Finanzas y Negocios Internacionales

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Plan de mercadeo para la Clínica Colón USC, Santiago de Cali
(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, Harold
Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018
(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, Saúl
Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016
(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, Fabio
The financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its value
Oportunidades para la exportación del Aguacate Hass bajo el (TLC) Colombia-Unión Europea
(Universidad Santiago de Cali, 2019) Martínez Victoria, Edinson Mateo; Astudillo Ramírez, Henry Alexander; Ninco Suaza, Jerson Leandro; Donado Mercado, Alexandra
The free trade agreement (FTA) Colombia-European Union is a treaty that has strengthened the ties of commercial cooperation between Colombia and the European Union, this has allowed some products to have zero tariffs for their export, one of these Products is Hass avocado. The European Union is a major consumer of Hass avocado, this is due to the great demand that this product has in that region, this means a great opportunity for Hass avocado growers in the department of Valle del Cauca to export that product in that region .Region. This article is done through the literature review method. The Valle del Cauca can boost its exports of Hass avocado to the European Union by increasing its production of this fruit, since the European market has a great demand to cover.
Factores que llevan al éxito, empresas que atienden microcrédito en Cali
(Universidad Santiago de Cali, 2019) Lozano Diaz, Leidy Dahiana; Hincapie Montilla, Brenda Lorena; Fernandez Hurtado, Saul Rick
The objective of this paper is to determine the factors that lead to the success of microcredit companies. Through an explanatory and analytical investigation where the aspects that intervene in this type of companies are taken. For this, a framework that includes microcredit, technology and financial system, and credit risk is used. The results allow, among other things, to conclude that microcredit banking companies find that those that are focused on credit allocation technologies and flexible credit studies are much more optimal for those small banks due to the nature of the profile of the clients whose The risk of payment is high and he is willing to access loans with the objective of leveraging his ventures, which in turn are generators of employment and economic dynamism.
Herramientas TIC que pueden aumentar el acceso al mercado internacional de las Pymes colombianas
(Universidad Santiago de Cali, 2019) Cabrera Terranova, Brayan Alexander; Nieto Oviedo, Mayra Alejandra; Chavarro Ospina, Vanessa; Fernández Hurtado, Saul Rick
El presente trabajo tiene como objetivo conocer las herramientas TIC que pueden aumentar el acceso al mercado internacional de las pymes colombianas. Las TIC son una herramienta que ha permitido ampliar el alcance de las empresas en cuanto al impacto en el mercado objetivo y potencial, esto es gracias al enfoque publicitario de las redes sociales que han cambiado la forma en que las personas se comunican e interactúan en casi todo el mundo. Mediante un análisis bibliográfico se realiza una investigación enfocada a las redes sociales como herramientas en las pymes colombianas, las más usadas y el uso que le dan a las mismas, para finalmente proponer estrategias empresariales que permitan un acceso a nuevos mercados extranjeros. La investigación permitió concluir que la adopción de TIC son un importante paso hacia la innovación y la creación de estrategias que impacten en el mercado internacional. La capacidad de usar adecuadamente las tecnologías aumenta las posibilidades de ingresar a diferentes mercados en el mundo, superando limitaciones y consolidando las ventajas de las pyme.
Oportunidades de exportación del cacao vallecaucano: TLC Colombia – corea del sur
(Universidad Santiago de Cali, 2019) Cuartas Polo, Eliana; Mejía Cárdenas, Christian Enrique; Ramírez Tulande, Heidy Dayana; Donado Mercado, Alexandra
This article will show whether cocoa from Valle del Cauca could be part of the exportable offer for the South Korean market taking into account the competitive advantage of Colombian cocoa, the characterization of the Latin American exportable supply to South Korea and the potentialization of opportunities For the exportable offer of the department of Valle del Cauca, for this reason, the methodology used in this research is literature review which facilitated data collection and research development. Thus, an important factor for the development of this research was the collection of data from other investigations, which allowed us to obtain results that support the approach of the problem, where it was evidenced that the cocoa market presents billions of dollars annually at the level worldwide, so there is a great opportunity for cocoa producers in Colombia. To conclude, cocoa could indeed be part of the exportable supply because the demand for this product is growing and the South Korean market is increasingly preferring Colombian cocoa that stands out for a fine aroma cocoa.
