Administración de Empresas

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Marketing digital: como estrategia de crecimiento de los nuevos emprendimientos en el sector servicios en Santiago de Cali 2019
(Universidad Santiago de Cali, 2019) Balcazar Meneses, Jhon Steven; Marulanda Perdigon, Diego Alejandro; Burbano Cerón, Jose Maria (Director)
Since the nineties the internet has changed people's habits, especially that of communication and marketing, the internet is used as a worldwide means to communicate, is present from relationships with friends to negotiations, moves from friendship even money Previously, the market was the place where buyers and sellers met to carry out their commercial operations, exchange products or services, the market concept was linked to a geographical point, with technological advances and specifically the internet and communications, the market has evolved, the so-called digital marketing appears, where marketing or marketing strategies are taken to digital media. The current market generates high competitiveness between companies and people, consumers are increasingly demanding, and participatory, there is greater access to information and knowledge. Companies regardless of their size, to be competitive, they need to implement digital marketing strategies. Consumer behavior is changing, and this is why companies focus on the analysis of this behavior, the user increases the consumption of information using digital media, traditional advertising media such as radio, television and press pass to a second flat.