Browsing by Author "Lorza Conde, Juan Jose"
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Item Tendencias y estrategias emergentes en el marketing digital potenciando el crecimiento empresarial en un mundo interconectado(Universidad Santiago de Cali, 2024) Martinez Mendez, Daniel Stiven; Mendez Hoyos, Valentina; Lorza Conde, Juan Jose; Burbano Ceron, Jose Maria (Director)The study exhaustively addresses the dynamics of digital marketing in the current business context, where global interconnection and competitiveness are imperative. Through a qualitative approach, relevant documents such as academic articles and case studies are analyzed in detail to identify effective strategies that drive business growth. The importance of personalization in digital interactions is especially highlighted, as is the fundamental role of social networks as key platforms for promotion and engagement with customers. Furthermore, the continuous evolution of digital marketing is recognized, from its roots to the most recent trends, such as digital marketing 5.0, highlighting the need for constant adaptation in a dynamic business environment. This study not only offers a detailed understanding of current trends but also provides valuable insights for entrepreneurs, marketing professionals, researchers and academics interested in understanding and harnessing the potential of digital marketing for business growth in the digital age