Finanzas y Negocios Internacionales
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Item Administración del choque cultural en los negocios internacionales. Caso remodelaciones y acabados Ltda(Universidad Santiago de Cali, 2020) Reina Salguero, Stepfany; Rojas Grisales, Laura Katerine; Donado Mercado, Alexandra PatriciaThis paper aimed to analyze sociocultural variables inherent in the negotiations of the company REMODELACIONES Y ACABADOS LTDA of the construction sector, remodeling subsector, located in Cali, Colombia. This study approached the analysis of the company’s trajectory and strategies in the international market that were used and, based on Hofstede’s theory, four dimensions of this were described for its main import markets. The results obtained in this research could be used to help Vallecaucanas construction companies understand the effects of the intercultural context on their internationalization processes to develop intercultural skills to deal with conflict situations that may affect businessItem Análisis de la Confiabilidad del Blockchain para el Desarrollo de Criptomonedas(Universidad Santiago de Cali, 2020) Barrera Martínez, Jaen Williams; Díaz Grajales, Carmen AliciaAt present, the world is betting on new business ideas developed through the internet, that only with a clip can any business vision, consumer acceptance and the opportunity it gives to ideas materialize, They have made phenomena such as cryptocurrencies have come to stay, so much is their acceptance that there are already ATMs to exchange cryptocurrencies for national currencies, being bitcoin, the main cryptocurrency and the most recognized by the world market. Thanks to the blockchain system, which is the safest tool to encrypt cyber developments today, and its birth was in conjunction with the creation of bitcoin, cryptocurrency has been a worldwide phenomenon and its great acceptance is due to the implementation of the blockchainItem Análisis de la relación existente entre los 4 indicadores de las bolsas que integran el Mila durante 2014 y 2017(Universidad Santiago de Cali, 2019) Sepúlveda Sánchez, Brian Irne; Gaviria Puentes, Mario Andrés; Villa Botero, Fabián Andrés; Díaz Grajales, Carmen AliciaThe objective of this paper is to analyze the relationship between the 4 indicators of the stock exchanges that make up the MILA during 2014 and 2017. For the achievement of this objective, a descriptive methodology is used that takes as a sample the relation of the indexes belonging to the stock exchanges in the integrated Latin American market (MILA). The results allow us to conclude that there is a great similarity of the indices in terms of trends since 2016 especially for the Peru and Mexico stock exchanges and with less inclination for Colombia. All these from 2016 had a bullish movement recovered its price after here each one from a point in 2014 will present the fall in their prices as a result of the slowdown in the global economy.Item Análisis de las estrategias chinas en el proyecyto “made in china 2025” en materia de inversión extranjera directa en Europa(Universidad Santiago de Cali, 2020) Cifuentes Meneses, Carlos Giuseppe; Días Grajales, Carmen AliciaIn recent years, Chinese growth has become a topic of great global interest. The mega project “Made In China 2025” has awakened even more the expectations of world trade, the main objective of this work is to know the strategies that the Asian giant has implemented and the Why of its great interest in the companies belonging to the European Union. Made In China 2025 represents today the biggest revolution of the production processes, so it is a topic of great interest and a challenge of the 21st century for the other developed countries and a significant opportunity for the improvement of infrastructure and the reduction of gaps in the developing countries. The work is divided into 3 parts, in the first one a detailed description is made of the project made In China 2025 in the area of Foreign Direct Investment with the EU, in a second part the actions taken by China in the main powers of the old continent and finally an analysis of gaps where the before, present and future of the project is evident.Item Análisis de las estrategias de marketing para el sector de servicios(Universidad Santiago de Cali, 2021) Molina Blanco, Danna Alejandra; Burbano Cerón, José MaríaThe main goal of this article is to carry out a study of why it is important to know, analyze and apply marketing strategies in the service sector in order to identify the value of providing a good service to our clients until they become a potential client and in turn create a pleasant experience that helps position the company in a high standard of services. Also, you will be able to nourish yourself with information while knowing the importance of applying a good service marketing plan in a company and its different strategies that manage to impact the market taking into account the characteristics and failures that arise when providing a service. Within the article you will find important definitions from various pioneering authors on the subject and the triangle of services of Karl Albrecht and the Gap model or 5 GAP will be known.Item Análisis de los acuerdos comerciales vigentes en Colombia entre los años 2009-2019(Universidad Santiago de Cali, 2019) Cuartas Valencia, Luis Felipe; Guzmán Montoya, Girleza; Donado Mercado, Alexandra PatriciaThe FTAs in force in Colombia have the purpose of generating economic benefits by opening trade opportunities among member countries, however, there is still a long way to go if we talk about international trade since there are certain types of factors preventing