Comunicación Social

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https://usc.scimago.es/handle/20.500.12421/99

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Afrodescendientes también son gente análisis de la representación de los afrodescendientes en la sección ‘gente’ del periódico El País de Cali
(Universidad Santiago de Cali, 2020) Tascon Mulato, Rony Stiven; Bedoya Sandoval, Claudia Liliana
Análisis de cambios en la competencia oral en los adolescentes infractores del Centro de Formación Juvenil Buen Pastor (Cali) a través de las cápsulas radiales
(Universidad Santiago de Cali, 2019) Santibañez Zamudio, Mauricio Andrés; Behar Leiser, Olga
Colombia es escenario de diferentes fenómenos que han nacido como consecuencia de la violencia urbana en esas las principales ciudades, debido a que no se encuentran garantías laborales y apoyo por parte de las entidades encargadas, acuden a la delincuencia como modo de subsistencia la falta de garantías por parte del estado es también el dinamizador de deficiencias en el sistema educativo, violencia intrafamiliar y demás situaciones que afectan el sano desarrollo de la infancia y a la adolescencia. Para luchar en contra de las situaciones que afecta, a la población infantil y adolescente de Colombia, se promulgó la Ley de Infancia y Adolescencia (Ley 1098 de 2008), que tiene por objeto establecer normas sustantivas y procesales para la protección integral de los niños, las niñas y los adolescentes. Esta ley garantiza el ejercicio de derechos y libertades consagrados en los instrumentos internacionales de Derechos Humanos, en la Constitución Política y en otras leyes, así como el restablecimiento de sus derechos, cuando estos han sido vulnerados.
Análisis de la calidad del contenido del periódico utópicos de la facultad de comunicación y publicidad de la Universidad Santiago de Cali en las ediciones del año 2018
(Universidad Santiago de Cali, 2020) Rojas Durán, Juan Camilo; Aguilera, Pedro Pablo
The present work focused on the analysis of the quality of the content of the newspaper Utópicos of the Faculty of Communication and Advertising of the University of Santiago de Cali in the editions of 2018. For this purpose, each copy of the 2018 edition was reviewed, contrasting it with the rules and principles of the style manual of that publication. From this analysis of form and content, the journalistic quality was evaluated. The contents of the Utópicos newspaper were evaluated to corroborate whether the themes, genres, graphics and other aspects of its structure have met the editorial criteria defined previously. The work was carried out by means of media analysis sheets with variables that allowed a quantitative and qualitative decomposition of journalistic text. The study showed that the newspaper largely complies with the editorial guidelines of the Style Manual of the Utópicos newspaper in the informative treatment conclusion that demonstrates the value of training space in the highest journalistic standards of us students of social communication, being a very reliable media.
“Análisis de los registros retóricos de los presentadores del magazine tardes del sol”
(Universidad Santiago de Cali, 2020) Buriticá Galvis, Dayana; Fernández Soto, Luisa Fernanda; Muñoz, Luis Armando
“Análisis del uso comunicativo de tinder en estudiantes del programa de comunicación social de la u.s.c”
(Universidad Santiago de Cali, 2020) Díaz Soto, Gabriela; Upegui Cárdenas, Stephanie; Muñoz Joven, Luis Armando
For a year and a half, an investigation was carried out whose main objective was to analyze the communicative uses that the students of the Social Communication Program of the Santiago de Cali University give to the Tinder application; To achieve this objective, different instruments were used to collect the necessary data for the development of this project. The first instrument used was a survey format carried out on 70 students, where the aim was to find out in the first instance how the general use that the students of the program of that career gave to Tinder, following that, a selection of 5 of The 70 students surveyed to carry out an interview in which they tell about the experiences they had while using the application, finally, to understand the operation of the app, a field work was carried out, which was explained through an observation sheet. Among the purposes of this work, is to show how communication processes between people have evolved over time thanks to the interactive skills that are created through dating applications, turning man into a social being.
