Facultad de Ciencias Económicas y Empresariales

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Plan de mercadeo para la Clínica Colón USC, Santiago de Cali
(Universidad Santiago de Cali, 2010) Castillo Rodriguez, Edgar Eduardo; Yanes Ramos, Víctor Andrés; Arabia Rios, Harold
Análisis del proceso para la contratación del personal de la fundación salud mental del Valle
(Universidad Santiago de Cali, 2018) Andrade Córdoba, Angie Marcela; Motta Guerrero, Hellen; Góngora Vanegas, Boris
Plan estratégico de marketing para la empresa Formesan s.a.s, especializada en la comercialización de moldes para concreto en la ciudad de Cali
(Universidad Santiago de Cali, 2018) Bejarano Montealegre, Rodrigo Hernán; Cabal Plata, Jessica María
Marketing as a discipline has had a permanent evolution through history. This development is the clear sign of the dynamism of their scopes and purposes, it is consistent with the administrative, management and new marketing trends models. In this regard, we intend to analyze the case FORMESAN SAS, beginning with conducting a situational analysis where key elements are integrated from marketing and stakeholders needed to on that basis, identify the aspects, components and activities that require be strengthened. A building that is to be contributed to the Strategic Marketing Plan proposed, where traditional and contemporary features such as integrated Digital Marketing.
Importancia de la cultura de servicio al cliente en los restaurantes de Cali
(Universidad Santiago de Cali, 2018) Vargas Bayer, Wander Martín; Pacheco Narvaez, Sugey del Carme; Duque Ceballos, José Luis
Estudio del mercado estadounidense y la formación de burbuja y colapso financiero durante 2018
(Universidad Santiago de Cali, 2018) Castro Cardona, Luzby Dayeni; Osorio Agudelo, Yesid Francisco; Rick Fernández, Saúl
Diagnóstico financiero de la sociedad vías de Cali S.A.S 2015-2016
(Universidad Santiago de Cali, 2018) Molina de Muñoz, Ana Ruby; Muñoz Molina, Liliana Cielo; Velasco Mera, Derly katherine; Alzate Lopez, Fabio
The financial diagnosis is a tool that allows to evaluate, analyze and interpret the economic and financial position in which a company is located, that is why the company Vías de Cali S.A.S wishes to incorporate this element as part of its strategy of operational excellence, for seek to optimize existing resources and in turn identify new business alternatives, which will allow it to achieve sustainability and expected profitability. Methodologically, it aims to achieve this objective through the use of financial indicators, which can identify the corrective measures it must take to overcome its weaknesses and take advantage of the strengths detected, in order to maximize its benefits and increase its value
Análisis de la incidencia de las NIIF pymes en la propiedad planta y equipo en una empresa de manjares y productos Santiago de Cali
(Universidad Santiago de Cali, 2019) Agredo Sánchez, Cindy Fernanda; Roldán Heredia, Jenni Stela
Análisis de los cambios al aplicar NIIF para pymes en Colombia en el reconocimiento de propiedad, planta y equipo
(Universidad Santiago de Cali, 2019) Clavijo Moscoso, José Ancizar; Díaz Ruiz, David Enrique
Colombia has opted to implement international financial reporting standards (IFRS), which proposes a convergence based on what was planted with Law 1314 of 2009, which would be a significant change, but at the same time will increase the confidence of the users of the information and It will improve relationships worldy. Specifically for the adoption in terms of Property, Plant and Equipment will be an arduous task, since it is necessary for companies in general to reclassify their assets according to the standards provided through this adoption with the purpose of reflecting clear and efficient information in order to enhance decision taking. For this reason, an analysis is applied (taking as a reference a descriptive methodology) of the changes obtained throughout the adoption of the IFRS based on any modification provided by Generally Accepted Accounting Principles, which are fundamentals in the Colombian accounting field of the last decade. After carrying out the previous analysis, the identification and recognition of the changes occurred, it is understood that this adoption obliges companies in Colombia to modify and / or replace the standards in which they were subject by the previous law and adapt to the change in the new ones, taking as main object that the property of a good is not determined by its ownership but rather by the productivity it generates for the company and the degree of profitability that it produces to the businessmen, all in order to show an economic reality .
