Facultad de Humanidades y Artes

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El personal branding como herramienta para el posicionamiento de la marca personal Adriana cruz historias en su canal de Instagram en el año 2022
(Universidad Santiago de Cali, 2021-12-07) Palacios Ramírez, Eduardo; Palacios Ramírez, Eduardo
The project started from Adriana Cruz's need to strengthen her personal brand and assertively transmit her communication to the consumers of her services and product. For this reason, it is proposed from the strategic communication's area from the digital field, to contribute to the positioning of her personal brand called Adriana Cruz Stories, through personal branding on her Instagram channel. Developing diagnostic actions of the communication and identification of the brand's consumers, which contributes to generate tactics that contribute to achieving the objectives of her company.