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Item Gestión organizacional una mirada desde la investigación(Universidad Santiago de Cali, 2023) Duque Ceballos, José Luis; Giraldo Patiño, Claudia Lorena; Hurtado Ayala, Andrea;This book addresses organizational management from its various dimensions, analyzing the Colombian business context from theore-tical and practical perspectives with an interdisciplinary approach. Organizations must confront complex environments in a world here competition is increasing, generating a constant need to en-hance their practices and implement strategies to attract customers and sustain themselves in the market. In Colombia, where more than 90% of companies are classified as MSMEs (micro, small, and medium-sized enterprises), the problems of companies are focu-sed on their internal functioning, seeking to adapt to national and international environmental conditions. Through organizational management, companies aim to operate efficiently to achieve their objectives and provide solutions to the diverse problems that arise, each with different challenges and opportunities involving various actors, interests, and strategies, creating conditions that affect ma-nagement and organizational performance. The book proposes to understand organizational management from both the public and private sectors, through six chapters developed under a qualitative and quantitative approach, addressing topics such as culture, con-trol, innovation, marketing, administrative management, financial management, and strategic management