Facultad de Ciencias Económicas y Empresariales

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Plan de mercadeo para la Clínica Colón USC, Santiago de Cali
(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, Harold
Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016
(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, Fabio
The financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its value
Plan estratégico de marketing para la empresa Formesan s.a.s, especializada en la comercialización de moldes para concreto en la ciudad de Cali
(Universidad Santiago de Cali, 2018) Bejarano Montealegre, Rodrigo Hernán; Cabal Plata, Jessica María
Marketing as a discipline has had a permanent evolution through history. This development is the clear sign of the dynamism of their scopes and purposes, it is consistent with the administrative, management and new marketing trends models. In this regard, we intend to analyze the case FORMESAN SAS, beginning with conducting a situational analysis where key elements are integrated from marketing and stakeholders needed to on that basis, identify the aspects, components and activities that require be strengthened. A building that is to be contributed to the Strategic Marketing Plan proposed, where traditional and contemporary features such as integrated Digital Marketing.
Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018
(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, Saúl
La responsabilidad social universitaria en el manejo de los residuos sólidos en la ciudad de Santiago de Cali
(Universidad Santiago de Cali, 2018) Canaval Marín, Karol Andrea; Salazar Arce, Gloria Astrid; Ríos Obando, José Fabián (Director)
Análisis del proceso para la contratación del personal de la fundación salud mental del Valle
(Universidad Santiago de Cali, 2018) Andrade Córdoba, Angie Marcela; Motta Guerrero, Hellen; Góngora Vanegas, Boris
Importancia de la cultura de servicio al cliente en los restaurantes de Cali
(Universidad Santiago de Cali, 2018) Vargas Bayer, Wander Martín; Pacheco Narvaez, Sugey del Carme; Duque Ceballos, José Luis
Realización de un análisis comparativo del área de admisiones, registro y control académico de cuatro universidades en la ciudad de Santiago de Cali
(Universidad Santiago de Cali, 2019) Ramírez Cubillos, Alejandro; Gallego Cuéllar, Danna; Pérez Moreno, Luisa Fernanda; Rojas Muñoz, Alfonso Lucas (Director)
In this research work, a comparative analysis of the area of admissions record and academic control of four universities located in the city of Santiago de Cali, selected for their academic level and socioeconomic location, the above is carried out with the purpose of generating benchmarking that visualizes the service of this area at the universities under study. The study is conducted based on the key success variables identified, through some tracer students, which helped to identify, select, describe and analyze some of these in the areas of admissions, registration and control that lead to the selection of the academic program in which the future student of the universities is interested: Icesi, Pontificia Universidad Javeriana, del Valle and Santiago de Cali. So it can be evidenced information collected from tracers and virtual people projected for the development of research, so it is expected to contribute significantly to the improvement of the processes and procedures developed in the area one of these higher education institutions.
Comportamiento de las ventas y su pronóstico para la empresa guanabanazo especial
(Universidad Santiago de Cali, 2019) Ramos Delgado, Katherine; Quintana Quiceno, Gina Paola; Duran Peralta, Julian
El valor de la motivación como factor estratégicamente clave en las instituciones prestadoras de servicios de salud (IPS) en el contexto colombiano
(Universidad Santiago de Cali, 2019) Salinas Campo, Lucely; Arango Díaz, Viviana Andrea; Donado Mercado, Alexandra (Directora); Gómez Racines, Ligia (Directora)
Corrupción como factor de riesgo para la internacionalización de Pymes del sector textil
(Universidad Santiago de Cali, 2019) Bastidas Mezu, William David; Meza Sinisterra, Roberto; Perea Arrechea, Jeferson; Donado Mercado, Alexandra
The purpose of this is to identify the impacts of corruption in international business as a risk factor for the internationalization of SMEs in the textile sector in Colombia, through research using secondary sources of information collection such as University databases. Santiago de Cali The results are framed in the development of the research in which three issues are derived, which are the behavior of international sales, the greater corruption damages that occur and the effects of the economy submerged in the production of the textile sector in the country to participate in international business, conclude that these affected frameworks affect the activities related to the internationalization of the SMEs involved, evidencing situations such as unfair competition and delayed processes, while tax revenue and the possibilities of increase foreign investment fall due to the perception of high risk in countries where corruption in international business is higher
Oferta de programas académicos de las universidades presentes en el municipio de Buenaventura
(Universidad Santiago de Cali, 2019) Urmendez Campo, Danna Yuleni; Vallejo Ruiz, Sally Camila; Escobar Cabrera, Julio Cesar (Director)
The purpose of this research was to analyze the coverage of higher education institutions in the municipality of Buenaventura. For this, a review of the official websites of the four universities was carried out in addition to the official sites of the Ministry of Education such as CNA and SNIES. The results show that: The University of the Valley (Univalle) offers 6 technology programs, 5 undergraduate and one graduate, The University of the Pacific (Unipacifico) offers 3 technologies, 4 undergraduate programs and no postgraduate programs, Antonio Nariño University (UAN) offers one technology, one undergraduate and no postgraduate offer and The university corporation Minuto de Dios (Uniminuto) offers 3 technologies, 2 undergraduate and one postgraduate in the classroom and distance modalities. In conclusion, the areas with the greatest offer in the municipality of Buenaventura are economic sciences and engineering.