existing treaties from being used to grow , exploit and contribute to the improvement of the economy. It is important to recognize free trade agreements as generators of business opportunities, as well as how the country is responding to the internationalization of its products. An analysis of how to improve the use of these FTAs in force in the current decade is carried out, from the generalities at the national level to something more regional such as the Valle del Cauca, scientific databases such as Sciencie Direct were used, Google Scholar and Scopus for the bibliographic review, in addition parameters relevant to the chosen topic were used. Exposing as a conclusion types of factors that prevent the use of FTAs throughout the decade, in addition to actions and strategies that have been used to effectively improve the incursion into international markets.Item Análisis de los desafíos y obstáculos de las PYMES manufactureras textiles de Santiago de Cali en el proceso de internacionalización hacia los principales estados comerciales de Estados Unidos(Universidad Santiago de Cali, 2024) Oliva Pérez, Ángela Sofía; Caicedo Pineda, María de los Ángeles; Rangel Jimenez, Andres EduardoIn this research article, an analysis is made about the challenges and obstacles presented by SMEs in the textile sector of Santiago de Cali, in the process of internationalization to the United States, based on external and internal factors, which may have a negative impact on its evolution, since small and medium enterprises (SMEs) are more susceptible to commercial challenges than larger companies. That is why this paper addresses what is the step by step to follow, to start exporting their products, in addition to highlighting what are the opportunities to access new markets, taking into account the Free Trade Agreement with the United States and national entities, such as the Chamber of Commerce of Cali, Procolombia, Dane and the Colombian Association of Micro, Small and Medium Enterprises, which reveal an overview of the positive conditions that SMEs have to this important sector.Item Análisis de los factores que inciden en la percepción que tienen los usuarios acerca de la seguridad de la banca colombiana(Universidad Santiago de Cali, 2024) Ramírez Grajales, Nathalia; Paz Becerra, David Alejandro; Suarez Ardila, Alejandro; Gomez Lopez, Julian MauricioThe purpose of this article is to analyze the factors that affect the perception that users have about the security of Colombian banking. Using a qualitative and exploratory research methodology. Based on a literature review analysis to gather comprehensive information on users' perception of security in relation to online banking. One of the results of the research is that the implementation of online banking has revolutionized banking habits in Colombia, drastically decreasing visits to physical branches for daily operations due to the constant availability of online services. Nonetheless, the region faces a growing threat of cyberattacks, such as phishing, identity theft, and malware, which compromise users' security and can result in the loss of sensitive information and fraudulent transactions. The paper concludes that security in online banking is essential to cultivate user trust. Areas of ignorance, such as phishing and two-factor authentication, are identified, and the implementation of security measures, such as multi-factor authentication, activity notifications, and user education programs, is recommended.Item Análisis de los principales obstáculos para los exportadores Vallecaucanos en el periodo 2008-2018(Universidad Santiago de Cali, 2019) Rodríguez Méndez, Alejandra; Gómez Jiménez, Jesús María; Ochoa Zapata, Jairo Alonso; Donado Mercado, AlexandraThe article aims to introduce the reader to the export dynamics of the fruit sector in the department of Valle del Cauca, with emphasis on small and medium-sized companies. The article searches to analyze the main barriers presented by Vallecaucanos entrepreneurs when entering international markets, in order to raise awareness of the reasons why companies in the region are not competitive international markets. This research corresponds to a literature review on the international context and obstacles for Vallecaucanos exporters. It is concluded that the lack of resources and support from the State in the process of potentializing the sector is what prevents companies from successfully internationalizing.Item Análisis de los procesos de exportación del té verde colombiano(Universidad Santiago de Cali, 2020) Lectamo Caicedo, Luisa MarÍa; Cardona Cuellar, Oriana; Beltrán García, LeonardoIn Colombia there are few the companies whom work in green tea exportation for not having the knowledge or for lack of interest, which creates a waste of opportunities. The present work has as objective, to know if the green tea exportation processes in Colombia have allowed to take advantage from the comercial opportunities that the FTA with United States offers, which creates an access bridge between both markets. Through a descriptive study and using the deductive and inductive method investigations are addressed about green tea growing tendencies on the America's market, just as the processes of exportation required, based on studies done by entities of foreign trade, scientific articles and data base research, to finally analize the existence of a comercial advantage from the FTA's agreement. Concluding that there's still a lot to be improved in matter of costs and logistic. On the other hand, the FTA created a positive impact on the green tea Colombian exportations, with promising projections that Colombia can take even more advantage by