Administración de Empresas - Palmira

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Plan estratégico para la empresa “Productos lácteos salcedo”
(Universidad Santiago de Cali, 2022) Correa Astudillo, Yureidi; Ortega Castañeda, Luz Aleidy (Directora)
This study presents a strategic plan for the company Productos Lácteos Salcedo, located in Palmira, Valle del Cauca, to enhance its competitiveness and growth. A diagnosis was conducted to identify the company's current challenges, such as a decline in sales due to the Covid-19 pandemic, inflation, and increased competition. The proposed plan focuses on strategies that address these issues and new market trends, such as digital marketing and online shopping, with the goal of setting clear objectives and ensuring the company's sustainability and success.