Administración de Empresas - Palmira
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Item Plan estratégico para la empresa “Productos lácteos salcedo”(Universidad Santiago de Cali, 2022) Correa Astudillo, Yureidi; Ortega Castañeda, Luz Aleidy (Directora)This study presents a strategic plan for the company Productos Lácteos Salcedo, located in Palmira, Valle del Cauca, to enhance its competitiveness and growth. A diagnosis was conducted to identify the company's current challenges, such as a decline in sales due to the Covid-19 pandemic, inflation, and increased competition. The proposed plan focuses on strategies that address these issues and new market trends, such as digital marketing and online shopping, with the goal of setting clear objectives and ensuring the company's sustainability and success.Item Diseño de estrategias para la implementación de la compensación salarial cualitativa; Salario Emocional en el área de atención al cliente de un call center.(Universidad Santiago de Cali, 2022) Chávez Perea, Karen Stepfany; Chara Guzmán, Leidy Jazmín; Silva Manzano, Victoria Eugenia; Martínez, Olga Marcela (Directora)This research focuses on designing proposals to improve the salary compensation system of a call center. A survey was conducted to identify employees' needs regarding "emotional salary" (qualitative compensation). Based on the results, strategies were proposed to implement a more effective compensation system that aligns with the organization's resources. The study concludes with a set of recommendations for the company, aimed at increasing worker satisfaction and performance.Item Motivación extrínseca y su influencia en la productividad en una empresa del sector comercial área logística.(Universidad Santiago de Cali, 2022) Ramos Maldonado, Víctor Manuel; García Orejuela, Esteban; Burbano Mejía, Brayan Alexander; Elsa Marcela (Asesora)The present thesis entitled "Extrinsic motivation and its influence on productivity in a company of the commercial sector logistics area", had the objective of determining the relationship between extrinsic motivation and productivity in a company of the commercial sector, answering the question: is there an influence between extrinsic motivation and productivity in a company of the commercial sector logistics area. The applied methodological design has a descriptive-correlational scope since its purpose is to describe the variables: Extrinsic Motivation and productivity. The total personnel of the logistics area participated in the sample because the degree of extrinsic motivation that the workers have within the organization is being verified and correlational because it is being measured if the part of extrinsic motivation has a direct relationship with the productivity variable within the company. Two questionnaires were used as instruments according to the variables of study, which the workers answered the items of each dimension in a responsible way, being anonymous. The results show that no correlation estimation was found between the study variables. It should be noted that the productivity levels found were satisfactory or very satisfactory, which is positive for the commercial company.Item Estrategias para mejorar la calidad de vida laboral en una agencia de viajes del Valle del Cauca(Universidad Santiago de Cali, 2022) Echeverry, Valentina Alejandra; Vásquez Rosero, Yeferson; Ossa, Katherine(Directora)This qualitative research aimed to assess the quality of work life at a travel agency in Valle del Cauca, considering its impact on organizational performance. The CVT-GOHISALO questionnaire was administered to eleven employees, revealing an average quality of work life. The findings suggest the need to improve key areas such as compensation and free time management, in addition to strengthening aspects that are already perceived positively. Specific strategies were proposed so that management can implement an action plan that indirectly enhances the company's productivity.Item Estrategias de mejoramiento de la calidad de vida laboral en una mueblería de Palmira – Valle del Cauca(Universidad Santiago de Cali, 2022) Mesa Guerra, Astrid Carolina; Gustín Lozada, Leidy Vanessa; Bravo Melo, Nathaly; Ortega Castañeda, Luz Aleidy (Directora)This quantitative study was conducted to design strategies for improving the quality of work life at a furniture factory in Palmira, Valle del Cauca. The CVT-GOHISALO instrument was applied to 30 employees, revealing a 65% satisfaction level. The results indicate shortcomings in key areas such as unclear roles and procedures, a lack of strategic direction, the absence of an employee handbook and training processes, and poor internal communication. Based on these findings, specific strategies were proposed for management to strengthen its commitment to human talent and enhance employee well-being.Item Modelo de negocio para el desarrollo de un emprendimiento de ropa deportiva para el género femenino en el municipio de Palmira.