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Item Diseño del programa de auditoria con enfoque en riesgos para evaluar la efectividad del sistema de control interno de la gobernación del Valle del Cauca(Universidad Santiago de Cali, 2020) Sarasti Caicedo, Diego Fernando; Astudillo Villegas, Ricardo (Director)The objective of this study is to make a methodological proposal for the elaboration of the Internal Audit Plan with a risk approach for the Office of Internal Control of the Valle del Cauca Government, and to make available the tool that allows the evaluation of the System Institutional Internal Control. An Excel instrument was applied to assess the knowledge that the responsible officials or process leaders have regarding the components of the Internal Control System. With the results, a proposal was made so that when preparing the audit plan with a risk approach, the Evaluation of the Internal Control System would be integrated and its level of maturity would be known. The systematic review of the applicable regulations and the institutional methodology established by the Administrative Department of the Public Function - DAFP was made, the risk management system implemented in the entity was reviewed and the Audit Programs of the 2016-2019 periods, formally approved by the Coordinating Committee of the Integrated Management System.The main result of this study is that the Office of Internal Control does not have a Planning of the Internal Audit function of Management focused on risks that allows knowing the level of performance and effectiveness of the Internal Control System, the existing Audit Plan only It allows evaluating the execution of the plan.Item Análisis de la pertinencia del perfil del egresado del programa de administración de empresas de la USC para el sector empresarial de la ciudad Santiago de Cali en el periodo 2020(Universidad Santiago de Cali, 2020) Valencia Rodríguez, Jessica Johana; Peña Gallego, Ángela María; Duque Ceballos, José Luis (Director); Bedoya Dorado, Cristian (Director)Item Plan prospectivo estratégico para la AUNAR (Corporación Universitaria Autónoma de Nariño) sede Cali, año 2020-2024(Universidad Santiago de Cali, 2020) Lagos Montoya, Daniel Felipe; León Cruz, Pedro (Director)This document develops a research work and application of knowledge obtained concerning how the theme of strategic planning allows to guide and give clarity when it comes to the precise formulation of a simple, dynamic strategic planning and above all adapted to the trends of the current market to which an organization belongs. The Autonomous University Corporation of Nariño, Cali, was taken as the object of study, whose planning was not developed for the context or market in which the institution is located. For this reason, through the prospective strategic planning tool, strategic planning is developed according to the market and functionality of the organization by applying the prospective planning methodology proposed by (Godet M., 2007) in Lipsor, which is composed of the following processes: Application of environment analysis in addition to resources and capabilities to obtain the variables, the application of the Mic Mac tool to match the best variables for the work in the formulation of scenarios together with the approach of future development of a vision and mission adapted to the market and environment of the organization in addition to all the above, the process is closed with the Balanced Scorecard control panel to keep control of the project and the strategies proposed in this planning.Item Plan de fortalecimiento para el clima organizacional de la fundación ICOMSALUD IPS en el periodo 2022 - 2024 a partir del análisis comparativo de los periodos 2021 y 2022(Universidad Santiago de Cali, 2022) Herrera Popo, Lizeth; Duque Ceballos, Jose Luis (Director)This degree project addresses the most relevant aspects of the organizational climate of the Foundation ICOMSALUD IPS, based on the two diagnostic studies carried out in 2021 and 2022. The above is carried out with the aim of identifying the best and worst dimensions evaluated by the workers of the institution and design strategies that allow maintaining a favorable perception of the dimensions that affect the productivity and satisfaction of the workers. This document is based on descriptive research with a qualitative approach and the use of quantitative data, which starts from the analysis of organizational climate dimensions, where the description of perceptions is achieved in two different periods that are mediated by the design and execution of different strategies from the most important components identified for the institution, these components are training, well-being, compensation, and evaluation.Item Diseño del proceso de gestión del conocimiento en la facultad de ingeniería de la Universidad Santiago de Cali para el año 2022(Universidad Santiago de Cali, 2022) Gómez Perdomo, Johan