Administración de Empresas - Palmira

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Evolución del markenting hasta la era de las nuevas tecnologías y la industria 4.0
(Universidad Santiago de Cali, 2022) Barrios Domínguez, Sofía; Rojas Pérez, Jhoan Andrés; Galvis Serna, Diego Armando (Director)
The main objective of this research was to identify the evolution of marketing 4.0 associated with the development of new technologies and industry 4.0. To achieve this, a documentary research was carried out, based on a literature review, where a systematized search and compilation of studies related to the topic was carried out in national and international databases and institutional repositories. The information gathered was organized in the different sections of the following document, thus showing the evolution of marketing over the years. Also, a bibliometric analysis was carried out to know the advances and trends in research and scientific production of the last 10 years on the relationship between marketing and Industry 4.0.