(Universidad Santiago de Cali, 2022) Hernández Arboleda, Mayra Alejandra; Galvis Serna, Diego Armando (Director)This study proposes the design of a business model for the sustainable production and marketing of sportswear in Palmira. Using a qualitative approach and an inductive method, the economic viability and desirability of the business were evaluated. Through early market validation, key factors were identified, such as customers' economic capacity, frequency of physical activity, and design preferences. The work presents a conceptual and technical description of the business idea, serving as an initial step toward the future creation of a prototype and the formulation of a comprehensive business plan.Item Diseño de un plan de mercadeo para el restaurante Los Cisnes ubicado en el municipio de Palmira(2022) Perea Mina, María L.; Martínez Banguera, Crivel; Vera Ramos, Fabio A.; Ossa, Katherine (Directora)This study focuses on the restaurant Los Cisnes, a medium-sized company in Palmira, Valle del Cauca, that aims to improve its competitiveness and financial stability following the impact of the COVID-19 pandemic. The research, which employed a qualitative and descriptive approach, was designed to create marketing strategies that address the business's threats and weaknesses. Based on an organizational diagnosis using information from employees, areas for improvement were identified. The results include specific proposals for strategies and actions to strengthen the restaurant's internal and external environment, with the goal of capitalizing on its strengths and opportunities and increasing its overall competitiveness.Item Factores psicosociales intralaborales y motivación extrínseca en los trabajadores del área administrativa de una IPS.(Universidad Santiago de Cali, 2022) Arenas Victoria, Valentina; Jiménez Palomino, María Gabriela; Ramírez Bedoya, Linda Vanessa; Martínez Espinosa, Olga Marcela (Directora)The following research seeks to determine the factors of intralaboral psychosocial risk and extrinsic motivation to which workers at the administrative area of a HCF (Health Care Facility) are exposed, as key factors for their productivity, satisfaction and performance. A descriptive, documentary-field, correlational research was developed, with a mixed approach and deductive research method. For this, two questionnaires were used, the battery of intra-labor psychosocial risks of the Colombian Ministry of Social Protection and the questionnaire of motivation for work CMT; both were applied to a population of 21 workers. Along these lines, for the questionnaire of intralaboral psychosocial risk factors in its form A (applied to bosses, professionals or technicians) favorable findings were evidenced, since 82% showed as a general result "without risk". furthermore, the questionnaire in its form B (applied to positions of auxiliaries and operators) as a total result showed that 50% are "without risk" and "low risk", 30% of them are at "high risk" and "very high". Finally, the extrinsic motivation factors that most affect the working life of workers are salary remuneration, promotion and the teamwork.Item Diseño de un plan estratégico de marketing digital para el posicionamiento de la empresa ACR PLUS S.A.S(Universidad Santiago de Cali, 2022) Garcés Hurtado, Juan Sebastián; Peñaranda Franco, María Camila; Galvis Serna, Diego Armando (Director)This exploratory and descriptive study focuses on the digital marketing strategies of the financial company ACR Plus, analyzing their effectiveness after the decline in Colombians' purchasing power and borrowing capacity due to the COVID-19 pandemic. Through a survey of 384 individuals, the research identified weaknesses in the company's current strategies. As a result, an action plan based on the inbound marketing model is proposed to improve communication with potential customers and strengthen relationships with existing ones.Item Los estilos de liderazgo y su relación con la Satisfacción laboral: un análisis bibliométrico(Universidad Santiago de Cali, 2022) Arbeláez Rojas, María Camila; García Cerón, Ilian Dahiana; Jaramillo Rojas, María Alejandra; Arango, Alexandra (Directora)The purpose of the article is to be able to describe the relationship between leadership styles and job satisfaction of people within organizations according to a literature review. With the above, a bibliometric analysis is carried out, in which 136 articles published between the years 2019 and 2022 were selected. In the analyzed literature, it is found that the influence that some leadership styles, such as transactional and transformational, have on the job satisfaction is positive, thus perceiving that the combination of both styles is necessary for effective leadership to occur and increase job satisfaction in workers.Item Identificación de estrategias para afrontar el desempleo en jóvenes universitarios egresados del programa de administración de empresas a nivel local, departamental y nacional.(Universidad Santiago de Cali, 2022) Barreto Vera, José David; Ordoñez Popayán, Daniela Alejandra; Ramírez Ruano, Fabio José; Ossa Solano, Katherine (Director)According to the International Labor Organization (ILO), currently the phenomenon of unemployment has become a very discouraging problem, especially for certain population groups such as young people. This research, in this regard, was able to identify this problem in a more specific context such as the Valle del Cauca region, especially Palmira Valle, where youth unemployment is representing a challenge for the various governmental organizations, from this context reading, a couple of questions were established, thinking about possible alternatives to address unemployment and the relationship with the various public policies that have been generated in this regard, How to address unemployment in young university graduates of the business administration program in the city of Palmira, Valle del Cauca, was the main question, to address unemployment in young university graduates of the business administration program in the city of Palmira, Valle del Cauca, was the main question. In order to answer this question, the main objective of the study was to provide an account of the alternatives available to young people to face unemployment, in addition to other objectives such as the review and evaluation of public policies on employment in Colombia in the last five years, through a qualitative methodology, making use of techniques such as documentary review, systematization and descriptive analysis of the results of the study, systematization and descriptive content analysis, it was found that government entities have created various programs, projects and regulations to promote and guarantee youth labor insertion, but these have not been sufficient, since unemployment figures are growing, i.e., young people are not being inserted into the labor market. Regarding strategies to address this situation, it is proposed that there be more communication channels to socialize the various employment promotion programs such as employability workshops, employment exchanges, and financing for entrepreneurship. This document describes these programs, their objectives, benefits, among others.Item Estilo de liderazgo y su relación con la gestión en la empresa comercializadora de productos de papelería en Palmira Valle del Cauca.