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Item Acompañamiento en acciones publicitarias para el In House Adland de la Facultad de Comunicación y Publicidad(Universidad Santiago de Cali, 2019) Flórez Pascagaza, Harold Andrés; García García, Andrea Estefanía; León Muñoz, John JairoBased on the research findings in each of the works carried out with the In-House (ADLAND) of the School of Communication and Publicity of the Santiago de Cali University, the mechanism of implementation used in each advertising process since its inception is evident until the final development, also, the contribution that the client generated against the objective presented by the campaign was identified. Through research and applied instruments, the appropriate process was evidenced and the importance that from the academy should be weaved between practice and theory. This work in the systematization of experiences through advertising campaigns is possible thanks to the accompaniment of the teacher and the link with the research seedbeds , also in the Collective worked problems in different communication cases that required concrete solutions from advertising communication. In this Degree Work, the researches that were generated for each advertising development that had a great importance from the communication that was established with the client are reported; It was also the opportunity to exercise a task that would put on the table the interference of the client, the opportunities and disadvantages to which we would face and the breakdown of traditional schemes, thus generating new proposals during the advertising process of two consecutive years.Item Afrodescendientes también son gente análisis de la representación de los afrodescendientes en la sección ‘gente’ del periódico El País de Cali(Universidad Santiago de Cali, 2020) Tascon Mulato, Rony Stiven; Bedoya Sandoval, Claudia LilianaItem Análisis de cambios en la competencia oral en los adolescentes infractores del Centro de Formación Juvenil Buen Pastor (Cali) a través de las cápsulas radiales(Universidad Santiago de Cali, 2019) Santibañez Zamudio, Mauricio Andrés; Behar Leiser, OlgaColombia es escenario de diferentes fenómenos que han nacido como consecuencia de la violencia urbana en esas las principales ciudades, debido a que no se encuentran garantías laborales y apoyo por parte de las entidades encargadas, acuden a la delincuencia como modo de subsistencia la falta de garantías por parte del estado es también el dinamizador de deficiencias en el sistema educativo, violencia intrafamiliar y demás situaciones que afectan el sano desarrollo de la infancia y a la adolescencia. Para luchar en contra de las situaciones que afecta, a la población infantil y adolescente de Colombia, se promulgó la Ley de Infancia y Adolescencia (Ley 1098 de 2008), que tiene por objeto establecer normas sustantivas y procesales para la protección integral de los niños, las niñas y los adolescentes. Esta ley garantiza el ejercicio de derechos y libertades consagrados en los instrumentos internacionales de Derechos Humanos, en la Constitución Política y en otras leyes, así como el restablecimiento de sus derechos, cuando estos han sido vulnerados.Item Análisis de campaña de Alberto Bejarano al Consejo de Cali(Universidad Santiago de Cali, 2019) Londoño Jacdedt, Rodrigo; Muñoz Joven, Luis ArmandoItem Análisis de la calidad del contenido del periódico utópicos de la facultad de comunicación y publicidad de la Universidad Santiago de Cali en las ediciones del año 2018(Universidad Santiago de Cali, 2020) Rojas Durán, Juan Camilo; Aguilera, Pedro PabloThe present work focused on the analysis of the quality of the content of the newspaper Utópicos of the Faculty of Communication and Advertising of the University of Santiago de Cali in the editions of 2018. For this purpose, each copy of the 2018 edition was reviewed, contrasting it with the rules and principles of the style manual of that publication. From this analysis of form and content, the journalistic quality was evaluated. The contents of the Utópicos newspaper were evaluated to corroborate whether the themes, genres, graphics and other aspects of its structure have met the editorial criteria defined previously. The work was carried out by means of media analysis sheets with variables that allowed a quantitative and qualitative decomposition of journalistic text. The study showed that the newspaper largely complies with the editorial guidelines of the Style Manual of the Utópicos newspaper in the informative treatment conclusion that demonstrates