Facultad de Ciencias Económicas y Empresariales

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Plan de mercadeo para la Clínica Colón USC, Santiago de Cali
(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, Harold
Análisis del proceso para la contratación del personal de la fundación salud mental del Valle
(Universidad Santiago de Cali, 2018) Andrade Córdoba, Angie Marcela; Motta Guerrero, Hellen; Góngora Vanegas, Boris
Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018
(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, Saúl
Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016
(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, Fabio
The financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its value
Importancia de la cultura de servicio al cliente en los restaurantes de Cali
(Universidad Santiago de Cali, 2018) Vargas Bayer, Wander Martín; Pacheco Narvaez, Sugey del Carme; Duque Ceballos, José Luis
Plan estratégico de marketing para la empresa Formesan s.a.s, especializada en la comercialización de moldes para concreto en la ciudad de Cali
(Universidad Santiago de Cali, 2018) Bejarano Montealegre, Rodrigo Hernán; Cabal Plata, Jessica María
Marketing as a discipline has had a permanent evolution through history. This development is the clear sign of the dynamism of their scopes and purposes, it is consistent with the administrative, management and new marketing trends models. In this regard, we intend to analyze the case FORMESAN SAS, beginning with conducting a situational analysis where key elements are integrated from marketing and stakeholders needed to on that basis, identify the aspects, components and activities that require be strengthened. A building that is to be contributed to the Strategic Marketing Plan proposed, where traditional and contemporary features such as integrated Digital Marketing.
Oportunidades para la exportación del Aguacate Hass bajo el (TLC) Colombia-Unión Europea
(Universidad Santiago de Cali, 2019) Martínez Victoria, Edinson Mateo; Astudillo Ramírez, Henry Alexander; Ninco Suaza, Jerson Leandro; Donado Mercado, Alexandra
The free trade agreement (FTA) Colombia-European Union is a treaty that has strengthened the ties of commercial cooperation between Colombia and the European Union, this has allowed some products to have zero tariffs for their export, one of these Products is Hass avocado. The European Union is a major consumer of Hass avocado, this is due to the great demand that this product has in that region, this means a great opportunity for Hass avocado growers in the department of Valle del Cauca to export that product in that region .Region. This article is done through the literature review method. The Valle del Cauca can boost its exports of Hass avocado to the European Union by increasing its production of this fruit, since the European market has a great demand to cover.
Factores que llevan al éxito, empresas que atienden microcrédito en Cali
(Universidad Santiago de Cali, 2019) Lozano Diaz, Leidy Dahiana; Hincapie Montilla, Brenda Lorena; Fernandez Hurtado, Saul Rick
The objective of this paper is to determine the factors that lead to the success of microcredit companies. Through an explanatory and analytical investigation where the aspects that intervene in this type of companies are taken. For this, a framework that includes microcredit, technology and financial system, and credit risk is used. The results allow, among other things, to conclude that microcredit banking companies find that those that are focused on credit allocation technologies and flexible credit studies are much more optimal for those small banks due to the nature of the profile of the clients whose The risk of payment is high and he is willing to access loans with the objective of leveraging his ventures, which in turn are generators of employment and economic dynamism.