(Universidad Santiago de Cali, 2022) Bernal Castañeda, Jorge Hernán; Gómez Duque, Yulieth; Suarez Macedo, Neicy Johana (Director)The following study was interested in addressing the phenomenon of leadership styles in the management of a traditional family type company in the city of Palmira. The main objective was to analyze the relationship between the predominant leadership style and the management of a paper trading company. As a theoretical reference, Kurt Lewin's proposal about the styles (authoritarian, democratic and laissez-faire) was taken and in the methodological aspect, the research was developed from the mixed approach, where through techniques such as the survey (Kurt Lewin's questionnaire) and the structured interview, the most relevant information was collected, and as for the analysis, this was supported by the use of SWOT matrices. As a sample, two relevant figures were approached, the commercial manager (father) and the commercial director (daughter), that is, the second and third generations. The results showed a predominance of the democratic style, which has brought different benefits for the management of the company, especially with regard to quality, since they considered that teamwork and responsible delegation of functions facilitate the work and promote cohesion among the different members of the company.Item Evolución del markenting hasta la era de las nuevas tecnologías y la industria 4.0(Universidad Santiago de Cali, 2022) Barrios Domínguez, Sofía; Rojas Pérez, Jhoan Andrés; Galvis Serna, Diego Armando (Director)The main objective of this research was to identify the evolution of marketing 4.0 associated with the development of new technologies and industry 4.0. To achieve this, a documentary research was carried out, based on a literature review, where a systematized search and compilation of studies related to the topic was carried out in national and international databases and institutional repositories. The information gathered was organized in the different sections of the following document, thus showing the evolution of marketing over the years. Also, a bibliometric analysis was carried out to know the advances and trends in research and scientific production of the last 10 years on the relationship between marketing and Industry 4.0.Item Diseño de estrategias de compensación salarial cualitativa (salario emocional) para un centro de servicios recreativos del Valle del Cauca(Universidad Santiago de Cali, 2022) Barona Gómez, Miguel Ángel; Erazo Ruales, Jessica Elizabeth; Martínez Espinosa, Olga Marcela (Directora)The main objective of the following study was to design qualitative salary compensation strategies (emotional salary) for a recreational services center in Valle del Cauca. To achieve this, a process of identification of the needs of workers in relation to qualitative salary compensation was carried out. Methodologically, the research was framed from the mixed approach, privileging the qualitative in a descriptive and exploratory scope. In the data collection techniques, an instrument for the valuation of emotional salary was applied on a Likert-type scale, which had closed and open questions. The information was processed, organized and systematized through the IBM SPSS statistical software, to subsequently carry out a descriptive analysis taking into account the measures of central tendencies and frequency. In the main results, it was found that the organization had not implemented a qualitative salary compensation system, which is very necessary for the personnel, since they stated that they needed better spaces, flexibility and understanding on the part of the company to achieve a balance between family and work life; likewise, it was identified that many of them require help for career development. To this end, a series of strategies were proposed as recommendations for the company, which were focused on the work-family relationship and the career plan.Item Modelo de negocio del emprendimiento casa arte.(Universidad Santiago de Cali, 2022) Manzano Álvarez, Isabella; Armando Varón, Jorge; Yaluzan, Eylen Fernanda; Ortega Castañeda, Luz AleidyThe present work is developed with the objective of designing a business model for the Casa Arte enterprise that allows its positioning in the market, considering that the enterprise dedicated to the commercialization of hand-painted paintings presents a business opportunity, given the Exponential growth and acceptance of the arts sector in Colombia. Therefore, an external analysis based on the IPC matrix is implemented where the strengths and weaknesses are obtained, as well as a survey of 100 potential clients evidencing the aspects in which positioning strategies should be applied taking into account account the modules of the Business Model Canvas developed. Finally, direct actions are proposed in search of reducing the shortcomings of the business idea, considering that the