Maestría en Dirección Empresarial

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Estudio sobre la deserción estudiantil en el programa de administración de empresas de la universidad Santiago de Cali (Pampalinda) en el periodo 2013-2015
(Universidad Santiago de Cali, 2016) Arciniegas Molano, Juan Pablo; Gil Osorio, Alfonso; Duran Peralta, Julian
Con el fin de brindar un panorama general a los lectores sobre los aspectos clave en la formulación y el desarrollo del presente estudio, a continuación los autores adelantan una reseña puntual sobre los principales aspectos surtidos durante la fase de anteproyecto.A manera de registro sobre sus antecedentes, y en el marco posgradual de la Maestría en Dirección Empresarial, la presente investigación nace de la inquietud estudiosa de sus autores por la permanencia en las aulas de la comunidad estudiantil del Programa de Administración de Empresas, adscrito a la Facultad de Ciencias Económicas y Empresariales de la USC. De tal modo, el estudio se encuentra en directa consonancia y relación con el campo de conocimiento de la Maestría, buscando de esta manera unificar el reto investigativo asociado a la culminación de los estudios posgraduales, con el abordaje de una problemática de singular importancia tal como es la deserción estudiantil. En relación con lo anterior, la pregunta orientadora de la investigación se centró en el interrogante sobre ¿cuál es la situación de la deserción estudiantil en el Programa de Administración de Empresas de la Universidad Santiago de Cali (Pampalinda) en el periodo 2013 – 2015 y qué alternativas se requieren para reducir este fenómeno?
Aproximación de un modelo de gestión con enfoque de capital social intraorganizacional a partir del comportamiento Microbiano
(Universidad Santiago de Cali, 2017) Giraldo Sánchez, Alba Lucia; Londoño Díaz, Elizabeth; Bravo García, Saulo
Modelo de gestión del conocimiento para la empresa Cosmeticos Kleer S.A.
(Universidad Santiago de Cali, 2017) Rodriguez Valencia, Claudia Andrea; Yañez Cruz, Dany Alexander; Hurtado Ayala Andrea
Knowledge Management (GC) is an organizational philosophy that emerges in the 1990s, where some companies from the United States and Sweden begin conceptualizing this philosophy, in order to create value to the organization through knowledge and skills of the human resource that compose it. There are several theories that support the philosophy of KM, each model has characteristics that differentiate it by making the individual from his work place can generate added value to the organization, with the purpose of acquiring better economic benefits for shareholders, generating value for the stakeholders and the positioning of the company at a general level. Its foundation and implementation decision lies in the important evidence that emerges as an economic value reflected as an intangible or immaterial business asset of difficult estimation. Nonetheless, the recognition of human potential is vital, which has become a key factor ensuring sustainability over time and business competitiveness. In the first part, the most relevant models of the G.C and its main characteristics, taken from the most representative authors in recent years, are presented. The above based on the publications made by these researchers and their research work. To determine the particularities that lead to identify the characteristics to be implemented in the model for the company of cosmetics KLEER, its development of a survey as a research tool and through the method of deductive study, the way to continue to constitute the proposal of a model that fits the particularities of the organization under study. The model aims to influence the business and competitive development of the company "Cosmetics KLEER", generating in managers and other officials motivations to acquire and strengthen skills, skills and thereby effectively perform delegated work in the rol that meets each member in the organization; to promote the efficient management of resources, supporting the innovation of products and processes, while recognizing the importance of the objectives set for sustainable development and growth in the market.
La ganadería Bovina de doble propósito y el desarrollo rural en Colombia-problemática y oportunidades con la firma del nuevo acuerdo de paz entre el gobierno y las farc
(Universidad Santiago de Cali, 2017) Baracaldo Pinto, Victor Manuel; Barahona Urbano, Helder
This document describes, from a historical perspective, the consequences that Colombia has had in relation to the extensive livestock production added to the armed conflict and to the lack of support on the part of the Colombian state. In addition to the above, dual purpose cattle raising as an opportunity for the Colombian countryside due to the transformations that can be faced in the present when peace agreements are signed where there are great opportunities for return and production in the countryside. To achieve the purpose in this document, with the help of secondary sources from the databases, the necessary revision will be made to document the evolution of livestock and its implications in Colombian history. After analyzing the information collected, it was possible to verify that the Colombian camp remains in oblivion, as also the lack of technology has produced a great delay in spite of the great wealth that counts the Colombian territory added to the internal armed conflict.