Sebastián; Martinez, Josnel (Director)Knowledge management makes it possible to channel changes and new needs in customer service and in the management of organizational processes, contributing to the professional and personal development of collaborators and giving added value to the processes. This degree work presents the design of a knowledge management model proposal for the Faculty of Engineering of the Santiago de Cali University, based on a qualitative fieldwork that allowed contrasting the information collected in a population sample with the research theories found. KEYWORDS Knowledge management, staff effectiveness, information management.Item Actualización del manual de funciones y competencias laborales de los cargos asociados a los procesos misionales del INCIVA en el año 2022 para el mejoramiento de la prestación del servicio(Universidad Santiago de Cali, 2022) Díaz del Castillo Guzmán, Claudia Liliana; Madrid Ramírez, Blanca Isabel; Duque Ceballos, José Luis (Director)The purpose of the research carried out was to generate an impact on the elaboration of a manual of functions that directly influences the selection of personnel at the internal level of the Institute for Research and Preservation of the Cultural and Natural Heritage of Valle del Cauca. -INCIVA. The foregoing, in accordance with the needs found in the entity to guarantee principles of effectiveness and resource management that allow the timely development of the company, a product obtained through surveys carried out internally in which officials found deficiencies and efficiencies within of the process of selection and development of the functions, together with the manual of functions, being the origin of 2 the object of the selection of each official. In the specific case, the analysis refers to the public entity that has the need to prepare and update the functions manual for the timely and efficient selection of personnel in accordance with the general requirement, such as service provision, through the execution of the position and its functions established in the functions manual, with qualified personnel, who based their selection on the aptitudes of the person who currently occupies the position.Item Análisis del nivel de satisfacción del cliente en los usuarios mayores de 60 años, pertenecientes a la comuna 5 de la ciudad de Popayán afiliados a la eps Asmet Salud para el año 2022(Universidad Santiago de Cali, 2022) Barrera Serna, Miguel Ángelo; Hurtado Sánchez, Germán Andrés; Garcés Aguilar, Wilson Noé (Director)The main objective of this research is to analyze the level of customer satisfaction presented by users over 60 years of age, belonging to commune 5 of the city of Popayán affiliated with the EPS ASMET SALUD for the year 2022. This research presents a quantitative approach with a descriptive scope, in which 131 users over 60 years of age affiliated with the EPS Asmet Salud participated. For this, the SERVQUAL model developed by Parasuraman, Zeithmal and Berry (1991) was used, which is made up of expectations and perceptions of service quality. In this investigation it was possible to identify four dimensions in which 12 reagents were adapted. Likewise, a survey was designed which is measured with a Likert Scale with five response options ranging from 1 to 5, where 1 is totally disagree and 5 totally agree. On the other hand, the applied satisfaction variable was based on the theoretical model of Kotler (2003), in which three dimensions with 7 reagents are adapted, with which it is sought to know the satisfaction that users present with the service provided by the EPS. Similarly, the Likert Scale is used with five response options ranging from 1 to 5, where 1 is totally disagree and 5 totally agree. It is concluded that according to the data obtained with the population under study, the EPS Asmet Salud presents critical points in the dimensions of Response Capacity with an unfavorable perception of 75.8%, additionally it presents an unfavorable assessment in the dimension of Empathy with a percentage negative of 42.9% and finally in the reliability and safety dimension it presents an unfavorable assessment of 35.3%, results that force the EPS to carry out an urgent improvement plan seeking to reduce the negative impact and thereby avoiding the increase of PQRS before Superhealth.Item Diseño de un plan de mercadeo para mejorar el posicionamiento de los programas de posgrados en la Universidad Santiago de Cali para el año 2022(Universidad Santiago de Cali, 2021) Cuellar Beltrán. Nelly Magdalena; Pantoja Díaz, Daniela Katherine; Mina Varela, Carlos Alberto (Director)Due to the need to promote education and specialized professional training, this research aims to design a marketing plan for postgraduate programs at the Santiago de Cali University, which implements its direction of growth strategies and positioning in the continuous improvement of its administrative processes. To achieve this