Administración de Empresas

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Formulación del direccionamiento estratégico (organizacional) a la empresa comercializamos repuestos SAS ubicada en Santiago de Cali – Valle del Cauca
(Universidad Santiago de Cali, 2020) Muñoz Velasco, David Mauricio; Morales Rojas, Tania Mercedes; Mina Varela, Carlos Alberto
Companies that wish to maintain themselves over time must build an appropriate structure, in such a way that it redirects the vision of the employees to the proper functioning of the various positions in the company. To this end, the purpose of this work is to respond to the problems regarding the analysis, design and proposal of a plan for improving strategic (organizational) management, using the methodological instruments associated with strategic management for the company. Spare parts SAS., For this, matrices such as PESTEL, POAM, PCI, MEFE, MEFI, DOFA and IE are used as support; in addition to the questionnaire that served as a tool for collecting the information necessary for decision-making under data offered from different sources and with it, achieve an appropriate analysis. This allowed us to propose strategies that help fulfill the business mission and vision, by giving documents such as the function manuals, which help the company and employees to understand the actions-functions-responsibilities to be fulfilled; and that they support the fulfillment of the company's objectives.