Comunicación Social y Publicidad
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Item Plan de marketing digital para el lavado de autos a domicilio uff qué carro(Universidad Santiago de Cali, 2019) Aguirre Álvarez, Yeraldin; Barbosa Arana, Karol Vanessa; Rodríguez, Juan Pablo; Guzmán Beltrán,Ingrid JovannaThe creation of a digital marketing plan for the brand UFF QUÉ CARRO car wash at home in the city of Cali, aims to help position it in the first places of social networks specifically on Facebook and Instagram, offering with its digital publications a wide variety of products, services and experiences including different car wash plans, business packages and experiences that favor users of the services, as well as the realization of campaigns and activations by UFF QUÉ CARRO with which it is intended to provide a series of benefits that guarantee the preference of customers. Under these arguments, and after analyzing different organizational and market factors, a new digital marketing plan for UFF QUÉ CARRO is outlined, in which a closer communication strategy with greater affinity to the target audience will be developed, applying the use of tactics and tools to increase interactions, achieve the objectives set and the preference of customersItem Estrategia de marketing digital para productos Ceralia S.A.S(Universidad Santiago de Cali, 2020) Pasquel Pasquel, Diana Carolina; Álvarez Zamorano, Andrés Mauricio; Quijano Mosquera, Viviana; Cruz, Carlos AndrésThis project proposes a digital marketing strategy for the company Products Ceralia SAS, established in 2005 in the city of Santiago de Cali, providing a detailed analysis of the brand's situational status in the digital environment, developing a strategic proposal for digital communication. In social networks, based on the interpretation of the data obtained with the previous study of the opportunities, we identify the use of effective communication of the brand in a strategic way where it is proposed to create primarily digital community with the aim of achieving scale positioning of brand where the result will generate customer confidence towards the brand.