objective, it is proposed to carry out an analysis of the environment (internal and external) of the Santiago de Cali University for the Pampalinda headquarters, through the use of 6 analysis tools such as: the PESTEL matrix, POAM, EFE, PCI, EFI , MPC and DOFA, in order to identify which variables are positively or negatively affecting the university, and thus have a clearer picture for the formulation of a marketing plan that contributes to the strengthening of the postgraduate area of the USC ; as well as the proposal of a monitoring and control plan. Finally, it was possible to identify that the education sector has had exponential growth, representing an increase in competitiveness among Higher Education Institutions due to the achievement of quality certifications, research production, innovative pedagogical methodologies with highly trained teachers, and the creation of new programs, among other factors that allow them to stand out among the best universities in Valle del Cauca. Also, these analysis tools made it possible to identify the weaknesses and strengths of each university, managing to quantitatively evaluate their management in different aspects.Item Limitaciones, tensiones y preocupaciones que tienen los administradores de la propiedad horizontal en Santiago de Cali para 2023.(Universidad Santiago de Cali, 2023) Ramirez Castaño, Martha Elena; Moreno Soto, Juan Carlos (Director)This research is designed and proposed to seek and identify the causes of the affectation felt by the administrators of this system with respect to their management, since many complaints have been found in a generalized way among this population, due to the pressures and bad treatment they receive from residents, counselors and third parties who have some kind of regular relationship with this system. From the professional relationship with them and from listening to them constantly complaining about multiple limitations, 2 tensions and worries caused by their day-to-day management, it became necessary to find out what, how and when these states or circumstances that generate low performance and self-esteem appear. In order to get to the bottom of the issue, we set out and made an effort to propitiate through the surveys, an approach that would generate confidence in these people so that they could say in a transparent way, without any concealment or distortion by interpretation, the things that they feel have an important interference in their performance and therefore, affect their quality of life and their results.Item Incidencia de los subsidios de vivienda para la compra de inmueble nuevo vis en el crecimiento del sector constructor en Colombia en el periodo 2014 al 2021(Universidad Santiago de Cali, 2023) Rayo Rincón, Gildardo; Velasco Ramírez, Juan Manuel; Bonilla, Santiago (Director)Item Estrategias para mejorar la productividad de la empresa oblé en la ciudad de Cali(Universidad Santiago de Cali, 2023) Diaz Valderrama, Diana Marcela; Lopez Rodriguez, Sergio Andrés (Director)The purpose of this research is to design strategies that allow the Oblé company to optimize efficiency in the production line where people, processes and machinery are included in order to achieve the company's purposes, focusing its importance on profitability and the generation of worth. This work was carried out based on analysis and evaluation of operational processes to identify obstacles, analyzing employee performance, operating costs and product quality. The results showed that there is no standardization in the processes, there are no procedure manuals and management indicators must be implemented that allow decisions to be made in time, and it was also found that waste is generated that must be measurable.Item Modelo de inteligencia competitiva para la descentralización y regionalización de la caja cooperativa petrolera coopetrol(Universidad Santiago de Cali, 2021) Guerrero Perez, Jhoan Sebastián; Salas Granados, Yilmar Alexander; Bravo García, Saulo (Director)This paper deals with the investigation of a competitive intelligence model that allows the Caja Cooperativa Petrolera Coopetrol to decentralize its decisions and regionalize its agencies and points of attention because the agencies in the different cities do not have the powers to make of decisions, so that all responses, complaints, requests, requirements and others are transferred to the general management, in Bogotá. At the same time, the action plans for the fulfillment of goals are carried out from the commercial management and do not allow the agencies of each city to plan or execute commercial strategies to attract a target audience, considering that the geographical, cultural, social, among others, they determine the commercial strategies of each region and / or city, based on customer segmentation. To contribute to the improvement of the problem, the main tool will be the systemic model of the competitive intelligence process (MOSIPIC) with the aim of satisfying the intention of an intelligent and competitive company to achieve results in the face of the solidary sector. The model is divided into 3 stages and 8 phases, which will be described below respectively. However, from the perceptual analysis of the research, phase 9 was added in stage 3, corresponding to performance supervision to verify compliance and strategic objectives that are characterized below.Item Formalización empresarial de las maquilas de confección que le prestan servicios a la empresa Naranka S.A.S.