Análisis de los avances teóricos – conceptuales sobre el síndrome de burnout en el sector de la educación en Colombia entre 2012 y 2019
(Universidad Santiago de Cali, 2019) Martínez Mutis, Olga Fernanda; Hidalgo Saavedra, Sandra Lorena; Rodríguez Trochez, Wilmar Antonio; Rios Obando, José Fabian
This document addresses the Burnout syndrome with the objective of knowing the theoretical-conceptual advances on the Burnout syndrome in the education sector in Colombia between 2012 and 2019. Through the use of secondary sources by bibliographic collection that allows grouping the research that they have studied, the environment and the factors that produce stress and lead to exhaustion in the education sector, as well as its consequences and the solutions that can be taken as preventive and corrective measures
Marketing digital: como estrategia de penetración de mercado en el sector financiero en Colombia
(Universidad Santiago de Cali, 2019) Marmolejo Grisales, Diana Carolina; Sánchez López, Yeison; Vargas Muñoz, Luz Ángela
Evolución del Network Marketing como estrategia de autoempleo en la Ciudad de Santiago de Cali
(Universidad Santiago de Cali, 2019) Martínez Gómez, María Camila; Potes Fuentes, Lina María; Burbano, José Maria
El presente trabajo muestra un recorrido evolutivo del network marketing a través de la historia, logrando convertirse en una tendencia a nivel mundial y la perfecta estrategia de autoempleo para las últimas generaciones. Este sistema multinivel es una manera de generar dinero con un factor de libertad, donde existe una conexión directa entre fabricante y consumidor, eliminándose de tal forma los intermediarios; en donde estos realizan la misma publicidad de la empresa por medio del voz a voz y onda expansiva. Este sistema por años, he incluso en la actualidad, sigue generando cierta desconfianza a la población ya que se suele confundir con un sistema de pirámide ilegal, en donde mientras la primera se dedica a comercializar productos y trabajar fuertemente en la obtención de nuevos clientes, la segunda se dedica al enriquecimiento de unas pocas cabeceras de la pirámide por medio de inversiones en donde no hay ningún producto o contraparte para el afiliado a la pirámide. Por ello, en el presente trabajo de investigación se pretendió establecer una comparativa de cómo era el network marketing en sus inicios, en su desarrollo y en la actualidad desde cuatro aspectos: características y funcionamiento, legalidad y moralidad, empresas más grandes y posicionadas en el mercado con presencia en la ciudad de Santiago de Cali, y como estrategia de autoempleo en dicha ciudad. En este contexto, como metodología de investigación se realizó un estudio descriptivo, el cual se encuentra basado en una investigación documental, la cual soporta bajo fuentes secundarias como la revisión de artículos académicos, para profundizar sobre el tema de estudio. Además de soportarse también bajo el método deductivo, en donde a partir de temas y casos generales del network marketing, se llegó a encontrar cómo este sistema logró convertirse en una estrategia de autoempleo en el mundo y cómo funciona en la ciudad de Santiago de Cali. En este sentido, se encontró que la evolución del Network Marketing se da desde la legalidad de sus actividades, la incorporación de las nuevas tecnologías y el uso del marketing y la publicidad dentro de sus procesos, determinándose como la mejor estrategia de autoempleo para los jóvenes caleños emprendedores y con pasión por las ventas.
Análisis de los cambios en el impuesto nacional al consumo desde su creación hasta la ley de financiamiento 1943 del año 2018 en Colombia
(Universidad Santiago de Cali, 2019) Varela Arce, Alejandra María; Pelarza Baltan, Carlos Adrián; Pedreros Piamba, Lady Johanna; Góngora Vanegas, Boris; Escobar Cabrera, Julio Cesar
In the market there are goods and services that are considered indispensable and others that are not and in 2012, the Colombian congress created a tax called National Consumption Tax, hereinafter INC, which is different from the Sales Tax, VAT, which taxes goods and services considered as not essential for the daily survival of citizens, such as food (family basket), health, and others, and which are expressed in the law. The purpose of this research was to analyze the changes that the INC has had since its creation until the last tax reform of the year 2018 with the financing law 1943. The work was carried out based on reviewing bibliographies of renowned authors on tax matters and documents in electronic databases. The results show that, during the last 6 years to the Tax Statute, articles and paragraphs that affect the components of the INC have been added and modified and that these changes generate positive and negative aspects in the taxpayers.