Plan estratégico de mercadeo y plan de medios para la maestría en informática de la Universidad Santiago de Cali
(Universidad Santiago de Cali, 2017) Murillo Erazo, Bernely; Vargas Calderón Diego Fernando
To address this research project whose main idea is to propose a Strategic Marketing Plan for the Master's Degree in Computer Science at the University of Santiago de Cali, it is necessary to know the context of postgraduate education in Colombia and its history, as well as its relevance to the economic moment that the country lives and the perception of the professionals in front of this level of higher education. The engine of economic development and competitiveness of a nation has a close relationship between the formation of human talent and the consolidation of institutional infrastructures. Separate results are not conceived. Applied knowledge is only possible with the interaction of different sectors of society and institutions. In this sense, several decades ago Colombia sent groups of professionals to train at postgraduate levels abroad, an effort that had important and notable results in the economic development of the country, in the productive, public and educational sector. Dynamic that in the decade of the seventies was truncated by the economic crisis of the developed countries that diminished the budgetary aid to the programs of academic cooperation with Colombia.
Estrategias para el control y prevención del fraude fiscal por utilización de proveedores ficticios y simulación de operaciones, en la división de gestión de fiscalización de la seccional Cali
(Universidad Santiago de Cali, 2017) Garcia Gálvez, Maria Sandra; López Duque, Sandra Yaninna
Through the discovery of several investigations made to taxpayers from different economic sectors in Cali, a pattern that consisted on fictitious suppliers and simulated transactions was found. Based on this, there was made an analysis about the behaviors of companies, the effectiveness of the tax administration tools and the current legislation in order to understand that fraud is committed at every level and even if there were drastic rules, these felonies will continue to appear. Technological developments provide a high degree of certainty in fraud detection. Thus, one may think that no one would dare to commit crimes of this style; nevertheless, it has been found that fraud techniques evolve just as fraud detection techniques do, fraud techniques are technified; inspection entities must be at the forefront and able to battle this calamity. This paper makes allusion towards the consequences of committing tax fraud, emphasizing on the importance of analytic tools required for its early detection. Additionally, it was essential to mention the fact that the legislation included a tax fraud sanction in 2012. Furthermore, in 2016, there was also included the process (or steps to follow) needed in order to rate abusive conducts and apply their respective sanction. Other focuses of the analysis included the types of fraud in organizations, international tax legislations and their impact on economic development. This analysis was made by identifying the common interest of international organizations to battle fraud under the motto: “zero tolerance towards fraud”. Moreover, the paper emphasizes on the proposal of strategies to detect and prevent fictitious suppliers and simulated transactions fraud, so that tax evasion could be countered. In this context, Colombia could accomplish an effective collect of taxes, materializing the construction of public works and consequently improving the national life standard. Finally, it was concluded that fraud is epidemic. It prevails in public and private institutions, and also in countries, whether they’re Latin American or European. If any type of fraud is committed, then it’s because the State/Government isn’t efficient enough to prevent it.