"Aportes de la educomunicación al área de lengua castellana"
(Universidad Santiago de Cali, 2020) Rodríguez Ortiz, María Camila; Collazos Aguirre, Valeria; Ospina Nieto, Yovany
“Calidad y dignidad en el trabajo: el caso de diez trabajadores informales del sistema integrado de transporte masivo - masivo integrado de occidente (sitm-mio) de la ciudad de Cali en el primer trimestre del año 2020”
(Universidad Santiago de Cali, 2020) Herrera Fuentes, Julián David; Rojas Diusa, Robert Eleuterio; Quinayá Ocampo, Diana Patricia
The following research project will address the problem of the quality and dignity of work from the base of social theory and critical social theory, which will be approached from the case study of ten informal workers who carry out work activities within the stations of the MIO integrated mass transit system. In this project it is important to highlight that, from a perspective of critical social theory, not only the concept of quality and dignity at work will be problematized, but also the daily experiences of a part of these workers, thus managing to recognize and analyze the type of conditions that these workers experience in informal conditions
“¿Cuál es la construcción que se hace del estereotipo de reina de belleza desde la publicidad de la revista cromos en la marca armonía durante el reinado de belleza en la década de 1997-2007?”
(Universidad Santiago de Cali, 2020) Rivera González, Jacobo; Espinosa Cabrera, Tatiana Alejandra; León Muñoz, John Jairo
Along the different centuries and different cultures, the concept of beauty has been evolving and adapting to the tastes and preferences of each era incorporating in each moment an endless number of meanings. In their effort to look and feel good, women of all times have adopted beauty care such as the use of cosmetics, eating habits, headdresses, hairstyles and dressings; common and socially accepted practices. The Colombian beauty reign and different types of promotion in different brands, in this case specifically, the promotion of the brand Harmony in the Cromos magazine, combine the use of “real” models with that of increasingly thin or voluptuous bodies that contrasts with what should be understood as beautiful. The following text is organized in such a way in which the reader clearly understands from where and at what time the different theories of the female stereotype in beauty reigns are known, both internationally and nationally. A brief justification will be given as to why it is important that we learn about this subject and the aims that we intend to achieve for ourselves and for all readers
Diseño de una estrategia comunicativa para el uso del correo electrónico institucional, como herramienta de comunicación interna de los funcionarios del área de comunicaciones y educación ambiental del departamento administrativo de gestión del medio ambiente – dagma, 2018 - 2019
(Universidad Santiago de Cali, 2020) Moreno Arrechea, Laura Isabel; Ramírez, Clara Hilda
This research work made it possible to identify the use of institutional email in the Administrative Department of Environmental Management (ADEM), in addition to proposing a communication strategy that allows the use of this network, as an internal communication tool for officials of the Area of Communications and Environmental Education. The research technique used was observation and surveys applied to the 30 officials involved in this area, the selection process was carried out taking into account the seniority and type of contract that is handled in the Communications and Education Area Environmental, since they are officials who, for the most part, have witnessed continuous improvement processes, focused on the implementation of Information and Communication Technologies (ICTs), which allows them to create brand identity and reflect a better corporate image . The observation process was carried out in each of the aforementioned areas, from January 9 to 18, 2019, during the working day; This analysis made it possible to identify that there is a certain degree of disinterest on the part of the officials of the Communications and Environmental Education Area to use the mail as a tool that optimizes the internal communication processes of the entity. The investigation also made it possible to identify that the processes aimed at the implementation of Information and Communication Technologies (ICT) that are being carried out through the Technological Management Area of the Municipal Mayor's Office of Santiago de Cali, are not being monitored of a training and awareness process for internal staff who are the ones who benefit the most from these tools. The data obtained through this research made it possible to develop a communication plan focused on improving the use of institutional email in the areas with the greatest dissemination of information from the Administrative Department of Environmental Management (ADEM); This plan was drawn up taking into account the contributions of authors such as Paul Capriotti and Van Riel, based on their theories of organizational communication and brand identity. Finally, a basic guide on the use of institutional email is presented, which focuses on the way in which the messages sent through this medium should be constructed, in order to make themselves understood in front of the receiver and generate bonds of trust. and security to the processes and information that is disseminated through this public entity.
