Ingeniería de Sistemas

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Posibles impactos del metaverso en las pymes colombianas del sector de marketing digital
(Universidad Santiago de Cali, 2023) Giraldo Gómez, Luis Enrique; Acosta Méndez, Jesús Enrique; Rojas Montes, Javier Salvador (Director)
This article aims to analyze the possible impacts of the Metaverse and associated Hardware and Software technologies on Colombian small and medium-sized enterprises (SMEs), especially in the field of Digital Marketing. SMEs play a fundamental role in the Colombian economy, representing 90% of the productive sector, contributing 40% of GDP and generating around 80% of employment. The exploratory research methodology was developed, in which about thirty-five articles were taken into account, which were related to metaverse, definition of SMEs, digital marketing, among other topics of interest and for what allowed to deepen the relationship between Metaverso and Colombian SMEs in the field of digital marketing. The implementation of these emerging technologies and trends by SMEs will allow them to improve their competitiveness, fostering greater diversity in the market and greater customer satisfaction. Therefore, it is crucial that SMEs are aware of these trends and strategically integrate them into their operations, thus ensuring their long-term success.