Maestría en Dirección Empresarial

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Influencia del marketing ecológico en la decisión de compra de los consumidores del municipio de Santiago de Cali
(Universidad Santiago de Cali, 2018) Bustamante Farfán, Nathalia Andrea; Martínez Murillas, Wilmer; Buitrago Muñoz, José Darío
With the passage of time, the accelerated progress of science and technology, the constant increase in population, the growing demand in the market, the burning of fuels, among others, have led to the indiscriminate use of natural resources, affecting the equilibrium of the planet, therefore, today there is a high level of environmental pollution that can be addressed from three aspects: atmospheric, water and soil pollution. From the current research proposal seeks to identify in the first instance as companies are contributing to the mitigation of environmental damage from business dynamics, sustainability policies, proper management of waste and marketing strategies, second is to determine the profile of the consumer of products that are friendly to the ecosystem and that represent a lesser threat to the environment; and finally establish the relationship between the academic level of consumers and the acquisition of organic products.