Browsing by Author "Jimenez Duque, Yonathan"
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Item Usabilidad De Canales Virtuales De La Sucursal Estación Del Banco General Para El Periodo Junio-Agosto Del Año 2019(Universidad Santiago de Cali, 2019) Quiñones Angulo, Edna; Jimenez Duque, YonathanThe following document gathers the results of an investigation carried out for the General Bank Station branch in the city of Santiago de Cali, whose objective is to characterize the usability of virtual banking for the June-August period of 2019 of the Station branch, to from the base of counting transactions made through alternative channels granted by the BG. The analysis method is deductive, and will take as reference the digital transactions of the Station branch in the period 2017 M01 - 2019 M05, and with them the analysis for the forecast of the June-August period of the year 2019 is deduced. The conclusions highlight that the permanent and continuous use of digital channels is highly related to the trust that the clients of their financial services provider place and perceive due to the multiple benefits in terms of costs and speed in the operations carried out through various strategies of usability represented in the behavior of the number of transactions to be carried out in the branch.