proposal to get married presents a significant acceptance by potential clients and the purchase intention, taking into account the sales projections made, it is concluded that the business model is economically viable.Item Plan de mejoramiento de los procesos administrativos en una empresa del sector agropecuario en Cerrito, Valle del Cauca(Universidad Santiago de Cali, 2022) Morales Ayala, Daniel; Rojas Valencia, Katherine; Ossa Solano, Katherine (Director)The main objective of the following research proposed the design of an improvement plan of the administrative processes in a MiPymes of the Valle del Cauca region of the agricultural sector. For this, it was positioned at a methodological level from a paradigm of mixed character, through which qualitative and quantitative collection techniques were used, such as interviews and the application of a questionnaire related to the topic of quality, control and improvement. Subsequently, the data were statistically analyzed using IBM SPSS software and, as a complement, a characterization with SWOT matrices was carried out. Among the results, multiple shortcomings were found related to organizational structure, planning, verification, etc., and different tactics were designed to strengthen these areas. Finally, it was concluded that not having an adequate process management places any company in a risk zone that threatens its survival in the market.Item El impacto del riesgo psicosocial en el clima organizacional de las empresas(Universidad Santiago de Cali, 2022) Quina Gaviria, Natalia; Trejo Pineda, Ccristhian Andres; Cuartas Abadia, Luis Hernando; Katherine Ossa (Directora)The present focuses on the analysis of psychosocial risk factors in the organizational climate and the way in which they impact the quality of life and the physical and mental health of the collaborators, and that consequently define their productivity and competitiveness. Establishing the consequences of labor conflicts caused by stress is one of the most representative determinants among psychosocial risk factors, since it is reflected in people's emotional health, triggering behavioral changes that affect the work environment. It seeks to identify the existing relationship between the risk factors and the organizational climate, through a descriptive, exploratory and qualitative study, with which it achieves the analysis and characterization of the most determining labor factors in the health and work conditions of the labor force in Colombia. The applied methodology allows a tour of different studies carried out in the last four years and with which those psychosocial risks that have a direct relationship with the organizational climate are analyzed and prioritized.Item Plan de acción para el proceso de almacenamiento de frutas y verduras en la empresa “Mega fruver la mayorista” de la ciudad de Palmira Valle(Universidad Santiago de Cali, 2023) Peña González, Leandra; Satizabal Pasichana, Ingrit Jhoana; Yela Cortes, Daniela Fernanda; Ossa Solano, Katherine (Directora)The Fruver are establishments that allow to supply the family basket in an ideal way, since in these you can buy fruits and vegetables that are much more favorable for buyers thanks to the fact that their prices are more affordable, the products they offer are less processed, they do not take much storage time, all this is thanks to the fact that most of these places have established two fundamental internal policies: offer products in good condition and offer an economic price with respect to the competition. This is why for the fruvers maintaining high levels of quality in the products is essential, which is why within these specific storage characteristics are evident, such as: ordering the products so that they are attractive to customers, that those products circulate first that their life cycle is shorter, that is to say that those products that tend to deteriorate faster due to climatic factors, their composition or humidity are sold faster, so as not to generate gradual losses, in the event that there are products that do not reach the fruit have the ideal characteristics to be sold, market strategies such as price reduction are used, however, despite all the processes and strategies that are used within these, it can be found that a high waste of fruits and vegetables is generated in these sites either by factors such as maturation, transportation, refrigeration system or storage process, which also In addition to generating environmental impacts on the environment, it also generates greater spending on the purchase of these supplies. What has led these organizations to consider the implementation of strategies that allow them to reduce product waste, improve the storage process to generate greater durability and thus gradually reduce losses and high expenses generated in periodic purchases, and also make suitable use of the organic waste produced in the exercise of its financial activities, to propose these strategies, analytical studies must be carried out from various sources of information such as books, scientific articles, theses, among others, which offer qualitative and quantitative information on the level of waste that are generated internally in the fruver, the factors that cause fruit and vegetable products to be discarded, the contamination emitted in the process of the internal logistics chain or also called the inventories of the surtifruver, in order to create strategies that allow better management in storage of this s products in order to generate greater profitability through the reduction of expenses generated by the high frequency of purchases due to the degrees of waste, and that also allow the fruver to reduce or use organic waste in order to generate a competitive advantage.