the value of training space in the highest journalistic standards of us students of social communication, being a very reliable media.Item Análisis de la estrategia publicitaria utilizada por la marca de vestuario femenino “ELA” en sus plataformas digitales durante la pandemia entre los años 2020 y 2021(Universidad Santiago de Cali, 2022) Hincapié Vélez, IreneThe research exposes the analysis of the advertising strategy of the brand women's clothing “ELA” on its digital platforms, of the above bearing in mind the problem caused by the juncture of Covid-19 towards brands in the textile industry, specifically to the fashion system in Colombia. In front of which it was proposed the objective of analyzing the advertising strategy used by the women's clothing brand “ELA” on its digital platforms during the pandemic between 2020 and 2021. To develop this objective, it was established a mixed approach, through a descriptive, documentary and explanatory research, applying the analytic-synthetic, ethnographic and descriptive methods. The development of this project was initially based on the analysis of the digital platforms used by the brand through nethnographic observation. On the other hand, tools such as interviews and surveys were implemented to know the scope and level of influence of the brand on its users. And it ended with the evaluation of campaigns of women's clothing brands, which were later compared with the campaign of the “ELA” brand, finding very significant data that gave light and guidance to the specific objectives raised in the investigationItem Análisis de la marca "Esperanza Gómez" desde la perspectiva femenina que utiliza medios digitales en Colombia(Universidad Santiago de Cali, 2019) Ortega Daza, Cristian Steven; Meneses, LorenaItem Análisis de la producción en investigación formativa del programa de publicidad de la universidad Santiago de Cali entre los años 2010 y 2015(Universidad Santiago de Cali, 2019) Cuesta García, Luis Miguel; Quinayá Ocampo, Diana PatriciaThis degree work seeks to develop a description of the production in formative research of the Advertising program of the Santiago de Cali University between 2010 and 2015. Initially it was part of the COMPILAD2 project of which the author was a participant. This new project, part of a compilation exercise through which it seeks to recognize the approaches of production in formative research of the Advertising program. For the development of this purpose, the degree works were classified according to two criteria: Identification of each thesis, expresed in the collection of information such as: little, author, advisor, year of approval and methodological guidance. Line of research to which the projects of degree contibute.Item Análisis de las estrategias de content marketing utilizadas por caracol next en la creación de contenidos en formato audiovisual (caso probando, probando con Saltín Noel) para caracoltv.com en el año 2020(Universidad Santiago de Cali, 2020) Escobar Bolaños, Elkin; Tavera Espinosa, Laura; Cuellar Arenas, JhoinerItem Análisis de los elementos gráficos del Manga Shonen como potencializadores en la decisión de compra de cuadernos en estudiantes universitarios del programa de Licenciatura en Lenguas Extranjeras de la Universidad Santiago de Cali(Universidad Santiago de Cali, 2018) Castillo Millán, Héctor José; Solarte Torre, Luz Karime; Cuellar Arenas, JhoinerItem “Análisis de los registros retóricos de los presentadores del magazine tardes del sol”(Universidad Santiago de Cali, 2020) Buriticá Galvis, Dayana; Fernández Soto, Luisa Fernanda; Muñoz, Luis ArmandoItem “Análisis del uso comunicativo de tinder en estudiantes del programa de comunicación social de la u.s.c”(Universidad Santiago de Cali, 2020) Díaz Soto, Gabriela; Upegui Cárdenas, Stephanie; Muñoz Joven, Luis ArmandoFor a year and a half, an investigation was carried out whose main objective was to analyze the communicative uses that the students of the Social Communication Program of the Santiago de Cali University give to the Tinder application; To achieve this objective, different instruments were used to collect the necessary data for the development of this project. The first instrument used was a survey format carried out on 70 students, where the aim was to find out in the first instance how the general use that the students of the program of that career gave to Tinder, following that, a selection of 5 of The 70 students surveyed to carry out an interview in which they tell about the experiences they had while using the application, finally, to understand