Comunicación Social

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Estrategia de posicionamiento de marca y cultura organizacional
(Universidad Santiago de Cali, 2020) Ocampo Cabal, Daniel Esteban; Cortes Giraldo, Hover Alejandro; Gómez Lozano, Laura Viviana; Meneses Medina, Lorena
The next job will show a brand positioning strategy based on an internal and external context analysis for the fast food restaurant “MAVAMOS PIZZA”. this within the strategy communication and digital marketing area. To develop this strategy, it had to analyze each of the weaknesses, strengths, opportunities and threats of the organization. said analysis will help to the company to recognize its context and go forward with the strategy that favors the efficiency of the same establishment and its collaborators.