Administración de Empresas - Palmira
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Browsing Administración de Empresas - Palmira by Subject "Business Model"
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Item Modelo de negocio del emprendimiento casa arte.(Universidad Santiago de Cali, 2022) Manzano Álvarez, Isabella; Armando Varón, Jorge; Yaluzan, Eylen Fernanda; Ortega Castañeda, Luz Aleidy; Ortega Castañeda, Luz Aleidy (Directora)The main objective of this work was to design a business model for the "Casa Arte" venture (dedicated to selling hand-painted pictures) that would enable its market positioning, capitalizing on the growth of the art sector in Colombia. The methodology included an external analysis based on the PCI matrix to identify strengths and weaknesses. Furthermore, a survey was administered to 100 potential customers, whose results guided the positioning strategies to be implemented, considering the modules of the Business Model Canvas. Finally, direct actions were proposed to mitigate the business idea's shortcomings. The study concluded that the "Casa Arte" proposal has significant acceptance and a clear purchase intention from potential customers, which, based on the sales projections carried out, demonstrates that the business model is economically viable.Item Modelo de negocio para el desarrollo de un emprendimiento de ropa deportiva para el género femenino en el municipio de Palmira.(Universidad Santiago de Cali, 2022) Hernández Arboleda, Mayra Alejandra; Galvis Serna, Diego Armando (Director)This study proposes the design of a business model for the sustainable production and marketing of sportswear in Palmira. Using a qualitative approach and an inductive method, the economic viability and desirability of the business were evaluated. Through early market validation, key factors were identified, such as customers' economic capacity, frequency of physical activity, and design preferences. The work presents a conceptual and technical description of the business idea, serving as an initial step toward the future creation of a prototype and the formulation of a comprehensive business plan.