Diseño del plan estratégico para la clínica de la Empresa Sinergia Global para mejorar la oportunidad en la atención al usuario o paciente. Periodo 2020 - 2022
(Universidad Santiago de Cali, 2019) Ocampo Ordoñez, John Freddy; Cruz Aguilar, Pedro León
The objective of this work is a strategic plan for the clinic of the company Sinergia Global to improve the opportunity in the attention to the user or the patient. A methodological level is described in a descriptive study, which refers to the different elements of the macro and micro environment of the company, the health sector, as well as the internal situation. Respect for results shows a series of opportunities derived from a greater coverage of the health system, which at the same time demands higher quality in the service offered. For its part, the clinic has capabilities such as personal commitment, experience in the market, duties, changes in the sector and the updating of processes, as well as the attention of users. Based on the above, it is included in the list of objectives such as increasing the average sales revenue of the year by 20%, increasing the number of affiliates per year by 20%, and increasing the number of medical services offered by 10%. , among others. To meet these objectives, you can find forms such as: expand the operational capacity of the IPS to meet the demand of patients, attracting consumers. that have increased the number of affiliates, establish a good governance program to maintain transparency in planning and management, design an investment program to adjust to market trends, increase capacity and face new competition, between others It was concluded that the improvement strategies are formulated in response to the weaknesses found in what is expected to affect the attention that the users and with them improve the agenda issue; Assignment, reprogramming and cancellation of appointments, in such a way that the issue of lost places is reduced. In the same way, these strategies are aimed at fostering efficiency in the institution, the adjustments in the manual of the functions and the procedures in which it is sought are adjusted to the reality that is lived, to the changes implemented in recent years as the system of information, the growing demand for services, and the quality standards that have been defined in Colombia have become a ministry of health.
Análisis de la tasa retributiva por contaminación del recurso hídrico en Colombia
(Universidad Santiago de Cali, 2019) Molina Galeano, Maryudi; Rodríguez Cadena, Juan Camilo; Varela Arteaga, Daniela; Góngora Vanegas, Boris; Escobar Cabrera, Julio César
The contamination of the water resource in Colombia led environmental authorities to create mechanisms such as the remuneration rate to incentivize the change in the behavior of companies and citizens. The purpose of this investigation was to analyze the remuneration rate for contamination of water resources in Colombia. This work was done based on the revision of secondary documents in electronic databases. The results show that the remuneration rate could be more effective if the municipalities have greater knowledge about the calculation and collection of the same, since it is they who carry out a higher percentage of discharges, also allocate a greater proportion of the resources collected for this concept to the monitoring, conservation and study of water because both only 10% is allocated for this purpose. In conclusion, the remuneration rate is an instrument that, when applied correctly, helps to stimulate the adequate use of the water resource and brings significant sales from an economic, environmental, collection and financial point of view in the conservation and care of water sources
Seguridad y salud en el trabajo como ventaja competitiva
(Universidad Santiago de Cali, 2019) Álvarez Mina, Eduardo; Vargas García ,Lina Marcela
This article aims to raise awareness of the relationship between risk prevention, work absenteeism and competitiveness in companies. Contextually, it is intended to study figures associated with accidents at work and development of occupational diseases in Colombia. In turn, this document includes a light description of the appropriate actions that organizations could take to avoid incurring additional expenses, as a result of inefficient management of occupational safety and health. The bibliographic review method was used for the collection of secondary information sources, which were of paramount importance to construct the discussion of the article.
Oportunidades comerciales: exportación de limón Tahití del valle del cauca a estados unidos
(Universidad Santiago de Cali, 2019) Rincón Montoya, Daniela; Valencia Camacho, Santiago; Rodríguez Soto, Sandra Valentina; Donado Mercado, Alexandra
The Free Trade Agreement between the United States and Colombia has allowed the country to increase its exportable supply due to the elimination of different tariff barriers and phytosanitary regulations which Colombia has so far complied with the export of the Tahiti lemon, the main North American importer of this citrus It opens the trade gap to Colombia with this product since its main producers present phytosanitary difficulties in the production of this crop, which would be an opportunity for other countries such as Colombia, so it seeks to analyze commercial opportunities with exports Lemon Tahiti from Valle del Cauca to the United States This article is done through the literature review method. Despite the above, this citrus fruit is not considered a crop in which Colombia is specializing but can be considered a competitive country with respect to other countries if one works in the specialization of the production of lemon Tahiti due to the phytosanitary advantages that it presents compared to the main producers
Determinación de los procesos contables administrativos y legales que contribuyen al adecuado funcionamiento de las Mipymes del sector Juan de Ampudia en Jamundí
(Universidad Santiago de Cali, 2019) Andrade Paredes, Leidy Johanna
The objective of this work was to determine the accounting, administrative and legal procedures for the proper functioning of mipymes in the Juan de Ampudia sector in Jamundí. For its development a survey was conducted to owners, managers and administrators of mipymes, to know the current situation of their businesses and then structure recommendations. The results show that although 85% of companies have their legal documentation, it is important that the remaining 15% meet the legal requirements to avoid sanctions. Regarding the functions performed by public accountants in mipymes, 51% perform financial statements, 18% perform financial evaluation, 13% control costs and expenses and 11% financial analysis. In the tax issue, owners of mipymes were consulted if they complied with their tax obligations. In this regard, 70% said that if they comply, and 25% of mipymes said that they comply with their labor obligations. In conclusion, the accounting, administrative and legal procedures developed by mipymes are in a high degree of informality given that these are not standardized or documented, the lack of knowledge and experience has led to the fact that they do not have all the legal or regulatory requirements. Some documents are out of date, on the accounting side only some have managed to consolidate an accounting system, although it takes a record and control of income and expenses, is not done under the rigors and requirements of public accounting. The current situation has a direct relationship with the inefficiency of internal operations, especially with the adequate use of financial resources. The lack of planning and financial management, for example, is associated with problems of liquidity, indebtedness, among other aspects, which compromises directly the viability of the business and the profitability for the owners.
