Facultad de Ciencias Económicas y Empresariales
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Browsing Facultad de Ciencias Económicas y Empresariales by Subject "Acciones"
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Item Análisis del comportamiento de la acción de ALIBABA en el mercado Estadounidense entre 2015 y 2019(Universidad Santiago de Cali, 2019) Gaviria Ramírez, Luis Carlos; Caicedo Rentería, Yesid; Portocarrero Cuero, JuanThe purpose of this research is to analyze the behavior of Alibaba's Group action in the US market between 2015 and 2018, for this purpose a descriptive and analytical methodology is developed based on a theoretical framework of the stock market, the impact of the government in the markets and technical analysis. The results allow us to conclude that the prices of the BABA share are significantly affected by the financial news of the company itself as well as by macro news such as the US-China trends around the commercial issue.Item Análisis del comportamiento en el precio de las acciones del banco JP Morgan con la emisión de su propia Criptomoneda en 2019(Universidad Santiago de Cali, 2019) Quintero González, Marya Lyzeth; Vidal Castaño, Laura Camila; Donado Mercado, AlexandraThe objective of this research is to determine the impact of JP Morgan's shares when its own cryptocurrency is issued in 2019. For this purpose, a type of descriptive research is carried out on knowledge of the impact on the shares of a company that has issued cryptocurrencies. The results allow to conclude that although it is considered a great advance the fact that one of the largest banks in the United States and the world has decided to launch its own cryptocurrency, it is found that this did not have a significant impact on the value of the shares, that is to say, although in the days prior to the announcement and afterwards there were movements that together represented 8% of the price, these were not accompanied by large volumes of transactions, on the contrary for these days the volume of transactions remained stable.Item Comportamiento de los fondos de inversión Colombianos en renta variable entre 2015 -2018(Universidad Santiago de Cali, 2020) Reyes Cano, Ángela María; Bryón Castaño, María José; Beltrán Giraldo, Daniel MauricioThe objective of this research work is to know the behavior of Colombian investment funds in equities between 2015-2018. To achieve this, a descriptive type methodology and a mixed deductive method were applied that allowed characterizing investment funds, types of investment and their behavior in Colombia. The results allow us to conclude that there is growing evidence that the media affect the commercial behavior of individual investors by attracting their limited attention to certain assets and that the funds tend to buy shares with media coverage more strongly than those without.Item Determinación de la relación entre indice Nasdaq y el precio de la acción de Netflix durante 2014 y 2017(Universidad Santiago de Cali, 2020) Gómez Riaño, Valeria; Torres Ospina, Dayhana Andrea; Delgado Martínez, EdinsonThis research was done with the objective of determining the relationship of the technology market in Netflix's shares during 2014 and 2017, based on descriptive research using secondary sources of academic information that has previously dealt with the functioning of the stock market, the technology sector and US indices. From these, one of the companies that has changed the way people access TV and film entertainment is analyzed, Netflix has been overwhelmingly successful around the world. The results allow us to conclude that the strength of online services such as Netflix has been one of the most important growths in terms of profitability of the price per share in the U. S. market and its relationship with Nasdaq allows investors to make different types of investments in short and long according to the projections of each of the two.Item Diseño de un plan de mercadeo para la empresa DG Equipos y Partes de Colombia S.A.S para el año 2019(Universidad Santiago de Cali, 2019) Gallego Murillo, Damaris; Vázquez Gaón, Lilibeth; Henao González, Sara LuciaThe objective of this work is a marketing plan for the company. DG Equipment and Parts of Colombia. SAS for the year 2019. At the methodological level an exploratory-descriptive study is presented, which looks for the external and internal situation of the company. Data collection techniques, interview and participant observation. The main objective of the DG Equipment and Parts of Colombia is to achieve greater participation in the Santiago de Cali market, with the objective of achieving competitive advantages in the shopping experience, customer service, diversity in the product portfolio, Guarantee Backing, emphasize loyalty and reoccurrence in the purchase. The strategies that can be applied to the company DG Equipos y Partes de Colombia They focus on responding to the conditions of the environment and the sector, in this sense, the objective is to achieve a greater penetration in the market of the city of Cali, which implies improving commercial activity, strengthening marketing and activities such as promotion that focuses on publicizing the brand, as well as the portfolio of services and products. Respect in the plan of action concludes that this is viable given that it contains tactics, activities, budgets, schedule, which facilitates the implementation according to plan, as well as the monitoring and partial and total control that must be carried out to correct the errors if necessary, especially that the environment is dynamic and constant that the development of the company.Item Relación entre el mercado de renta variable y los riesgos económicos y políticos de la economía global para el año 2020 en Colombia(Universidad Santiago de Cali, 2020) Botero Rojas, Jorge Humberto; Pasuy López, Andrés Felipe; Sarria Agudelo, Andrés FelipeThis article contains the systematic review of the literature to establish the link between the equity market and the economic-political risks of the global economy by 2020 in Colombia. Arguments are presented that demonstrate the impact that the political and economic environment has when making decisions to invest. The effects of changes in monetary policies on treaties and relations with other countries are established. From this perspective, each one of the theories was analyzed to understand the main concepts involved in the activities of the stock market, and in this way advance towards the fulfillment and development of the general objective. To do this, they had the help of books, magazines and internet articles regarding information topics and opinions based on the subject, which were of great help for its development.