Análisis de relación entre las 2 altcoins con mayor liquidez con el bitcoin en el periodo 2016 – 2017
(Universidad Santiago de Cali, 2019) Vila Pacheco, Alberth Antonio; Arboleda Riaño, Karen Lizeth; Garcés Isaza, Juan Camilo; Fernandez Hurtado, Saul Rick
The aim of this paper is to analyse the two most liquid Altcoins and their relationship with Bitcoin's price from 2016 to 2017, in order to provide a research contribution to this new market known as cryptomonedas. In order to carry out this work, an exploratory methodology is used that allows us to know, through different academic sources, the way in which the prices of the Altoins (alternative currencies to Bitcoin) have been developed in relation to their main representative. Comparing Bitcoin with the main Altcoin models such as Ethereum and Ripple, allows us to have a broad concept about the new models of negotiation, transaction and management of virtual processes that improve competitiveness and costs. In conclusion, the focus of this research made it possible to identify investment opportunities if altcoins are analysed not as a currency but as a project-supported asset, as each altcoins has projects that seek to be financed by fluctuations in their value
Oportunidades comerciales: exportación de limón Tahití del valle del cauca a estados unidos
(Universidad Santiago de Cali, 2019) Rincón Montoya, Daniela; Valencia Camacho, Santiago; Rodríguez Soto, Sandra Valentina; Donado Mercado, Alexandra
The Free Trade Agreement between the United States and Colombia has allowed the country to increase its exportable supply due to the elimination of different tariff barriers and phytosanitary regulations which Colombia has so far complied with the export of the Tahiti lemon, the main North American importer of this citrus It opens the trade gap to Colombia with this product since its main producers present phytosanitary difficulties in the production of this crop, which would be an opportunity for other countries such as Colombia, so it seeks to analyze commercial opportunities with exports Lemon Tahiti from Valle del Cauca to the United States This article is done through the literature review method. Despite the above, this citrus fruit is not considered a crop in which Colombia is specializing but can be considered a competitive country with respect to other countries if one works in the specialization of the production of lemon Tahiti due to the phytosanitary advantages that it presents compared to the main producers
Conocimiento del papel bancario en los mensajes financieros Swift: la eficiencia y seguridad de las transacciones internacionales según las investigaciones académicas realizadas entre 2012 y 2019
(Universidad Santiago de Cali, 2019) Aguirre Castro, Marlon Orlando; Cardoza Cabrera, Mariluz; Osorio Parra, Juliana; Delgado Martínez, Edinson
This paper aims to know the banking role of SWIFT financial messages in the efficiency and security of international transactions according to academic research conducted between 2012 and 2019. The research is explanatory and uses secondary sources mainly from scientific databases. Around the subject Among the results were the disadvantages, advantages and challenges that SWIFT messages have in terms of issues such as cost, transaction time and the processing of personal data. In conclusion, the benefit represented by the security of the SWIFT message in the financial system, the disadvantages compared to the current demands and what are the challenges that must be faced taking into account the development of new technologies that intervene in the banking system.
Percepción de los estudiantes de ciencias económicas y empresariales de la universidad Santiago de Cali sobre el cambio climático
(Universidad Santiago de Cali, 2019) Ortiz Parra, Leidy Jhoanna; Rengifo Giraldo, Santiago; Escobar Cabrera, Julio Cesar
In recent decades, climate change has become a topic of great global interest. The main objectives of this research was to know the perception of the Paris Agreement on climate change and to argue that this is a complex phenomenon that represents one of the great challenges of the 21st century, observing its characteristics, causes and effects due to the evident change promoted by the development of the industries. For the development of this research, a documentary analysis of the subject was initially carried out and a survey was subsequently made to students of the Faculty. The results of each one of the objectives show the historical evolution of the international agreements that have occurred up to the date of the climatic change, the fulfillment of these commitments by Colombia, besides knowing the opinion of the students of the Faculty of Economic Sciences and Business Administration of the Santiago de Cali University, and with it, a formulation of proposals for improvement. Finally, it is concluded that climate change will not change immediately, but the sooner we become aware of it and take measures to combat it, the easier it will be to take control of what will happen in the future
Análisis de la relación existente entre los 4 indicadores de las bolsas que integran el Mila durante 2014 y 2017
(Universidad Santiago de Cali, 2019) Sepúlveda Sánchez, Brian Irne; Gaviria Puentes, Mario Andrés; Villa Botero, Fabián Andrés; Díaz Grajales, Carmen Alicia
The objective of this paper is to analyze the relationship between the 4 indicators of the stock exchanges that make up the MILA during 2014 and 2017. For the achievement of this objective, a descriptive methodology is used that takes as a sample the relation of the indexes belonging to the stock exchanges in the integrated Latin American market (MILA). The results allow us to conclude that there is a great similarity of the indices in terms of trends since 2016 especially for the Peru and Mexico stock exchanges and with less inclination for Colombia. All these from 2016 had a bullish movement recovered its price after here each one from a point in 2014 will present the fall in their prices as a result of the slowdown in the global economy.
