Browsing by Author "Cuellar Penagos, Christian Reinel"
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Item Análisis De La Comunicación Estratégica En La Universidad Del Cauca En El 2023(Universidad Santiago de Cali, 2024) Cuellar Penagos, Christian Reinel; Velásquez López, Miguel (Tutor)This Work Analyzes The Strategic Communication Process At The University Of Cauca During The Year 2023. First, The Route For Carrying Out Strategic Communication Through The University's Communications Management Center Is Identified And, Second, The Tactics, Actions And Projections Of The Strategic Communication Plan Implemented In Different Departments At The University Of Cauca. The Qualitative Approach Was Used, With A Descriptive Method Through Interviews With Coordinators And A Documentary Analysis To Obtain Data On The Planning Of The Communications Area. It Was Found That This Process Linked The Members Of The Communications Center, Benefited The Interest Groups And Enhanced The Team's Skills. There Were Changes In The 5 Official Narrative, But It Is Necessary To Find The Evaluation And Measurement Processes To Know The Scope Of The Process, The Effectiveness And The Opportunities For Change