Ingeniería Comercial
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Browsing Ingeniería Comercial by Subject "Agile Projects"
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Item Estrategias comerciales y operacionales utilizando la metodología Scrum(Universidad Santiago de Cali, 2023) Cuellar Jiménez, Carlos Andrés; Millán Fernández, Nicolás; Montaño Peña, Jhon Bayron; García Jiménez, Juan Camilo (Director)This article presents a literature review on the creation and execution of business and operational strategies using the agil e framework Scrum (interactive work methodology for agile project management) in small and medium enterprises (SMEs). This research has a qualitative approach of exploratory type, which includes documentary and bibliographic review and the collection of information found in databases, to obtain data concerning the implementation of the agile Scrum framework through the execution of various management and logistics strategies in SMEs. The objective of this article is to identify the types of business and operational strategi es where the methodology defined by the agile Scrum framework has been used. Thirty-two articles were consulted where the use of the agile Scrum methodology is mentioned and implemented for sales, marketing and logistics strategies in certain business processes of diffe rent companies. It was evidenced that a large number of SMEs seek to increase their profitability and increase their sales through web applications (App's) and digital platforms to strengthen their market and reach a large number of people worldwide, so it was found that the most used in business strategy is e-commerce.Item Relación entre metodologías tradicionales y metodologías ágiles en la gestión de proyecto(Universidad Santiago de Cali, 2022) Diaz Falla, Yeferzon; Rivas Ceballos, María Camila; Piedrahita Toro, Oswaldo; Rojas López, Johanna (Directora); Segovia Borray, Clara Eugenia (Directora)Regardless of the type of business or market it is in, every organization must become resilient to deliver great results, which also means changes in structures, collaboration models, and more. In addition to paying attention to other areas that are fundamental for the good development of their projects. Every organization needs to become agile to achieve satisfactory results regardless of the type of company, or the market where it operates, which also means changes in structure, collaboration patterns and many other areas that are key to the good development of its projects. The objective of this research is to analyze the relationship between traditional project management methodologies and agile methodologies. To carry out this work, the specialized literature has been reviewed, taking information from bases such as Dialnet, Academic Report and ScienceDirect. Traditional methodologies are characterized by being rigid in aspects such as time, that is, they do not allow margin of error in terms of previously established times; in addition, they focus primarily on processes, not people (customers). On the other hand, agile methodologies allow changes in the delivery times of projects even when they are underway and one of their main characteristics is the focus on people.