Análisis de la función del mensaje publicitario de la realidad virtual para el mercado inmobiliario (caso colinas El Mameyal) en el año 2021.
(Universidad Santiago de Cali, 2021) Jaramillo Muñóz, Leidy Stephany; López González, Julián David; Barona Rengifo, Daniel Andrés; León Muñoz, John Jairo
The purpose of this work is to investigate the way in which the advertising message of the Jaramillo Mora company is created, which uses virtual reality as the main resource to advertise its Colinas El Mameyal housing project. To fulfill the purpose, the main elements of virtual reality that were taken to advertise were investigated, how faithful they were to the reality they were trying to imitate and what perception the clients had when coming into contact with this new way of advertising of the company. In order to investigate these elements, different techniques and tools were used such as doing closed-question surveys, also interviews to have a much greater understanding of what the clients thought and a field diary was used to corroborate if the clients' actions were consistent with what they said in the interviews. All this culminated with good results in the good way in which people, mainly from Colombia, are receiving this new resource of advertising, since it is new in Colombia, but internationally it has been implemented for longer.

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