Diseño de una estrategia de comunicación para el instituto central de comercio y bachillerato del municipio Santiago de Cali
(Universidad Santiago de Cali, 2020) Rojas Badillo, Luisa María; García Molta, Luz Ángela
El tratamiento periodístico del diario el país frente a hechos en los que se han visto implicadas pandillas y bandas criminales en la ciudad de Cali en los años 2016 y 2017
(Universidad Santiago de Cali, 2020) Bustamante Fernández, Jennifer; Bedoya, Claudia Liliana
The purpose of this degree work is related to the journalistic treatment of the newspaper the country on the phenomenon of gangsterism in the city of Cali in the first quarter of 2016 and 2017. This study assumes a mixed approach from the perspective of the journalistic information of the area of events about a relevant topic such as the phenomenon of gangsterism, which is presented journalistically in different ways and with different styles. This taking into account that the interest of the readers and that now, thanks to the development of communication and information technologies (telephones, satellites and internet), the news is instantly known, has become closer and closer, awakening a great interest and acquiring an unknown relevance so far. The objective was to analyze the news about gangs published during the first trimesters of 2016 and 2017. The analyzes show that during the six months the highest percentage of news was related to homicides, followed by robberies. And the main journalistic style is the alarmist. Among the conclusions is the fact that journalism is not contributing to gang deterrence, or campaigns that tend to decrease, on the contrary, they sponsor them by presenting a news, metaphorical, sensationalist body without presenting the characteristics of who, who , in what way and educational campaign.
Estrategia de comunicación en el geriátrico cuidado vital en casa para la alfabetización digital en adultos mayores, durante el periodo 2023
(Universidad Santiago de Cali, 2024) Londoño Ruiz, Cristian David; Riascos Bravo, Yaira Lisett; Velásquez López, Miguel Augusto
El presente proyecto se propuso contribuir a mejorar la calidad de vida digital de los adultos mayores residentes en el geriátrico Cuidado Vital en Casa, ubicado al sur de Cali. La investigación se estructuró en tres fases claves: en la primera fase, se analizó el uso actual de la comunicación digital en este grupo específico; en la segunda, se investigó cómo los adultos mayores se apropian de las tecnologías de la comunicación digital; y finalmente, en la tercera fase, se diseñaron y ejecutaron procesos de comunicación destinados a alfabetizar digitalmente a este segmento de la población. El objetivo principal fue desarrollar una estrategia de comunicación digital que abordara las debilidades identificadas durante las fases anteriores. Se buscó fortalecer la calidad de vida de los adultos mayores mediante una comunicación más efectiva, inclusiva y enriquecedora. Más allá de superar las barreras digitales, el proyecto se orientó a empoderar a los adultos mayores, permitiéndoles aprovechar plenamente los beneficios de la comunicación digital en su vida cotidiana. En este sentido, se aspira no solo a facilitar el acceso a la tecnología, sino también a promover una participación y significativa en el mundo digital, fomentando así un envejecimiento más conectado, informado y enriquecedor.
Estrategia de marketing digital con enfoque en potencialización de marca a través de redes sociales para el instituto de educación Técnicatomedent
(Universidad Santiago de Cali, 2020) Tenorio Córdoba, Esteban; Gúzman, Ingrid Jovana
Estrategia de posicionamiento de marca y cultura organizacional
(Universidad Santiago de Cali, 2020) Ocampo Cabal, Daniel Esteban; Cortes Giraldo, Hover Alejandro; Gómez Lozano, Laura Viviana; Meneses Medina, Lorena
The next job will show a brand positioning strategy based on an internal and external context analysis for the fast food restaurant “MAVAMOS PIZZA”. this within the strategy communication and digital marketing area. To develop this strategy, it had to analyze each of the weaknesses, strengths, opportunities and threats of the organization. said analysis will help to the company to recognize its context and go forward with the strategy that favors the efficiency of the same establishment and its collaborators.
Estrategia de posicionamiento en la red social Facebook para la Secretaría de cultura Valle del Cauca
(Universidad Santiago de Cali, 2020) Muñoz Reina, Juan Diego; Portocarrero Mayo, Jhon Alexander; Soto González, Carlos Enrique; Cruz, Carlos Andrés
Social networks became a source of communication of vital importance in the world, if we take into account that with the number of registered users, an image, a message or a brand can be quickly spread, becoming a very powerful Marketing tool. used in the past. Although the Secretary of Culture of Valle del Cauca has focused on advertising through traditional media with a constant and varied work on social networks, the effects have been unsatisfactory for the entity in charge of Culture and Art in the departamento. That is why this undergraduate project proposes a Positioning Strategy on the Facebook Social Network with the purpose of generating a greater impact from the cultural initiatives that take place in Valle del Cauca municipalities and the objectives of the Secretary of Culture of Valle del Cauca.
