Facultad de Ciencias Económicas y Empresariales

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Plan de mercadeo para la Clínica Colón USC, Santiago de Cali
(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, Harold
Análisis del proceso para la contratación del personal de la fundación salud mental del Valle
(Universidad Santiago de Cali, 2018) Andrade Córdoba, Angie Marcela; Motta Guerrero, Hellen; Góngora Vanegas, Boris
Plan estratégico de marketing para la empresa Formesan s.a.s, especializada en la comercialización de moldes para concreto en la ciudad de Cali
(Universidad Santiago de Cali, 2018) Bejarano Montealegre, Rodrigo Hernán; Cabal Plata, Jessica María
Marketing as a discipline has had a permanent evolution through history. This development is the clear sign of the dynamism of their scopes and purposes, it is consistent with the administrative, management and new marketing trends models. In this regard, we intend to analyze the case FORMESAN SAS, beginning with conducting a situational analysis where key elements are integrated from marketing and stakeholders needed to on that basis, identify the aspects, components and activities that require be strengthened. A building that is to be contributed to the Strategic Marketing Plan proposed, where traditional and contemporary features such as integrated Digital Marketing.
Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018
(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, Saúl
La responsabilidad social universitaria en el manejo de los residuos sólidos en la ciudad de Santiago de Cali
(Universidad Santiago de Cali, 2018) Canaval Marín, Karol Andrea; Salazar Arce, Gloria Astrid; Ríos Obando, José Fabián (Director)
Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016
(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, Fabio
The financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its value
Importancia de la cultura de servicio al cliente en los restaurantes de Cali
(Universidad Santiago de Cali, 2018) Vargas Bayer, Wander Martín; Pacheco Narvaez, Sugey del Carme; Duque Ceballos, José Luis
Análisis de los cambios del sistema cedular para personas naturales con el paso de Ley 1819 de 2016 a la Ley 1943 de 2018 en Colombia
(Universidad Santiago de Cali, 2019) Cabal Papamija, Karen Milena; Lulico Plaza, Eliana; Mejía, Karla Yenifer; Gongora Vanegas, Boris
The Colombian Government in search of new sources of financing presents bills to cover public spending and allow the economic growth of the country, for this there are changes that impact the natural persons who must submit the income statement and complementary as happened to from 2016 where it establishes a new taxation system called the cedular system, the purpose of this investigation is to analyze the changes of the cedular system for natural persons with the passage of Law 1819 of 2016 to Law 1943 of 2018 in Colombia; To carry out the development of this research, different secondary sources were reviewed, such as web pages, digital data such as degree projects, videos, etc. that review information on current regulations. In conclusion, it was possible to denote that the most significant changes correspond to the simplification of the cedular system, expansion of UVT ranges and marginal tariffs so that Colombians with higher incomes have a higher tax burden
Identificación del uso del marketing verde como estrategia para la promoción de la responsabilidad social y ambiental en los consumidores del sector de alimentos empacados
(Universidad Santiago de Cali, 2019) Robledo Cedeño, Juan Camilo; Loaiza Sarria, Lina Vanessa; Giraldo Daza, Natalia; Reyes Arias, Tito Reinaldo
The objective of this paper is to identify how green marketing can be used as a strategy to promote the social and environmental responsibility of consumers in the packaged food sector. At the methodological level, a descriptive study was used, it was used as a technical technique, it was reviewed, it was documented, information was obtained in a systematic and orderly manner, the electronic sources were consulted, they were based on academic data, in the field of academia and research, among these have been: Scientific Electronic Library Online (SciELO), LILACS, Cochrane, ScienceDirect and the Google academic. Among the problems that derive from the consumption of food products, these are the principles of life, the lack of separation of waste at the source, the lack of a specialized collection of cleaning companies, a deficient structure of companies which is dedicated to recycling, the lack of consumer education on the subject. Environmental problems have manifested in different ways, each day the consequences are more evident, the problem to the environmental problem, is generated with the waste that originates from the consumption of packaged foods, it is evident that every day the amount of packaging that ends On the website, there are water sources and even air. In the different contexts, an environmental responsibility relationship has been developed in the post-consumption phase, using concepts such as reverse logistics, where companies and consumers are responsible for the waste generated and reuse and recycling are promoted. In the same way, it has been developed. The number of products has been reduced. The consumer has also chosen to choose products and brands that are responsible for the environment in this way.
