Browsing by Author "Correa Astudillo, Yureidi"

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    Plan estratégico para la empresa “Productos lácteos salcedo”
    (Universidad Santiago de Cali, 2022) Correa Astudillo, Yureidi; Ortega Castañeda, Luz Aleidy (Directora)
    This study presents a strategic plan for the company Productos Lácteos Salcedo, located in Palmira, Valle del Cauca, to enhance its competitiveness and growth. A diagnosis was conducted to identify the company's current challenges, such as a decline in sales due to the Covid-19 pandemic, inflation, and increased competition. The proposed plan focuses on strategies that address these issues and new market trends, such as digital marketing and online shopping, with the goal of setting clear objectives and ensuring the company's sustainability and success.

Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
Legal status granted by the Ministry of Justice through Resolution No. 2,800 of September 2, 1959.
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Institutionally Accredited in High Quality through Resolution No. 018144 of September 27, 2021, issued by the Ministry of National Education.

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Santiago de Cali, Valle del Cauca
Colombia

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Colombia

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