Análisis financiero de la empresa Luis Enrique Cubillos y CIA LTDA. Para la evaluación económica y contable del periodo 2017-2018
(Universidad Santiago de Cali, 2019) Ortiz Martínez, Jenny Fernanda; Pulido Monroy, Alba Lorena; Erazo Portillo, Rossy Maylhen
The main objective of the Organizations, is the maximization of the utilities at a low or constant cost, all this is a premise that in reality usually is not fulfilled; For this, variables such as: the sector, competition, economic conditions of the country, among others, must be taken into account from the external point of view; From the internal scope, variables such as: the resources of the economic, human and material or infrastructure order that the company has; the due budgetary planning; Due to the control and monitoring of the operations, this integral whole means that organizations emerge and remain in the increasingly globalized and competitive market. That is why organizations increasingly require an integrating process, which allows them to have control over their development efficiently and effectively. Therefore, the conception of carrying out the analysis of financial management as an effective mechanism arises, not only to diagnose, but to improve or guide new policies capable of generating economic and profitable value in companies. This project pursues for the Company Luis Enrique Cubillos y Cía. Ltda., The following objectives: • Analyze the financial statements comprehensively applying the necessary methods to identify aspects of opportunity and threat that affect the functioning of the Organization. • Apply the financial inducers of liquidity, indebtedness, leverage, activity or rotation and profitability to evaluate the current situation of the company. • Make the financial improvement proposal that allows Senior Management to analyze the business and be certain of their situation, when making decisions. The results of this financial analysis for the Company Luis Enrique Cubillos y Cía. Ltda. Were the following: • Application and calculation of Financial Methods Vertical and Horizontal Analysis in the financial statements: Balance Sheet and Statement of Profit and Loss. • Calculation of the financial inducers of (Liquidity, Indebtedness, Leverage, Activity or Rotation and Profitability). • Preparation of the Financial Improvement Proposal for the Company in the Financial Executive Report document.
Estudio del impacto en la estructura tributaria para personas naturales dedicadas al comercio de calzado de acuerdo a la Ley 1819 de 2016, en la ciudad de Santiago de Cali
(Universidad Santiago de Cali, 2019) Arévalo Bustamante, Dennis Tatiana; Álzate López, Fabio
El presente proyecto pretende analizar el impacto en la estructura tributaria para personas naturales dedicadas al comercio de calzado de acuerdo a los cambios presentados mediante la ley 1819 de 2016. Para el desarrollo del estudio se inició con la identificación y análisis de los artículos de la Reforma Tributaria de 2016 que tienen relación con las modificaciones a la carga impositiva de las personas naturales, principalmente, aquellos que afectan de manera directa a pequeños empresarios. Posteriormente, se definieron los costos y gastos deducibles del impuesto de renta de las personas naturales que declaren bajo la renta no laboral señalados en el artículo 341 del Estatuto Tributario. Finalmente, se estableció la afectación al patrimonio de los contribuyentes dedicados al comercio de calzado con la entrada en vigencia de la nueva reforma tributaria.
Conocimiento del papel bancario en los mensajes financieros Swift: la eficiencia y seguridad de las transacciones internacionales según las investigaciones académicas realizadas entre 2012 y 2019
(Universidad Santiago de Cali, 2019) Aguirre Castro, Marlon Orlando; Cardoza Cabrera, Mariluz; Osorio Parra, Juliana; Delgado Martínez, Edinson
This paper aims to know the banking role of SWIFT financial messages in the efficiency and security of international transactions according to academic research conducted between 2012 and 2019. The research is explanatory and uses secondary sources mainly from scientific databases. Around the subject Among the results were the disadvantages, advantages and challenges that SWIFT messages have in terms of issues such as cost, transaction time and the processing of personal data. In conclusion, the benefit represented by the security of the SWIFT message in the financial system, the disadvantages compared to the current demands and what are the challenges that must be faced taking into account the development of new technologies that intervene in the banking system.