Competitividad y planeación estratégica en las Pymes a nivel nacional
(Universidad Santiago de Cali, 2019) Castro Ortiz, José Dayber; Martínez Gómez, Diego Alejandro; Valencia Gómez, Sandra Lucia; Cruz Aguilar, Pedro león (Director)
Competitiveness is the ability of a company to achieve and maintain a higher than average profit established in the sector, based on a competitive advantage. Therefore, Competitiveness is an important and determining factor in the success that a company achieves over time. In the case of Pymes in Colombia, this economic sector must be able to compete with other industries already established in the market and subsequently supply customer satisfaction, wishes and needs. The concept of Strategic Planning has become the fundamental axis of organizations that seek to fulfill their objectives. In the same way, companies prepare strategic plans, which aim to execute routes of action in order to face the different challenges in the business environment. The following article aims to review articles to analyze the concepts of competitiveness and strategic planning about Pymes in Colombia. Next, an exhaustive search was conducted in the following ScienceDirect, Scopus and Taylor databases with the keywords such as; Competitiveness, strategic planning and strategy, 30 articles dealing with the aforementioned topics were selected. The definition of competitiveness, strategic planning, importance and evolution of Pymes in Colombia was found, with this approach organization achieve efficient performance that allows them to be competitive and position themselves in the markets. Finally, it was concluded that there is a relationship between the two, in order to be competitive, strategic planning must be formulated, since companies apply this tool from senior management generating an empowerment in each of the functional areas, achieving the objectives and using different instruments that are related to the mission and vision, which are the rationale of the companies.
Beneficios en la implementación de los Sistemas de Gestión de la Salud y Seguridad en el Trabajo en el sector de la salud
(Universidad Santiago de Cali, 2019) Callejas Ospina, Paula Andrea; Galvis García, Isabella; Ríos Obando, Jose Fabián (Director)
Safety and Meath at Word (OSH) is an approach to the prevention of labor risks that requires contributions of management systems in safety and health at work in the prevention of these. However the work has brought the exposure to different situations capable of causing occupational injuries and illnesses, even the death to workers. This is why the objective of this study is to analyze the benefits in the implementation of management systems of safety and health at work in companies in the health sector, and in turn to ensure a safe work environment preventing the accidents and reducing the number of injured.
Análisis de la relación existente entre los 4 indicadores de las bolsas que integran el Mila durante 2014 y 2017
(Universidad Santiago de Cali, 2019) Sepúlveda Sánchez, Brian Irne; Gaviria Puentes, Mario Andrés; Villa Botero, Fabián Andrés; Díaz Grajales, Carmen Alicia
The objective of this paper is to analyze the relationship between the 4 indicators of the stock exchanges that make up the MILA during 2014 and 2017. For the achievement of this objective, a descriptive methodology is used that takes as a sample the relation of the indexes belonging to the stock exchanges in the integrated Latin American market (MILA). The results allow us to conclude that there is a great similarity of the indices in terms of trends since 2016 especially for the Peru and Mexico stock exchanges and with less inclination for Colombia. All these from 2016 had a bullish movement recovered its price after here each one from a point in 2014 will present the fall in their prices as a result of the slowdown in the global economy.
Variables que contribuyen a la vinculacion laboral en las 13 principales areas metropolitanas de Colombia, para el rango poblacional de 40 - 45 Años en el tercer trimestre del Año 2018
(2019) Tascon Duque, Jose Miguel; Fajardo Daza, Daniel; Duran Peralta, Julian
Bearing in mind that unemployment at around 40, 50 and 60 years of age has been essential in understanding concepts such as the depreciation of human capital or the importance of work experience, the present investigation focused on analyzing the variables that contribute to the labor relationship, being the study zone the 13 main metropolitan areas of Colombia, and choosing the population range from 40 to 45 years, during the period July – September of the year 2018. The Great Integrated Household Survey (GEIH) provided data for 2018, with which a logit model could be envisaged, which, through the statistical – econometric package STATA 12, allowed the corresponding analysis, including the binary choice model, which represents the probability that an individual will link to or not link to the working environment. Initially, it was found that employment opportunities if reduced with the advancing age in Colombia, since, according to the Occupation Rate as of September 2018, the population in the range from 26 to 45 years showed a 12.9% higher rate in the linking of People of Working Age, with respect to the range from 46 to 65 years. In addition, it was possible to identify the variables that increase the likelihood of employment in the range of 40 to 45 years, being Head of Home with 2%, and Civil Status with 1.6%. On the contrary, the variables that diminish this probability were the condition of Man (variable Sex) with 2.4% and the non occupational income with 1.4%.
Oportunidades acuerdos comerciales Costa Rica, Chile, alianza del Pacifico para las pymes del Valle
(Universidad Santiago de Cali, 2019) Gil Mondragon, Angie Vanessa; Vargas Avila, Lyna Zahiry; García Moreno, Andrés Felipe; Donado Mercado, Alexandra
Colombian small and medium sized enterprises (SMEs) in industry are the ones that present the greatest barriers to export, this due to the lack of knowledge and the lack of resources and organizational capacities within them among others, It is here that the different free trade agreements tend to become the best ally of this niche. Among these treaties stand out those attached with constarica, chili and the alliance bloc of the pacific focused in Peru, which govern trade processes that intensify markets and provide policies of transparency and equity among those involved by providing opportunities for internationalization and development; making the most of the opportunities offered by these treaties, SMEs in the Cauca valley can boost their exports by generating a higher indicator both within the company and in progress and growth in the region. This article is done through the literature review method where the export dynamics of the sector are analyzed.
