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Estrategias para fomentar la innovación en pymes del sector comercial de la ciudad de cali
(Universidad Santiago de Cali, 2025) Valdez Martinez, Nicol Andrea; Sarria Benavides, Jachelinn; Chantre Rivera, Jostin David; Londoño Cardozo, Jose David (Director)
This article examines how small and medium-sized enterprises (SMEs) in Cali's commercial sector leverage innovation to enhance their long-term sustainability. The study aimed to identify the most common innovation strategies adopted by these businesses, evaluate their practical implementation, and suggest approaches to address key barriers. Using a qualitative, non-experimental design, researchers conducted semi-structured interviews with ten SMEs operating in the local market. The theoretical framework considered six types of innovation: product, process, organizational, marketing, technological, and open. Findings reveal that while SMEs acknowledge the importance of innovation, most engage in it informally, relying on intuition rather than structured planning or evaluation. Product innovation emerged as the most common, typically involving adjustments to offerings based on customer demand. Marketing innovation centered on basic use of social media and promotional tactics, while technological innovation was limited to operational tools such as accounting software and online sales platforms. The study concludes that innovation is feasible even with limited resources, provided it is framed as a process of continuous improvement supported by accessible tools and targeted training. Practical strategies are proposed to facilitate adoption, and the study recommends expanding future research to include a broader range of SMEs and to involve support institutions. These partnerships could enhance knowledge transfer, provide technical assistance, and strengthen innovation capabilities across the local SME ecosystem.
Plan de negocios para la creación de un gimnasio en la ciudad de cali
(Universidad Santiago de Cali, 2025) Caicedo Ceballos, Hernan David; Contrera, Fred Davinson (Director)
The general objective of this business plan is to design a business plan for the creation of a gym in the city of Santiago de Cali. To do so, a mixed study was carried out, with a quantitative and qualitative approach, which included market analysis, technical-operational evaluation, administrative, regulatory, financial and risk aspects, through deductive and inductive methods. The information collection was carried out through surveys, bibliographic reviews and quotes, using tools such as Microsoft Excel and Google Forms. The main results indicate that there is a growing demand in the fitness sector in Cali, driven by greater awareness of physical and mental well-being. The technical-operational analysis revealed the feasibility of implementing a business model that combines innovative services, such as personalized training and specialized group classes, with an efficient administrative structure and the use of modern technologies. In addition, the financial projections showed profitable viability in the medium and long term, if resources are optimized, and differentiation and loyalty strategies are adopted. Finally, the creation of a gym is feasible in a competitive environment, through a solid digital marketing strategy, strategic alliances and the implementation of advanced technologies to ensure success. Likewise, continuous evaluation and staff training are essential to ensure the quality of service and the sustainability of the business over time.
Eficacia y rapidez en la cicatrización de heridas con miel de abejas en caninos y felinos. Revisión sistemática
(Universidad Santiago de Cali, 2025) Monroy Morales, Karen Andrea; Restrepo Santamaría, Nicolle; Guarín Patarroyo, Camilo Ernesto (Director)
The use of honey in veterinary medicine has been experiencing a boom in recent years. However, research on the benefits of this substance is recent and scarce in relation to others. The present review aimed to compile and analyze the most recent articles available, in order to verify the efficacy of honey in the treatment and recovery of wounds in dogs and cats. To select the articles, parameters of language, year of publication and concordance with the main objective were established. Keywords such as honey, wound, dogs, cats and healing were used. The search was performed in four databases. The selected publications were systematized in a matrix, which allowed for a rigorous analysis of the data, as well as a The selected publications were systematized in a matrix, which allowed a rigorous analysis of the data, as well as contrasting and classifying the information. The results indicate that honey possesses physicochemical properties with anti-inflammatory, antibacterial and regenerative potential, which makes it a therapeutic option for the treatment of wounds. Although some commercial pharmaceuticals may show greater efficacy in certain aspects, honey stands out as an economical and effective alternative. Moreover, when combined with other substances, its therapeutic effect is enhanced, improving results compared to its isolated use. In addition, when combined with other substances, its therapeutic effect is enhanced, improving the results compared to its isolated use. Even so, honey alone has been shown to be effective in the healing and scarring of lesions, providing positive results in different veterinary contexts. This work suggests that future research is needed to validate with greater scientific rigor its use and explore its potential in the development of innovative treatments in veterinary medicine.
Evaluación del bienestar animal en una fundación al oriente de Cali, mediante el marco de las cinco libertades
(Universidad Santiago de Cali, 2025) Márquez Orozco, María Camila; López Reyes, Alejandra; Guarín Patarroyo, Camilo Ernesto (Director)
Animal welfare is defined as the state of harmony between the environment and the animal's response. For its evaluation, five freedoms have been established as the foundation for respect and progress in this field. The objective of this study was to evaluate welfare conditions in a foundation according to the standards of the five freedoms framework. The methodology involved creating a checklist to assess animal welfare at the Comedog Foundation during the current year. This evaluation system assigns a maximum score of 20% to each freedom, totaling 100%, which standardizes the measurement of animal welfare across different contexts. The results showed that the foundation achieved 10% in "Free from hunger, thirst, and malnutrition" (50% of the maximum score for this freedom), 10% in "Free from fear and distress" (50%), 13% in "Free from physical and thermal discomfort" (65%), 16% in "Free from pain, injury, and disease" (80%), and 12% in "Free to express natural behavior" (60%). Overall, the foundation scored 1,325 points, equivalent to 66%, classifying it within the High Animal Welfare level. The results indicate that, while the foundation maintains an acceptable level of animal welfare, there are specific areas that could be improved to achieve a more comprehensive fulfillment of the five freedoms
Iniciativas de empleabilidad, como prácticas de r.s.e, para la disminución del desempleo juvenil en santiago de cali, valle del cauca
(Universidad Santiago de Cali, 2025) Martinez Ordoñez, Mauricio; Daza Bolaños, Sebastian Felipe; Torres Garces, Maicol Alexis; Norato Hernandez, Francy Liliana (Directora)
The objective of this review article is to determine the employability initiatives, as a CSR practice, for the reduction of youth unemployment that exists in Santiago de Cali, Valle del Cauca, it broadly describes the problem that is unemployment in general and especially youth unemployment of both sexes, its effects and socioeconomic impacts that concern Colombia and particularly Cali and that limits, this population aged 18 to 24 years, considered to be of working age, (although other studies refer to it as 14 to 28), the ability to integrate into the labor market, thus hindering their personal and professional development, due to economic, social and educational factors according to other authors such as: Cardona & Jiménez (2015) , Mora, Caicedo & González (2017), Gómez & López (2020), Ocampo & Vallejo, (2021), Villalobos, Moraga, Guevara & Araya (2021), Mora, Herrera & Álvarez (2022), the Mayor's Office of Santiago de Cali & Centro de Inteligencia