Determinantes de la elección de consumo de música en vivo en Colombia en el año 2016
(Universidad Santiago de Cali, 2019) Idrobo Sulbaran, Liseth Yulieth; Galindo Sánchez, Víctor Manuel; Andrade Agudelo, Doris Lilia
Cultural events have allowed society to evolve without losing its roots and acquire new customs, making a combination of them at present, one of the most ancestral ways of transmitting them has been through music, music brings with it sense of belonging, experiences, emotions and social connection. Live music with the passage of time has generated a large market that has not been exploited as it should be. This produces, therefore, the emphasis and the need in general to make the present writing that has as purpose to determine the variables that can condition the decision of an individual with respect to the consumption of live music in Colombia for the year 2016 and of this way to understand where Colombia is going in relation to the economy of culture, emphasizing live music. The suggested purpose will be achieved through a probit econometric model using the cultural consumption survey conducted in Colombia in 2016. In Colombia, the economy of culture is not seen as a high-impact branch for society, however, culture is annexed to the human being and it is vitally important to investigate it; through the study of determinants of live music consumption for 2016, it is found that the Colombian individual who consumes live music tends to be in greater proportion the woman, educated, from the Atlantic coast, and from stratum 1 and 2 who in Colombia is classified as low.
Pronóstico del precio del café colombiano para enero del 2018
(Universidad Santiago de Cali, 2019) Micolta Bedoya, Hector Fernando; Romero Bustamante, Leidy Johana; Obregón Morales, Johyner
In this research work on the forecast of the price of coffee, the objective is to forecast the price of Colombian coffee for January 2018 using the monthly data obtained from the international coffee organization (ICO) following the Box-Jenkins methodology for autoregressive models Integrated mobile average (ARIMA) resulting in the best model being an ARIMA of order 2,1,2 confirming that the use of these models following the methodology mentioned above are appropriate for forecasting.
Análisis de los beneficios tributarios por inversión ambiental de las empresas en Colombia
(Universidad Santiago de Cali, 2019) Tenorio Aristizábal, Iveth Johana; Sánchez Morales, Scarlet Daniela; Sánchez Rivas, Karen Eugenia; Góngora vanegas , Boris
Tax Incentives have traditionally been used as a Public Policy tool so that society and companies are aware of the importance of caring for and preserving the environment. The purpose of this research was the analysis of the legal provisions on Tax Benefits for environmental investments granted by the National Government to Colombian companies that seek to ensure the protection of the Environment, the preservation of nature and the conservation of environmental heritage. The work was carried out based on the review and analysis of documents based on electronic information, articles, essays, laws and decrees that allowed us to orient ourselves to the different norms related to Tax Benefits or Incentives for companies in the country of Colombia. 3 The results show that these entities can benefit from taxation by making voluntary investments for the contribution of the environment, in order to take care of the ecosystem and find a balance or find a balance between society and the environment. In conclusion it is important that companies in the country of Colombia make voluntary investments to the environment because in addition to having tax benefits they also have ecological and social benefits because this action of the companies, contributes a lot to the care and preservation of the environment, also having as Benefit for legal persons also for the whole society, since it mainly acquires awareness, corporate social responsibility and they know how important the care of the environment is and this brings a lot to the country in its cultural growth
Contabilidad ambiental aplicada a la empresa asistencia técnica Reparautos S.A.S
(Universidad Santiago de Cali, 2019) Valencia Montaño, Luis David; Romero Romero, María Valeria; Cifuentes Guerrero, Paola Andrea
The implementation of Environmental Accounting actions in the REPARAUTOS workshop will allow to direct the necessary management actions for the protection of the environment, as well as the mechanisms of control and continuous improvement. The objective of the research is to propose accounting for environmental factors in the company ASISTENCIA TÉCNICA REPARAUTOS S.A.S. allowing proposals for improvement for the company's activities that help improve the development of work processes, reduce unproductive times and standardize the execution times of activities. Initially, interview, survey and observation techniques were proposed because it is very useful to gather preliminary information to the analysis. After identifying the environmental factors that the company has and analyzing its relevance by means of a multicriteria analysis allowing to hierarchize these factors and allowing to obtain the greatest weight in the company's costs, the accounting benefits of the different environmental processes were determined. as a final result, the knowledge of the accounting benefits of the environmental processes identified in the company Asistencia Técnica Reparautos S.A.S.

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