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Propuesta de comunicación estratégica para el consultorio C&C centro de especialistas
(Universidad Santiago de Cali, 2023-06-10) Álvarez Martínez, Cindy Del Carmen; Martínez Fuentes, Claudia Marina; Muñoz Joven, Luis Armando
This research work presents the results of a proposal elaborated under the strategic communication for the Consultorio C&C Centro de Especialistas located in the Farallones Clinic in Cali, which provides private consultation services and in agreement with health policies in the specialties of Nutrition and Dietetics, Internal Medicine and Pediatrics. Within the process of creation of the proposal, a diagnosis of the current state of the communication process of the clinic was made, identifying as essential the absence of media tactics or tools that allow the consolidation of the institutional image of the company before the different groups of interest. For this reason, a series of activities aimed at the creation of the corporate image, the development of advertising pieces and the establishment of a schedule for publications focused on educommunication are suggested, offering as an added value the inclusive care for deaf patients and contributing to the generation of a culture of digital knowledge and media literacy.