Internacionalización de las empresas de salud estudio de caso: "Clínica Salud"
(Universidad Santiago de Cali, 2017) Palomino Medina, Liliana; Duque Ceballos, Jose
This case study describes the actions carried out by CLÍNICA SALUD in order to internationalize and find in the export of services an option to receive new income with the resources that it had in the period 2013-2016, the line of research in which it was framed The work was the business development and competitiveness. The results of the research on the behavior in the sale of the export of health services, showed a growth rate of 209% in the turnover of the year 2016 in relation to the year 2015. The research work contains written information on the concepts of globalization of the economy and markets, the internationalization of the company, the competitive and comparative advantage, information on the processes, the design of an internationalization plan, the international competitiveness, the Strategic alliances and new perspectives of international marketing, within a globalized market. This route responds to the fact that the internationalization of a company implies a positive change within the organization, which gives way to the innovation of its processes and procedures, adopting opportunities for improvement, which result in an economic benefit and positioning For the organization. The field work was carried out directly at the international office of Clínica Salud, where an informal consultation of the personnel in charge of this area was conducted through unstructured interviews with the process carried out focusing on preventive and curative medicine and the situations experienced for Export health services to other countries. The strategy applied in greater percentage was the accompaniment with the health intermediaries. We reviewed the administrative documentary evidence, financial results and the evaluation of customer satisfaction. In the final part are the conclusions and recommendations necessary for the development of the internationalization process in a structured way. Keywords: Export of health services, health tourism, globalization, internationalization, curative medicine, preventive medicine, wellness medicine, health intermediaries, Bancoldex. Joint Commission Intermational (JCI).
Impacto de las normas internacionales de información financiera (NIIF) en la administración de las pymes manufactureras en Santiago de Cali
(Universidad Santiago de Cali, 2017) Bonilla Aldana, Jhon Jairo; Ledesma Cepeda, Pablo Cesar; Astudillo Villegas, Ricardo
The International Financial Reporting Standards (IFRS) are being implemented in the companies of the Country, after a training process, in the case of Group 2: - IFRS SMEs (Medium and small size companies) the process establishes: Opening Balance as of January 1, 2015 transition period 2015, first financial statements issued under IFRS year 2016. To belong to this group, the following characteristics must be met: a) Personnel plant between eleven (11) and two hundred (200) workers. b) Total assets worth between five hundred one (501) and less than thirty thousand (30,000) minimum legal monthly salaries in force1, where the dissemination and interpretation that has had discussion and controversy is allowed, more and more companies are motivating and venturing into this matter. The National debate on whether all companies should use the same set of accounting standards or if, on the contrary, special rules are required, for example, for small and medium-sized enterprises (SMEs) has been extensive. Recently, some countries have started the process of international accounting harmonization by adopting the International Financial Reporting Standards (IFRS). In Colombia, this process has had as a determining factor the issuance of Law 1314 of the year 2009.
Diagnostico de necesidades organizacionales de TI para la implementación de una marco de gestión estratégica de tecnología de información caso estudio: Alcaldia Distrital de Buenaventura
(Universidad Santiago de Cali, 2017) Solis Caicedo, Engelbero; Bayardo Buitrago, Luis
This paper, collects information on the subject of governance applied to information technologies and specifically the public company, which as a case study is taken the district mayor of Buenaventura, where, through the collection of information through surveys to Officials belonging to the IT department, a diagnosis is made of the current state of the information systems, which support the processes of functioning of the city hall, in order to measure the degree of maturity of the management of information technologies and the implementation From government frameworks to IT processes. In this way to detect the main needs that the mayor has regarding the strategic organization for the coordination and management of IT resources and implement a governance framework.
Diseño de una gestión estratégica desde la sostenibilidad para el aprovechamiento de los residuos industriales de la procesadora agroindustrial “La Sorpresa” (Jamundí Valle del Cauca, Colombia)
(Universidad Santiago de Cali, 2017) Hernández Caballero, Sandra Ximena; Pastrana Sepúlveda, María Milady; Porras Jiménez, Jaime Augusto
In the different business areas, there is a commitment to business sustainability and social responsibility where organizations must be framed in these relevant and constant aspects, based on the constant changes that have been generated as well as the adequate development of strategic and additional management to that is sustainable over time. It should be noted that a proposal for a strategic design based on sustainability from the use of agroindustrial residues of aloe in order to mitigate and minimize the costs and expenses generated by the management of these, and in addition, care of the environment at the corporate level, where here is part of cases of scientific articles that reveal the importance and relevance of making appropriate use or use of agroindustrial waste, which is true today has become a problem with large with the vision of generating new business opportunities by generating new products through these, through business innovation, social responsibility that in this case is the agro-industrial plant La Sorpresa and as added value generate business sustainability, based on a proposal of strategic design focused on the use of waste.
