of MSMEs , belonging to different economic sectors. Regarding secondary sources, information was obtained through different internet search methods, in specialized bases such as Google academic, (Redalyc) Network of Scientific Journals of Latin America and the Caribbean, Spain and Portugal, Science Direct and others institutions of the database of the Santiago de Cali University. The search criteria considered national and international research conducted in the last 10 years, seeking to gather sufficient information that will allow the development of the research. The results in the investigation have indicated that the financial staff is considered by the owners of the MSMEs, a suitable computer tool within the financial management of the company. In this aspect, Excel's will help financial staff to control and monitor the progress of the operation, the deductible expenses, the payment of taxes and prepare the financial records; simplifying the accounting processes and the progress of the company in the financial field. The information provided by the accountant will be better understood through the template; knowing the meaning of financial indicators, gives greater understanding to the user of the state of the company at an economic level. The results obtained in the survey demonstrate a level of acceptance and approval of the respondents towards the application of a financial template adopted to MSMEs. As a result, companies will have a useful financial tool; according to the needs and requirements of their businesses, offering a clear and real reading of financial variables, which will allow projections and modeling of future scenarios. Thus the financial staff can be an essential part of the financial plan in which the financial tactic of the company is detailed and described, in addition, future forecasts are made based on the different accounting and financial statements of the company.Item El efecto de los resultados publicados en los precios de acciones del sector farmacéutico que cotizan en el mercado estadounidense en el 2017(Universidad Santiago de Cali, 2019) García Díaz, Jarold Yesid; Mondragón Valero, María Jakeline; Gonzalez Clavijo, Daniel AntonioThe objective of this research is to know the effect of announcements on the results of studies and innovations on the share price of companies in the pharmaceutical sector that are listed on the US market in 2017, for which an analytical method is used to investigate three different companies in the pharmaceutical sector whose known information caused significant percentage changes in the value of the share price. Where it can be concluded that from the financial side this type of company shows some negative returns that can be mainly explained by the fact that most of its products are in the development stage and are not yet in the marketing stage. The pharmaceutical sector represents a high risk investment for both short and long term investorsItem Percepción del uso de las tarjetas de crédito en Colombia de los estudiantes de la facultad de Ciencias Económicas de la Universidad Santiago de Cali Sede Pampalinda(Universidad Santiago de Cali, 2019) Moreno Rodríguez, Paola Andrea; Garcés García, Jader Andrés; Escobar Cabrera, Julio CésarThe credit card is a payment issued by a bank, which allows purchases to be made in stipulated terms. The purpose of this research was to determine the perception of the use of credit cards in Colombia by students of Faculty of Economic and Business Sciences of the Santiago de Cali University, Pampalinda headquarters. For the realization of this present, secondary sources were used as the information of the entities: Asobancaria and Financial Superintendence of the credit card database and as primary source were the students of Faculty of Economic and Business Sciences who were surveyed. The results show the trend of dynamics of the use credit cards in Colombia between the period of 2017 and 2018, Colombians acquired more credit cards in the last quarter of the years analyzed (2017,2018), which coincides with national purchases and the portfolio that increased, unlike purchases abroad and the advances that diminished, the students of the faculty have knowledge about the risks at the time of using a credit card, finally educational strategies were proposed for a good management of personal finances such as: course, seminars and conferences where several topics will be explained in depth.Item Estimación de una función de demanda para viviendas no vis para Cali y su área de influencia en el III Trimestre 2019(Universidad Santiago de Cali, 2019) Torres Melchor, Jhonatán Andrés; Cubillos Borrero, Gustavo Adolfo; Castillo Tabares, RubénThe demand for No vis homes in Cali and its area of influence depends on a significant number of variables, among the most relevant being those corresponding to the speed of growth and behaviour in the evolution of the economy, the dimension of the process of creating new homes, the level of house prices and interest rates.The explanatory variables that allow us to present an estimate based on the demand for non-VIS housing can also be classified as real and financial. Among the variables of a real nature, the most relevant are the housing price indices No vis, the Gross Domestic Product (GDP). The financial variables are interest rates, terms and availability of financing.In this work, it tries to propose a model for estimating the demand for No vis homes in Cali and its area of influence based on the analysis of the recent evolution of these variables, in order to allow us to know the force of impact that this type of housing construction sector has, its evolution in the different periods and the clear decline in housing purchases since 2000.Item Impacto del desarrollo del clúster de macrosnacks en el crecimiento económico del valle del cauca, periodo 2012-2016(Universidad Santiago de Cali, 2019) González Pandales, Sandra Estefany; Portocarrero Cuero, JuanThis monograph aims to identify the impact of the development of the Macrosnacks Cluster on the economic growth of Valle del Cauca during the 2012 - 2016 period. For this, three specific objectives were drawn: (i) analyze the economic behavior of Valle del Cauca during the 2012 - 2016 period; (ii) characterize the development of the Macrosnacks Cluster in Valle del Cauca during the 2012 - 2016 period; (iii) determine the impact of the development of the Macrosnacks Cluster on the growth of Valle del Cauca. The development of the specific objectives involved carrying out a descriptive investigation, with an inductive method, which implied resorting to secondary sources of information, through the citation of academic articles and information on official pages. The study concluded that Valle del Cauca is the largest producer of Snacks nationwide, which is reflected in a large number of companies producing sugar and cereals, added that the department has the largest packaging industry in Colombia; All