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Los riesgos psicosociales del trabajo en casa en el confinamiento del covid -19
(Universidad Santiago de Cali, 2022) Victoria Mosquera, Victor Hugo; Ceron Flor, Jose Luis; Londoño Duque, Yesica Alexandra; Vargas Garcia, Lina Marcela (Directora)
This article brings the reader closer to knowing aspects to which the individual is exposed or at risk of a psychosocial nature due to the confinement of Covid-19 and the work activities that they carry out with work from home, for this, a qualitative approach is applied. , given the behavioral and psychological variables in other literary sources which are framed in the response and reaction of the population to assess the psychosocial risks of the worker and their influence on the productivity of business organizations in the Covid-19 crisis and in the new economic opening, in addition to integrating a section where some guidelines are set out to mitigate the psychological effects and the possible damage to the mental health of individuals. The psychosocial risks that have been most evidenced have been the work at home of women in times of pandemic, because they are one of the people most affected at the level of their mental health, since they are exposed to specific psychosocial risks such as isolation, blurred boundaries between work and family, a higher risk of domestic violence, among others. Also the health personnel who, due to the work and family pressures they experienced, contributed to making this sector one of the most affected by the different psychosocial risks. At the end, the conclusions are presented, which provide recommendations to prevent psychosocial risk inside and outside the labor organizational infrastructure and the references of the sources consulted; in the types of results that were found in this qualitative research we could find can be visualized in the conclusions.
Principales herramientas del marketing digital utlizadas en las pymes a raíz de la pandemia covid 19
(Universidad Santiago de Cali, 2022) Rodriguez Pajoy, Maria Esmeralda; Estrada Hernandez, Jhojan Andres; Bagui Gonzalez, Jency Katherine; Burbano Cerón, José María (Director)
Due to the arrival of the COVID-19 pandemic in Colombia, organizations had the need to modify the way they sell their products, as people lived in total lockdown for much of 2020, causing him to change his form or lifestyle at the time of acquiring products that meet his needs, therefore, the digital marketing tools that were not previously taken into account by Pymes came to the fore at this time. A descriptive study was carried out collecting information from articles with the aim of describing the digital marketing tools used in organizations as a result of the Covid 19 pandemic, This evidenced that the non-application of digital marketing could become a threat with negative repercussions on the organization, reaching bankruptcy and consequently its closure.
La importancia de la ergonomía laboral en la seguridad y salud en el trabajo para la prevención de enfermedades laborales
(Universidad Santiago de Cali, 2022) Tombe Celis, Maria Isabel; Ramirez Loaiza, Luis Fernando; Riascos Torres, Yuri Andrea; Vargas Garcia, Lina Marcela (Directora)
Ergonomics is a broad discipline that is closely related to health and safety; it is part of the human regardless of whether it is at work, home or educational institute. Emphasizing in the work area, ergonomics brings with it benefits for the employee and the company: Well-being, injury prevention and productivity. Consequently, the objective of this review article is to identify the 4 importance of occupational ergonomics in occupational health and safety to prevent occupational diseases. The information used comes from bibliographic sources such as articles, electronic books, magazines, official pages; also, databases such as ScienceDirect, Springer, Google Academy and repositories by national universities. The support of various authors against occupational ergonomics is evident, who expose the benefits and consequences of not executing this discipline at work. The most used ergonomics is biomechanics since the consequences of not implementing it can be serious, however, in this article two other types of segregated ergonomics are exposed: Cognitive and organizational. Ergonomics generates health and well-being for the collaborator, avoiding injuries; and thanks to this, they are more productive and more motivated when carrying out their functions
El impacto del ausentismo laboral en las empresas de colombia
(Universidad Santiago de Cali, 2022) Arenas Peña, Valentina; Bejarano Guevara, Jorge Eliecer; Ordoñez Robayo, Valentina; Cruz Aguilar, Pedro Leon (Director)
The objective of this article is to conduct a literature review to identify the impact of absenteeism in Colombian companies, for which a qualitative and exploratory methodological study was conducted, which allowed taking as a basis secondary sources from the databases of the Universidad Santiago de Cali (Gale, Dialnet, Science Direct), ISO family standards, academic Google, among others. With the knowledge and results obtained from these, it was possible to find the most relevant aspects of the topic to be addressed; concluding that absenteeism has a negative impact on the sustainability of organizations, since it increases their costs and thus leads to overwork of employees, directly and notoriously affecting their satisfaction and motivation
Análisis de los portales web de empresas caleñas que ofertan productos de maquillaje en la red social instagram para el año 2022
(Universidad Santiago de Cali, 2022) León Rodriguez, Geraldine; Murillo Sánchez, Andrea Tatiana; Burbano Cerón, José María (Director)
The main objective of the research is to know how companies from Cali offer their makeup products on social networks, mainly on Instagram. Therefore, the preferences of the population of Cali in this social network were analyzed, it was also revealed how often they acquire said products and if they prefer to continue with the traditional exit abroad to be able to acquire their products or if, on the contrary, they are more modern and have adapted to technology, which leads them to decide to buy products virtually. Everything said above can be known through a multiple choice survey, where several Caleños gave their opinion. As a result, it was obtained that despite being in a century where inclusion is paramount, it is still noted that makeup is mostly used by more women than men. Six Cali companies that offer makeup products on Instagram were also analyzed, where it was confirmed that this is the most used social network due to its great ease of acquiring a product, and also to know the different functions and properties of the different items that they want to acquire. In addition, this application transmits a certain confidence to its buyers since the sellers take enough time to explain all the functions of said product to their interested parties.