Diseño de un plan estratégico para la empresa moras la mejor en Santiago de Cali
(Universidad Santiago de Cali, 2019) Escobar Paz, Alejandro; Gutiérrez Vargas, Juan Carlos; Mina Vásquez, Yinneth Carolina; Norato Hernandez, Francy Liliana
This grade work aims to fulfill the main objective of developing a strategic direction proposal for the company Moras the best. of the city of Cali, dedicated to the purchase and sale, distribution of delinquency packages to the chain warehouses in the city, which currently have different needs, because it does not have a strategic plan is unclear in its future. Due to the constant changes that occur in the environment the company does not have the ability to face its competitors and circumvent the negative factors that may affect it, this is presented because its work is in empirical form without taking into account a study of the environment with respect to competition, the analysis of changes in tastes and many other aspects, therefore, does not achieve the growth that is expected. In the development of this project, the design of a vision, mission, principles and objectives for the company is shown, thus establishing the opportunity to have a corporate culture that ensures that all efforts are guided towards the success of the organization. To develop the different aspects a strategic diagnosis is generated that allows to know its strengths, weaknesses, opportunities and threats, coming to have an accurate knowledge of the points that it needs to improve to achieve a better performance competitive in the market. DOFA analysis allows the company to obtain strategies to improve its weaknesses, and take advantage of the opportunities present in the environment, as well as to improve problems related to decisionmaking and coordination, the latter two elements are the strategic direction approach, which allows to be a unit of analysis and formulation of objectives and strategies for the achievement of the goals of the organization.
Influencia de la cultura en el proceso de decisión de compra de ropa, de los estudiantes universitarios en Cali
(Universidad Santiago de Cali, 2019) Pabón López, Juan Sebastián; Llantén Ospina, Jessica Michell; Buitrago Muñoz, José Darío
This work seeks to characterize the profile of the clothing consumer of a university faculty in Cali and what are the variables that affect their purchase decision, in this way textile companies that are interested in the object of study of this research, may know the consumer behavior and direct their marketing strategies according to the results obtained. For the scope of this research, the object of study to be used was the undergraduate university students of the Faculty of Communication and Advertising of the Santiago de Cali University from which a representative sample of 138 people was taken. The results obtained show that the university students of Cali, show a great identification with their Cali culture, so that their lifestyle and personal tastes are consistent with this
Medición de la eficiencia de los hospitales públicos de nivel 1 de la región pacífica colombiana en el año 2017
(Universidad Santiago de Cali, 2019) Pérez Álvarez, Ronald Stiven; Velásquez Valencia, Tania Maryury
The use of tools to evaluate the efficiency of public hospitals allows to determine which are the ones that perform best and which will have to optimize the use of their supplies. In this regard, this research carried out the measurement of the efficiency of 103 Public Level I Hospitals located in the Pacific Region of Colombia for the year 2017; to do this, a nonparametric technique called Data Envelope Analysis (DEA) was used. The data used for the study were provided by the Hospital Information System (SIHO) provided by the Ministry of Health and Social Protection. The results showed that of the 103 hospitals, 3 had an optimal level of efficiency in the use of their hospital resources, 8 hospitals had high efficiency, 8 hospitals had medium efficiency and 84 hospitals had low efficiency; At the regional level, the 3 best Hospitals are located in the department of Cauca and hospitals with lower levels of efficiency are located in the departments of Chocó and Nariño.
Diseño de un plan Marketing Digital para Tool Store Cali 2019
(Universidad Santiago de Cali, 2019) Mejía Tobar, Olivia Milena; Rivera, Jhonathan; Burbano Cerón, José María
El objetivo de este trabajo es diseñar un plan de Marketing digital para Tool Store Cali sede norte Santiago de Cali. Se recurre al estudio descriptivo que permite abordar el contexto de la empresa, así mismo permite describir su situación interna, de esta manera a partir de un diagnostico se procede a formular las estrategias, se utilizó como técnicas la entrevista, la revisión bibliográfica y la encuesta a través de esta última se consultó una muestra de 100 clientes actuales. Se encontró que el 89% prefiere la red social Facebook como una de las que más frecuenta, le siguió Instragram mencionado por el 65%, Twitter citado por el 49%. El 52% considera que la ventaja es que permite estar informado, el 18% considera que le ayuda con el trabajo, el 19% considera que le permite conocer personas, 11% manifestó otro tipo de utilidad. El 44% manifestó haber comprado, lo cual es positivo porque genera una experiencia aumentando la posibilidad de reincidencia. Se propusieron considerando que se debe mejorar la promoción, comunicación y ventas, se incluyó el diseño de un sitio web que permita tener una tienda virtual segura, que brinde confianza al consumidor, así mismo se recomendó utilizar las redes sociales para acercarse más a la comunidad, a los clientes actuales y potenciales.