improving its industry from productivity, competitiveness and innovation.Item Análisis de los procesos de internacionalización en las pymes colombianas cuando usan como estrategia las alianzas(Universidad Santiago de Cali, 2019) Ortiz Hernández, David Stiven; García Marinez, Franklin Arley; Osorio Chamorro, Sebastián; Vargas Garcia, Lina MarcelaItem Análisis de oportunidades comerciales del sector agroindustrial del Valle del Cauca: acuerdo comercial Colombia – México(Universidad Santiago de Cali, 2019) Villa Ceballos, Mayra Alejandra; Palma Betancourt, Sofía; Jiménez Ceballos, Natalia; Donado Mercado, AlexandraThe following research article is prepared in order to analyze the commercial opportunities of the agro-industrial sector of Valle del Cauca under the commercial agreement between Colombia and Mexico, which is in force since August 2, 2011. The above with the purpose of to identify which economic activities of Valle del Cauca had a better performance within the Mexican market. Therefore, an investigation was carried out in different databases using the literature review method within which information on total Colombian exports to Mexico was sought and subsequently exports from Valle del Cauca will be detected by directly selecting the corresponding product to tariff heading 2008999000. Finally, consult the conclusions within the headers highlighting the passion fruit pulp reflects a significant increase in Mexican imports from Valle del Cauca.Item Análisis de relación entre las 2 altcoins con mayor liquidez con el bitcoin en el periodo 2016 – 2017(Universidad Santiago de Cali, 2019) Vila Pacheco, Alberth Antonio; Arboleda Riaño, Karen Lizeth; Garcés Isaza, Juan Camilo; Fernandez Hurtado, Saul RickThe aim of this paper is to analyse the two most liquid Altcoins and their relationship with Bitcoin's price from 2016 to 2017, in order to provide a research contribution to this new market known as cryptomonedas. In order to carry out this work, an exploratory methodology is used that allows us to know, through different academic sources, the way in which the prices of the Altoins (alternative currencies to Bitcoin) have been developed in relation to their main representative. Comparing Bitcoin with the main Altcoin models such as Ethereum and Ripple, allows us to have a broad concept about the new models of negotiation, transaction and management of virtual processes that improve competitiveness and costs. In conclusion, the focus of this research made it possible to identify investment opportunities if altcoins are analysed not as a currency but as a project-supported asset, as each altcoins has projects that seek to be financed by fluctuations in their valueItem Análisis del capital y el financiamiento, como aporte para el desarrollo de las pymes industriales Colombia, entre el 2015 y 2017(Universidad Santiago de Cali, 2019) Osorio Ortiz, Carlos Alberto; Toro Castellanos, Laura Vanessa; Salazar Cataño, Valentina; Rojas Muñoz, Alfonso LucasThe objective proposed in this document is to analyze capital and financing as a contribution to the development of industrial SMEs in Colombia, Éntre the years 2015 and 2017. Compliance with the overall objective is set in three phases; the first is to establish the financial characteristics of emerging SMEs in the industrial sector during 2015 and 2017; second, the conditions and volume of services of financial institutions providing loans to these industrial enterprises are determined; Finally, the effectiveness of the mechanisms implemented by the governmental entities (local, regional and national), in terms of the gestation and support of SMEs, is identified. The methodology used for the development of this research corresponds to a qualitative approach, descriptive in nature; it systematically responds to the objectives set. Government agencies have undertaken the task of developing programmes to support the business sector in Colombia, including the industrial sector, Given the great potential it represents for the strengthening of the economy in the country, the aim is to stimulate the growth of the companies, therefore, of the economic sectors. Thus, at present, many productive sectors have benefited from the various aids provided by these programmes, including access to finance, export promotion, promotion of innovation and technological development, promotion of entrepreneurship and promotion of formalisation. Without a doubt, all this is reflected in the progress of Colombian companiesItem Análisis del comportamiento de la acción de ALIBABA en el mercado Estadounidense entre 2015 y 2019(Universidad Santiago de Cali, 2019) Gaviria Ramírez, Luis Carlos; Caicedo Rentería, Yesid; Portocarrero Cuero, JuanThe purpose of this research is to analyze the behavior of Alibaba's Group action in the US market between 2015 and 2018, for this purpose a descriptive and analytical methodology is developed based on a theoretical framework of the stock market, the impact of the government in the markets and technical analysis. The results allow us to conclude that the prices of the BABA share are significantly affected by the financial news of the company itself as well as by macro news such as the US-China trends around the commercial issue.Item Análisis del comportamiento de las ETF del sector petrolero emitidas en el mercado Estadounidense entre 2014-2018(Universidad Santiago de Cali, 2020) Chavarro Sánchez, Laurence; Ortiz Campo, Katherine; Urcue Alarcón, Davinson; Castillo Tabares, RubénThe purpose of this research is to analyze the behavior of the ETF of the oil sector issued in the US market between 2014 and 2018. To do this, an exploratory type investigation is carried out