this confirms the competitiveness of Valle del Cauca in the national economy.Item Caracterización del impacto del Biotanol y la producción azucarera en el desarrollo sostenible en el corregimiento de la Paila, municipio de Zarzal (2015-2019)(Universidad Santiago de Cali, 2019) Cañar Arboleda, Santiago; Lozano Ibarguen, Katherine; Vargas Calderón, Diego FernandoThe advantages and disadvantages of bioethanol are presented, produced in a large part of the Valle del Cauca territory due to its lands that have two hot and one wet stations for the efficient production of fuel alcohol, reflecting the problems that fossil fuel extraction brings, emphasizing to oil as the main export item in the country. It also shows how bioethanol is an energy alternative that helps the environment sustainably to mitigate greenhouse gases. In addition, the impact of bioethanol and sugar production is characterized in the sustainable development of the municipality of La Paila, municipality of Zarzal, addressing the environments of the economic, social and environmental dimension, knowing the perception of the population of Paileña on the incidence of Bioethanol.Item Análisis fundamental de los movimientos de oferta y demanda del EUR/USD en el mercado Europeo durante el año 2017(Universidad Santiago de Cali, 2019) Castillo Arango, Lizeth; Cossío Murillo, Gisell Vanessa; Fernández Vidal, José AlejandroForex is a high vulnerability market that generates various variables in the price of the currency, some can be perceived by the investor before they happen, as is a deficit or surplus trade balance, however, others are decided by economic, political or force majeure factors that generate a great impact on the market price, based on this, the behavior of the demand of the Euro / Dollar pair in the Forex market during the European session so far year 2017 was prominent, given that there was not enough Euro in circulation for the platform to present a parallel behavior between currencies, however, the fluctuation of the offer of the Euro / Dollar pair in the forex market in the European session during the European session during the year 2017 exposes the way in which investors create a balance of the platform through capital displacement due to multiple situations that arose in Europe and the United States. Finally, the existence of various factors that increased the volatility of the Euro / Dollar pair in the foreign exchange market (Forex) during 2017 were taken into account, such as the interest rate, the inflation rate and the trade balance, where, despite the high risks incurred by being in a long position or short position in the Forex market, it grants a high profitability for the operations that are carried out which makes Forex a quite attractive platform for The investors.Item Análisis de oportunidades comerciales del sector agroindustrial del Valle del Cauca: acuerdo comercial Colombia – México(Universidad Santiago de Cali, 2019) Villa Ceballos, Mayra Alejandra; Palma Betancourt, Sofía; Jiménez Ceballos, Natalia; Donado Mercado, AlexandraThe following research article is prepared in order to analyze the commercial opportunities of the agro-industrial sector of Valle del Cauca under the commercial agreement between Colombia and Mexico, which is in force since August 2, 2011. The above with the purpose of to identify which economic activities of Valle del Cauca had a better performance within the Mexican market. Therefore, an investigation was carried out in different databases using the literature review method within which information on total Colombian exports to Mexico was sought and subsequently exports from Valle del Cauca will be detected by directly selecting the corresponding product to tariff heading 2008999000. Finally, consult the conclusions within the headers highlighting the passion fruit pulp reflects a significant increase in Mexican imports from Valle del Cauca.Item Determinación de la influencia de la educación financiera en los hábitos personales utilizando estudios de planificación financiera(Universidad Santiago de Cali, 2019) Rojas Sanchez, Johan Sebastián; Herrera Rojas, Hernán Mauricio; Gutierrez Cardona, Harold Jose; Diaz Grajales, Carmen AliciaThis research aims to determine the influence of financial education on personal habits from financial planning studies. Through a direct deductive analysis of research that served as a reference to frame the basic concepts, financial problems and subsequent study of the programs developed around this topic. The results concluded that financial education not only improves personal finances, with the aspects of quality of life that this implies, but also represents an improvement in the economy since a person with good management of personal finances is able to access credit, investments and businesses that stimulate the economy of a region or country. It is therefore a mechanism that serves to dynamize the economy.Item Oportunidades para la exportación del Aguacate Hass bajo el (TLC) Colombia-Unión Europea(Universidad Santiago de Cali, 2019) Martínez Victoria, Edinson Mateo; Astudillo Ramírez, Henry Alexander; Ninco Suaza, Jerson Leandro; Donado Mercado, AlexandraThe free trade agreement (FTA) Colombia-European Union is a treaty that has strengthened the ties of commercial cooperation between Colombia and the European Union, this has allowed some products to have zero tariffs for their export, one of these Products is Hass avocado. The European Union is a major consumer of Hass avocado, this is due to the great demand that this product has in that region, this means a great opportunity for Hass avocado growers in the department of Valle del Cauca to export that product in that region .Region. This article is done through the literature review method. The Valle del Cauca can boost its exports of Hass avocado to the European Union by increasing its production of this fruit, since the European market has a great demand to cover.Item Análisis de la relación existente entre los 4 indicadores de las bolsas que integran el Mila durante 2014 y 2017(Universidad Santiago de Cali, 2019) Sepúlveda Sánchez, Brian Irne; Gaviria Puentes, Mario Andrés; Villa Botero, Fabián Andrés; Díaz Grajales, Carmen AliciaThe objective of this paper is to analyze the relationship between the 4 indicators of the stock exchanges that make up the MILA during 2014 and 2017. For the achievement of this objective, a descriptive methodology is used that takes as a sample the relation of the indexes belonging to the stock exchanges in the integrated Latin American market (MILA). The results allow us to conclude that there is a great similarity of the indices in terms of trends since 2016 especially for the Peru and Mexico stock exchanges and with less inclination for Colombia. All these from 2016 had a bullish movement recovered its price after here each one from a point in 2014 will present the fall in their prices as a result of the slowdown in the global economy.