Diseño de un sistema de control interno en el área de asistencia contable de la empresa inversiones Giraldo Palechor S.A.S
(Universidad Santiago de Cali, 2019) Aristizabal Perez, Diana Milena; Rocha Sanchez, Paola Andrea; Tangarife Osorio, Mateo Andrés; Gongora Vanegas, Boris
The document presented below, expose a brief proposal for the design of an internal control manual in the area of accounting assistance for the investment company Giraldo Palechor S.A.S. This design is based on a descriptive study with a qualitative approach, carried out in the aforementioned company, using field observations and surveys among the ten employees in the area. Likewise, theoretical aspects related to the role of internal control in the improvement of processes and the COSO model as a tool to achieve it were taken into account. The results obtained allowed recognizing that there are shortcomings in the control of cash and portfolio management by accounting assistance, mainly due to the lack of an internal control manual, which helps to direct the work, particularly with regard to collections. and disbursements. The main conclusion was that the COSO tool makes it possible to organize the activities of an area and, if the proposed control model is implemented, the company will be able to better direct its organizational objectives.
Estimación de un pronóstico de ventas para la Empresa Fotofhos SAS en la ciudad de Cali, para los años 2008-2018
(Universidad Santiago de Cali, 2019) Prado Quintana, Brayan Steven; Obregón Morales, Johyner
The objective of this study is to prepare a sales forecast of the company FOTOFHOS whose purpose is the increase in sales and services in a company dedicated to photo studio. This work through the use of different methods such as exponential smoothing, ARIMA (integrated autoregressive, method of moving averages) with historical sales for a period of 10 years (2008-2018). With these data they show us a strong seasonal component for sales and with the ARIMA method the best forecast can be made.
Estudio de factibilidad para la creación de un Centro Comercial en el municipio de Tadó, departamento del Chocó
(Universidad Santiago de Cali, 2019) Mejía Vera, Vanessa; Rojas Muñoz, Alfonso Lucas (Director)
The feasibility study for the creation of a shopping center in the municipality of Tadó department of Chocó that will have the name of PORTAL DEL SAN JUAN, business opportunity, due to the fact that this municipality does not have a shopping center, which allows recreation, and commercial development is promoted, thereby generating employment, in addition to the economic growth of the population. Therefore, the purpose of carrying out this study and project is to provide an opportunity for local merchants to be part of this proposal, fulfilling the expectations of the population in terms of satisfying the needs of a variety of products and services. The realization of this project is based on exploratory research and its method is deductive, starting from the market, technical and organizational study, which allows to start from general to specific conditions, towards the development of the feasibility study.
Clima organizacional como un factor clave para promover la productividad de las organizaciones
(Universidad Santiago de Cali, 2019) Orozco García, Luz Mary; Arroyo Burbano, Lina María; García Ocampo, David; Cruz Aguilar, Pedro León (Director)
The objective of this document is to address the impact that the organizational climate (CO) has on the growth and productivity of organizations. A bibliography review of documents is used; scientific and academic articles from databases such as Scielo, Sciendirect, Scopus, Elsevier, among others, using as keywords: organizational climate, productivity and evaluation of CO. The CO is present in all organizations, regardless of their economic or social nature, through factors that are perceived differently by employees, which shape the context where productive activity takes place. A rewarding CO favors productivity because it allows motivated and committed employees, which are located at the disposal of their abilities, knowledge and experience. On the contrary, a negative or conflicting CO entails problems such as the withdrawals or disengagement of personnel that have an effect on suspending or reducing the pace of productive activities.
Análisis de la implementación del teletrabajo en las empresas de Colombia
(Universidad Santiago de Cali, 2019) Belalcázar Millán, Julieth; Lasso Montoya, María Camila; Quiroz Macías, Paula Andrea; Escobar Cabrera, Julio Cesar (Director)
Teleworking is a form of work organization that consists of the performance of work activities outside the company, using information and communication technologies as support, the purpose of this research is to analyze the implementation of teleworking in Colombian companies looking for know, its beginnings, characteristics, evolution and the Colombian legislation in front of this new modality of work, demonstrating the conditions to take into account for its implementation. This work has secondary sources from the review of documents in electronic databases and four interviews to officials of the Human Resources Area of organizations and / or entities that have already implemented this new work modality, yielding positive results for the company as for the worker. In conclusion, teleworking is a model that seeks the welfare of the worker and that organizations obtain benefits in terms of increased productivity, more efficient processes, lower costs and reduced absenteeism.
Corrupción como factor de riesgo para la internacionalización de pymes del sector textil
(2019) Bastidas Mezu, William David; Meza Sinisterra, Roberto; Perea Arrechea, Jeferson; Donado Mercado, Alexandra
The purpose of this is to identify the impacts of corruption in international business as a risk factor for the internationalization of SMEs in the textile sector in Colombia, through research using secondary sources of information collection such as University databases. Santiago de Cali The results are framed in the development of the research in which three issues are derived, which are the behavior of international sales, the greater corruption damages that occur and the effects of the economy submerged in the production of the textile sector in the country to participate in international business, conclude that these affected frameworks affect the activities related to the internationalization of the SMEs involved, evidencing situations such as unfair competition and delayed processes, while tax revenue and the possibilities of increase foreign investment fall due to the perception of high risk in countries where corruption in international business is higher.

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