Maestría en Comunicación Estratégica
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Item Propuesta de mejoramiento para la comunicación estratégica de la Institución Educativa San Vicente de Buga(Universidad Santiago de Cali, 2021-12-07) Rodríguez Ortiz, María CamilaThis degree work, has proposal objetive a strategic communication plan of improvement for the strategic communication in the Educational Institute San Vicente of Guadalajara de Buga, so that the information circulates for up, down and within in the organization structure, arrive in an organized and coherent manner in order to avoid wrong interpretations, feelings of frustation and conflicts for yours employees. In order to achieve this goal, it was used as a methodology mixed approach, when incluyed as a part quantitative and qualitative, that is tos ay, a survey and focus group. All for was done, taking into account that was necessary to count with numerical results and the observation to collect non numerical data, in order to give a details description of the results. Thanks to the results obtained in the survey and focus group, that was direct to the Institute personal, it was detecte that there are flaws in communication in the some cases when the employees want to convey something to the Rector, this information arrives wrong and distorted. It was necessary to implement to strategic communication plan for that it helps to direct the communnicatio and reach your final destiny, in an effective and timely manner and also, that helps a good relations between yours employees and in the same time, build up yours communication channels.