Browsing by Author "Rodriguez Pajoy, Maria Esmeralda"
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Item Principales herramientas del marketing digital utlizadas en las pymes a raíz de la pandemia covid 19(Universidad Santiago de Cali, 2022) Rodriguez Pajoy, Maria Esmeralda; Estrada Hernandez, Jhojan Andres; Bagui Gonzalez, Jency Katherine; Burbano Cerón, José María (Director)Due to the arrival of the COVID-19 pandemic in Colombia, organizations had the need to modify the way they sell their products, as people lived in total lockdown for much of 2020, causing him to change his form or lifestyle at the time of acquiring products that meet his needs, therefore, the digital marketing tools that were not previously taken into account by Pymes came to the fore at this time. A descriptive study was carried out collecting information from articles with the aim of describing the digital marketing tools used in organizations as a result of the Covid 19 pandemic, This evidenced that the non-application of digital marketing could become a threat with negative repercussions on the organization, reaching bankruptcy and consequently its closure.Item Principales herramientas del marketing digital utlizadas en las pymes а raíz de la Pandemia Covid 19.(Universidad Santiago de Cali, 2022) Rodriguez Pajoy, Maria Esmeralda; Estrada Hernandez, Jhojan Andres; Bagui Gonzalez, Jency Katherine; Burbao Ceron, Jose Maria (Director)Due to the arrival of the COVID-19 pandemic in Colombia, organizations had the need to modify the way they sell their products, as people lived in total lockdown for much of 2020, causing him to change his form or lifestyle at the time of acquiring products that meet his needs, therefore, the digital marketing tools that were not previously taken into account by Pymes came to the fore at this time. A descriptive study was carried out collecting information from articles with the aim of describing the digital marketing tools used in organizations as a result of the Covid 19 pandemic, This evidenced that the non-application of digital marketing could become a threat with negative repercussions on the organization, reaching bankruptcy and consequently its closure