Maestría en Comunicación Estratégica

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Uso de los elementos del plan de comunicación estratégica en los procesos de comunicación en organizaciones del área de la salud
(Universidad Santiago de Cali, 2023-12-02) De La Cruz, Viviana
This is a systematic review of the literature on strategic communication in healthcare organizations. For this purpose, an open search was carried out in databases using keywords such as strategic communication and organizational communication in healthcare institutions, without limitations of time, language or methodological approach. We found 2130 studies related to the defined categories, which were filtered independently by title, abstract and full text, to include relevant articles related to the research question, finally including 15 studies. Strategic communication is defined as a planned process that goes hand in hand with organizational communication, and specific steps are suggested to achieve strategic communication in health organizations.