Beneficios y desafios del ECOMMERCE para las pequeñas y medianas empremas (PYMES) en Sudamerica.

Sandoval Fajardo, Romario Armando

Beneficios y desafios del ECOMMERCE para las pequeñas y medianas empremas (PYMES) en Sudamerica.

dc.contributor.advisor	Vargas Muñoz, Luz Angela (Asesora)
dc.contributor.author	Sandoval Fajardo, Romario Armando
dc.date.accessioned	2026-06-02T21:14:07Z
dc.date.available	2026-06-02T21:14:07Z
dc.date.issued	2025
dc.description.abstract	This review article analyzes the benefits and challenges faced by e-commerce adoption in small and medium-sized enterprises (SMEs) in South America within the current digital context. The main objective is to analyze and identify how e-commerce adoption contributes to the competitiveness, market expansion, and growth of these companies, as well as the factors that hinder its effective implementation. The methodology used consisted of a systematic literature review of scientific articles published between 2021 and 2025, obtained from well-recognized databases such as ScienceDirect and Scopus, using inclusion criteria focused on recent and relevant studies applied to the South American region. The findings show that e-commerce has become a key tool for the digital transformation of SMEs, facilitating access to new markets and improving logistics and commercial processes. However, significant barriers were also identified, such as the lack of technological infrastructure, insufficient business training, regulatory challenges, and inequalities in access to digital resources. The COVID-19 pandemic played a crucial role as a catalyst for digitalization but also highlighted existing structural differences between countries and companies. It is concluded that although e-commerce represents a significant opportunity for South American SMEs, its full adoption requires active public policies, access to financing, and strengthening of digital business capabilities. This article contributes to the academic and practical discussion on the impact of e-commerce on SMEs and emphasizes the need for strategic interventions to overcome the identified challenges.
dc.format	application/pdf
dc.format.extent	42 Páginas
dc.identifier.citation	Sandoval Fajardo RA. Beneficios y desafios del ECOMMERCE para las pequeñas y medianas empremas (PYMES) en Sudamerica. Universidad Santiago de Cali; 2025.
dc.identifier.uri	https://repositorio.usc.edu.co/handle/20.500.12421/9402
dc.language.iso	es
dc.publisher	Universidad Santiago de Cali
dc.publisher.faculty	Facultad de Ciencias Económicas y Empresariales
dc.publisher.program	Economía
dc.pubplace.city	Santiago de Cali
dc.pubplace.state	Valle del Cauca
dc.rights.acceso	Acceso Abierto
dc.rights.cc	Reconocimiento 4.0 Internacional (CC BY 4.0)
dc.rights.uri	Https://creativecommons.org/licenses/by/4.0/
dc.source.institution	Universidad Santiago de Cali
dc.source.repository	Repositorio Institucional USC
dc.subject	Comercio electrónico
dc.subject	PYMES
dc.subject	Beneficios
dc.subject	Crecimiento empresarial
dc.subject	Desafíos
dc.subject	Digital
dc.subject.keyword	E-commerce
dc.subject.keyword	SMEs
dc.subject.keyword	Benefits
dc.subject.keyword	Business Growth
dc.subject.keyword	Challenges
dc.subject.keyword	Digital
dc.title	Beneficios y desafios del ECOMMERCE para las pequeñas y medianas empremas (PYMES) en Sudamerica.
dc.type	Thesis
dc.type.spa	Diplomado