Comunicación Social
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Browsing Comunicación Social by Author "Cruz, Carlos Andrés"
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Item Estrategia de posicionamiento en la red social Facebook para la Secretaría de cultura Valle del Cauca(Universidad Santiago de Cali, 2020) Muñoz Reina, Juan Diego; Portocarrero Mayo, Jhon Alexander; Soto González, Carlos Enrique; Cruz, Carlos AndrésSocial networks became a source of communication of vital importance in the world, if we take into account that with the number of registered users, an image, a message or a brand can be quickly spread, becoming a very powerful Marketing tool. used in the past. Although the Secretary of Culture of Valle del Cauca has focused on advertising through traditional media with a constant and varied work on social networks, the effects have been unsatisfactory for the entity in charge of Culture and Art in the departamento. That is why this undergraduate project proposes a Positioning Strategy on the Facebook Social Network with the purpose of generating a greater impact from the cultural initiatives that take place in Valle del Cauca municipalities and the objectives of the Secretary of Culture of Valle del Cauca.Item “Propuesta de creación de un perfil en Instagram para el negocio de comidas rápidas orejas Burger de guacarí para dar a conocer sus productos”(Universidad Santiago de Cali, 2020) Montenegro Jiménez, Jhon Edward; Benavides Cadena, Mairon Alejandro; Cruz, Carlos AndrésThis project is the proposal of a communication strategy for the social network Instagram that helps creating awareness of the products offered by the fast food business Orejas Burger of the municipality of Guacarí, Valle del Cauca. In order to achieve this, this document has different sections that give account of the local and national context in which the business operates. Also, it has the theoretical bases that justify the development of this project, especially In social networks. The most important characteristics of Orejas Burger were also outlined so that the reader understands the way the business works and the problem identified that supports the execution of the project. The problem found consists, mainly, in the non-existent presence of this fast food business on the internet, understanding that now the social networks are a fundamental part of growth within the market. The research has a general objective and three specific objectives. The general objective pursues the creation of an Instagram profile to advertise the Orejas Burger products and the specific ones have the purpose of making a SWOT analysis, a communication proposal for that profile and a logo for the business. In the final section, this document presents the conclusions of the entire research process.