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Plan de comunicación estratégica para posicionar la marca Animaltón en la ciudad de Cali
(Universidad Santiago de Cali, 2019) Rincón Palacio, Dahyana Julieth; Sossa Arenas, Francy Lorena; Peña, Claudia Patricia
This document aims to present the process carried out in the development of the proposal of the Strategic Communication Plan for the positioning of the Animaltón brand in the city of Cali, considering the importance of having this tool for any organization to achieve compliance with Your ultimate goal The strategic communication of a company is everything it says about itself for this purpose is presented to the Organization A.V.A. (Animal Voice Alliance) that has a current Animaltón brand, said brand has an event that will take place on September 7 and 8 of this year, which allows direct contact with the problem and the environment, becoming in a real commitment to contribute to the improvement of the welfare of abandoned animals in the city. Taking into account the above how publicists decide to contribute to this work in the care and welfare of unprotected animals, designing a communication plan in order to increase donor support, and volunteers for the cause.