La importancia de la innovación en las pequeñas y medianas empresas
(Universidad Santiago de Cali, 2019) Romero Obando, Ronel
This research article on the importance of innovation in small and medium enterprises is intended to review the literature of articles that address this issue, it is relevant to keep in mind that innovation is a process and not an end result. A search was performed on the Scopus, Scienciedirect, Taylor and Francis Group databases from 2014 to 2019 and 30 references were obtained. In which it was found that small and medium enterprises at the time of developing an innovation process, the main factors that take into account are the analysis of the environment, the benefits or profits obtained and other elements such as the analysis of affectation and creation of value for the different interest groups, the protection of innovation and the role of the different actors that participate in the process. In conclusion, it was obtained that in order to develop an innovation process, a good organizational climate must exist in the organization in all functional areas. As a result of a culture of innovation.
Análisis del impacto que genera la implementación de las NIIF en una empresa comercializadora. Caso: Mercamio S.A ubicada en Santiago de Cali
(Universidad Santiago de Cali, 2019) Wong López, Erika; Góngora Lemos, Ivonne
En la actualidad la globalización de la economía ha generado la necesidad de crear escenarios empresariales competitivos orientados a la medición de los hechos económicos y a la homogenización del lenguaje de los negocios. A partir de la ley 1314 de 2009 la cual regula los principios y normas de contabilidad e información financiera en Colombia inicia un periodo de adopción e implementación de las NIIF/IFRS, las cuales fortalecen algunos aspectos de la organización como son: acceso a mercados de capital, transparencia en los Estados Financieros, entre otros. Este conjunto de normatividad orienta a la alta gerencia a la toma de decisiones, siendo la información financiera más fiable, lo que conlleva a la nitidez y confiabilidad de los Estados Financieros.
Ergonomía como riesgo laboral y su impacto en el sector industrial
(Universidad Santiago de Cali, 2019) Ortiz Solarte, Claudia Ximena; Lagos Pinchao, Janeth Adriana; Guerrero Giraldo, Laura Camila; Rios Obando, Jose Fabian
This article shows the occupational risks that the employees of the industrial sector face because of ergonomic issues, like for posture, repetitive moves, long working days, among other activities to which they are exposed everyday in their workplace. Different events are being investigated in order to evaluate the multiple impacts that ergonomics has and its workplace hazards in the industrial sector due to it is possible to identify that health and safety at jobs are not relevant for some organizations. That is why it is expected to show all the risks and consequences with the intention of giving more importance to the problem in all sectors
Herramientas TIC que pueden aumentar el acceso al mercado internacional de las Pymes colombianas
(Universidad Santiago de Cali, 2019) Cabrera Terranova, Brayan Alexander; Nieto Oviedo, Mayra Alejandra; Chavarro Ospina, Vanessa; Fernández Hurtado, Saul Rick
El presente trabajo tiene como objetivo conocer las herramientas TIC que pueden aumentar el acceso al mercado internacional de las pymes colombianas. Las TIC son una herramienta que ha permitido ampliar el alcance de las empresas en cuanto al impacto en el mercado objetivo y potencial, esto es gracias al enfoque publicitario de las redes sociales que han cambiado la forma en que las personas se comunican e interactúan en casi todo el mundo. Mediante un análisis bibliográfico se realiza una investigación enfocada a las redes sociales como herramientas en las pymes colombianas, las más usadas y el uso que le dan a las mismas, para finalmente proponer estrategias empresariales que permitan un acceso a nuevos mercados extranjeros. La investigación permitió concluir que la adopción de TIC son un importante paso hacia la innovación y la creación de estrategias que impacten en el mercado internacional. La capacidad de usar adecuadamente las tecnologías aumenta las posibilidades de ingresar a diferentes mercados en el mundo, superando limitaciones y consolidando las ventajas de las pyme.

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