with a mixed method of analysis resulting in 2 ETFs that are listed with the acronym OIH and XOP, of which it can be concluded that they represent a form of investment with controlled risk in the oil sector given the conditions of volatility and high uncertainty that this sector may have due to the multiple national and international factors involved in it. Likewise, the composition of these publicly listed indices allows us to better understand the panorama of those companies that are related in the sector and how the different situations impact themItem Análisis del comportamiento en el precio de las acciones del banco JP Morgan con la emisión de su propia Criptomoneda en 2019(Universidad Santiago de Cali, 2019) Quintero González, Marya Lyzeth; Vidal Castaño, Laura Camila; Donado Mercado, AlexandraThe objective of this research is to determine the impact of JP Morgan's shares when its own cryptocurrency is issued in 2019. For this purpose, a type of descriptive research is carried out on knowledge of the impact on the shares of a company that has issued cryptocurrencies. The results allow to conclude that although it is considered a great advance the fact that one of the largest banks in the United States and the world has decided to launch its own cryptocurrency, it is found that this did not have a significant impact on the value of the shares, that is to say, although in the days prior to the announcement and afterwards there were movements that together represented 8% of the price, these were not accompanied by large volumes of transactions, on the contrary for these days the volume of transactions remained stable.Item Análisis del impacto del acuerdo de paz en el tratado de libre comercio entre Colombia y EE. UU para el sector agropecuario entre el periodo 2015 – 2017(Universidad Santiago de Cali, 2020) Hurtado Cándelo, María Elena; Morales Jiménez, Sharon Dayani; Gómez Racines, LigiaThis research aims to analyze the impact of the peace agreement against the free trade agreement between Colombia and the United States. for the agricultural sector between the period 2015 - 2017 for which the data of other scientific investigations and information of official pages corresponding to entities involved in the development of the subject both nationally and internationally, through behavioral analysis is used descriptively of the agricultural sector in the different stages of the negotiation processes of the free trade agreement between Colombia and the United States. Taking into account the influence of the armed conflict and post-council after the signing of the Colombian peace agreement. Concluding the positive and negative impacts that lead to advantages and disadvantages to one of the most important sectors for the country's development.Item Análisis del modelo de banca móvil y confianza financiera en Colombia(Universidad Santiago de Cali, 2020) Narváez Gutiérrez, Juan Camilo; Núñez Zapata, Valentina; Muñoz Marín, Danna Vanessa; Díaz Grajales, Carmen AliciaFor no one is a secret that is in a world that is advancing by leaps and bounds towards the maximum expression of digitalization, everything can now be done via internet, and the world of banking transactions is not far behind, around the world, thousands of people realize that from their computers or cell phones they can do the same procedure without having to spend hours in a row or moving to a physical branch of a bank, that is why in developed countries mobile banking makes up a fairly high percentage of transactions made in the different banks. In the case of Colombia a problem is denoted, although these systems are beginning to take hold and the vast majority of banks already have virtual branches, there are high levels of distrust on the part of most people in adopting these new technologies, people in Colombia they are distrustful by nature, even more so when it comes to managing their money, it is therefore of vital importance to generate spaces of inclusion and education where people identify that these are safe processes to execute.Item Análisis fundamental de los movimientos de oferta y demanda del EUR/USD en el mercado Europeo durante el año 2017(Universidad Santiago de Cali, 2019) Castillo Arango, Lizeth; Cossío Murillo, Gisell Vanessa; Fernández Vidal, José AlejandroForex is a high vulnerability market that generates various variables in the price of the currency, some can be perceived by the investor before they happen, as is a deficit or surplus trade balance, however, others are decided by economic, political or force majeure factors that generate a great impact on the market price, based on this, the behavior of the demand of the Euro / Dollar pair in the Forex market during the European session so far year 2017 was prominent, given that there was not enough Euro in circulation for the platform to present a parallel behavior between currencies, however, the fluctuation of the offer of the Euro / Dollar pair in the forex market in the European session during the European session during the year 2017 exposes the way in which investors create a balance of the platform through capital displacement due to multiple situations that arose in Europe and the United States. Finally, the existence of various factors that increased the volatility of the Euro / Dollar pair in the foreign exchange market (Forex) during 2017 were taken into account, such as the interest rate, the inflation rate and the trade balance, where, despite the high risks incurred by being in a long position or short position in the Forex market, it grants a high profitability for the operations that are carried out which makes Forex a quite attractive platform for The investors.