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Percepción sobre el modelo network marketing para la distribución de productos no perecederos en Santiago de Cali año 2019
(Universidad Santiago de Cali, 2019) Velarde Perea, Carlos Andrés; Ocampo Aramburo, Jhan Carlos; Borja Mosquera, Ronal; Burbano Cerón, José María
This paper evaluates the perception that a group of business people have about the Network Marketing model as a distribution of non-perishable products, which are the inhabitants of the city of Cali in 2019, structuring methodologically through a survey aimed at people that fulfill different roles in the society of Cali as they are: university students, teachers, jobs of these companies and people of the common, among the main findings are 75% of the people surveyed who show the products offered by the multilevel models are of Good quality, followed by 14% where it is indicated that the products are of excellent quality and 2% express that they are of excellent quality