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Análisis de la estrategia de comunicación aplicada en la socialización de obras públicas que ha desarrollado la secretaría del deporte y la recreación en la comuna 20 de Santiago de Cali
(Universidad Santiago de Cali, 2023-12-02) Lenis Calderón, Diego Fernando; Ardila Behar, Ana Carolina
This document presents an analysis of the communication strategy applied in the socialization of public works in Comuna 20 of Santiago de Cali. The problem addressed is the lack of citizen participation in public works projects, which can lead to a lack of transparency and poor management of public resources. The proposed research objectives are to analyze the communication strategy used by the Secretariat of Sports and Recreation in Comuna 20, identify the strengths and weaknesses of the strategy, and propose recommendations for improvement. The methodology used is a mixed approach and is supported by the application of a survey questionnaire. The main results show that the communication strategy used had a positive impact on citizen participation and that improvements can be made to the strategy to achieve greater participation. The main conclusion of the study is that effective communication is essential to achieve greater citizen participation in public works projects and that more effective communication strategies should be implemented to achieve greater transparency and better management of public resources.