Análisis del cambio de régimen ordinario al simple de tributación, en Colombia
(Universidad Santiago de Cali, 2019) Burbano Sierra, David Alberto; Cabezas Cardona, Christian Javier; Loboa Cuenú, Giselly Victoria; Escobar Cabrera, Julio Cesar; Cardona Vanegas, Boris
The change of the Regime of the natural and legal people obliged to declare income before the DIAN (Directorate of National Taxes and Customs) and contribute to the Hacienda Pública (Public Treasury), was generated with Law 1943 of 2018 (Financing Law), presented by Congress of the Republic of Colombia. The purpose of this investigation was to analyze the change from ordinary regime to simple taxation. The work was carried out based on a review of secondary information such as; documents and articles in digital databases and official pages. The results show the description of the ordinary and simple regime, classified in taxpayers and non-taxpayers, the comparative characteristics of these regimes and two examples of the changes that the ordinary regime has had by the simple regime. In conclusion, the new Simple Regime offers great benefits in terms of taxation for taxpayers who accept it, however, there are negative comments that indicate that this regime is not well structured and requires further studies to make this mechanism work.
Propuesta para un modelo de negocio estilo “Pub” Drink & Food en el municipio de Yumbo-Valle del Cauca
(Universidad Santiago de Cali, 2019) Castellanos Muñoz, Daniela; Ramírez Pérez, Daniela; Sánchez Arias, Valeria; Mina Varela, Carlos Alberto
Yumbo - Valle del Cauca is a municipality which does not have many entertainment establishments for its inhabitants and because of that, a proposal has been proposed for a PUB-style business model called DAVADA Drink & Food, which will have various entertainment services for the clients accompanied by exquisite products for the taste of each person. Consistent with this, a thorough investigation was carried out on the municipality and the target of the business. Therefore, the first part of the development of the work is carried out a market study to analyze the possible success or failure of the business and to be able to see by means of a survey the thought that the target audience of DANAVA has about a business idea style PUB in the municipality of Yumbo. Following that, the place where the PUB (Municipality, neighborhood, municipality) will be located in order to start establishing an organizational study of the company and legal to establish the company physically in that place. Finally, a financial study is carried out which will reflect the total investment for the company
Análisis del comportamiento en el precio de las acciones del banco JP Morgan con la emisión de su propia Criptomoneda en 2019
(Universidad Santiago de Cali, 2019) Quintero González, Marya Lyzeth; Vidal Castaño, Laura Camila; Donado Mercado, Alexandra
The objective of this research is to determine the impact of JP Morgan's shares when its own cryptocurrency is issued in 2019. For this purpose, a type of descriptive research is carried out on knowledge of the impact on the shares of a company that has issued cryptocurrencies. The results allow to conclude that although it is considered a great advance the fact that one of the largest banks in the United States and the world has decided to launch its own cryptocurrency, it is found that this did not have a significant impact on the value of the shares, that is to say, although in the days prior to the announcement and afterwards there were movements that together represented 8% of the price, these were not accompanied by large volumes of transactions, on the contrary for these days the volume of transactions remained stable.