Creación de una fundación de innovación social para desarrollar competencias laborales en personas con discapacidad y vincularlas exitosamente al mercado empresarial en Cali: hilos de amor
(Universidad Santiago de Cali, 2017) Barona Mendoza, Tatiana; Cabrera Minota, Nhora Ximena; Bravo Garcia, Saulo
People with disabilities constitute a vulnerable group of the population worldwide, which is increasingly increasing due to factors such as accidents and diseases during the development of the individual or birth. However, although there are advances for people with disabilities to participate in the dynamics of civil society, as they leave behind the stage between 0 and 5 years, 1 the process of development of being and its participation in environments Educational and labor is incipient. In this regard, the Child Pedagogy specialist, Sofía Cruz, (2017), points out that: “One of the greatest difficulties that children with functional diversity must face at the end of their early childhood between 0 and 5 years and their families, is not finding an adequate infrastructure to continue their education in their social environment or for the practice of complex examinations, or clear work strategies by institutions or kindergartens or community support; institutions not consistent with its diversity and the same conditions of organization and structure of the city to be able to function positively. In virtue of this, it is essential that all entities are related in order to improve the quality of life of each child ”. “The invitation is to territorial entities, families, kindergartens, institutions of secondary and higher education and professionals responsible for the care of the population with functional diversity, to continue strengthening together the paths of inclusion and quality of life of girls and boys with disabilities creating a policy that allows us to observe the inclusion and progress of these human beings in order to lead a life like any other person without stumbling or discrimination ”.
Diseño de un plan de marketing para una empresas de productos químicos industriales
(Universidad Santiago de Cali, 2017) Mantilla González, Nancy Mery; Mahecha Quintero, Enrique; Velasco Montes, Gloria Marcela; Duque Ceballos, Jose Luis
The present work aims at the elaboration of a marketing model for a company dedicated to the manufacture and commercialization of industrial chemical products in the department of Valle del Cauca. This begins by identifying the theoretical postulates of Igor Ansoff, Michael Porter and Philip Kotler within the Framework of Reference, as well as the context of the organization and the applicable Colombian legal framework. Subsequently, the development of surveys and interviews that become the inputs to identify the profile of consumers, the type of communication to be used and finally define the appropriate marketing strategy. The conclusions presented serve to contextualize and define the North of the company as to how to implement the Mix of communications, who are the buyers, how they think, in what criteria they base their purchases and what elements of the Mix of markenting must implement to achieve recognition and growth. The recommendations are basically directed to the steps and priorities that can be related to achieving the objectives, all based and argued in the three variables where the work is developed.
Diseño de los macroprocesos de la gestión del talento humano del fondo de empleados Hospital Universitario del Valle Fonehuv
(Universidad Santiago de Cali, 2017) Conde Scarpetta, Nury; Vargas Calderon, Diego Fernando
Employee funds in Colombia function as associative, private and non-profit companies. According to Decree 1481 of 1989, the employee fund can only be constituted by workers dependent on institutions or companies, public or private, under certain conditions that rest in the statutes of the fund. Associates must have a minimum association link, for example: belonging to the same entity or company, or they can be part of companies that make up a business group or can be independent of each other, provided they develop the same economic activity. Workers, called in the funds of collaborating employees, must also be associated. Therefore, in the management of human resources, the policies and skills that are indispensable for managing labor relations, as well as their conditions, the election of applicants, the management of induction programs, distribution of salaries, stimuli, are equally competent. , benefits and information within the company. According to the history of the employee fund - FONEHUV, the macroprocesses of the management of human talent have not been seen with the importance that merits it, which affects the deficient administration of personnel and collective labor relations. These macroprocesses become a conclusive aspect, since the success of the entities and organizations, results largely to what people do and how they do it, having to invest in them in order to generate great benefits. That is why, the human resources area becomes a fundamental part of articulation with the other areas of the company, being able to enhance teamwork and individual work, which allows the organization to evolve substantially and thus achieve its increase.