(Universidad Santiago de Cali, 2023) Gutiérrez Amezquita, Carolina; Villegas León, Johanna; Martinez, Josnel (Director)Business formalization is crucial for sustainability. Non-compliance with rules and tax obligations limits growth, particularly in the Colombian textile industry, affecting market positioning and growth. The informality of maquila companies not only impacts competitiveness, labor conditions, and tax revenue but also creates a less equitable and sustainable business environment.Item Análisis de los riesgos psicosociales asociados a la baja productividad de los auxiliares de droguería en los puntos de dispensación cruz verde de Santiago de Cali en el 2023.(Universidad Santiago de Cali, 2023) Arias Calero, Educardo; Valencia Velosa, Juan Manuel (Director)The field of medication dispensing is a space of interest given the impact that psychosocial risks have on the daily work of the people who do it. For this reason, the research presented focused on Cruz Verde drugstore assistants in Santiago de Cali for the year 2023. The objective of this article is to present the results of the analysis of the psychosocial risks associated with the low productivity of their work, for which both qualitative and quantitative tools were used. Where the objectives were to analyze, identify, evaluate behaviors that affect productivity, affect their work, and increase psychosocial risks. Said analysis may present the design of more effective preventive and corrective measures to protect psychosocial health.Item Plan anual de marketing digital para la finca hotel Santa Clara para el año 2024(Universidad Santiago de Cali, 2023) Gutiérrez Ramírez, Andrés; Oliva, James Robinson; Burbano Cerón, José María (Director)This research focuses on knowing the marketing needs of the Finca Hotel Santa Clara, with the purpose of potentiating the use of digital technologies in sales, in order to contribute to the economic and operational sustainability of this accommodation in the Coffee Region. Taking into account the above, it is important to mention that the general objective of this research was to design the annual digital marketing plan of the Finca Hotel Santa Clara for the year 2024. For this process, a documentary review was carried out, analyzing articles and content related to the behavior, data and figures of tourism and digital marketing in Colombia and in the world, all this information has been integrated and reviewed with a descriptive approach. Regarding the results obtained in this project, in the first instance it is the diagnosis of the market situation of the Finca Hotel, through which weaknesses, opportunities, strengths and threats can be evidenced. Secondly, it is the identification of the customer profile and 4 its characteristics, thirdly it is the definition of objectives, strategies and activities for the marketing plan and finally the follow-up plan, for its fulfillment. In conclusion, with this information, the Finca Hotel Santa Clara can define its annual Marketing plan to get closer to its customers, taking advantage of the use of digital technologies to improve its positioning and increase its digital sales, strengthening the impact of tourism in the region and in the local economy.Item Propuesta de un modelo de planeación estratégica integrado con administración del riesgo organizacional para el sindicato sanarte para el periodo 2023-2026(Universidad Santiago de Cali, 2023) Riascos Valencia, Laura Yulie; González Pérez, Yuli Vanessa; Genoy, Gustavo Adolfo (Director)Item Análisis de las características de empleabilidad de los egresados del programa de administración de empresas de una universidad privada en la ciudad de Cali durante el periodo 2020- 2022(Universidad Santiago de Cali, 2023) Amórtegui Oliveros, Daniela; Martínez, Hasán Emir; Moreno Soto, Juan Carlos (Director)In recent years there has been a significant increase in the number of university graduates who find it difficult to be adequately employed. A qualitative research with descriptive scope was carried out by means of in-depth interviews with graduates of a private university in Cali to know their employability competencies. The graduates consider that the professional training helped them a lot in their employability situation, however, there are areas of knowledge and skills in which they perceive that the university did not deepen and that are in demand in the labor market. Most of the interviewees agree that they present more soft skills (SS) than technical knowledge, such as English or digital marketing. The main challenges they face at the time of employment are lack of experience and high competition with colleagues and professionals from other careers. The level of employability of management graduates is influenced by various intrinsic and external factors and therefore the responsibility for improving the level of employability of graduates requires joint work between different actors in society.Item Propuesta de un plan integral de asesoría para el mejoramiento del proceso de importación de los microempresarios clientes de Asecomex de Colombia S.A.S.