Comunicación Social y Publicidad
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Item Sistema de gestión de préstamo de equipos computo MAC para la Facultad de Comunicación y Publicidad de la USC(Universidad Santiago de Cali, 2021) Diaz Cruz, Juan Sebastian; Artunduaga Hernandez, Farly Johan; Giraldo Garcia, Diego Mauricio; Almeida, Ricardo AndresIn this research work is developed a module within the Information System for Quality Assurance (Sistema de Información Para el Aseguramiento de la Calidad SIPAC), in order to improve the reservation process of specialized computer equipment for multimedia production, which the students of the Faculty of Communication and Publicity require for the development of the skills they acquire in the classes, generating a standardization of the process flow that allows to visualize in a more effective way the service availability times, reducing the number of requests not attended due to the ignorance of the free time of the classroom and eliminating manual processes between the dependencies of Gestion Tecnologica (Coordinacion de Servicios Computacionales) and the Faculty. Obtaining an improvement in the management and control of the MAC equipment loan service, using the Website Design Methodology (WSDM) through the use of the LARAVEL framework to align with the current standards used within SIPAC, so that all type of software solutions made by the University are integrated into the platform.Item Plan de marketing digital para el lavado de autos a domicilio uff qué carro(Universidad Santiago de Cali, 2019) Aguirre Álvarez, Yeraldin; Barbosa Arana, Karol Vanessa; Rodríguez, Juan Pablo; Guzmán Beltrán,Ingrid JovannaThe creation of a digital marketing plan for the brand UFF QUÉ CARRO car wash at home in the city of Cali, aims to help position it in the first places of social networks specifically on Facebook and Instagram, offering with its digital publications a wide variety of products, services and experiences including different car wash plans, business packages and experiences that favor users of the services, as well as the realization of campaigns and activations by UFF QUÉ CARRO with which it is intended to provide a series of benefits that guarantee the preference of customers. Under these arguments, and after analyzing different organizational and market factors, a new digital marketing plan for UFF QUÉ CARRO is outlined, in which a closer communication strategy with greater affinity to the target audience will be developed, applying the use of tactics and tools to increase interactions, achieve the objectives set and the preference of customersItem Estrategia de marketing digital para productos Ceralia S.A.S(Universidad Santiago de Cali, 2020) Pasquel Pasquel, Diana Carolina; Álvarez Zamorano, Andrés Mauricio; Quijano Mosquera, Viviana; Cruz, Carlos AndrésThis project proposes a digital marketing strategy for the company Products Ceralia SAS, established in 2005 in the city of Santiago de Cali, providing a detailed analysis of the brand's situational status in the digital environment, developing a strategic proposal for digital communication. In social networks, based on the interpretation of the data obtained with the previous study of the opportunities, we identify the use of effective communication of the brand in a strategic way where it is proposed to create primarily digital community with the aim of achieving scale positioning of brand where the result will generate customer confidence towards the brand.