La fotografía como herramienta para visibilizar las prácticas culturales que realiza el Cabildo Indígena Yanacona en el contexto ciudad – Santiago de Cali
(Universidad Santiago de Cali, 2019) Hincapié Acosta, Nathalia Andrea; Anacona, Adriana
El mayor desafío de las comunidades indígenas es integrarse a las metrópolis sin perder sus costumbres y tradiciones, durante los últimos años ha sido notable la migración de estos grupos a las ciudades, en búsqueda de mayores ingresos, acceder a la educación y en casos más extremos huyendo de la violencia. Para estas comunidades alejarse de sus rituales y de los lugares que sus ancestros tanto protegieron los lleva a sentirse perdidos y sin territorio, “La selva de cemento” como ellos llaman a la ciudad, es una oportunidad para conocer aquellos hábitos de los cuales se han mantenido al margen, pero también de perder en ciertas ocasiones su identidad.
Narración audiovisual del trabajo que realizan tres mujeres transgénero a través de la Webcam
(Universidad Santiago de Cali, 2019) Sevilla Rosales, Sandra Liliana; Grisales Meneses, Carlos Yesid; Múñoz Joven, Luis Armando
La narración de la vida de las personas implica una tarea dispendiosa de consentimientos cuando se trata de uso de medios de comunicación. La narración audiovisual se caracteriza por su talante subjetivo, personal, pero circunscrito en el entorno de interrelaciones que se establecen en el contexto público. Por el interés social, el presente trabajo se refiere a una narración de tipología documental acerca de tres mujeres-transgénero que trabajan como modelos webcam. De ellas, se tiene en cuenta los aspectos relevantes de sus vidas, las funciones de forma de trabajo en internet, y su relación contextual con su comunidad y la sociedad. Allí se permean diferentes visiones de mundo, y se destaca la intención de romper tabúes acerca del transgenerismo. Las dimensiones que circunscriben la narración se basan en la cotidianidad, con sus familias, el apoyo de personas y la opción de un trabajo que les genera ingresos. Esta narración, con título Un Dia Con Modelos Webcam Transgénero, muestra un contraste en la formación tradicional de la sociedad y el aprendizaje que puede darse al presentar los tres casos de „Tatiana‟, „Isabel‟ y „Chanell‟; por sus historias de vidas representadas en una realidad sensible.
Narración de las formas violentas de crianza y estratos culturales facilitadores en la familia Céspedes Cañas de Trujillo, Valle del Cauca
(Universidad Santiago de Cali, 2019) Núñez Ávila, Laura Stefania; Ardila Behar, Ana Carolina
Este trabajo de investigación busca narrar las formas violentas de crianza y los estratos culturales facilitadores de las mismas en la familia Céspedes Cañas de Trujillo, Valle del Cauca, con un enfoque cualitativo y método narrativo donde se mostrará siete historias de vida que hablaran principalmente de las percepciones de violencia en el hogar y cómo se han trasladado a las generaciones presentes.
“Narraciones de los hechos ocurridos en el aro, Antioquia, en octubre de 1997”
(Universidad Santiago de Cali, 2020) Navarrete Rivera, Pablo Manuel; Muñoz Joven, Luis Armando
Plan de comunicación estratégica y marketing digital para la marca Donatella Store
(Universidad Santiago de Cali, 2020) Ramírez Londoño, Valentina; Mejía Gutiérrez, Estefany; Soracá Mora, Valery Alexandra; Peña Arenas, Claudia Patricia
A Strategic Communication and Digital Marketing Plan was implemented in Donatella Store. The plan is supported in two strategies that will increase visibility and expand the brand's niche. The first strategy identified internal problems of the virtual store, a DOFA was established, the main objectives with the identification of the target audience. A Buyer person designed with the type of person most fitting to the brand and its personalized message. The plan is complemented with the schedule and periodicity of the advertising pieces with the budget that could be assumed to the company to implement. The second strategy is a Style Manual in which the visual image of the brand was redesigned. A logo with a fresher style and typography that generates assertiveness, style, and connection with the target audience was proposed. The company's color palette was defined, explaining the allowed and not allowed colors. Finally, future applications with the new company logo could be displayed to shirts, bottles, bags, even the logo will be used in expansive media such as walls, advertising meshes and visualizations in digital media such as YouTube, Facebook and Instagram. As a result, it was possible to identify the poor communication of Donatella Store with its customers and the failing flaw on its logo and social network posts. A logo of a cat with a youthful and flirtatious touch is proposed, a color palette was defined. Blue, yellow, and green tones are the most according to the target audience which is women between 18 to 27 years old, adolescents between 14 and 17 years old, and young couples.

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