Browsing by Author "Correa Astudillo, Yureidi"
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Item Plan estratégico para la empresa “Productos lácteos salcedo”(Universidad Santiago de Cali, 2022) Correa Astudillo, Yureidi; Ortega Castañeda, Luz Aleidy (Directora)In the present investigative work, the design of an organizational strategic plan for the company "Productos Lácteos Salcedo" in Palmira Valle del Cauca has been proposed, to which a diagnosis was made to know the real state of the company, in order to design strategies and tactics to achieve greater competitiveness, better results and organizational growth, define control and performance indicators for greater control and knowledge of the results. The importance of strategic planning in a company is a sign of success in the market with special emphasis on flexibility and innovation and meeting market demands. The company "Productos Lácteos Salcedo" has seen its sales affected as a result of different variables, among them; the Covid-19 pandemic, causing a global recession, the main factor that affected the company, inflation, increased competition, among other consequent factors derived from this. In this case, the company's sales decreased, which had a negative impact on progress and growth. In addition, the market needs other types of strategies to consider customer behavior and focus on new trends such as online shopping, electronic payment, digital marketing, use of social networks, among others. Now new strategies and purposes are proposed that take into account the panorama of all sectors, including dairy, which must be adjusted to achieve competitiveness and participation in this sector to work with goals and objectives that allow determining the direction of the company.