the operation of the app, a field work was carried out, which was explained through an observation sheet. Among the purposes of this work, is to show how communication processes between people have evolved over time thanks to the interactive skills that are created through dating applications, turning man into a social being.Item "Aportes de la educomunicación al área de lengua castellana"(Universidad Santiago de Cali, 2020) Rodríguez Ortiz, María Camila; Collazos Aguirre, Valeria; Ospina Nieto, YovanyItem Aproximaciones de las narrativas Transmedia y digital en el contexto de la publicidad social(Universidad Santiago de Cali, 2023) Henao Argel, María Alejandra; Castañeda Zuluaga, DianaThis text presents a scoping review of the existing literature on social advertising in relation to transmedia narratives and digital narratives.Item El buen uso de códigos comunicacionales como marca de Claudia López en campaña(Universidad Santiago de Cali, 2019) Motta Arias, Jean Pierre; Muñoz Joven, Luis ArmandoItem “Calidad y dignidad en el trabajo: el caso de diez trabajadores informales del sistema integrado de transporte masivo - masivo integrado de occidente (sitm-mio) de la ciudad de Cali en el primer trimestre del año 2020”(Universidad Santiago de Cali, 2020) Herrera Fuentes, Julián David; Rojas Diusa, Robert Eleuterio; Quinayá Ocampo, Diana PatriciaThe following research project will address the problem of the quality and dignity of work from the base of social theory and critical social theory, which will be approached from the case study of ten informal workers who carry out work activities within the stations of the MIO integrated mass transit system. In this project it is important to highlight that, from a perspective of critical social theory, not only the concept of quality and dignity at work will be problematized, but also the daily experiences of a part of these workers, thus managing to recognize and analyze the type of conditions that these workers experience in informal conditionsItem Campaña de comunicación publicitaria para promocionar la “fundación riofrío con amor” en el municipio de riofrío Valle(Universidad Santiago de Cali, 2020) Villanueva Sanclemente, Michelle; Espinosa Peña, David Alberto; Meneses Medina, LorenaItem Campaña digital para incrementar el número de usuarios registrados en el sistema de biciestaciones y bicicletas compartidas “bici estación” entre los 18 a 34 años de la comuna 17 de la ciudad de Cali en el 2020(Universidad Santiago de Cali, 2020) Macías Espitia, Daniela Isabel; Londoño, MiguelItem Campaña para la movilidad efectiva dentro de la universidad Santiago de Cali sedes Cali - Palmira(Universidad Santiago de Cali, 2020) Álvarez Vaquero, Diana Katherin; Castillo Montero, María Camila; Lozano Pérez, David; Henao Bermúdez, Juan ManuelThe beginning of classes for new students, at Santiago de Cali’s University, could mean a constant feeling of disorientation, due to they get to know new spaces. During the first weeks is common that the students need to find their classrooms, a department or a share space and don’t be able to find it. This is how the idea of designing an advertising campaign came up, to improve mobility within the campus of the USC headquarters in Cali and Palmira, providing those involved with inductive information that prepare them for their mobility on campus and made their adaptation to this environment more effective. For this, the present project posed the following research question: ¿How do to improve the mobility of the students of the first semester of the University of Santiago de Cali at the headquarters of Cali and Palmira in 2020?. Question that was addressed through the analysis of the campuses and the interaction in them by the academic community of the USC. The results obtained were used to create an advertising Brief that identified the needs against the mobility problem. The work led to the creation of an information campaign that sought to induce the community to move effectively within the university environment.Item Campaña publicitaria de bien social al héroe anónimo de Cali(Universidad Santiago de Cali, 2019) Barreto Pascuet, Stephanie; Porras Mosquera, John Heiver; Meneses Mendoza, LorenaThe anonymous hero social campaign is a pilot test that was held to honor the teacher of the city of Cali, especially the teachers of the Santa Rosa institution. In order to carry out this work, topics related to publicity and social advertising, topics of situational context of teachers in Colombia and Cali, as well as general education were investigated.