Ingeniería Comercial

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Estrategias comerciales y operacionales utilizando la metodología Scrum
(Universidad Santiago de Cali, 2023) Cuellar Jiménez, Carlos Andrés; Millán Fernández, Nicolás; Montaño Peña, Jhon Bayron; García Jiménez, Juan Camilo (Director)
This article presents a literature review on the creation and execution of business and operational strategies using the agil e framework Scrum (interactive work methodology for agile project management) in small and medium enterprises (SMEs). This research has a qualitative approach of exploratory type, which includes documentary and bibliographic review and the collection of information found in databases, to obtain data concerning the implementation of the agile Scrum framework through the execution of various management and logistics strategies in SMEs. The objective of this article is to identify the types of business and operational strategi es where the methodology defined by the agile Scrum framework has been used. Thirty-two articles were consulted where the use of the agile Scrum methodology is mentioned and implemented for sales, marketing and logistics strategies in certain business processes of diffe rent companies. It was evidenced that a large number of SMEs seek to increase their profitability and increase their sales through web applications (App's) and digital platforms to strengthen their market and reach a large number of people worldwide, so it was found that the most used in business strategy is e-commerce.