Diseño de estrategias y actividades de bienestar universitario en la Universidad Santiago de Cali para el periodo 2016-2017 a fin de mejorar la participación de los estudiantes de postgrado
(Universidad Santiago de Cali, 2017) Toncel Bravo, Kelly Mercedes; Grueso Cordoba, Anny Lizeth; Gomez Valencia, Adriana; Duque Ceballos, Jose Luis
University Welfare in support of the teaching, research and extension processes, fundamental pillars of Higher Education, executes activities aimed at comprehensive training, through the guiding axis: Human Development, as established in Agreement 05 of 2003 Welfare Policies Academic. In view of its action, a comprehensive and transversal strategy has been created through the areas of: Health, Sport, Culture, Promotion and Human Development to consolidate aspects of the Being, generating an environment of Good Being, Good Doing and Good Living, to students (Technician, Technologists, Undergraduate, Postgraduate), teachers, graduates and administrative staff. Action that has been affected by the low participation in the activities, especially by the students of Specializations and Masters.
Caracterización del egresado del programa de administración de empresas en los últimos cinco años
(Universidad Santiago de Cali, 2017) Moreno Soto, Juan Carlos; Manrique Rico, Mary Luz; Claros Rojas, Jaime; Duque Ceballos, Jose Luis
To given the economic reality that is today demonstrating in the country, it is necessary that universities take into account the impact that the inclusion of its graduates in the working world, this allows monitoring be done to make certain improvements and increase in the level of education and training of their students. Besides the phenomenon of globalization it generates universities encourage their formation within the invention, as this factor is one of the most important to be competitive in a world that gradually gone global That's why it is decided through this document the application of surveys which is an ideal tool to study the perceptions of graduates in terms of the training received and understands the work and academic journey that each individual experiences after obtaining the professional title it is clear that they are students of the last five years. The accreditation plays a huge amount today as universities take into account their graduates in order to meet the expectations required at the time of the race becomes intervened hear current academic standards as the Colombian system of accreditation role. This research describes some conceptual aspects of monitoring college graduates, taking into account the results obtained by the research team which can have great contributions to the institution.
Gestión de eficiencia energética como fuente de ventaja competitiva en la Universidad Santiago de Cali
(Universidad Santiago de Cali, 2017) Velasco Ramirez, Zonia Yasmin; Vera Porras, Juan Pablo; Echavarria Garcia, Jorge Enrique; Valencia, José David; Florez Guzman, Mario Heimer
Currently, the Santiago de Cali University is in a constant process of improving its infrastructure and its administrative structure, in order to ensure compliance with more and better quality standards for its students and different stakeholders. In that sense, some of the most important aspects that must be considered, are those related to environmental improvement, efficient use of energy and savings for reinvestment and control of the costs generated by the exacerbated consumption of electric fluid. Due to the above, the present investigation realizes the importance of the efficient use of energy in the Santiago de Cali University through a model that must be implemented from the strategic management of the university for energy efficiency in which it can be identified the appropriate activities for its implementation. On the other hand, the institution has a wide diversity of competitive advantages, which contribute to the development and execution of timely and applicable strategies to the current conditions of infrastructure and academy remodeling Within the framework of globalization, in matters of world development, an agenda of 17 objectives and 169 goals is proposed to work in the next 15 years, which was adopted by the general assembly of the United Nations in NEW YORK. (December 25, 2015). Taking into account the importance of the impact that the University of Cali has on the transformation and construction of society, it is very pertinent that the objectives of the institution are aligned with the sustainability objectives at a global level.
