Ingeniería Comercial
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Item Análisis de una MIPYME comercializadora de cosméticos en redes sociales, para diseñar propuestas estratégicas que generen retención de clientes(Universidad Santiago de Cali, 2019) Almeida Pizarro, María José; Filigrana Loboa, Marlon; Garcia Jimenez, Juan CamiloThis research analyzes the B2C management environment of Tienda Blue, a company dedicated to the sale of cosmetic products through social networks, where it was found that there are shortcomings in the management of customer relations, considered a significant problem because it wants to position itself in the market. In order to provide a solution to the problem, the main objective was to design a customer retention strategy, which is developed using common methodologies in commercial engineering such as: analysis of commercial context, data structuring and BPM (business process management) flows. As a result, a management plan was designed, the sales process was restructured and a module with the critical requirements analyzed in the store was applied in the CRM.Item Implicaciones en la logística de las empresas derivadas de la expedición del decreto 390 de 2016 y decreto 349 de 2018(Universidad Santiago de Cali, 2019) Mosquera Zúñiga, Yohana Andrea; Fernandez Hurtado, Saul RickThe aim of this article is to analyze the implications in companies logistics derived from the issuance of decrees 390 of 2016 and 349 of 2018. A descriptive study was used, applying the inductive method, as a technique of information collection was used to review the literature of academic documents that have analyzed the regime customs and tariffs in Colombia, as well as current legislation. The changes that were introduced with Decree 390 of 2016, sought that the country conforms to international standards that for some years have focused on using information technologies and communication (ICT) to facilitate trade operations. Before the issuance of the decrees analyzed, in the country standards in the matter were reviewed by the Director of National Taxes and Customs (DIAN), given that the customs and tariff information is directly related to the tax issue. For 2018, the Ministry of Finance and public credit issues Decree 349 of 2018, which modifies and expands customs regulations, the foregoing with the same logic of update the country's regulation to international standards and make the country competitive in foreign trade. Decrees 390 of 2016 and 349 of 2018 generated several implications for the logistics process of companies in relation, on the one hand, it highlights the implementation and adoption of electronic information systems that are a tool to process and present the documentation, which greatly reduces the times demanded by the permit process and others. This generates that they invest less economic resources in the matter of administrative expenses while having a greater capacity to respond, making the most competitive companies. The issuance and application of the decrees analyzed to allow for shorter processing times, while facilitating the traceability of the information corresponding to the commercial movements, both in the logistic aspects as tributariesItem Propuesta de implementación de la metodología Seis Sigma en el proceso de producción del café tostado y molido(Universidad Santiago de Cali, 2019) Gallego Urrea, Sara Nataly; Garcia Jiménez, Juan CamiloThe constant improvement of each one of the phases that are involved in the production processes, especially in coffee, are important to increase its quality and this way, achieve a better product. For example, with conditions to be a standardized product, when it come to color, flavor, scent and density. This can be achieved implementing the Six Sigma methodology, this allows standard the quality characteristics and includes controlled conditions for its operation. In this study, it was evident the lack of scientific documentation about the production process of roasted and grounded under this methodology. This, due to the high costs that this entails. Provoking repetitive processes and generating a higher number of defectives, which implies the need of a partial and effective proposal for this process. This article presents an implementation proposal of the Six Sigma methodology’s optimal variables in the roasted and grounded coffee production process (from cultivated to grounded). The investigation analysis eased the evaluation of factors that were hard to control and the characterization of the process variables that affected its results. The proposal is useful to be applied in the area enterprises that can implement it. Also, have the ability to approach quality improvement projects and mistake reduction in this type of process in high quality coffee production in Colombia with a normal natural statistic.Item Revisión de la herramienta VSM (Value Stream Mapping) en el sector productivo en Colombia(Universidad Santiago de Cali, 2019) Peñuela Rojas, Emmanuel; Salazar Acosta, Christian David; Ramirez Guespu, Julian AndresThis article identifies the VSM (Value Stream Mapping) as one of the main tools of Lean Manufacturing that are used to identify the reality of a company and thus be able to start the process of continuous improvement, achieve greater productivity, efficiency and profitability. To analyze the impact of the implementation of the Lean tool, a review of the literature was carried out in recognized and high-impact databases that the Universidad Santiago de Cali and the University of the Andes in Colombia, where a batch of cases of e studies in which the tool was applied in different companies belonging to the production sector, which built three scenarios, corresponding to the Lean Manufacturing tool at the regional and international level. Finally, it includes the analysis of results organizing the data obtained in tables and figures, which highlight the efficiency of this tool by checking its validity, also expose success stories in its implementation, as well as relevant information that could be used as a basis for companies that have not implemented it and decide to opt for your application.Item Identificación de factores que influyen en el bajo consumo de mecato (snacks) saludable, en niños entre los 5 y 12 años de edad, de estratos sociales 2 y 3 en Santiago de Cali”(Universidad Santiago de Cali, 2020) Castillo Segura, Yoselin; Mina Pineda, Kelvin; Florez González, Sandra VivianaThis research aims to identify the factors that influence the low consumption of healthy meccate in children between 5 and 12 years of age, from social strata 2 and 3 in Santiago de Cali. It was carried out through four phases, the first of which corresponds to showing an overview of the Snacks market in Santiago de Cali; then the preferences and eating habits of the children under study are described; The third phase corresponded to determine the influence of the products (mecato) that are on the current market, in the health of children. Finally, in the fourth phase, the characteristics that the products must have (mecato) were established, to enter the market for children between 5 and 12 years of age. The research concluded that it is necessary to establish healthy eating practices, through which a greater preference by children for these healthy foods can be achieved, in order to promote healthy eating habits.Item Análisis de costos para una implementación de metodología Six Sigma con base en variables de calidad total (TQM) en el proceso de extracción de petróleo en Colombia para el año 2019(Universidad Santiago de Cali, 2020) Silva Ruiz, Mayra Alejandra; García Jiménez,Juan CamiloThe oil has been listed for many years, in Colombia, as the quintessential commodity, being then the basis of the country's economy, which has prompted several researchers to look for ways to make the process much more effective and efficient. On the other hand, the Six Sigma methodology has been proposed as one of the most efficient tools when planning processes and reducing times and costs, in fact this document has the main objective: to analyze the costs for an implementation Six Sigma methodology based on total quality variables (TQM) in the oil extraction process in Colombia for the year 2019, for which it is required to meet three specific objectives, the first of which involves the specification of the form functional to be applied for the implementation of the Six Sigma methodology in the oil extraction process, then seeks to establish the quality variables for the Six Sigma implementation in the oil extraction process, and finally specifying the costs of implementing the methodology defined in the previous objectives, for the realization of this study it was necessary to take care of the methodology posed by Al Kindi & Al Lawati (2016) and by Bubshait & Al-Dosary (2014), given which achieved results that the main costs adjacent to the Six Sigma methodology implementation process are labor-related. Concluding the research process, it is necessary that the formation of an appropriate methodology depends to a large extent on the training that the workforce in charge of this process must possessItem Estrategias determinantes en las exportaciones de macrosnacks en las mipymes colombianas(2020) Juan Camilo GarciaThe micro, small and medium-sized enterprises (MSMEs), therefore, in the country's economy play an important role in the business sphere. They are essential because they guarantee great growth in economic and business activity and the development of the organizations where they are located. MSMEs help reduce needs and create new jobs. It is worth mentioning that the MSMEs markets represent a primary economic activity since the number of firms in this sector is very large since it is found in the manufacturing sector where there is a wide range of production units.