(Universidad Santiago de Cali, 2023) Pabón Burbano, Mónica; Pérez Rodríguez, Maryuri Paola; Beltrán García, Leonardo (Director)Pymes at the national level represent almost 70% of economic activities, in the process of foreign trade in the import sector, SMEs have a very low participation, adding that this year they decreased by -13.2%, which is worrying from any perspective, the company Asecomex de Colombia s.a.s, which is in charge of providing advice to pymes who wish to import, decided to study its own pymes clients, said clients answered a structured interview directed and from there valuable information was obtained that led to the company to result in the design of a proposal for a comprehensive plan that is based on the gamification of adult learning and a learning tool for terms and concepts of the import process.Item Diseño de propuesta para el fortalecimiento del tratamiento y la gestión de cobro de incapacidades a las eps en la universidad Santiago de Cali, 2018-2022(Universidad Santiago de Cali, 2023) Galindo Cardozo, Lina María; Galindo Cardozo, Diego Fernando; Muñoz, Luisa Fernanda (Directora)The process of recovering incapacities from the EPS (Healthcare Providing Entities) incurs a high opportunity cost and directly affects the financial statements of companies when timely collection is not managed or when incapacities accumulate over several years. Therefore, it is essential for companies and higher education institutions to have a specialized area for the management and treatment of incapacities and an established procedure with performance indicators that measure the achievement of proposed goals in terms of debt collection and incapacity processing. Methods: This descriptive study adopts a qualitative approach based on an analysis of secondary data sources concerning the treatment, management, and recovery of incapacities filed by active contract workers in the Human Resources Department of the University Santiago de Cali from 2018 to 2022. A diagnosis of the state of incapacities in terms of debt, collection, filing, rejection, and subsequent analysis was conducted, followed by the development of a proposal to strengthen the recovery management of incapacities from EPS through the implementation of the PDCA cycle proposed by Deming. To identify the root causes and negative effects of the process, the Ishikawa diagram and root cause analysis were employed.Item Retos e importancia de la cultura organizacional para las organizaciones(Universidad Santiago de Cali, 2023) Quiñones Arboleda, Lourde Josefa; Vargas García, Lina Marcela (Directora)This work contains the development of a research focused on the organizational environment typical of the organizational culture, with the purpose of establishing its importance within organizations. It should be noted that the research process is carried out under a logical scheme and in accordance with the objectives that are set, starting from the formulation of concepts that facilitate, guide and provide maximum efficiency to the process. To do this, we start from a review of the concept "organizational culture" and then review the importance, benefits and acquired performance derived from it from a description of processes aimed at recognizing its effects in the future. The description of processes is presented to obtain a culture that enables future organizational changes through the general description around the quality of work between the different members of the organization, identification of their values, beliefs, culture, improvement of work performance, commitment to tasks, sense of belonging in organizations, this with a view to organizational performance, also aimed at describing the effects of obtaining an organizational culture. For this, the inductive, deductive and analysis methods are used from sources and information collection techniques aimed at contrasting the hypotheses until reaching the corresponding conclusions and thereby answering the question about how organizational culture affects the functioning of the Organizations, what is the purpose of the companies when applying the organizational culture, as well as measuring the results expected by the organizations in the application of an organizational culture.