Plan de negocios para la creación de una unidad productiva de zumo de limón en Santiago de Cali
(Universidad Santiago de Cali, 2019) Barrios Barco, Juan David; Urriago Cerquera, Juan Diego; Alegría Guerrero, Greicy Tatiana; Bravo García, Saulo (Director)
Auditoría para evaluar la gestión de cuentas por cobrar desde el cumplimiento contable y el impacto financiero en el contexto empresarial
(Universidad Santiago de Cali, 2019) Moreno Escobar, Claudia Lorena; Rincón Giraldo, Luisa María; Arteaga Posada, Jullieth
The objective of this work is the work of the company. This is a descriptive study with a qualitative approach, it is a bibliographic review and secondary sources are consulted. According to the International Accounting Standards Committee (IASB), 2009, IFRS for SMEs, accounts receivable, like any asset, "Resources controlled by the entity, and those expected to be obtained, in the future, These standards they adjust to a series of guidelines for the accounting treatment, they are based on the quality can be established a policy to have a better credit management for clients, as well as the portfolio process, including the eventual case in which the subject will be presented. The management of accounts receivable has implications for the performance of the business, to a large extent it is used as a strategy to increase sales given that credit makes it easier for a customer to access products and services, making payment more flexible. However, if you do not have an information management and performance. The information is not available. This assumes a financial expense that compromises the profitability of the period.
Revisión bibliográfica sobre el talento humano
(Universidad Santiago de Cali, 2019) Montoya Henao, Jaime Andrés; Restrepo Díaz, Stiven; Ospina Arias, Christian David; Cruz Aguilar, Pedro León (Director)
This organization based research article aims to review bibliographic articles on the human talent of various authors, where they expose their ideas and related concepts such as: training and development, human capital and skills. This bibliographic review allows the reader to analyze the competences of the collaborators as a fundamental factor in the development of organizations, where they allow the performance and expected results of the individuals through the appropriate use of the tools, with the possibility of selection of qualified personnel to exercise the necessary control in achieving the goals set. As part of the methodology, 30 academic articles from different databases such as ScientDirect, Scopus and Sage Journals were selected. A database was created with the themes of each of these articles in chronological order, authors, titles, brief description, summary and conclusion. Which allowed to extract the key points related to the human resource and what supported the development of this research. With the findings found, relevant information was obtained so that organizations have an existing and direct relationship with employees; because they are the ones that develop through a good management of both internal and external processes and the adequate management of the information for a correct decision making. It is concluded that organizations must make an internal review of the area of human management, for the continuous improvement of the skills and abilities of the people who are part of the organization. Making this a valuable resource for achieving business objectives.
Análisis de los acuerdos comerciales vigentes en Colombia entre los años 2009-2019
(Universidad Santiago de Cali, 2019) Cuartas Valencia, Luis Felipe; Guzmán Montoya, Girleza; Donado Mercado, Alexandra Patricia
The FTAs in force in Colombia have the purpose of generating economic benefits by opening trade opportunities among member countries, however, there is still a long way to go if we talk about international trade since there are certain types of factors preventing existing treaties from being used to grow , exploit and contribute to the improvement of the economy. It is important to recognize free trade agreements as generators of business opportunities, as well as how the country is responding to the internationalization of its products. An analysis of how to improve the use of these FTAs in force in the current decade is carried out, from the generalities at the national level to something more regional such as the Valle del Cauca, scientific databases such as Sciencie Direct were used, Google Scholar and Scopus for the bibliographic review, in addition parameters relevant to the chosen topic were used. Exposing as a conclusion types of factors that prevent the use of FTAs throughout the decade, in addition to actions and strategies that have been used to effectively improve the incursion into international markets.
Efectos de la implementación del Sistema de Afiliación Transaccional expedido por el Ministerio de salud y Protección Social en una EPS de la ciudad de Cali
(Universidad Santiago de Cali, 2019) Salas Granados, Yilmar Alexander; Candela Vidal, Jorge Luis; García Cruz, Sonia Dayana; Astudillo Villegas, Ricardo (Director)

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