Maestría en Comunicación Estratégica

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La Comunicación Estratégica Para La Microempresa Sofditech; Software, Diseño Y Tecnología
(Universidad Santiago de Cali, 2024) Viera Bravo, Marlyn Liliana; Muñoz Joven, Luis Armando (Tutor)
The Field Of Technology Services Companies Deserves To Be Addressed By Strategic Communication. The Objective Of This Document Is To Show The Strategic Communication Proposal For The Cali Microenterprise Sofditech. A Diagnosis Of The Communication Processes Within Sofditech Was Carried Out, And The Communication Tactics Were Identified, To Then Design The Participatory Communication Steps That Can Be Implemented For The Sofditech Microenterprise. A Mixed Approach Was Used, With The Descriptive Method Through Customer Surveys And Personalized Interviews With Sofditech Collaborators. It Was Found That There Is An Evident Need To Develop Strategic Communication Due To The Constant Change That The Digital Market Has Had. It 7 Is Considered That The Microenterprise Should Allow It To Expand Its Portfolio Of Services To New Clients And Improve The Relationship Between Client/Company