Oportunidades acuerdos comerciales Costa Rica, Chile, alianza del Pacifico para las pymes del Valle
(Universidad Santiago de Cali, 2019) Gil Mondragon, Angie Vanessa; Vargas Avila, Lyna Zahiry; García Moreno, Andrés Felipe; Donado Mercado, Alexandra
Colombian small and medium sized enterprises (SMEs) in industry are the ones that present the greatest barriers to export, this due to the lack of knowledge and the lack of resources and organizational capacities within them among others, It is here that the different free trade agreements tend to become the best ally of this niche. Among these treaties stand out those attached with constarica, chili and the alliance bloc of the pacific focused in Peru, which govern trade processes that intensify markets and provide policies of transparency and equity among those involved by providing opportunities for internationalization and development; making the most of the opportunities offered by these treaties, SMEs in the Cauca valley can boost their exports by generating a higher indicator both within the company and in progress and growth in the region. This article is done through the literature review method where the export dynamics of the sector are analyzed.
Estimación de un pronóstico de ventas para la Empresa Fotofhos SAS en la ciudad de Cali, para los años 2008-2018
(Universidad Santiago de Cali, 2019) Prado Quintana, Brayan Steven; Obregón Morales, Johyner
The objective of this study is to prepare a sales forecast of the company FOTOFHOS whose purpose is the increase in sales and services in a company dedicated to photo studio. This work through the use of different methods such as exponential smoothing, ARIMA (integrated autoregressive, method of moving averages) with historical sales for a period of 10 years (2008-2018). With these data they show us a strong seasonal component for sales and with the ARIMA method the best forecast can be made.
Impacto del desarrollo del clúster de macrosnacks en el crecimiento económico del valle del cauca, periodo 2012-2016
(Universidad Santiago de Cali, 2019) González Pandales, Sandra Estefany; Portocarrero Cuero, Juan
This monograph aims to identify the impact of the development of the Macrosnacks Cluster on the economic growth of Valle del Cauca during the 2012 - 2016 period. For this, three specific objectives were drawn: (i) analyze the economic behavior of Valle del Cauca during the 2012 - 2016 period; (ii) characterize the development of the Macrosnacks Cluster in Valle del Cauca during the 2012 - 2016 period; (iii) determine the impact of the development of the Macrosnacks Cluster on the growth of Valle del Cauca. The development of the specific objectives involved carrying out a descriptive investigation, with an inductive method, which implied resorting to secondary sources of information, through the citation of academic articles and information on official pages. The study concluded that Valle del Cauca is the largest producer of Snacks nationwide, which is reflected in a large number of companies producing sugar and cereals, added that the department has the largest packaging industry in Colombia; All this confirms the competitiveness of Valle del Cauca in the national economy.
Caracterización del impacto del Biotanol y la producción azucarera en el desarrollo sostenible en el corregimiento de la Paila, municipio de Zarzal (2015-2019)
(Universidad Santiago de Cali, 2019) Cañar Arboleda, Santiago; Lozano Ibarguen, Katherine; Vargas Calderón, Diego Fernando
The advantages and disadvantages of bioethanol are presented, produced in a large part of the Valle del Cauca territory due to its lands that have two hot and one wet stations for the efficient production of fuel alcohol, reflecting the problems that fossil fuel extraction brings, emphasizing to oil as the main export item in the country. It also shows how bioethanol is an energy alternative that helps the environment sustainably to mitigate greenhouse gases. In addition, the impact of bioethanol and sugar production is characterized in the sustainable development of the municipality of La Paila, municipality of Zarzal, addressing the environments of the economic, social and environmental dimension, knowing the perception of the population of Paileña on the incidence of Bioethanol.