Diseño de un plan de mejoramiento de la calidad de servicio al cliente en la asociación Deportivo de Cali en el año 2016
(Universidad Santiago de Cali, 2017) Ordoñez Rojas, Jakeline; Zapata García, Lucelly; Gómez Racines, Ligia
Senior management of organizations today makes a big bet for the service, because it has been understood that the various commercial transactions well-made generate customer loyalty, repurchase and consequently the success of enterprises, this factor makes every day new techniques are used in order to overcome the expected user expectations. The organizational self-assessment by management tools; such as market research, matrices, are critical to decision making and designing improvement plans that aim to achieve institutional goals set. Service design is an operating technique of organization and standardization of processes of a company and its different areas towards providing the best service in the face of customers, companies are betting on this process to achieve adequate internal review and that way get outside expected from an international quality certification to the recognition and customer loyalty that take their level of expectations higher than expected. According to the foregoing the exercise of market research and applications of matrices to Deportivo Cali in order to submit a proposal improvement plan with the best to improve partner satisfaction was performed using various techniques.
Propuesta de un modelo de costos para una linea de proceso y envasado de leche UHT en empaque TETRAPACK en la empresa de alimentos del Valle S.A
(Universidad Santiago de Cali, 2018) Granja Granja, Mayra Fernanda; Rodríguez Reyes, Claudia Viviana; Romero Palacios, Wilson
Alimentos del Valle S.A. is a company dedicated to the processing and marketing of pasteurized milk and dairy products, as every organization is constantly changing its technology to be competitive with other companies dedicated to this same production line. Faced with the modernization of the dairy industry, Alival acquired a tetrapack machine, with the aim of launching a new presentation of UTH milk packaging in the formats 200 slim and 900 square, the advantage of this packaging is that it allows the milk it is kept fresh and of good quality, thus complying with quality standards and satisfying the consumer's need, but the disadvantage for Alival is that it does not have a cost model study appropriate for this type of production, currently for its production line they use the average cost model, due to this situation the need arose to make a cost study for this type of production. Of the cost models used, the one that was adjusted was the cost per activity, this allows costing each one of the activities, thus obtaining a real cost of the product, which is the basis for assigning a competitive price in the market. It is important for the organization to have an appropriate cost model, since it allows to evaluate the production process, the availability of resources, profitability and is fundamental for decision making
Marketing de experiencia en el supermercado Mercamio de la calle Quinta, de la ciudad de Cali
(Universidad Santiago de Cali, 2018) Klusmann Urrea, Juliana; García Sarria, Eliceo Hernando; Duque Ceballos, Jose Luis
This degree work focuses on experiential marketing. The general objective was to propose the marketing process rxperiencial that allows to improve the experience of customers in supermarket MercaMio of the 5 Street # 59-17, Cali The methodological process includes assessment of the external environment and internal environment, whose results were input to construct the internal matrix - external selection of strategies. An assessment of customer perception of the supermarket is subsequently performed. Finally is the proposal to implemntar the experiential strategy and research culminating in another proposal of strategies and activities of experiential marketing for supermarket
Diseño de un modelo de gestión por competencias de la Institución Educativa Liceo Calimio Desepaz de Cali
(Universidad Santiago de Cali, 2018) Bermudez Sánchez, Luis Orlando; Triana Yasno, Anyela Cristina; Barahona Urbano, Helder
The purpose of this paper is to design a competency management model for the improvement and organizational strengthening of the educational institution Colegio Liceo Calimio Desepaz, through a descriptive research, the role of the researchers was to analyze the information provided, design tools that allow to implement the required competences in the educational institution. The study is part of the education sector, consists of the design of a competency management model for an educational institution that belongs to the private sector and aims to implement a new management style, seeking to define the behaviors that a person should have for be successful in its performance, contributing to the value chain and contributing to the positioning of the institution.The observation and interview was used as an instrument, the analysis of the institutional educational project that allowed the collection of the information to determine the opportunities for improvement in human resources from the organizational and functional competences, taking as reference the recommendations of the steps of the Doctor Marta Alles. Together with the senior management through meetings at the institution, the vision and mission of the organization was defined, and with the managers, the organizational and specific competences were defined, for which the respective formats and Finally, the process of assigning levels and criteria to competencies was established to determine the profiles of the organization's position, giving solution to the problem posed.

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