Especialización en Gerencia de Mercadeo Global
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Browsing Especialización en Gerencia de Mercadeo Global by Author "Castro Ruiz, Camilo Andrés"
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Item Plan de posicionamiento de marca para la empresa productos biológicos Perkins Ltda. para el año 2027(Universidad Santiago de Cali, 2022-11-28) Bonilla Sepúlveda, Eduardo; Jiménez López, Sergio; Castro Ruiz, Camilo AndrésCurrently, the Colombian market presents a major challenge in the positioning of a brand, since, free competition, The evolution of E-commerce and the different marketing tactics requires the professional to be more creative and bolder in the approach of strategies that lead to the success of a company. A thorough study was carried out for the brand Productos Biológicas Perkins Ltda., which initially detailed the target, described the current situation of the company, its mission and vision as well as its product portfolio; It addresses the literary review highlighting key issues such as strategic planning and positioning, in addition to different analyses that allowed us to know the environment in which the company operates. Additionally, the manager in charge of the marketing area was interviewed, in turn, 342 clients were surveyed, highlighting attributes that allow creating a connection and effective communication, thus achieving a top of mind. In order to develop a brand positioning plan for the company Productos Biológicas Perkins LTDA by 2027, the results obtained during this research, allowing to publicize the communication approach with the appropriate strategies, efficient, viable, detailed and structured to create a connection with the customer finally obtaining the positioning raisedItem Propuesta de estrategias de marketing para el posicionamiento de la marca Pegart de la empresa materiales Art SAS en la ciudad de Cali para el año 2023(Universidad Santiago de Cali, 2022-11-28) Niño Soto, Jackson Andrés; Orozco Posso, German Alonso; Castro Ruiz, Camilo AndrésThe Company MATERIALES ART SAS, Is A Family Business Formad By The Zambrano Trujillo Brothers, Who With A Small Manual Manufacturing Plant Begin With The Sale Of Glues For Ceramics, And Today There Is A Commercial Area With The Sale Of National And Import Ceramic Floors And Veneers. Specialized In The Production Of Forges, Stucco And Cement, Glues For Ceramic And Porcelain Floors And Walls, Having A Production Plant In Zarzal (Valle), The Objective Is To Be A Strategic Point For The Collection Of Raw Materials, Production, And Effective Dispatch Of Finished Products. In 2022, A New Production Plant Is Designed And Assembled In The City Of Cali To Supply The South Of The Department. Currently The Company MATERIALES ART SAS Have Ten (10) Rooms Of Sale To The Public In The City Of Cali, Which Is Why This Work Is Conducted, Called PROPOSAL OF MARKETING STRATEGIES FOR THE POSITION OF THE PEGART BRAND OF THE COMPANY MATERIALES ART SAS IN THE CITY OF CALI FOR THE YEAR 2023.Item Propuesta de plan de marketing para el posicionamiento de la marca para prestación de los servicios de aseo en la ciudad de Cali para la empresa Promocali - Valle S.A. E.S.P., para el año 2024(Universidad Santiago de Cali, 2022-11-28) Miranda Calderón, Laura Isabel; Sánchez Rodríguez, Oscar Javier; Castro Ruiz, Camilo Andrés