Formulación del plan estratégico para la fundación Icomsalud Ips. En el periodo 2020-2022
dc.contributor.advisor | Duque Ceballos, José Luis | |
dc.contributor.author | De la Cruz Devia, Gaspar | |
dc.contributor.author | Herrera Popo, Alexis | |
dc.creator.degree | Trabajo de grado para optar al titulo de Magíster en Dirección Empresarial | |
dc.date.accessioned | 2020-07-16T18:49:24Z | |
dc.date.available | 2020-07-16T18:49:24Z | |
dc.date.issued | 2020 | |
dc.description | En la actualidad las organizaciones deben diseñar e implementar un plan estratégico, ya que este permite tener una ruta direccionada generada previamente con dedicación, tiempo y objetiva, para lograr que sea sostenible y sustentable en el tiempo | es |
dc.description.abstract | Nowadays, organizations must design and implement a strategic plan, since this allows them to have a directed route previously generated with dedication, time and objectivity, to achieve that it is sustainable and sustainable in time. Strategic planning according to Serna (2003) "is a process through which the organization defines its medium- and long-term objectives, identifies quantitative goals and objectives, develops strategies to achieve these objectives and locates resources to carry out these strategies. This process is carried out through the analysis of its opportunities, threats, strengths and weaknesses, thus being a transcendental procedure for all companies. In order for strategic planning to have a high impact on the organization, management must keep the institutional mission and vision focused, and on what basis it takes goal-oriented actions. The process of strategic planning is a responsibility of high impact and lasting in time, and that carries out any decision process in a right or wrong way, which generated the decision of the formulation of the strategic plan for the foundation ICOMSALUD IPS, in the period 2020-2022, | es |
dc.format | application/pdf | |
dc.format.extent | 137 páginas | |
dc.identifier.citation | De la Cruz Devia, Gaspar; Herrera Popo, A. (2020). Formulación del plan estratégico para la fundación Icomsalud Ips. En el periodo 2020-2022. Universidad Santiago de Cali. | es |
dc.identifier.uri | https://repositorio.usc.edu.co/handle/20.500.12421/3480 | |
dc.language.iso | es | es |
dc.publisher | Universidad Santiago de Cali | es |
dc.publisher.faculty | Facultad de Ciencias Económicas y Empresariales | |
dc.publisher.program | Maestría en Dirección Empresarial | |
dc.pubplace.city | Cali | |
dc.rights.acceso | Acceso Abierto | |
dc.rights.cc | Reconocimiento 4.0 Internacional (CC BY 4.0) | |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.source.institution | Universidad Santiago de Cali | |
dc.source.repository | Repositorio Institucional USC | |
dc.subject | Organizaciones | es |
dc.subject | Diseño | es |
dc.subject | Planificación Estratégica | es |
dc.subject | Dirección Estratégica | es |
dc.subject | Competitividad | es |
dc.subject | Sostenibilidad | es |
dc.subject | Modelo Organizacional. | es |
dc.subject.keyword | Organizations | |
dc.subject.keyword | Design | |
dc.subject.keyword | Strategic Planning | |
dc.subject.keyword | Strategic Direction | |
dc.subject.keyword | Competitiveness | |
dc.subject.keyword | Sustainability | |
dc.subject.keyword | Organizational Model | |
dc.title | Formulación del plan estratégico para la fundación Icomsalud Ips. En el periodo 2020-2022 | es |
dc.type | Thesis | es |
dc.type.spa | Trabajo de Grado |
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