Finanzas y Negocios Internacionales
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Browsing Finanzas y Negocios Internacionales by Author "Beltrán García, Leonardo"
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Item Análisis de los procesos de exportación del té verde colombiano(Universidad Santiago de Cali, 2020) Lectamo Caicedo, Luisa MarÍa; Cardona Cuellar, Oriana; Beltrán García, LeonardoIn Colombia there are few the companies whom work in green tea exportation for not having the knowledge or for lack of interest, which creates a waste of opportunities. The present work has as objective, to know if the green tea exportation processes in Colombia have allowed to take advantage from the comercial opportunities that the FTA with United States offers, which creates an access bridge between both markets. Through a descriptive study and using the deductive and inductive method investigations are addressed about green tea growing tendencies on the America's market, just as the processes of exportation required, based on studies done by entities of foreign trade, scientific articles and data base research, to finally analize the existence of a comercial advantage from the FTA's agreement. Concluding that there's still a lot to be improved in matter of costs and logistic. On the other hand, the FTA created a positive impact on the green tea Colombian exportations, with promising projections that Colombia can take even more advantage by improving its industry from productivity, competitiveness and innovation.Item Oportunidad de comercialización de café tostado colombiano desde el departamento del Huila hacia el mercado chino(Universidad Santiago de Cali, 2020) López Mora, Natalia; Ruales Criolla, Paola Andrea; Valbuena Núñez, Laura Sofia; Beltrán García, LeonardoThis research aims to determine the opportunity of commercialization for roasted coffee grown in the department of Huila, Colombia to the Chinese market. The main purpose is to demonstrate through the analysis of the environments, how between time the coffee begins to form part of the China's population, in spite about the te was always the tradition. With a market exploration study, we have used the inductive methodological design, where construction of data and conditions are applied through observation and analysis found using the internet and book platforms to achieve the commercialization of the coffee to the Chinese market. The investigation allows us to conclude that China is a country that traditionally drinks tea, however, over time, the habitual consumption of this drink has changed due to the second option of a hot drink, such as coffee. The trend in the consumption of this product is on the rise since China today is a potential country for importing it.