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Propuesta para un modelo de negocio estilo “Pub” Drink & Food en el municipio de Yumbo-Valle del Cauca
(Universidad Santiago de Cali, 2019) Castellanos Muñoz, Daniela; Ramírez Pérez, Daniela; Sánchez Arias, Valeria; Mina Varela, Carlos Alberto
Yumbo - Valle del Cauca is a municipality which does not have many entertainment establishments for its inhabitants and because of that, a proposal has been proposed for a PUB-style business model called DAVADA Drink & Food, which will have various entertainment services for the clients accompanied by exquisite products for the taste of each person. Consistent with this, a thorough investigation was carried out on the municipality and the target of the business. Therefore, the first part of the development of the work is carried out a market study to analyze the possible success or failure of the business and to be able to see by means of a survey the thought that the target audience of DANAVA has about a business idea style PUB in the municipality of Yumbo. Following that, the place where the PUB (Municipality, neighborhood, municipality) will be located in order to start establishing an organizational study of the company and legal to establish the company physically in that place. Finally, a financial study is carried out which will reflect the total investment for the company