Análisis fundamental de los movimientos de oferta y demanda del EUR/USD en el mercado Europeo durante el año 2017
(Universidad Santiago de Cali, 2019) Castillo Arango, Lizeth; Cossío Murillo, Gisell Vanessa; Fernández Vidal, José Alejandro
Forex is a high vulnerability market that generates various variables in the price of the currency, some can be perceived by the investor before they happen, as is a deficit or surplus trade balance, however, others are decided by economic, political or force majeure factors that generate a great impact on the market price, based on this, the behavior of the demand of the Euro / Dollar pair in the Forex market during the European session so far year 2017 was prominent, given that there was not enough Euro in circulation for the platform to present a parallel behavior between currencies, however, the fluctuation of the offer of the Euro / Dollar pair in the forex market in the European session during the European session during the year 2017 exposes the way in which investors create a balance of the platform through capital displacement due to multiple situations that arose in Europe and the United States. Finally, the existence of various factors that increased the volatility of the Euro / Dollar pair in the foreign exchange market (Forex) during 2017 were taken into account, such as the interest rate, the inflation rate and the trade balance, where, despite the high risks incurred by being in a long position or short position in the Forex market, it grants a high profitability for the operations that are carried out which makes Forex a quite attractive platform for The investors.
Determinación de la influencia de la educación financiera en los hábitos personales utilizando estudios de planificación financiera
(Universidad Santiago de Cali, 2019) Rojas Sanchez, Johan Sebastián; Herrera Rojas, Hernán Mauricio; Gutierrez Cardona, Harold Jose; Diaz Grajales, Carmen Alicia
This research aims to determine the influence of financial education on personal habits from financial planning studies. Through a direct deductive analysis of research that served as a reference to frame the basic concepts, financial problems and subsequent study of the programs developed around this topic. The results concluded that financial education not only improves personal finances, with the aspects of quality of life that this implies, but also represents an improvement in the economy since a person with good management of personal finances is able to access credit, investments and businesses that stimulate the economy of a region or country. It is therefore a mechanism that serves to dynamize the economy.
Análisis del comportamiento de la acción de ALIBABA en el mercado Estadounidense entre 2015 y 2019
(Universidad Santiago de Cali, 2019) Gaviria Ramírez, Luis Carlos; Caicedo Rentería, Yesid; Portocarrero Cuero, Juan
The purpose of this research is to analyze the behavior of Alibaba's Group action in the US market between 2015 and 2018, for this purpose a descriptive and analytical methodology is developed based on a theoretical framework of the stock market, the impact of the government in the markets and technical analysis. The results allow us to conclude that the prices of the BABA share are significantly affected by the financial news of the company itself as well as by macro news such as the US-China trends around the commercial issue.
Análisis del capital y el financiamiento, como aporte para el desarrollo de las pymes industriales Colombia, entre el 2015 y 2017
(Universidad Santiago de Cali, 2019) Osorio Ortiz, Carlos Alberto; Toro Castellanos, Laura Vanessa; Salazar Cataño, Valentina; Rojas Muñoz, Alfonso Lucas
The objective proposed in this document is to analyze capital and financing as a contribution to the development of industrial SMEs in Colombia, Éntre the years 2015 and 2017. Compliance with the overall objective is set in three phases; the first is to establish the financial characteristics of emerging SMEs in the industrial sector during 2015 and 2017; second, the conditions and volume of services of financial institutions providing loans to these industrial enterprises are determined; Finally, the effectiveness of the mechanisms implemented by the governmental entities (local, regional and national), in terms of the gestation and support of SMEs, is identified. The methodology used for the development of this research corresponds to a qualitative approach, descriptive in nature; it systematically responds to the objectives set. Government agencies have undertaken the task of developing programmes to support the business sector in Colombia, including the industrial sector, Given the great potential it represents for the strengthening of the economy in the country, the aim is to stimulate the growth of the companies, therefore, of the economic sectors. Thus, at present, many productive sectors have benefited from the various aids provided by these programmes, including access to finance, export promotion, promotion of innovation and technological development, promotion of entrepreneurship and promotion of formalisation. Without a doubt, all this is reflected in the progress of Colombian companies

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