Ingeniería Comercial
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Browsing Ingeniería Comercial by Subject "Estrategias"
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Item Análisis de una MIPYME comercializadora de cosméticos en redes sociales, para diseñar propuestas estratégicas que generen retención de clientes(Universidad Santiago de Cali, 2019) Almeida Pizarro, María José; Filigrana Loboa, Marlon; Garcia Jimenez, Juan CamiloThis research analyzes the B2C management environment of Tienda Blue, a company dedicated to the sale of cosmetic products through social networks, where it was found that there are shortcomings in the management of customer relations, considered a significant problem because it wants to position itself in the market. In order to provide a solution to the problem, the main objective was to design a customer retention strategy, which is developed using common methodologies in commercial engineering such as: analysis of commercial context, data structuring and BPM (business process management) flows. As a result, a management plan was designed, the sales process was restructured and a module with the critical requirements analyzed in the store was applied in the CRM.Item Estrategias determinantes en las exportaciones de macrosnacks en las mipymes colombianas(2020) Juan Camilo GarciaThe micro, small and medium-sized enterprises (MSMEs), therefore, in the country's economy play an important role in the business sphere. They are essential because they guarantee great growth in economic and business activity and the development of the organizations where they are located. MSMEs help reduce needs and create new jobs. It is worth mentioning that the MSMEs markets represent a primary economic activity since the number of firms in this sector is very large since it is found in the manufacturing sector where there is a wide range of production units.