Economía

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Oportunidades de internacionalización para posicionar una empresa en el exterior.
(Universidad Santiago de Cali, 2023) Benavides Velásquez, Valentina; Morán Dizu, Johan Andrés; Sánchez Rivera, Juan David; omowuale, cremshaw
This article addresses the process of identifying foreign market opportunities for a more effective internationalization of a company. Secondary sources such as the World Trade Organization and pedagogical databases are used to measure indicators related to GDP, market entry barriers and trade agreements. However, the article emphasizes the importance for companies to be adequately prepared before venturing into international markets, as they may face serious obstacles that threaten their survival.