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Manual de identidad corporativa para el hotel Herrera Polo
(Universidad Santiago de Cali, 2020) Herrera Pérez, Andrés Felipe; Cárdenas Gómez, Christian Andrés; Meneses Medina, Lorena
In this project carried out for the HOTEL HERRERA POLO located in the center of Valle del Cauca. Seeing the shortcomings that the company lacks in the branding part, we encourage ourselves to create a corporate identity manual, which is important for every company because it is this, the one that gives the guidelines to the corporation through illustrations, typographic fonts, logos , brand values, positioning, among other applications, all this in order to maintain the same line of presentation and coherence when implementing the brand on different supports, with the aim of making correct use of the company's corporate image..